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'''Conductor''', founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports [[search engine optimization]] (SEO) and content marketing.<ref>[https://techcrunch.com/2015/02/12/conductor-proves-web-presence-management-is-a-real-thing-with-27-million-in-series-d/ Conductor Proves Web Presence Management Is A Real Thing]</ref><ref>[https://www.conductor.com/conductor-searchlight/ Content & SEO technology with proven workflows that guide you to revenue]</ref> The platform also offers suggestions for optimizing [[digital marketing]] metrics and increasing revenue.<ref>[https://www.entrepreneur.com/article/229776 Playing to Win: How Gamification Helped Boost This Company's Sales]</ref><ref>[https://www.conductor.com/ Conductor Platform Website]</ref><ref>{{Cite web |title=Enterprise SEO Platform & Content Marketing Software |url=https://www.conductor.com/ |access-date=2021-03-04 |website=Conductor |language=en-US}}</ref>
In 2018, it was announced that [[WeWork]] would acquire Conductor.<ref name="beta.techcrunch.com">{{Cite web |title=WeWork acquires SEO and marketing company Conductor – TechCrunch |url=https://beta.techcrunch.com/2018/03/06/wework-acquires-conductor/ |access-date=2018-03-08 |website=beta.techcrunch.com |language=en-US}}</ref><ref name="WeWork">{{Cite web |last=WeWork |title=WeWork + Conductor |url=https://www.wework.com/blog/posts/wework-x-conductor |access-date=2018-03-08 |website=WeWork |language=en-US}}</ref> However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.<ref name=":0">{{Cite web |last= |first= |date=2019-12-12 |title=WeWork Sells Conductor Unit Back to the Founder |url=https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |url-status=live |archive-url=https://web.archive.org/web/20191212200816/https://www.bloomberg.com/news/articles/2019-12-12/wework-sells-conductor-unit-back-to-the-founder |archive-date=2019-12-12 |access-date=2019-12-13 |website=Bloomberg.com}}</ref><ref name=":2">{{Cite web |title=Conductor execs buy their company back from WeWork |url=
==Insight Stream==
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