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| producer = [[Gauri Khan]]<br>Aanand L. Rai
| writer = [[Himanshu Sharma]]
| starring = <!--ORDER AS PER ON-SCREEN CREDITS-->[[Shah Rukh Khan]]<br />[[Anushka Sharma]]<br />[[Katrina Kaif]]<br />[[AbhayAnushka Deol]]<br />[[R. Madhavan]]<br />[[Mohammed Zeeshan AyyubSharma]]
| music = [[Ajay–AtulAjay-Atul]] <br /> (Score & Songs) <br /> [[Tanishk Bagchi]] <br /> (Guest Composition)
| cinematography = Manu Anand
| editing = Hemal Kothari
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}}
 
'''''Zero''''' is a 2018 Indian [[Hindi]]-language [[comedy drama]] film written by [[Himanshu Sharma]], directed by [[Aanand L. Rai]] and produced by [[Colour Yellow Productions]] in collaboration with [[Red Chillies Entertainment]]. StarringThe film stars [[Shah Rukh Khan]], and [[AnushkaKatrina SharmaKaif]], while [[KatrinaAnushka KaifSharma]], [[Abhay Deol]], [[R. Madhavan]] and [[Mohammed Zeeshan Ayyub]], thein important supporting cast. The plot revolves around Bauua Singh, a short man from [[Meerut]] who, after having difficulty finding a marriage partner, finds a companion in Aafia Bhinder, a NSAR (a fictional space research facility) scientist with [[cerebral palsy]]. However, film superstar Babita also gets close with him, testing his first relationship, before this [[love triangle]] takes them to far-off cities, thrusting Bauua into an adventure to discover both his true love and completeness in a life lived to the fullest.
 
The project was conceived by Rai in 2012, before pre-production commenced in 2016. Initially under the working title ''Katrina Meri Jaan'', it went through numerous name changes before arriving at the final title in early 2018. [[Principal photography]] began in Mumbai during May 2017 and concluded in 2018 in [[Orlando, Florida|Orlando]]. The soundtrack is composed by [[Ajay–Atul]] with lyrics written by [[Irshad Kamil]], under the label [[T-Series (company)|T-Series]].
 
''Zero'' was released on 21 December 2018, to mixed-to-negative reviews from both critics and audiences alike. The lead performances (especially Khan and Kaif) and visual effects received acclaim. However, the direction, "outlandish" story, plot, and inconsistent screenplay waswere largely criticisedcriticized. Despite having widespread hype prior to release, the film was one of the biggest [[box office bomb|box-office failures]] in Khan's career leading him to take a five year hiatus.
 
At the [[64th Filmfare Awards]], ''Zero'' received seven nominations, including [[Filmfare Award for Best Actor|Best Actor]] (Khan) and [[Filmfare Award for Best Supporting Actress|Best Supporting Actress]] (Kaif), and won [[Filmfare Award for Best Special Effects|Best Special Effects]].<ref name="auto1">{{cite web |url=https://www.thequint.com/entertainment/bollywood/64th-vimal-filmfare-awards-2019-list-of-winners |title=64th Filmfare Awards 2019: A Complete List of Winners |work=The Quint |date=23 March 2019 |access-date=23 March 2019}}</ref><ref>{{cite magazine |date=12 March 2019 |title=Nominations for the 64th Vimal Filmfare Awards 2019 |url=https://www.filmfare.com/news/bollywood/nominations-for-the-64th-vimal-filmfare-awards-2019_-32898.html |magazine=[[Filmfare]] |access-date=17 March 2019}}</ref>
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== Cast ==
* [[Shah Rukh Khan]]<ref>{{Cite news |url=https://www.financialexpress.com/entertainment/zero-teaser-shah-rukh-khan-salman-khan-wish-eid-mubarak-in-style-watch/1205943/ |title=Zero teaser: Shah Rukh Khan, Salman Khan wish Eid Mubarak in style; watch |date=14 June 2018 |work=The Financial Express|access-date=16 June 2018 |language=en-US}}</ref> as Bauua Singh, a young man with [[dwarfism]]<ref>{{Cite news |url=http://www.timesnownews.com/entertainment/news/bollywood-news/article/zero-teaser-released-fans-celebrate-shah-rukh-khan-and-salman-khans-friendship-with-hilarious-memes/240448 |title=Zero teaser released: Fans celebrate Shah Rukh Khan and Salman Khan's friendship with hilarious memes|access-date=16 June 2018 |language=en-GB}}</ref>
* [[Anushka Sharma]]<ref name="trailer">{{Cite web |last=Red Chillies Entertainment |date=2 November 2018 |title=Zero – Official Trailer – Shah Rukh Khan – Aanand L Rai – Anushka – Katrina – 21 Dec 2018 |url=https://www.youtube.com/watch?v=Ru4lEmhHTF4&t=1s |access-date=2 November 2018 |publisher=[[YouTube]]}}</ref> as Aafia Yusufzai Bhinder, a NSAR scientist with [[cerebral palsy]]<ref>{{Cite news |author=News Desk |date=3 November 2018 |title=The trailer of Shah Rukh Khan's 'Zero' trending 2nd on social media |publisher=Globalvillagespace.com |url=https://www.globalvillagespace.com/the-trailer-of-shah-rukh-khans-zero-trending-2nd-on-social-media/|access-date=3 November 2018}}</ref>
