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→See also: +a couple links where Moroccanoil's further controversies are mentioned – which were insistently removed from this article Tags: Mobile edit Mobile web edit Advanced mobile edit |
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| area_served = Worldwide
| key_people = {{Ubl|David Cohen ([[executive chairman]])|Jay Elarar ([[CEO]])}}
| products = [[Argan oil]]-based [[hair care]] products
| production =
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| subsid = <!-- {{ubl|Moroccanoil, Inc.|Moroccanoil Canada, Inc.|Moroccanoil UK Limited|Moroccanoil Japan K.K.|Moroccanoil DE GmbH|Moroccanoil {{lang|pt|Cosméticos do Brasil|i=no}} Ltda.}} -->
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'''Moroccanoil''' is an Israeli<ref name="privacy">{{cite web |url=https://eurovision.moroccanoil.com/wp-content/uploads/2021/01/1_2.-Moroccanoil-privacy-policy-WGN-rAN_DE.pdf |title=Datenschutzrichtlinie |language=de |date=29 December 2020 |publisher=Moroccanoil |access-date=1 June 2024}}</ref><ref>{{cite web |url=https://find-and-update.company-information.service.gov.uk/company/07566458/persons-with-significant-control |title=
== History ==
{{as of|2013|01|post=,}} 80% of Moroccanoil's output is reportedly manufactured in a factory "two hours north of [[Jerusalem]]",<ref name="hespress"/><ref name="nuvo"/><ref name="jpost"/> with the company citing a plant located in [[Ma'alot-Tarshiha]] in its [[safety data sheet]]s.<ref>{{cite web |url=https://www.nationalsalon.com/wp-content/uploads/2022/07/Moroccanoil-MSDS-Sheets-2019.pdf |title=Material Safety Data Sheet |date=23 February 2012 |publisher=Moroccanoil |access-date=1 June 2024}}</ref> The company has production facilities in Israel, Italy and Canada,<ref name="cjpme">{{Cite web |title=Boycott Campaign: Moroccan Oil |url=https://www.cjpme.org/fs_154 |date=April 2012 |access-date=2024-05-24 |website=[[Canadians for Justice and Peace in the Middle East|CJPME]] |language=en-US}}</ref><ref name="dfni">{{Cite web |last=Ireland |first=Kapila |date=2023-06-02 |title=Moroccanoil set to expand in China and Middle Eastern markets |url=https://www.dfnionline.com/latest-news/moroccanoil-set-expand-china-middle-eastern-markets-02-06-2023/ |access-date=2024-05-25 |website=DFNI |language=en-us}}</ref> as well as offices in Montreal (where it has its legal department), [[Rishon LeZion]] (where it is legally registered), [[Tokyo]] and [[São Paulo]].<ref name="privacy"/><ref name="nuvo"/><ref>{{Cite web |last=Camins |first=Marla Deborah |date=2018-08-14 |title=Moroccanoil Co-Founder Carmen Tal on the Brand's 10 Year Anniversary |url=https://www.beautylaunchpad.com/business/news/article/21150908/moroccanoil-co-founder-carmen-tal-on-the-brands-10-year-anniversary |access-date=2024-05-13 |website=Beauty Launchpad |language=en-us}}</ref><ref>{{Cite web |title=Moroccanoil U.S. privacy policy |url=https://www.moroccanoil.com/pages/moroccanoil-privacy-policy |date=July 2023 |access-date=1 June 2024 |website=Moroccanoil}}</ref> Its products are sold in over 85 countries worldwide.<ref name="LinkedIn">{{cite web|url=https://www.linkedin.com/company/moroccanoil|title=Moroccanoil|publisher=Moroccanoil|via=[[LinkedIn]]|access-date=2024-05-24}}</ref>{{better source needed|date=May 2024}}▼
{{update section|date=June 2024}}
=== Foundation ===
The original business at the basis of Moroccanoil was started by Israeli brothers Mike and Erik Sabag in 2003, when Mike, a hairdresser, experimented the protective properties of argan oil, which was brought to them by their mother after a trip to her native Morocco. The two began selling the product to hair salons in the [[Tel Aviv]] area.<ref>{{Cite web |last=Infantry |first=Ashante |date=2013-07-04 |title=Moroccanoil founders back with Saryna Key hair care line |url=https://www.thestar.com/business/moroccanoil-founders-back-with-saryna-key-hair-care-line/article_d3deca24-3c0d-50c6-acd6-3ef51118fe26.html |access-date=2024-06-06 |website=[[Toronto Star]] |language=en-CA}}</ref>
