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{{short description|Boycott of a television show}}
{{short description|2018 advertising boycott}}
{{DISPLAYTITLE:Boycott of ''The Ingraham Angle''}}
{{DISPLAYTITLE:Boycott of ''The Ingraham Angle''}}
[[File:David Hogg speaking at the Westminster Town Hall Forum in Minneapolis, Minnesota (40458229623).jpg|thumb|right|[[Marjory Stoneman Douglas High School]] student and [[Stoneman Douglas High School shooting|shooting survivor]] [[David Hogg (activist)|David Hogg]] initiated the boycott in response to criticism of his activism.]]
[[File:David Hogg speaking at the Westminster Town Hall Forum in Minneapolis, Minnesota (40458229623).jpg|thumb|right|[[Marjory Stoneman Douglas High School]] student and [[Stoneman Douglas High School shooting|shooting survivor]] [[David Hogg (activist)|David Hogg]] initiated the boycott in response to criticism of his activism.]]
The '''boycott of ''The Ingraham Angle''''' is an ongoing [[boycott]] led by David Hogg of companies that advertise their products during the controversial [[Fox News]] television show ''[[The Ingraham Angle]]''. [[Marjory Stoneman Douglas High School]] student [[David Hogg (activist)|David Hogg]] initiated this boycott after the show's host, [[Laura Ingraham]], ridiculed him amidst conspiracy theories related to the [[Stoneman Douglas High School shooting|shooting at his school]] in 2018, in which seventeen students died and where Hogg was a witness and survivor.<ref name="NYT 29 March 2018">{{cite web|last1=Victor|first1=Daniel|title=Advertisers Drop Laura Ingraham After She Taunts Parkland Survivor David Hogg|url=https://www.nytimes.com/2018/03/29/business/media/laura-ingraham-david-hogg.html|website=The New York Times|date=29 March 2018}}</ref> Ingraham's particular criticism of Hogg was that some universities declined to offer him [[College admissions in the United States|admission]] after his [[college application]].<ref name="NYT 29 March 2018"/>
The '''boycott of ''The Ingraham Angle''''' was a [[boycott]] of companies that advertise their products during the controversial [[Fox News]] television show ''[[The Ingraham Angle]]''. [[Marjory Stoneman Douglas High School]] student [[David Hogg]] initiated this boycott after the show's host, [[Laura Ingraham]], ridiculed him amidst possible conspiracy theories related to the [[Parkland high school shooting|shooting at his school]] in 2018, in which seventeen students died and where Hogg was a witness and survivor.<ref name="NYT 29 March 2018">{{cite web|last1=Victor|first1=Daniel|title=Advertisers Drop Laura Ingraham After She Taunts Parkland Survivor David Hogg|url=https://www.nytimes.com/2018/03/29/business/media/laura-ingraham-david-hogg.html|website=[[The New York Times]]|date=29 March 2018}}</ref> Ingraham's particular criticism of Hogg was that some universities declined to offer him [[College admissions in the United States|admission]] after his [[college application]].<ref name="NYT 29 March 2018"/>


Hogg accused Ingraham of [[cyberbullying]] and suggested his followers tell her show's sponsors to cancel their advertising purchases.<ref name="NYT 29 March 2018"/> In response, several advertisers left the show after which Ingraham apologized.<ref name="NYT 29 March 2018"/><ref>{{cite web|last1=Savransky|first1=Rebecca|title=Ingraham apologizes amid backlash over Parkland student criticism|url=http://thehill.com/homenews/media/380846-ingraham-apologizes-after-posting-critical-tweet-about-parkland-student|website=TheHill|language=en|date=29 March 2018}}</ref> Hogg dismissed the apology as insincere, and he and his supporters continued the pressure campaign on her show's advertisers.<ref name="Kludt March 2018">{{cite web|last1=Kludt|first1=Tom|title=Laura Ingraham's apology to David Hogg has not stemmed the advertiser exodus|url=http://money.cnn.com/2018/03/29/media/laura-ingraham-apologizes-david-hogg/index.html?sr=twCNN033018laura-ingraham-apologizes-david-hogg0656AMStory|website=[[CNNMoney]]|date=30 March 2018}}</ref>
Hogg accused Ingraham of [[cyberbullying]] and he suggested that his followers tell her show's sponsors to cancel their advertising purchases.<ref name="NYT 29 March 2018"/> In response, several advertisers left the show after which Ingraham apologized.<ref name="NYT 29 March 2018"/><ref>{{cite web|last1=Savransky|first1=Rebecca|title=Ingraham apologizes amid backlash over Parkland student criticism|url=https://thehill.com/homenews/media/380846-ingraham-apologizes-after-posting-critical-tweet-about-parkland-student/|website=[[The Hill (newspaper)|The Hill]]|language=en|date=29 March 2018}}</ref> Hogg dismissed the apology as insincere, and he and his supporters continued the pressure campaign on her show's advertisers.<ref name="Kludt March 2018">{{cite web|last1=Kludt|first1=Tom|title=Laura Ingraham's apology to David Hogg has not stemmed the advertiser exodus|url=http://money.cnn.com/2018/03/29/media/laura-ingraham-apologizes-david-hogg/index.html?sr=twCNN033018laura-ingraham-apologizes-david-hogg0656AMStory|website=[[CNNMoney]]|date=30 March 2018}}</ref>