* [[Katrina Kaif]]<ref name="hindustantimes.com">{{cite web |url=http://www.hindustantimes.com/bollywood/katrina-kaif-has-joined-us-anushka-sharma-will-join-soon-shah-rukh-khan-on-aanand-l-rai-s-film/story-B9BgQhEzH5Qr2IiTHV3snM.html |title=Katrina Kaif has joined us, Anushka Sharma will join soon: Shah Rukh Khan on Aanand L Rai's film |date=25 September 2017 |website=Hindustantimes.com |access-date=4 November 2017|url-status=live |archive-url=https://web.archive.org/web/20171024043102/http://www.hindustantimes.com/bollywood/katrina-kaif-has-joined-us-anushka-sharma-will-join-soon-shah-rukh-khan-on-aanand-l-rai-s-film/story-B9BgQhEzH5Qr2IiTHV3snM.html |archive-date=24 October 2017}}</ref> as Babita Kumari, an [[alcoholic]] actress<ref>{{cite web |url=https://in.yahoo.com/news/zero-katrina-kaif-reveals-she-112410597.html |title=Zero: Katrina Kaif Reveals She Wanted to Play Aafia but the Role Went to Anushka Sharma – Watch Video |date=5 November 2018 |website=Yahoo.com |access-date=5 November 2018}}</ref>
* [[Anushka Sharma]]<ref name="trailer">{{Cite web |last=Red Chillies Entertainment |date=2 November 2018 |title=Zero – Official Trailer – Shah Rukh Khan – Aanand L Rai – Anushka – Katrina – 21 Dec 2018 |url=https://www.youtube.com/watch?v=Ru4lEmhHTF4&t=1s |access-date=2 November 2018 |publisher=[[YouTube]]}}</ref> as Aafia Yusufzai Bhinder, a NSAR scientist with [[cerebral palsy]]<ref>{{Cite news |author=News Desk |date=3 November 2018 |title=The trailer of Shah Rukh Khan's 'Zero' trending 2nd on social media |publisher=Globalvillagespace.com |url=https://www.globalvillagespace.com/the-trailer-of-shah-rukh-khans-zero-trending-2nd-on-social-media/|access-date=3 November 2018}}</ref>
* [[Abhay Deol]]<ref name=":1">{{cite web |url=https://www.bizasialive.com/abhay-deol-play-katrina-kaifs-love-interest-zero/ |title=Abhay Deol to play Katrina Kaif's love interest in 'Zero' |date=5 March 2018 |website=Bizasialive.com}}</ref> as Aditya Kapoor, Babita's love interest<ref>{{Cite web |url=https://www.dnaindia.com/bollywood/report-zero-spoiler-alert-these-indirect-references-made-to-katrina-kaif-s-ex-ranbir-kapoor-are-just-too-hard-to-be-ignored-2698564 |title='Zero' Spoiler Alert: These indirect references made to Katrina Kaif's ex Ranbir Kapoor are just too hard to be ignored |date=21 December 2018 |website=dna |language=en|access-date=21 December 2018}}</ref>
* [[R. Madhavan]]<ref name=":2">{{cite news |url=https://www.ibtimes.co.in/madhavan-star-aanand-l-rais-zero-alongside-shah-rukh-katrina-kaif-anushka-sharma-770013 |title=Madhavan to star in Aanand L Rai's Zero alongside Shah Rukh, Katrina Kaif, Anushka Sharma |last=Gaikwad |first=Pramod |date=24 May 2018 |newspaper=[[International Business Times]] |access-date=27 May 2018}}</ref> as Kartik Srinivasan, a fellow scientist and Aafia's colleague
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* [[Sushrii Shreya Mishraa]]<ref>{{Cite web |url=https://www.ndtv.com/entertainment/shah-rukh-khans-zero-puts-model-sushrii-shreya-mishraa-on-trends-list-details-here-1857681 |title=Shah Rukh Khan's Zero Puts Model Sushrii Shreya Mishraa On Trends List. Details Here |website=NDTV.com}}</ref> as Gunjan
 
=== GuestCameo appearances ===
{{colbegin}}
* [[Salman Khan]]<ref>{{cite web |url=https://www.indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-and-salman-khan-new-click-from-anand-l-rai-next-srk-dwarf-vfx-see-photos-4738369/lite/ |title=Shah Rukh Khan and Salman Khan share a selfie moment on the sets of Anand L Rai's next film leaving fans curious, see photos |date=6 July 2017 |website=Indianexpress.com |access-date=29 July 2017|url-status=live |archive-url=https://web.archive.org/web/20170729173258/http://indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-and-salman-khan-new-click-from-anand-l-rai-next-srk-dwarf-vfx-see-photos-4738369/lite/ |archive-date=29 July 2017}}</ref> as himself judging a dance show
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To better prepare for playing a wheelchair user, Sharma met with an occupational therapist and an audiologist, who taught her how to create an involuntary spasm-like action during her dialogue scenes; the occupational therapist was always on set to monitor Sharma's performance.<ref name="auto"/> In an interview with [[The Telegraph (Calcutta)|The Telegraph]], Sharma noted that in the beginning stages of the shoot, shaping the physicality of the character was difficult for her and that she would ask for many more takes than usual because her movements didn't feel correct. During the first schedule, she asked Khan to be more patient with her during their scenes while she got used to the character, which he obliged. She observed that because the character performed involuntary movements, they were very difficult to do and required "heavy breathing, which would get me very tired and my body would go into spasms because I had tightened it so much."