Carmen Tal recounts having discovered the product when receiving a treatment in a salon in Tel Aviv, where she had travelled to attend her sister-in-law's wedding; Tal, whose hair had been damaged by an aggressive [[hair dye|dye]] in her own salon in Montreal, observed a quick recovery following the repairing treatment. Her husband Ofer Tal contacted the manufacturer of the product and acquired distribution rights in North America.<ref name="nuvo"/><ref name="glossy"/><ref name="mujer"/><ref name="jpost">{{Cite web |last=Dudescu-Besner |first=Keren |date=2013-01-30 |title=The multi-million dollar bad hair day |url=https://jpost.com/lifestyle/the-multi-million-dollar-bad-hair-day |access-date=2024-05-25 |website=[[The Jerusalem Post]] |language=en-us}}</ref><ref name="salon">{{Cite web |last=Boodhan |first=Veronica |title=A Chat with Moroccanoil Co-Founder, Carmen Tal |work=Salon Magazine |url=https://www.salonmagazine.ca/business-a-chat-with-moroccanoil-co-founder-carmen-tal/ |date=2018-10-16 |access-date=2024-05-18 |language=en-US}}</ref> After the treatment proved commercially successful in America, the couple purchased the company in 2008 and moved production to a new plant in northern Israel.<ref name="mujer"/><ref name="jpost"/>
Moroccanoil mostly sells its products [[business-to-business]] to [[Beauty salon|beauty salons]]. However, more recently the company began expanding its sales [[direct-to-consumer|directly to consumers]], particularly in travel retails and [[duty-free shop]]s.<ref>{{Cite web |last=Sieracki |first=Jill |title=Moroccanoil Cofounder Is A Force Of Nature |url=https://www.cbsnews.com/philadelphia/news/moroccanoil-cofounder-is-a-force-of-nature/ |date=2016-08-29 |access-date=2024-05-25 |website=[[CBS News]] Philadelphia |publisher=[[CBS]]}}</ref><ref>{{Cite web |last=Daykin |first=Jerry |title=Are sponsors making the most of the Malmö Eurovision? |url=https://www.thedrum.com/opinion/2024/05/09/are-sponsors-making-the-most-the-malm-eurovision |date=2024-05-09 |access-date=2024-05-13 |website=The Drum}}</ref> Since 2020, the company has been a primary sponsor ("presenting partner") of the [[Eurovision Song Contest]], and has been given "extensive" media rights over the contest since 2019.<ref name=":0">{{Cite web |title=Moroccanoil X Eurovision |url=https://eurovision.moroccanoil.com/ |access-date=13 May 2024 |website=Moroccanoil}}</ref><ref name=":1">{{Cite web |date=14 August 2019 |title=Moroccanoil becomes Presenting Partner of Eurovision 2020 |url=https://eurovision.tv/story/moroccanoil-becomes-presenting-partner-of-eurovision-2020 |access-date=13 May 2024 |website=Eurovision.tv |publisher=[[European Broadcasting Union]]}}</ref>▼
== Operations ==
Moroccanoil publicly displays commitment to [[cruelty-free]] products and [[sustainability]], with reduction of [[single-use plastic]], prevention of [[soil contamination]] and [[groundwater pollution]], partnerships with environmental and animal rights groups (including [[Oceana (non-profit group)|Oceana]], Green Circle Salons, the [[Humane Society of the United States]] and the [[Sato Project]]), and its main production plant being [[solar-powered]] to prevent [[greenhouse gas emissions]].<ref name="dfni"/><ref name="Cappolla">{{Cite web |last=Cappolla |first=Danielle |title=Are Moroccanoil's Products Clean and Sustainable? We Investigate |url=https://bettergoods.org/is-moroccanoil-clean/ |date=18 August 2023 |website=Better Goods |access-date=28 May 2024}}</ref><ref>{{Cite web |title=Our Operations |url=https://moroccanoilprofessionals.com/sustainability-2/our-operations/ |website=Moroccanoil Professionals |publisher=Moroccanoil |access-date=25 May 2024}}</ref>▼
▲{{as of|2013|01|post=,}} 80% of Moroccanoil's output is reportedly manufactured in
▲Moroccanoil publicly displays commitment to [[cruelty-free]] products and [[sustainability]], with reduction of [[single-use plastic]], prevention of [[soil contamination]] and [[groundwater pollution]], partnerships with environmental and animal rights groups (including [[PETA]], [[Oceana (non-profit group)|Oceana]], Green Circle Salons, the [[Humane Society of the United States]] and the [[Sato Project]]), and its main production plant being [[solar-powered]] to prevent [[greenhouse gas emissions]].<ref name="dfni"/><ref name="Cappolla">{{Cite web |last=Cappolla |first=Danielle |title=Are Moroccanoil's Products Clean and Sustainable? We Investigate |url=https://bettergoods.org/is-moroccanoil-clean/ |date=18 August 2023 |website=Better Goods |access-date=28 May 2024}}</ref><ref>{{Cite web |title=Our Operations |url=https://moroccanoilprofessionals.com/sustainability-2/our-operations/ |website=Moroccanoil Professionals |publisher=Moroccanoil |access-date=25 May 2024}}</ref><ref>{{Cite web |date=20 April 2022 |title=Our Stance On Animal Testing |url=https://www.moroccanoil.com/blogs/blog/our-stance-on-animal-testing |website=Moroccanoil |access-date=2 June 2024}}</ref>
