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{{Other uses|Boualem}}
{{Infobox Beverage
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| logo = File:Hamoud boualem (logo).png
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| logo_caption = The logo of <b>Hamoud Boualem</b>, featuring a [[lion]] holding a shield with the company's founding year, 1878.
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|origin= [[Algeria]]▼
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|introduced= {{start date and age|1878}}▼
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▲| origin = {{flagicon|Algeria}} [[Algeria]]
▲| introduced = {{start date and age|1878}}
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'''Hamoud Boualem''' (in [[Berber languages|Tamazight]] : ⵃⴰⵎⵓⴷ ⴱⵓⵄⵍⴰⵎ, in [[Arabic]] : حمود بوعلام) is an Algerian [[soft drink]] manufacturing company, producing fizzy drinks popular in [[Algeria]] and exported to [[France]], the [[United Kingdom]], and [[Canada]]. Founded in 1878 with its first factory in the Belcourt neighborhood of [[Algiers]], it is among the country's oldest companies.<ref name=":0">{{Cite web |date=2024-02-28 |title=Hamoud Boualem: Algerian soft drink company that kept Coca-Cola and PepsiCo at bay |url=https://businessempires.africa/hamoud-boualem-algerian-soft-drink-company-that-kept-coca-cola-and-pepsico-at-bay/ |access-date=2024-06-11 |language=en-US}}</ref> Its products include sodas such as "Selecto", "Hamoud", "Slim" (in various flavors), and various flavors of [[Squash (drink)|syrup]]. Its head offices are located at in central Algiers.
== History ==
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and created the lemonade La Royale, ancestor of the emblematic Hamoud la Blanche. La Royale, made from hand-selected lemon essence, won a gold medal, classified Hors concours, at the Paris World Fair in 1889. It later received several gold and silver medals. In 1907, they added Victoria, a brownish apple and caramel flavor. This drink, known today as SELECTO, is part of the Algerian identity heritage.<ref>{{
In 1920, Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from Hamoud & Sons to Hamoud Boualem & Cie. That year, the company moved to Hassiba Ben Bouali Street,<ref name=":0" /> now the company's headquarters. Later, Hamoud Boualem launched a lemon drink under the Slim label with the slogan "Slim, le citron qui prime."{{clarify|reason=when?|date=June 2024}} Today, the Slim brand has five flavors (lemon, orange, green apple, pineapple and bitter).
[[File:Hamoud boualem close up (can).jpg|thumb|Close-up of the '''Hamoud Boualem''' logo on a can of their lemonade drink. The logo features the brand name in bold black lettering, with the words ''"La Blanche"'' and ''"Depuis 1878"'']]
The Hamoud and Hafiz families merged, and the company became an LLC.<ref>{{
The Can was launched in 2017, bringing a breath of freshness and dynamism to this over 100-year-old brand. In 2018, Hamoud Boualem launched Lim ON, its new range of drinks with carbonated fruit juices, available in three flavors: Citrus, Orange pulp and Mojito. In 2020, the PET was launched in 33cl and 1L capacity.
== Products ==
'''Hamoud Boualem''' offers a diverse range of soft drinks that have become staples in Algerian households and beyond. Some of the company's most popular products include:
* '''Selecto:''' A refreshing lemon-lime soda that has been a beloved choice for generations.<ref>{{Cite web |title=Selecto, un goût unique et inimitable |url=https://hamoud-boualem.com/brand/selecto-fr/ |access-date=2024-07-13 |website=Hamoud Boualem |language=fr-FR}}</ref>
* '''Hamoud:''' A classic cola drink that competes with international brands.<ref>{{Cite web |title=Hamoud La Blanche, la boisson citronnée incontournable |url=https://hamoud-boualem.com/brand/hamoud-la-blanche-fr/ |access-date=2024-07-13 |website=Hamoud Boualem |language=fr-FR}}</ref>
* '''Slim:''' Available in a variety of fruit flavors, Slim offers a lighter and sweeter alternative to traditional sodas.<ref>{{Cite web |title=Slim |url=https://hamoud-boualem.com/en/history/slim/ |access-date=2024-07-13 |website=Hamoud Boualem |language=en-US}}</ref>
* '''Lim ON:''' A newer addition to the Hamoud Boualem family, Lim ON is a range of carbonated fruit juice beverages offering a mix of sweetness and refreshment.
== Cultural Impact ==
'''Hamoud Boualem''' has become synonymous with [[Culture of Algeria|Algerian culture]] and is often associated with [[nostalgia]] and tradition. The company's products hold a special place in the hearts of many Algerians, evoking memories of childhood and family gatherings.<ref>{{Cite web |last=Mediapart |first=La rédaction de |date=2024-07-13 |title=Sodas du peuple |url=https://www.mediapart.fr/journal/dossier/international/sodas-du-peuple |access-date=2024-07-13 |website=Mediapart |language=fr}}</ref>
==References==
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