<ref name=":0">{{Cite web |url=https://www.telegraphindia.com/entertainment/this-profession-could-turn-you-into-a-monster-or-it-could-turn-you-into-a-saint-anushka-sharma/cid/1677113 |title=This profession could turn you into a monster or it could turn you into a saint: Anushka Sharma |website=www.telegraphindia.com |language=en|access-date=2 December 2018}}</ref> She eventually got more comfortable in her performance later on. In between takes, instead of returning to her normal physicality as most actors would, she would stay in the wheelchair, then "go to another mark on my wheelchair and sit there alone. I would rarely leave the wheelchair on set, and ended up staying away from everybody as well."<ref name=":0" />
 
Kaif was initially relucatant to play Babita; to her the character "seemed like just another film star going through pain," with Kaif herself having recently reached a personal point of equilibrium after coming out a challenging phase in her life.<ref name=":5">{{Cite web |url=httphttps://www.newindianexpress.com/entertainment/hindi/2018/dec/19/no-one-likes-a-person-who-asks-for-sympathy-1913781.html |title=Interview {{!}} I liked Babita Kumari in 'Zero' because she's always fighting for herself, says Katrina Kaif|website=The New Indian Express|access-date=20 December 2018}}</ref> Director Rai eventually convinced her of the role and the internal transformation the character would undertake, with Kaif noting that it was "an intense journey we went on together." Babita's vulnerability, and her continuous struggle to hide her true feelings from the world, appealed to Kaif and she eventually found the character intriguing. She noted that in real life, most people eventually hide their feelings from the real world in some way or another, and that they would find Babita relatable as she was dealing with her own issues and personal insecurities; she would often react defensively or aggressively, and yet the fact that she was "fighting for herself" gave her respectability and makes her interesting to watch.<ref name=":5" />
 
In the behind-the-scenes video of the making of the song "Mere Naam Tu,"<ref name=":3">{{Citation |last=Red Chillies Entertainment |title=Zero {{!}} The Making of Mere Naam Tu {{!}} Shah Rukh Khan {{!}} Anushka Sharma {{!}} Aanand L. Rai {{!}} Ajay – Atul|url=https://www.youtube.com/watch?v=Lw7KsS-FnRk|access-date=7 December 2018}}</ref> Anushka Sharma details the video in a voice-over, and she mentions several aspects of the song's making. She noted that choreographer [[Remo D'Souza]] directed the video and brought his trademark creativity, including the inclusion of children, into the song's dance sequence. The sequence was filmed over the course of 14 days, with Sharma mostly wearing pajamas and using a wheelchair for its duration. It was filmed in the corridor of a hotel, yet was transformed into a "fantasy land," with the addition of on-set rain and [[Holi]] colors. While on set, wheelchair user Sharma can be seen on an elevated platform while interacting with Shah Rukh Khan's character Bauua, to create the illusion of his short stature.
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== Music ==
{{main|type=Zero (soundtrack)}}
{{Infobox album
| name = Zero
| type = Soundtrack
| artist = [[Ajay–Atul]] and [[Tanishk Bagchi]]
| cover =
| alt =
| released = 21 December 2018
| recorded = 2018
| venue =
| studio =
| genre = [[Feature Film Soundtrack]]
| length = 27:15
| label = [[T-Series (company)|T-Series]]
| language = [[Hindi]]
| producer = [[Ajay–Atul]]
| prev_title =
| prev_year =
| next_title =
| next_year =
| misc = {{External media
| audio1 = {{YouTube|dCNoCceOC_w|Audio Jukebox}}}}
{{Extra chronology
|artist=[[Ajay–Atul]]
|type= soundtrack
| prev_title = [[Thugs of Hindostan]]
| prev_year = 2018
| title = Zero
| year = 2018
| next_title = [[Super 30 (film)|Super 30]]
| next_year = 2019}}
{{Extra chronology
|artist= [[Tanishk Bagchi]]
|type= soundtrack
|prev_title= [[Baazaar]]
|prev_year= 2018
|title = Zero
|year = 2018
|next_title = [[Simmba]]
|next_year = 2018}}
{{Singles
| name = Zero
| type = soundtrack
| single1 = Mere Naam Tu
| single1date = 23 November 2018
| single2 = Husn Parcham
| single2date = 1 December 2018
}}
}}
 
