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The second problem relates to encodes. When an author of a message picks an emoji from a list, it is normally encoded in a non-graphical manner during the transmission, and if the author and the reader do not use the same software or operating system for their devices, the reader's device may visualize the same emoji in a different way. As an example, in April 2020, British actress and presenter [[Jameela Jamil]] posted a tweet from her iPhone using the Face with Hand Over Mouth emoji (🤭) as part of a comment on people shopping for food during the [[COVID-19 pandemic]]. On Apple's [[iOS]], the emoji expression is neutral and pensive, but on other platforms the emoji shows as a giggling face. Some fans thought that she was mocking poor people, but this was not her intended meaning.<ref>{{cite web |url=https://blog.emojipedia.org/emojipedia-lookups-at-all-time-high/ |title=Emojipedia Lookups At All Time High |date=April 15, 2020 |access-date=May 9, 2020}}</ref>
Researchers from the German Studies Institute at [[Ruhr University Bochum|Ruhr-Universität Bochum]] found that most people can easily understand an emoji when it replaces a word directly – like an icon for a rose instead of the word 'rose' – yet it takes people about 50 percent longer to comprehend the emoji.<ref>{{Cite journal |last=Scheffler |first=Tatjana |last2=Brandt |first2=Lasse |last3=Fuente |first3=Marie de la |last4=Nenchev |first4=Ivan |date=February 2022 |title=The processing of emoji-word substitutions: A self-paced-reading study |url=https://linkinghub.elsevier.com/retrieve/pii/S074756322100399X |journal=Computers in Human Behavior |language=en |publication-date=25 October 2021 |volume=127 |pages=107076 |doi=10.1016/j.chb.2021.107076|doi-access=free }}</ref>
===Variation and ambiguity===
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