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DZRR (pronounced as DZ-double-R; 103.1 FM), broadcasting as MOR 103.1 For Life!, was a radio station owned and operated by the ABS-CBN Corporation. Its studio was located at the ABS-CBN Broadcast Center, #59 First Road, Quezon Hill Proper, Baguio. Its transmitter was located atop Mt. Sto. Tomas, Tuba, Benguet.[1][2]
 Final Logo of MOR 103.1 Baguio | |
| Broadcast area | Benguet, La Union and surrounding areas |
|---|---|
| Frequency | 103.1 MHz |
| Branding | MOR 103.1 |
| Programming | |
| Language(s) | Ilocano, Filipino, English |
| Format | Silent |
| Network | MOR Philippines |
| Ownership | |
| Owner | ABS-CBN Corporation |
| ABS-CBN TV-3 Baguio S+A Channel 30 Baguio | |
| History | |
First air date | August 1, 1989 |
Last air date | May 5, 2020 (legislative franchise lapsed) |
Call sign meaning | Radio Romance (former branding) |
| Technical information | |
Licensing authority | NTC |
| Class | B-C1-C2-D-E |
| Power | 5,000 watts |
| ERP | 10,000 watts |
| Repeater(s) | Santiago, Isabela: DWBA-FM 91.3 MHz |
| Links | |
| Website | Archived official website at the Wayback Machine (archived 2021-01-24) |
History
editDZRR was first launched on August 1, 1989, as "Radio Romance," making ABS-CBN's first FM station outside Metro Manila. It simulcasts its Manila feed. In 1992, it was converted into local programming, making it the only station to locally use the Radio Romance tagline. In 1995, it became ABS-CBN Star Radio.In 1996, launch AMCARA Broadcasting Network in MOR Baguio 103.1. In 1997, it became ABS-CBN Radio after ABS-CBN restructured its RNG FM stations. In 1998, it temporarily became Prostar along with Dagupan station. In 1999, it returned the ABS-CBN Radio tagline under ABS-CBN for Life. In 2001, it became MOR My Only Radio; henceforth, the station launched its programming on the same callsign. On May 5, 2020, the station, along with the other My Only Radio stations, went off the air due to the cease and desist order of the National Telecommunications Commission following the ABS-CBN franchise renewal controversy. It currently operates as an online platform.[3]
References
edit- ^ "MOR 103.1 My Only Radio Baguio Launches Website". Radio Online Now. May 27, 2010.
- ^ "The Voice of the Philippines' Baguio auditions announced". The Summit Express. January 7, 2013.
- ^ "Tahanan po ang MOR for 12 years. Sorry.' DJ Chacha bids tearful goodbye as MOR, 'My Only Radio', faces closure". MSN. July 16, 2020. Archived from the original on October 8, 2020.
See also
editExternal links
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