The film's score and soundtrack were composed and produced by [[Ajay–Atul]] collaborating with Khan for the first time, while [[Tanishk Bagchi]] worked as a guest composer.<ref>{{Cite web |url=https://www.bollywoodhungama.com/news/bollywood/exclusive-shah-rukh-khan-reveals-nusrat-fateh-ali-khans-main-roz-roz-tanha-recreated-zero/ |title=EXCLUSIVE: Shah Rukh Khan reveals Nusrat Fateh Ali Khan's 'Main Roz Roz Tanha' is recreated in Zero |last=Hungama |first=Bollywood |date=14 December 2018 |website=Bollywood Hungama |language=en|access-date=18 December 2018}}</ref> Lyrics are written by [[Irshad Kamil]] and [[Kumaar]]. The first single, "Mere Naam Tu" was released on 23 November 2018.<ref name=":7" /> It was sung by [[Abhay Jodhpurkar]] (who made Bollywood debut) and arranged by Ustad K. Shayan-Hussaini (who also played its piano pieces); other instrumentals include the Indian flute by Varad Kathapurkar and the Nylon guitar by Pawan Rasayli. On 4 December, "Issaqbaazi," the film's second song, was released; a fast-paced, rustic dance number picturized on a jubilant Bauua dancing with [[Salman Khan]] after being kissed by Babita, it was sung by [[Sukhwinder Singh]] and [[Divya Kumar (singer)|Divya Kumar]], and was composed by Ajay–Atul, with lyrics by Irshad Kamil.<ref>{{Cite news |url=https://indianexpress.com/article/entertainment/bollywood/zero-song-issaqbaazi-shah-rukh-khan-salman-khan-reunite-dance-video-5475813/ |title=Zero song Issaqbaazi: Shah Rukh Khan and Salman Khan burn the dance floor |date=4 December 2018 |work=The Indian Express|access-date=4 December 2018 |language=en-US}}</ref> The third single track "Husn Parcham" was released on 1 December 2018.<ref name=":8" /> The song was sung by [[Bhoomi Trivedi]] and [[Raja Kumari]]. On 20 December 2018, a fourth song was released, titled "Heer Badnaam."<ref>{{Cite web |url=https://www.hindustantimes.com/bollywood/zero-song-heer-badnaam-features-katrina-kaif-shah-rukh-khan-and-a-surprise-watch-video/story-w2DRfsLWF7ZhyHZSzw6KeK.html |title=Zero song Heer Badnaam features Katrina Kaif, Shah Rukh Khan and a surprise. Watch video |date=20 December 2018 |website=www.hindustantimes.com |language=en|access-date=20 December 2018}}</ref> Revealing the stardom and personal issues of Babita Kumari, and depicting Bauua as her long-standing fan, the song is reminiscent of the Punjabi song "Daru Badnaam" by Kamal Kahlon and Param Singh; it is composed by [[Tanishk Bagchi]], lyricized by [[Kumaar]], and sung by Romy.<ref>{{Cite web |url=https://indianexpress.com/article/entertainment/bollywood/zero-song-heer-badnaam-katrina-kaif-5502330/ |title=Zero song Heer Badnaam: Katrina Kaif's stardom is presented perfectly |date=20 December 2018 |website=The Indian Express |language=en-IN|access-date=20 December 2018}}</ref> The album was released by [[T-Series (company)|T-Series]] on 7 December 2018.<ref>{{cite web |url=https://www.jiosaavn.com/album/zero/x4kUj2lbw-g_ |title=Zero – Original Motion Picture Soundtrack |date=21 December 2018 |publisher=[[Saavn]]}}</ref>
{{Track listing
| headline = Track listing
| extra_column=Singer(s)
|total_length = 27:15
| title1 = Mere Naam Tu
| extra1 = [[Abhay Jodhpurkar]]
| length1 = 5:38
| music1=[[Ajay–Atul]]
| lyrics1=[[Irshad Kamil]]
| title2 = Issaqbaazi
| extra2 = [[Sukhwinder Singh]], [[Divya Kumar (singer)|Divya Kumar]]
| length2 = 5:20
| music2=Ajay–Atul
| lyrics2=Irshad Kamil
| title3 = Husn Parcham
| extra3 = [[Bhoomi Trivedi]], [[Raja Kumari]]
| length3 = 3:07
| music3=Ajay–Atul
| lyrics3=Irshad Kamil
| title4= Ann Bann
| length4= 4:34
| music4= Ajay–Atul
| extra4= [[Kunal Ganjawala]]
| lyrics4= Irshad Kamil
| title5= Tanha Hua
| length5= 4:02
| music5= [[Tanishk Bagchi]]
| extra5= [[Jyoti Nooran]], [[Rahat Fateh Ali Khan]]
| lyrics5= Irshad Kamil
| title6= Heer Badnaam
| length6= 2:21
| music6= Tanishk Bagchi
| extra6= Romy
| lyrics6= [[Kumaar]]
| title7= Duma Dam Mast Kalandar
| length7= 2:13
| music7= Tanishk Bagchi
| extra7= Altamash Faridi
| lyrics7= Traditional
}}
 
==Marketing==
The title of the film was announced by Khan and Rai on 1 January 2018 in a minute long [[teaser trailer]] posted on [[Twitter]] due to robust demand from fans. The video showed Khan in his dwarf avatar singing and dancing to [[Mohammed Rafi]]'s "[[Jab Jab Phool Khile|Hum Ko Tum Pe Pyar Aaya]]".<ref>{{cite web |url=http://indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-zero-film-aanand-l-rai-anushka-sharma-katrina-kaif-watch-video-5007582/ |title=Zero: Shah Rukh Khan reveals title of his next film, set to impress in a never-seen-before avatar |author=Anvita Singh |work=[[The Indian Express]] |date=1 January 2018 |access-date=1 January 2018|url-status=live |archive-url=https://web.archive.org/web/20180102012724/http://indianexpress.com/article/entertainment/bollywood/shah-rukh-khan-zero-film-aanand-l-rai-anushka-sharma-katrina-kaif-watch-video-5007582/ |archive-date=2 January 2018}}</ref><ref name="TOI">{{cite web |url=https://m.timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/aanand-l-rai-i-wanted-to-celebrate-incompleteness-with-zero/articleshow/62333906.cms |title=Aanand L Rai: I wanted to celebrate incompleteness with 'Zero' |work=[[The Times of India]] |date=2 January 2018 |access-date=2 January 2018}}</ref> Although neither Kaif nor Sharma appeared in the teaser video, in one of the scenes, Khan wore a jacket with a collage of Kaif's pictures imprinted on it.