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{{Use mdy dates|date=January 2025}}
{{Infobox Radioradio station
| name = KGSR
| image name = [[Image:KGSR-FM.png|150px]]KLZT
| city logo = [[Cedar Park, Texas|CedarLa Park]],Z [[Texas]]107.1.png
| area city = [[Template:Austin Radio|AustinBastrop, areaTexas]]
| slogan area = ''Radio [[Austin'', Texas]]
| branding = La Z = 107.1
| frequency = 93107.31 [[MHz]] {{HD Radio}}
| translators = {{Radio Relay|97.1|K246BD|Austin|HD2}}<br>{{Radio Relay|106.5|K293BF|Comanche Trail|HD3}}
| airdate = 1986
| shareairdate = 1986 (as = 2.0, #19KLIO-FM)
| shareformat as of = Fa'07[[Regional Mexican]]
| subchannels = HD2: Latino 97.1 (Bilingual AC)<br>HD3: Keilah Radio 106.5 (Spanish Christian)
| share source = R&R<ref>{{cite news | first= | last= | coauthors= | title=Austin Market Ratings | url=http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Austin&MarketRank=%20 | work =Radio and Records | pages = | date = | language = }}</ref>
| format erp = 49,000 [[Album Adult Alternativewatt]]s
| power haat = {{convert|152|m|sp= us}}
| erp class = 100,000 [[watt]]s C2
| haat facility_id = 587 meters9973
| licensing_authority = [[Federal Communications Commission|FCC]]
| class = C
| coordinates = {{coord|30|437|3418.00|N| 97|5934|2347.60|W|region:US_typeUS-TX_type:citylandmark|display=inline,title}}▼
| facility_id = 23604
| callsign_meaning =
▲| coordinates = {{coord|30|43|34|N| 97|59|23|W|region:US_type:city}}
| former_callsigns = KLIO-FM (7/1986-9/1986)<br>KSSR (1986-19891986–1989)<br>KGSR (1989–2009)▼
| callsign_meaning = ''G'''reat '''S'''ounding '''R'''adio (former slogan)
| affiliations = ▼
▲| former_callsigns = KLIO-FM (1986-1986)<br>KSSR (1986-1989)
| owner = Sinclair Telecable Inc.
| former_frequencies = 107.1 MHz (1986-2009)
| licensee = Waterloo Media Group, L.P.
| owner = [[Emmis Communications]]
| sister_stations = [[KBPA]], [[KGSR]], [[KLBJ-FM]], [[KLBJ (AM)|KLBJ]], [[KROX-FM]]
| licensee = Emmis Austin Broadcasting Company, LP
| webcast = {{Listen live|https://player.listenlive.co/20021}}<br>HD2: {{Listen live|https://www.latino971.com/listen-live/}}
| sister_stations =
| website = {{URL|www.1071laz.com}}<br>HD2: {{URL|www.latino971.com}}<br>HD3: {{URL|www.keilahradio.com}}
| webcast = [http:///www.kgsr.com/listenlive/index.aspx Listen Live]
| website = [http://www.kgsr.com kgsr.com]
▲| affiliations =
}}
 
'''KGSRKLZT''' (93107.31 [[FM broadcasting|FM]]) is a [[radio station]] broadcasting ana [[AlbumRegional Adult AlternativeMexican]] [[radio format|format]]. Licensed to [[Cedar ParkBastrop, Texas]], USAUnited States, the station serves the [[Austin, Texas|Austin]] area. The station is currently owned by EmmisSinclair AustinTelecable RadioInc. Broadcasting(not related to television broadcaster Sinclair Broadcast CompanyGroup, L.P.who owns CBS station KEYE-TV) and operated under the name Waterloo Media.<ref> {{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=KGSRKLZT |title=KGSRKLZT Facility Record |work=United States [[Federal Communications Commission]], audio division }}</ref> The station is also broadcast on [[HD radio]].<ref> {{cite web|url=http://www.hdradio.com/ |title=HD Radio Station Guide |work=HD Radio |publisher=iBiquity }}</ref> It bills itself as La Z 107.1 (Spanish for "The Z 107.1"). The station has studios along [[Interstate 35]] in North Austin, and the transmitter site is located southeast of [[Austin–Bergstrom International Airport|Austin Bergstrom International Airport]].
 
==History==
The station went on the air as KLIO-FM on [[July 7, 1986-07-02]]. On onSeptember 9, [[1986-09-09]], the station changed its call sign to KSSR; on April 9, 1989, to KGSR; and on [[1989-04-09]]December 9, 2009, to the current KGSR,KLZT.<ref> {{cite web|url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=9973&Callsign=KGSRKLZT |title=KGSRKLZT Call Sign History |work=United States [[Federal Communications Commission]], audio division }}</ref>. The Station changed frequency from 107.1 MHz to 93.3 MHz on November 20, 2009 and relocated its transmission facilities from Bastrop, Texas to Cedar Park, Texas at that time.
 