More than 20 sponsors have stopped advertising on the show. Public polling showed that public perception of Fox News declined more than that of any advertiser.<ref name=Entralgo /> Advertising rates for the show declined slightly, and the amount of advertising during the show was reduced by as much as half.<ref name=Thomsen /><ref name=Berr />
More than 20 sponsors have stopped advertising on the show. Public polling showed that public perception of Fox News declined more than that of any advertiser.<ref name=Entralgo /> Advertising rates for the show declined slightly, and the amount of advertising during the show was reduced by as much as half.<ref name=Thomsen /><ref name=Berr />


The boycott resulted in mixed reactions. Supporters of Ingraham's position included her employer [[Fox News]],<ref name=Battaglio /> musician [[Ted Nugent]],<ref>{{Cite web|url=https://www.usatoday.com/story/life/people/2018/04/02/ted-nugent-continues-bashing-david-hogg-praises-laura-ingraham/480311002/|title=Ted Nugent continues to bash Parkland survivor David Hogg, praises Fox's Laura Ingraham|last=Alexander|first=Bryan|date=April 3, 2018|access-date=April 7, 2018}}</ref> and [[Russian web brigades]].<ref name=Sit /><ref name=Erickson /> [[Bill Maher]] defended Ingraham on grounds of free speech, saying that the boycott was wrong.<ref name=twsTheHill0066 /> Back on the air after a week on a pre-planned vacation, Ingraham described the boycott as "Stalinist" and blamed leftists for working against free speech.<ref name=twsMediaMatters345>Media Matters Staff, April 9, 2018, Media Matters, [https://www.mediamatters.org/video/2018/04/09/after-20-advertisers-remove-ads-following-her-attacks-parkland-student-laura-ingraham-calls-boycott/219897 After 20+ advertisers remove ads following her attacks on a Parkland student, Laura Ingraham calls boycott efforts "Stalinist": Ingraham: "Expressing views that just five or ten years ago were considered mainstream can now get you fired," "you can get boycotted," and "their efforts are Stalinist"], Retrieved April 10, 2018, "...left-wing activists use these terms as bludgeons to intimidate those who disagree with them from entering the dialogue ... the left doesn't invite more voices to enter the public discussion. Instead, they drive out any dissenting voice and police the dogma of their own creation...."</ref> Hogg intensified the boycott in following months, further raising pressure on the show.<ref name="Bach June 2018">{{cite web |last1=Bach |first1=Natasha |title=Why Fox News's Laura Ingraham Is Facing an Advertiser Boycott—Again |url=https://fortune.com/2018/06/22/laura-ingraham-david-hogg-advertising-boycott-migrant-families/ |website=[[Fortune (magazine)|Fortune]] |language=en |date=22 June 2018}}</ref><ref>{{cite web |last1=Schwartz |first1=Jason |title=Big advertisers still shunning Ingraham's Fox News show months after boycotts |url=https://www.politico.com/story/2018/10/16/ingraham-fox-news-advertising-902466 |website=[[Politico]] |language=en |date=16 October 2018}}</ref> In 2020 [[S&P Global]] attributed a decline in [[Fox News]] [[advertising revenue]] to the boycott.<ref name="Baine April 2020"/>
The boycott resulted in mixed reactions. Supporters of Ingraham's position included her employer [[Fox News]],<ref name=Battaglio /> musician [[Ted Nugent]],<ref>{{Cite web|url=https://www.usatoday.com/story/life/people/2018/04/02/ted-nugent-continues-bashing-david-hogg-praises-laura-ingraham/480311002/|title=Ted Nugent continues to bash Parkland survivor David Hogg, praises Fox's Laura Ingraham|last=Alexander|first=Bryan|website=[[USA Today]] |date=April 3, 2018|access-date=April 7, 2018}}</ref> and [[Russian web brigades]].<ref name=Sit /><ref name=Erickson /> [[Bill Maher]] defended Ingraham on grounds of free speech, saying that the boycott was wrong.<ref name=twsTheHill0066 /> Back on the air after a week on a pre-planned vacation, Ingraham described the boycott as "Stalinist" and blamed leftists for working against free speech.