<ref>{{cite web |url=https://www.ndtv.com/entertainment/shah-rukh-khans-zero-could-you-spot-katrina-kaif-in-film-teaser-1794773 |title=Shah Rukh Khan's Zero: Could You Spot Katrina Kaif In Film Teaser? |author=Divya Goyal |work=NDTV |date=2 January 2017 |access-date=2 January 2017|url-status=live |archive-url=https://web.archive.org/web/20180102124027/https://www.ndtv.com/entertainment/shah-rukh-khans-zero-could-you-spot-katrina-kaif-in-film-teaser-1794773 |archive-date=2 January 2018}}</ref> In less than 24 hours, the video garnered over 3 million views on [[YouTube]] alone, and Khan's announcement tweet had over 30,000 likes.<ref name="HT">{{cite web |url=http://m.hindustantimes.com/bollywood/zero-everything-you-need-to-know-about-shah-rukh-khan-katrina-kaif-aanand-l-rai-s-ambitious-film/story-Njf3B6XPikd4ekArYHNLZK.html |title=Zero: Everything you need to know about Shah Rukh Khan, Katrina Kaif, Aanand L Rai's ambitious film |work=[[Hindustan Times]] |date=2 January 2018 |access-date=2 January 2018}}</ref> Red Chillies Entertainment later announced that ''Zero''-related posts had reached over 10 million views, likes and mentions across various social media platforms like [[Facebook]], YouTube, Twitter and [[Instagram]].<ref>{{cite web |url=https://twitter.com/redchilliesent/status/948138649673011201 |title=10 Million and counting! Thank you for the love .. #ChhaGayaZERO Watch the title announcement now – bit.ly/Zero-Title @iamsrk @aanandlrai @AnushkaSharma #KatrinaKaif @gaurikhan @cypplOfficial |work=[[Twitter]] |date=2 January 2018 |access-date=2 January 2018|url-status=live |archive-url=https://web.archive.org/web/20180103115516/https://twitter.com/redchilliesent/status/948138649673011201 |archive-date=3 January 2018}}</ref> The following day, the first teaser poster with the tagline "21st December 2018 se aapke piche" was unveiled by Red Chillies Entertainment, revealing that the film would release on 21 December 2018.<ref name="teaser" /><ref>{{cite web |url=https://www.bollywoodhungama.com/news/features/behind-scenes-heres-avinash-gowariker-shot-poster-shah-rukh-khans-zero/ |title=Behind the Scenes: Here's how Avinash Gowariker shot the poster of Shah Rukh Khan's Zero – Bollywood Hungama |last=Hungama |first=Bollywood |date=9 January 2018 |website=[[Bollywood Hungama]] |archive-url=https://web.archive.org/web/20180111193814/http://www.bollywoodhungama.com/news/features/behind-scenes-heres-avinash-gowariker-shot-poster-shah-rukh-khans-zero/ |archive-date=11 January 2018|url-status=live |access-date=11 January 2018}}</ref>
[[File:Anushka Sharma promoting Zero.jpg|right|thumb|[[Anushka Sharma]] promoting ''Zero'']]
According to Rai, ''Zero'' was chosen to be released in December since it is "a month when we celebrate life and what better time for a boy who celebrates that he is physically incomplete and in his incompleteness completes others as he travels from [[Meerut]] to [[New York City|New York]]. There is a beauty in incompleteness we are celebrating."<ref name="mm">{{cite web |url=https://mumbaimirror.indiatimes.com/entertainment/bollywood/zero-director-aanand-l-rai-on-shah-rukh-khan-even-if-you-cut-two-feet-off-khansaab-will-still-stand-tall/articleshow/62330559.cms |title=ZERO DIRECTOR AANAND L RAI ON SHAH RUKH KHAN: 'EVEN IF YOU CUT TWO FEET OFF, KHANSAAB WILL STILL STAND TALL' |author=Roshmila Bhattacharya |work=[[Mumbai Mirror]] |date=2 January 2018 |access-date=2 January 2018|url-status=live |archive-url=https://web.archive.org/web/20180101232711/https://mumbaimirror.indiatimes.com/entertainment/bollywood/zero-director-aanand-l-rai-on-shah-rukh-khan-even-if-you-cut-two-feet-off-khansaab-will-still-stand-tall/articleshow/62330559.cms |archive-date=1 January 2018}}</ref> During the Islamic festival of [[Eid al-Fitr|Eid]], a promotional teaser<ref>{{Citation |last=Red Chillies Entertainment |title=Zero {{!}} Eid Teaser {{!}} Shah Rukh Khan {{!}} Salman Khan {{!}} Aanand L Rai {{!}} 21 December 2018|date=13 June 2018|url=https://www.youtube.com/watch?v=89aTDByJTz4|access-date=14 June 2018}}</ref> was released on 13 June 2018, featuring Shah Rukh and Salman, the latter in the attire sported by him in the film ''[[Tiger Zinda Hai]]'' (2017).