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In 2004, [[Hugh Hefner]], the founder and Editor-in-Chief of ''[[Playboy]]'', who had previously worked for ''Esquire'', wrote: "The US Post Office attempted to put ''Esquire'' out of business in the 1940s by taking away its second-class mailing permit. The Feds objected, most especially, to the cartoons and the pin-up art of Alberto Vargas. ''Esquire'' prevailed in the case that went to the [[Supreme Court of the United States|Supreme Court]], but the magazine dropped the cartoons just to be on the safe side".<ref>{{cite book |title=Playboy: 50 Years: The Cartoons |first=Hugh M. |last=Hefner |author-link=Hugh Hefner |year=2004 |publisher=[[Chronicle Books]] |isbn=978-0811839761}}</ref> A legal dispute with ''Esquire'' over the use of the name "Varga" resulted in a judgement against Vargas. He struggled financially until 1959 when ''[[Playboy]]'' magazine began to use his work. Over the next 16 years he produced 152 paintings for the magazine.<ref name="anb"/> His career flourished and he had major exhibitions of his work all over the world.
In 2004, [[Hugh Hefner]], the founder and Editor-in-Chief of ''[[Playboy]]'', who had previously worked for ''Esquire'', wrote: "The US Post Office attempted to put ''Esquire'' out of business in the 1940s by taking away its second-class mailing permit. The Feds objected, most especially, to the cartoons and the pin-up art of Alberto Vargas. ''Esquire'' prevailed in the case that went to the [[Supreme Court of the United States|Supreme Court]], but the magazine dropped the cartoons just to be on the safe side".<ref>{{cite book |title=Playboy: 50 Years: The Cartoons |first=Hugh M. |last=Hefner |author-link=Hugh Hefner |year=2004 |publisher=[[Chronicle Books]] |isbn=978-0811839761}}</ref> A legal dispute with ''Esquire'' over the use of the name "Varga" resulted in a judgement against Vargas. He struggled financially until 1959 when ''[[Playboy]]'' magazine began to use his work. Over the next 16 years he produced 152 paintings for the magazine.<ref name="anb"/> His career flourished and he had major exhibitions of his work all over the world.


Vargas' artistic work, paintings and color drawings, were periodically featured in some issues of ''Playboy'' magazine in the 1960s and 1970s.
Vargas' artistic work, paintings and color drawings, were periodically featured in issues of ''Playboy'' magazine in the 1960s and 1970s.


[[File:Oliveartistic.jpg|thumb|right|''Memories of Olive'' portrays actress [[Olive Thomas]] (1920).]]
[[File:Oliveartistic.jpg|thumb|right|''Memories of Olive'' portrays actress [[Olive Thomas]] (1920).]]

Revision as of 22:27, 22 March 2023

Alberto Vargas
Vargas in New York, c. 1919
Born
Joaquin Alberto Vargas y Chávez

(1896-02-09)9 February 1896
Arequipa, Peru
Died30 December 1982(1982-12-30) (aged 86)
Los Angeles, California, U.S.
Known forPainter
Notable workVargas Girls
Signature

Joaquin Alberto Vargas y Chávez (9 February 1896 – 30 December 1982) was a Peruvian-American painter of pin-up girls. He is often considered one of the most famous of the pin-up artists. Numerous Vargas paintings have sold and continue to sell for tens of thousands of dollars.

Life and career

Born in Arequipa, Peru, he was the son of noted Peruvian photographer Max T. Vargas.[1] Alberto Vargas moved to the United States in 1916 after studying art in Europe, particularly in Zurich and Geneva, prior to World War I. While he was in Europe he came upon the French magazine La Vie Parisienne, with a cover by Raphael Kirchner, which he said was a great influence on his work.[2]

His early career in New York included work as an artist for the Ziegfeld Follies and for many Hollywood studios. Ziegfeld hung his painting of Olive Thomas at the theater, and she was thought of as one of the earliest Vargas Girls. Vargas' most famous piece of film work was the poster of the 1933 film The Sin of Nora Moran, which portrays a near-naked Zita Johann in a pose of desperation, bearing little resemblance to the real actress. The poster is frequently named one of the greatest movie posters ever made.[3]

Theatrical release poster
Artwork by Alberto Vargas
Photo of Zita Johann in the 1928 play Machinal for comparison

Vargas became famous in the 1940s as the creator of iconic World War-II era pin-ups for Esquire magazine known as "Vargas Girls." Between 1940 and 1946 Vargas produced 180 paintings for the magazine.[1] The nose art of many American and Allied World War II aircraft was inspired and adapted from these Esquire pin-ups, as well as those of George Petty, and other artists.