<ref name=twsMediaMatters345>Media Matters Staff, April 9, 2018, Media Matters, [https://www.mediamatters.org/video/2018/04/09/after-20-advertisers-remove-ads-following-her-attacks-parkland-student-laura-ingraham-calls-boycott/219897 After 20+ advertisers remove ads following her attacks on a Parkland student, Laura Ingraham calls boycott efforts "Stalinist": Ingraham: "Expressing views that just five or ten years ago were considered mainstream can now get you fired," "you can get boycotted," and "their efforts are Stalinist"], Retrieved April 10, 2018, "...left-wing activists use these terms as bludgeons to intimidate those who disagree with them from entering the dialogue ... the left doesn't invite more voices to enter the public discussion. Instead, they drive out any dissenting voice and police the dogma of their own creation...."</ref> Hogg intensified the boycott in following months, further raising pressure on the show.<ref name="Bach June 2018">{{cite web |last1=Bach |first1=Natasha |title=Why Fox News's Laura Ingraham Is Facing an Advertiser Boycott—Again |url=https://fortune.com/2018/06/22/laura-ingraham-david-hogg-advertising-boycott-migrant-families/ |website=[[Fortune (magazine)|Fortune]] |language=en |date=22 June 2018}}</ref><ref>{{cite web |last1=Schwartz |first1=Jason |title=Big advertisers still shunning Ingraham's Fox News show months after boycotts |url=https://www.politico.com/story/2018/10/16/ingraham-fox-news-advertising-902466 |website=[[Politico]] |language=en |date=16 October 2018}}</ref> In 2020 [[S&P Global]] attributed a decline in [[Fox News]] [[advertising revenue]] to the boycott.<ref name="Baine April 2020"/>


==Background==
==Background==
On February 14, 2018, [[David Hogg]] survived the [[Stoneman Douglas High School shooting]] in which a mass shooter killed seventeen people and wounded seventeen more. A few days after the shooting, Hogg and other shooting survivors founded [[Never Again MSD]], a student group advocating for safety in school. On March 24, Never Again MSD was a lead organizer of [[March for Our Lives]], a global [[Student activism|student-led]] [[demonstration (protest)|demonstration]] with some demands to change [[gun law in the United States]]. More than a million protestors attended more than 800 events around the world.
On Valentine's Day 2018, [[David Hogg]] survived the [[Stoneman Douglas High School shooting|shooting at Marjory Stoneman Douglas High School]] in [[Parkland, Florida]], in which a mass shooter, [[Nikolas Cruz]], killed seventeen students and staff members and wounded seventeen more. A few days after the shooting, Hogg and several other shooting survivors at the school founded [[Never Again MSD]], a student group advocating for safety in school. On March 24, Never Again MSD was a lead organizer of [[March for Our Lives]], a global [[Student activism|student-led]] [[demonstration (protest)|demonstration]] with some demands to change [[gun law in the United States]]. More than a million protestors attended more than 800 events around the world.


David Hogg reported to his own social media which colleges had offered or declined admission to him.<ref name="TMZ March 2018">{{cite web |title=Parkland Leader David Hogg Rejected by UC Schools |url=https://www.tmz.com/2018/03/27/parkland-leader-david-hogg-rejected-colleges-emma-gonzalez/ |website=TMZ |language=en |date=27 March 2018}}</ref> On March 27, 2018, [[TMZ]] published an article listing all these schools.<ref name="TMZ March 2018"/> The following day ''[[Fox News]]'' personality [[Laura Ingraham]] ridiculed Hogg, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"<ref name="USAToday">{{Cite web |url=https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ |title='In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott |last=Stanglin |first=Doug |date=March 29, 2018 |website=USA Today |access-date=2018-04-05}}</ref><ref name=Wootson>{{cite web | url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/03/31/laura-ingraham-takes-an-easter-break-amid-david-hogg-controversy-and-advertiser-revolt/ | title=David Hogg rejects Laura Ingraham's apology: 'A bully is a bully' | work=[[The Washington Post]] | date=April 1, 2018 | access-date=April 5, 2018 | last=Wootson | first=Cleve}}</ref><ref name=Bach>{{cite web | url=http://fortune.com/2018/04/03/fox-news-laura-ingraham-david-hogg-advertisers/ | title=Fox News Defends Laura Ingraham Over David Hogg Comment, Denouncing Advertising Boycott as 'Intimidation Efforts' | work=[[Fortune (magazine)|Fortune]] | date=April 3, 2018 | access-date=April 5, 2018 | last=Bach | first=Natasha}}</ref> Hogg responded with a tweet that listed her advertisers, and suggested those advertisers be boycotted.<ref name=twsBI445>Business Insider, Bryan Logan, March 29, 2018, [http://www.businessinsider.com/laura-ingraham-david-hogg-college-rejection-letters-2018-3 Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers], Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."</ref><ref name=twsWashPost0088>Washington Post, Amy B. Wang and Allyson Chiu, March 29, 2018, [https://www.washingtonpost.com/news/morning-mix/wp/2018/03/29/laura-ingraham-savaged-for-taunting-parkland-activist-over-college-rejections/?wpmm=1 'You're a mother': Laura Ingraham faces boycott for taunting Parkland teen over college rejections], Retrieved March 29, 2018, "......."</ref>