<ref>{{Cite news |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/zero-teaser-shah-rukh-khan-dances-with-salman-khan-in-a-never-seen-before-avatar/articleshow/64584086.cms |title='Zero' teaser: Shah Rukh Khan dances with Salman Khan in a never seen before avatar – Times of India ► |work=The Times of India|access-date=14 June 2018}}</ref> In late August 2018, Rai confirmed to news agency [[Bollywood Hungama]] that the trailer for ''Zero'' would release on 2 November, Khan's birthday.<ref>{{cite web |url=https://www.bollywoodhungama.com/news/bollywood/zero-trailer-shah-rukh-khan-film-unveiled-birthday/ |title=ZERO: The trailer of the Shah Rukh Khan film to be unveiled on his birthday |website=[[Bollywood Hungama]] |date=24 August 2018 |access-date=1 November 2018}}</ref> In late October 2018, as part of the promotional campaign, a verified Twitter account emerged in the name of Bauua, Khan's character from the film, featuring the cartoon version of Bauua Singh's first look and posting humorous tweets.<ref>{{cite web |url=https://timesofindia.indiatimes.com/videos/entertainment/hindi/shah-rukh-khan-aka-bauua-singh-from-zero-joins-twitter/videoshow/66372431.cms |title=Shah Rukh Khan aka Bauua Singh from 'Zero' joins Twitter |work=The Times Of India |date=26 October 2018 |access-date=30 October 2018}}</ref><ref>{{cite web |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/zero-shah-rukh-khan-engages-in-hilarious-twitter-banter-with-his-character-bauua-singh/articleshow/66392194.cms |title=Zero: 'Zero': Shah Rukh Khan engages in hilarious Twitter banter with his character Bauua Singh |work=The Times Of India |date=29 October 2018 |access-date=29 October 2018}}</ref>
 
On 1 November, the day before the release of the trailer, two official posters<ref>{{cite web |url=https://indianexpress.com/article/entertainment/bollywood/zero-posters-shah-rukh-khan-katrina-kaif-anushka-sharma-5428110/ |title=Zero movie posters: SRK is adorable, Anushka is a smiling beauty and Katrina is oozing oomph |date=1 November 2018 |website=Indianexpress.com |access-date=1 November 2018}}</ref> were revealed by Khan on his social media pages: one featuring Khan's character Bauua Singh and Anushka Sharma's character in [[Connaught Place, New Delhi|Connaught Place]] in [[New Delhi]],<ref>{{cite web |url=https://www.ndtv.com/entertainment/almost-zero-hour-shah-rukh-khans-birthday-countdown-begins-with-new-posters-1941009 |title=Almost Zero Hour: Shah Rukh Khan's Birthday Countdown Begins With New Posters |website=Ndtv.com |access-date=1 November 2018}}</ref> and another with Singh and Katrina Kaif's character in front of [[Meerut]]'s clock tower.<ref>{{cite web |url=https://www.cinestaan.com/articles/2018/nov/1/16596/paraplegic-anushka-gorgeous-katrina-mark-two-forms-of-beauty-in-zero-posters |archive-url=https://web.archive.org/web/20181101175529/https://www.cinestaan.com/articles/2018/nov/1/16596/paraplegic-anushka-gorgeous-katrina-mark-two-forms-of-beauty-in-zero-posters |url-status=live |archive-date=1 November 2018 |title=Paraplegic Anushka, gorgeous Katrina mark two forms of beauty in Zero posters |first=Shriram |last=Iyengar |website=Cinestaan.com |access-date=1 November 2018}}</ref>
On the morning of 2 November, Director Aanand L. Rai released a third poster on his Twitter page, depicting Khan's Bauua Singh standing on a street near [[Broadway (Manhattan)|Broadway]] in [[New York City]].<ref>{{cite web |url=https://www.pinkvilla.com/entertainment/photos/happy-birthday-shah-rukh-khan-aanand-l-rai-wishes-his-khan-saab-sharing-new-zero-poster-430750 |title=Happy Birthday Shah Rukh Khan: Aanand L Rai wishes his Khan Saab by sharing a new Zero poster |website=Pinkvilla.com |date=2 November 2018 |access-date=2 November 2018}}</ref> The same day, Red Chillies Entertainment released the official trailer on YouTube.<ref name="latestly.com"/> The trailer recorded more than 54 million views within 24 hours,<ref>{{cite news |url=https://m.mid-day.com/articles/shah-rukh-khan-starrer-zeros-trailer-breaks-record/19947180 |title=Shah Rukh Khan starrer Zero's trailer breaks record |date=4 November 2018 |access-date=4 November 2018 |work=[[Mid-Day]]}}</ref> and eventually recorded the fastest 100 million views on YouTube for any Indian film, surpassing ''[[Thugs of Hindostan]]'' to become [[Trailer (promotion)#Most-viewed on YouTube|YouTube's most-watched Indian trailer]] of all time.