AAs KGSR, a series of lineup changes occurred in 20092008–09. [[KROX-FM|KROX]] program director Lynn Barstow added the program director title during this period that saw the exit of long-time employees Susan Castle, wherein"Big" Jyl Herschman, and Bobby Ray (Eakin). journalistJournalist Andy Langer joined Bryan Beck to form an abbreviated morning show called "''The Late Show''," which airsaired from 8-10am10 a.m. Beck holdsheld down the 6-8am8 a.m. slot. Long-time program director (currentlyand at that time, content coordinator) Jody Denberg iswas on-air from 1-6pm6 p.m., and long-time [[KLBJ-FM]] music director and air personality Loris Lowe holds the 6P6 p.m.-MIDmidnight shift (as well as being the voice of the station's imaging and between- song sweepers.) KROX program director Lynn Barstow added program director stripes in the 2008-9 shakeup that saw the exit of long-time employees Susan Castle, "Big" Jyl Herschman, and Bobby Ray (Eakin).▼
 
On November 17, 2009, KDHT began [[Stunting (broadcasting)|stunting]], leading to speculation that it would flip to Talk, but on November 20, 2009, Emmis revealed that KGSR would move over to the 93.3 frequency to start a 10-day simulcast until December 1, when KGSR's former 107.1 FM signal takes a Regional Mexican format as KLZT.
== See also ==▼
* [[Music of Austin]]▼
 
==KLZT-HD2==
▲A series of lineup changes occurred in 2009, wherein journalist Andy Langer joined Bryan Beck to form an abbreviated morning show called "The Late Show," which airs from 8-10am. Beck holds down the 6-8am slot. Long-time program director (currently content coordinator) Jody Denberg is on-air from 1-6pm and long-time KLBJ-FM music director and air personality Loris Lowe holds the 6P-MID shift (as well as being the voice of the station's imaging and between-song sweepers.) KROX program director Lynn Barstow added program director stripes in the 2008-9 shakeup that saw the exit of long-time employees Susan Castle, "Big" Jyl Herschman, and Bobby Ray (Eakin).
On May 27, 2021, KLZT-HD2, which is fed on translator K274AX, changed its format from Spanish contemporary hit radio as "Latino 102.7" to rhythmic hot adult contemporary as "102.7 The Vibe".<ref>{{Cite web|title=The New 102.7 The Vibe Brings a Party to Austin|url=https://radioinsight.com/headlines/208769/the-new-102-7-the-vibe-brings-a-party-to-austin/|access-date=2022-09-04|website=RadioInsight|language=en-US}}</ref>
 
On January 18, 2022, K274AX changed its format from rhythmic adult contemporary as "The Vibe 102.7" to Spanish CHR as "Mega 102.7".<ref>{{Cite web|title=Waterloo Media Launches Mega 102.7 Austin|url=https://radioinsight.com/headlines/218703/waterloo-media-launches-mega-102-7-austin/|access-date=2022-01-18|website=RadioInsight|language=en-US}}</ref>
On November 19th, 2009 Emmis Austin Radio announced that effective Friday, November 20th at 5pm 107.1 KGSR, will begin simulcasting on 93.3 FM. KGSR will be heard on both frequencies on the radio dial for ten days. Then, KGSR will be broadcast exclusively on the 93.3 frequency effective Monday, November 30th. At that time Emmis Austin Radio will launch a new Spanish-language, Regional Mexican format on 107.1 FM.[http://www.kgsr.com/musicnews/story.aspx?ID=1166873]
 
On July 25, 2022, K274AX changed its format from Spanish CHR to sports, branded as "ESPN 102.7". KLZT-HD2 has since been silent as the translator parent station has moved back to KBPA-HD2<ref>[https://radioinsight.com/headlines/234726/waterloo-media-launches-espn-102-7-austin/ Waterloo Media Launches ESPN 102.7 Austin] Radioinsight - July 26, 2022</ref>
 
On August 30, 2024, KLZT-HD2 returned to the air with a Spanish CHR format, branded as "Latino 97.1" (simulcast on K246BD 97.1 FM Austin). On October 28, 2024, KLZT-HD2 switched to bilingual adult contemporary, while maintaining the same brand.<ref>[https://radioinsight.com/headlines/285241/latino-97-1-brings-bilingual-ac-to-austin/ Latino 97.1 Brings Bilingual AC to Austin] Radioinsight - October 28, 2024</ref>
 
▲== See also ==
▲* [[Music of Austin]]
 
==References==
{{Reflist}}
<div class='references-small'>
{{reflist}}
</div>
 
==External links==
*{{FM station data|KGSR9973|KLZT}}
*{{FCC-LMS-Facility|139279|K246BD}}
<br clear=all>{{Austin Radio}}▼
*{{EmmisFXL|K246BD}}
*{{FCC-LMS-Facility|139284|K293BF}}
 
*{{FXL|K293BF}}
[[Category:Radio stations in Texas|GSR]]▼
[[Category:Adult album alternative radio stations in the United States]]▼
 
▲<br clear=all>{{Austin Radio}}
{{Spanish Radio Stations in Texas}}
 
▲[[Category:Radio stations in Texas|GSRLZT]]
{{Texas-radio-station-stub}}
▲[[Category:AdultRegional album alternativeMexican radio stations in the United States]]
[[Category:Radio stations established in 1986]]
[[Category:1986 establishments in Texas]]
Retrieved from "https://en.wikipedia.org/wiki/KLZT"