Moroccanoil has been accused of lacking transparency over the exact location of its production facilities other than labelling its products as "made in Israel" or "made in Canada", with activists, including from the [[Boycott, Divestment and Sanctions|BDS movement]] and [[Canadians for Justice and Peace in the Middle East|CJPME]], calling to [[boycotts of Israel|boycott the company]] over the possibility that it operates in the [[Israeli-occupied territories|Israeli-occupied Palestinian territories]] while "distracting" consumers through a "glamourous" portrayal of its products. The "Moroccan" branding has also drawn criticism due to the company's lack of ties with [[Morocco]], with accusations of deliberate [[cultural appropriation]] to pose as non-Israeli and avert boycotts.<ref name="hespress"/><ref name="cjpme"/><ref name="Cappolla"/><ref name="Irving">{{Cite web |last=Irving |first=Sarah |title=Moroccanoil — Israeli hair products that glamorize apartheid |url=https://electronicintifada.net/blogs/sarah-irving/moroccanoil-israeli-hair-products-glamorize-apartheid |date=2015-06-26 |access-date=2024-05-24 |website=[[The Electronic Intifada]] |language=en-US}}</ref>▼
== Marketing ==
▲Moroccanoil
{{see also|Israel in the Eurovision Song Contest 2024#Calls for exclusion}}▼
Moroccanoil became a main sponsor of the Eurovision Song Contest following [[Eurovision Song Contest 2019|the 2019 edition]] in Tel Aviv, since when its "team of world-class professional hairstylists" has worked on the performers and hosts in the backstage.<ref name=":1" /> The contest's [[red carpet]] event has been renamed "turquoise carpet" after Moroccanoil's brand colour.<ref>{{Cite web |last=Adams |first=Oliver |date=2022-05-08 |title=LIVE: Eurovision 2022 Opening Ceremony Turquoise Carpet |url=https://wiwibloggs.com/2022/05/08/live-eurovision-2022-opening-ceremony-moroccanoil-turquoise-carpet/272345/ |access-date=2024-05-26 |website=[[Wiwibloggs]] |language=en-US}}</ref> The sponsorship was initially set to expire in {{escyr|2024}}; however, shortly after the 2024 contest, the company suggested that it would continue to sponsor the event in {{escyr|2025}}.<ref name=":0" />▼
▲Moroccanoil became
== Criticism ==
▲Moroccanoil has been accused of lacking [[transparency (behavior)|transparency]] over the exact location of its production facilities other than labelling its products as "made in Israel" or "made in Canada", with activists, including from the [[Boycott, Divestment and Sanctions|BDS movement]] and [[Canadians for Justice and Peace in the Middle East|CJPME]], calling to [[boycotts of Israel|boycott the company]] over the possibility that it operates in the [[Israeli-occupied territories|Israeli-occupied Palestinian territories]] while "distracting" consumers through a "glamourous" portrayal of its products. The "Moroccan" branding has also drawn criticism due to the company's lack of ties with [[Morocco]], with accusations of deliberate [[cultural appropriation]] to pose as non-Israeli and avert boycotts.<ref name="hespress"/><ref name="cjpme"/><ref name="Cappolla"/><ref name="Irving">{{Cite web |last=Irving |first=Sarah |title=Moroccanoil — Israeli hair products that glamorize apartheid |url=https://electronicintifada.net/blogs/sarah-irving/moroccanoil-israeli-hair-products-glamorize-apartheid |date=2015-06-26 |access-date=2024-05-24 |website=[[The Electronic Intifada]] |language=en-US}}</ref><ref>{{Cite web |last=Jazouani |first=Hanane |title=Comment la marque de beauté MoroccanOil fait la richesse d'Israël et la honte du Maroc |url=https://www.yabiladi.com/articles/details/16728/comment-marque-beaute-moroccanoil-fait.html |date=2013-04-16 |access-date=2024-06-05 |website=Yabiladi.com |language=fr}}</ref>
== References ==
{{Reflist}}
== See also ==
* {{slink|Controversies of the Eurovision Song Contest|Israeli participation}}
== External links ==
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[[Category:Israeli companies established in 2008]]
[[Category:Cosmetics companies of Israel]]
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