<ref>{{cite news |url=https://m.mid-day.com/articles/zero-trailer-breaks-all-records-fastest-indian-movie-trailer-to-hit-100-million-views-on-youtube/20048164 |title=Zero trailer breaks all records; fastest Indian movie trailer to hit 100 million views on YouTube |date=4 December 2018 |work=[[Mid-Day]] |access-date=11 December 2018}}</ref> On 10 November, ''Zero''{{'}}s trailer was screened at the 24th [[Kolkata International Film Festival]] in the presence of Khan and [[West Bengal]] Chief Minister [[Mamata Banerjee]].<ref>{{cite news |url=https://www.hindustantimes.com/regional-movies/amitabh-bachchan-inaugurates-kolkata-film-festival-shah-rukh-s-zero-trailer-screened/story-ulaRYLPKUHtD3aZWjgZlWO.html |title=Amitabh Bachchan inaugurates Kolkata film festival, Shah Rukh's Zero trailer screened |work=[[Hindustan Times]] |date=10 November 2018}}</ref> On 20 November, Red Chillies Entertainment uploaded an official promo video to their YouTube channel.<ref>{{cite news |title=This NEW promo of Shah Rukh Khan-starrer Zero will make the wait for its release even harder – watch video |url=https://www.timesnownews.com/entertainment/news/bollywood-news/article/this-new-promo-of-shah-rukh-khan-starrer-zero-will-make-the-wait-for-its-release-even-harder-watch-video/317626 |website=Times Now News |access-date=20 November 2018}}</ref> On the same day, the film's makers launched an exclusive Bauua Singh [[WhatsApp]] sticker pack available for download.<ref>{{cite web |title=ZERO ko WhatsApp stickers ki 'Feel aa gayi' – The first ever Indian Film to launch the WhatsApp sticker pack! |url=https://www.firstpost.com/entertainment/zero-ko-whatsapp-stickers-ki-feel-aa-gayi-the-first-ever-indian-film-to-launch-the-whatsapp-sticker-pack-5584501.html |website=firstpost |date=20 November 2018 |access-date=21 November 2018}}</ref>
 
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=== Box office ===
''Zero'' collected {{INR|18.78&nbsp;Crore}} at the Indian box office on its first day. In its three-day opening weekend, the film earned approximately {{INR|53&nbsp;Crore}} domestically.<ref name="boibox" /> It earned on Monday {{INR}}9.5&nbsp;Crore and on Tuesday (Christmas holiday) {{INR|12.75&nbsp;Crore}} in domestic circuit.<ref name="box">{{cite tweet |number=1077785690493005824 |user=taran_adarsh |title=#Zero witnessed growth on Day 5 [#Christmas]… Day 6 [Wed] and Day 7 [Thu] biz crucial... Fri 20.14 cr, Sat 18.22 cr, Sun 20.71 cr, Mon 9.50 cr, Tue 12.75 cr. Total: ₹ 81.32 cr. India biz. |first=Taran |last=Adarsh |date=26 December 2018}}</ref><ref>{{Cite web |url=https://www.ndtv.com/entertainment/zero-box-office-collection-day-2-shah-rukh-khan-and-anushka-sharmas-film-continues-to-struggle-at-th-1966897 |title=Zero Box Office Collection Day 2: Shah Rukh Khan And Anushka Sharma's Film Continues To Struggle. Earns Rs 38.36 Crore |website=NDTV.com|access-date=23 December 2018}}</ref> The USA Box office collection of ''Zero'' on Day 2 (22 December) was {{USD|283,808|long=no}} ({{INR|19.9&nbsp;million}}) from 262 screens.<ref>{{cite tweet |user=Bollyhungama |author=Bollywood Hungama |date=23 December 2018 |number=1076910640785059840 |title=#BoxOffice: #Zero Day 2 (Saturday) U.S.A box office – 283,808 USD [Rs. 1.99 cr] from 262 screens}}</ref>
The total domestic gross collection of the film is {{INR|87&nbsp;Crore}}, and the overseas gross collection was $14&nbsp;million according to [[Box Office India]]. The film's worldwide gross collection is {{INR|191&nbsp;Crore}} .<ref name="boibox"/> The film was considered highly unsuccessful.<ref>{{Cite web|url=https://www.ndtv.com/entertainment/after-zero-failure-shah-rukh-khan-hopes-to-make-this-kind-of-film-2113574|title=After Zero Failure, Shah Rukh Khan Hopes to Make This Kind of Film}}</ref>
 
=== Critical response ===
{{Rotten Tomatoes prose|score=31|count=16|average=4.7|consensus=|ref=yes |access-date=December 22, 2023}}
 
''Zero'' released to mixed reviews from critics.<ref name=":6">{{Cite web |url=https://www.ibtimes.co.in/zero-movie-review-what-critics-have-say-about-shah-rukh-khan-film-788412 |title=Zero movie review and rating: What critics have to say about Shah Rukh Khan film |last=Sarkar |first=Suparno |date=20 December 2018 |website=International Business Times, India Edition |language=en|access-date=21 December 2018}}</ref> Most praised the film's visual effects and agreed that Kaif gave the best performance of her career, while they were critical about its plot,<ref>{{Cite web |url=https://www.latestly.com/entertainment/bollywood/zero-movie-review-katrina-kaif-gets-praises-left-right-and-center-from-critics-for-her-performance-551605.html |title=Zero Movie Review: Katrina Kaif Gets Unanimous Praise from the Critics as She Delivers Her Best Performance Yet |date=21 December 2018 |website=Latestly |language=en|access-date=24 December 2018}}</ref> itwhich was "cut short by the resources at hand,", and that the second half in particular was "aimless" and "scattered."