In 2004, Hugh Hefner, the founder and Editor-in-Chief of Playboy, who had previously worked for Esquire, wrote: "The US Post Office attempted to put Esquire out of business in the 1940s by taking away its second-class mailing permit. The Feds objected, most especially, to the cartoons and the pin-up art of Alberto Vargas. Esquire prevailed in the case that went to the Supreme Court, but the magazine dropped the cartoons just to be on the safe side".[4] A legal dispute with Esquire over the use of the name "Varga" resulted in a judgement against Vargas. He struggled financially until 1959 when Playboy magazine began to use his work. Over the next 16 years he produced 152 paintings for the magazine.[1] His career flourished and he had major exhibitions of his work all over the world.

Vargas' artistic work, paintings and color drawings, were periodically featured in issues of Playboy magazine in the 1960s and 1970s.

Memories of Olive portrays actress Olive Thomas (1920).

The death of his wife Anna Mae in 1974 left him devastated, and he stopped painting. Anna Mae had been his model and business manager, his muse in every way. The publication of his autobiography in 1978 renewed interest in his work and brought him partially out of his self-imposed retirement to do a few works, such as album covers for The Cars (Candy-O, 1979) and Bernadette Peters (Bernardette Peters, 1980; Now Playing, 1981). He died of a stroke on 30 December 1982, at the age of 86.[5]

Many of Vargas' works from his period with Esquire are now held by the Spencer Museum of Art at the University of Kansas. It was given those works in 1980 along with a large body of other art from the magazine.[6]

At the December 2003 Christie's auction of Playboy archives, the 1967 Vargas painting Trick or Treat sold for $71,600 (equivalent to $119,000 in 2023).[7]

His work was typically a combination of watercolor and airbrush. His mastery of the airbrush is acknowledged by the founding of the Vargas Award, awarded annually by Airbrush Action Magazine, which was named after him.[8] Despite always using figure models, he often portrayed elegantly dressed, semi-nude to nude women of idealized proportions. Vargas' artistic trait would be slender fingers and toes, with nails often painted red.

Vargas is widely regarded as one of the finest artists in his genre. He also served as a judge for the Miss Universe beauty contest from 1956 to 1958.[citation needed][9]

Notable women painted by Vargas include Billie Burke, Ruth Etting, Paulette Goddard, Bessie Love, Irish McCalla, Marilyn Miller, Marilyn Monroe, Nita Naldi, Bernadette Peters, Olive Thomas, and Candy Moore from The Cars' Candy-O album.[10][11]

See also

Notes

  1. ^ a b c Holstead, Carol E. "Alberto Vargas Biography". American National Biography. Archived from the original on 17 September 2016. Retrieved 9 September 2016.
  2. ^ "El Estudio de Arte Vargas Hnos". Virtual Museum (in Spanish). Unilat. Archived from the original on 20 December 2016. Retrieved 9 September 2016..
  3. ^ "Premiere: The 25 Best Movie Posters Ever". Listal. 20 February 2010. Archived from the original on 9 July 2015.
  4. ^ Hefner, Hugh M. (2004). Playboy: 50 Years: The Cartoons. Chronicle Books. ISBN 978-0811839761.
  5. ^ "Alberto Vargas, Artist, Dead at 86". The New York Times. United Press International. 12 February 1983. Archived from the original on 30 September 2016.
  6. ^ Goddard, Stephen. "Alberto Vargas and the Esquire Pinup". Spencer Museum of Art. Archived from the original on 16 June 2010. Retrieved 9 September 2016.
  7. ^ Valdes-Dapena, Peter (18 December 2003). "Playboy art: Sex sells". CNN. Archived from the original on 19 August 2009.
  8. ^ "Airbrush Action Magazine Celebrates Over 12 Years of Devotion to the Airbrush Industry". PR Newswire. 19 May 1997. Archived from the original on 17 November 2015.
  9. ^ "Official photograph for the Miss Universe Pageant, 1958, from the Alberto Vargas papers, 1914-1981". Archives of American Art. Smithsonian Institution. Archived from the original on 8 February 2018. Retrieved 7 February 2018.
  10. ^ "Alberto Vargas: Pin-up Artist". Pin-Up Files. Archived from the original on 5 September 2016. Retrieved 9 September 2016.
  11. ^ "Vargas Girls". The Daily Beast. 2 November 2010.

References

Wikimedia Commons has media related to Alberto Vargas.
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