<ref>{{Cite web |url=https://www.businesstoday.in/latest/trends/shah-rukh-khan-zero-box-office-collection-day-1-zero-fails-to-impress-critics-earnings/story/303126.html |title=Zero box office collection Day 1: Zero fails to impress critics; all hopes on weekend earnings now |website=www.businesstoday.in|date=21 December 2018 |access-date=21 December 2018}}</ref><ref>{{Cite web |url=https://www.indiatvnews.com/entertainment/bollywood-zero-manmarziyaan-writer-kanika-dhillon-calls-shah-rukh-khan-starrer-one-of-the-most-important-films-of-2018-495196 |title=Zero: Manmarziyaan writer Kanika Dhillon calls Shah Rukh Khan starrer one of the most important films of 2018 |date=23 December 2018 |website=www.indiatvnews.com |language=en|access-date=24 December 2018}}</ref>
[[Baradwaj Rangan]] gave the film 3.5 stars out of five, saying the film was "all heart" and that he found it "easy to embrace". He called the film Rai's most "fluid" film yet, and mentioned that Khan was "fantastic".<ref>{{cite web |url=https://www.filmcompanion.in/reviews/bollywood-review/zero-review-this-very-literal-flight-of-fancy-is-the-years-most-audacious-love-story/ |title=Zero, this very literal flight of fancy, is the year's most audacious love story |date=23 December 2018 |website=Film Companion}}</ref>
Raja Sen of the ''[[Hindustan Times]]'' gave the film 3.5 out of 5 stars, calling the first half of the film "flat-out fantastic, an unabashed charm-offensive," and noting that the writing and dialogues "crackle with spontaneity and inventiveness." Yet he says that when the film outgrows the small town of Meerut, it finds it hard to keep its witty nature along with the ambitious second half; where the film should have "gone bonkers," it takes a melodramatic approach that doesn't work. Sen commends the actors, particularly Sharma's commitment to the role and Khan's tremendous energy. He implies that Khan saves the film with his trademark acting, regardless of the film's writing issues.<ref>{{Cite web |url=https://www.hindustantimes.com/bollywood/zero-movie-review-shah-rukh-khan-dazzles-in-a-strange-romance/story-SdQK5zHgA4ZTva8cNcJhAJ.html |title=Zero movie review: Shah Rukh Khan dazzles in a strange romance |date=21 December 2018 |website=www.hindustantimes.com |language=en|access-date=21 December 2018}}</ref> Swetha Ramakrishnan of ''Firstpost'' praised the "ambitious" nature of the film and called it "extremely self-aware," particularly in its first half, crediting it for grounding the plot in warmth. She praised Sharma's "impassioned" role and Kaif's performance as a strong yet vulnerable actress, and commended both actresses for digging into their roles. She also praised Khan's charm and wrote, "You may or may not like the film, but you will most certainly fall in love with Bauua Singh." However, she noted that the second half felt "surreal" and that it was hard to keep up with, saying that it "falls prey to the second-half curse".<ref>{{cite web |url=https://www.firstpost.com/entertainment/zero-review-shah-rukh-khan-katrinas-impressive-performances-lift-aanand-l-rais-film-from-average-to-ambitious-5766111.html |title=Zero: Shah Rukh Khan, Katrina's compelling performances take this film from average to ambitious |date=21 December 2018 |website=Firstpost}}</ref>
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Anna MM Vetticad of ''Firstpost'' gave the film 1.5 out of 5 stars, saying that Shah Rukh Khan is the best part about it, and that without him the film would have little to show; the first half lets the actor have fun to the hilt, while the second tries to take a serious message but fails to deliver properly. She noted that while Zero does not have the misogyny of Rai's previous films, it also "does not know what to do with" its female characters – while commending Bauua's sharp wit and strong character in facing the odds of life. Writer Sharma doesn't know how to write about relatable women – and thus Aafia and Babita come off as "bores." Overall, the film was "a spluttering, tottering affair."<ref>{{Cite web |url=https://www.firstpost.com/entertainment/zero-movie-review-shah-rukh-khans-comic-timing-is-the-only-thing-going-for-this-spluttering-tottering-affair-5769221.html |title=Zero movie review: Shah Rukh Khan's comic timing is the only thing going for this spluttering, tottering affair |date=21 December 2018 |website=Firstpost |language=en|access-date=21 December 2018}}</ref>
 
=== Accolades ===
{| class="wikitable plainrowheaders sortable"
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[[Category:Films shot in Dubai]]
[[Category:Films set in Dubai]]
[[Category:Cultural depictions of Salman Khan]]