Hogg reported to his own social media which colleges had offered or declined admission to him.<ref name="TMZ March 2018">{{cite web |title=Parkland Leader David Hogg Rejected by UC Schools |url=https://www.tmz.com/2018/03/27/parkland-leader-david-hogg-rejected-colleges-emma-gonzalez/ |website=TMZ |language=en |date=27 March 2018}}</ref> On March 27, 2018, [[TMZ]] published an article listing all these schools.<ref name="TMZ March 2018"/> The following day ''[[Fox News]]'' personality [[Laura Ingraham]] ridiculed Hogg, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"<ref name="USAToday">{{Cite web |url=https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ |title='In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott |last=Stanglin |first=Doug |date=March 29, 2018 |website=[[USA Today]] |access-date=2018-04-05}}</ref><ref name=Wootson>{{cite news | url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/03/31/laura-ingraham-takes-an-easter-break-amid-david-hogg-controversy-and-advertiser-revolt/ | title=David Hogg rejects Laura Ingraham's apology: 'A bully is a bully' | newspaper=[[The Washington Post]] | date=April 1, 2018 | access-date=April 5, 2018 | last=Wootson | first=Cleve}}</ref><ref name=Bach>{{cite web | url=http://fortune.com/2018/04/03/fox-news-laura-ingraham-david-hogg-advertisers/ | title=Fox News Defends Laura Ingraham Over David Hogg Comment, Denouncing Advertising Boycott as 'Intimidation Efforts' | work=[[Fortune (magazine)|Fortune]] | date=April 3, 2018 | access-date=April 5, 2018 | last=Bach | first=Natasha}}</ref> Hogg responded with a tweet that listed her advertisers, and suggested those advertisers be boycotted.<ref name=twsBI445>Business Insider, Bryan Logan, March 29, 2018, [http://www.businessinsider.com/laura-ingraham-david-hogg-college-rejection-letters-2018-3 Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers], Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."</ref><ref name=twsWashPost0088>Washington Post, Amy B. Wang and Allyson Chiu, March 29, 2018, [https://www.washingtonpost.com/news/morning-mix/wp/2018/03/29/laura-ingraham-savaged-for-taunting-parkland-activist-over-college-rejections/?wpmm=1 'You're a mother': Laura Ingraham faces boycott for taunting Parkland teen over college rejections], Retrieved March 29, 2018, "......."</ref>


==Impact==
==Impact==
Within two days, fifteen companies had ceased advertising on Ingraham's show, including [[AT&T Corporation|AT&T]], [[Office Depot]] and [[TripAdvisor]]. Other companies such as [[Ace Hardware]] dropped the show in the ensuing days.<ref name=twsYahoo1140>Yahoo! News, Melody Hahm, March 30, 2018, [https://finance.yahoo.com/news/ill-advised-tweet-became-nightmare-fox-news-show-184523014.html How an ill-advised tweet became a nightmare for a Fox News show], Retrieved March 31, 2018</ref><ref name="Welk March 2018">{{cite web|last1=Welk|first1=Brian|title=Here Are the Advertisers David Hogg Convinced to Dump Laura Ingraham|url=https://www.thewrap.com/here-are-the-advertisers-david-hogg-convinced-to-dump-laura-ingraham/|website=[[TheWrap]]|date=31 March 2018}}</ref><ref name=Perez>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-advertisements-875876 | title=Laura Ingraham Advertising Boycott: Here Are The Companies That Have Pulled Out of Fox News Host's Show | work=[[Newsweek]] | date=April 6, 2018 | access-date=April 7, 2018 | last=Perez | first=Maria}}</ref> A few days later, [[Allstate]] stopped advertising on Ingraham's show, circulating a memo to employees citing the company's values being at odds with Ingraham's comments.<ref name=James>{{cite web | url=https://www.usatoday.com/story/news/2018/04/09/ingraham-returns-fox-after-advertising-boycott-spurred-parkland-survivor/501674002/ | title=Laura Ingraham returns to Fox News after ad boycott spurred by Parkland's David Hogg | work=[[USA Today]] | date=April 9, 2018 | access-date=April 10, 2018 | last=James | first=Mike}}</ref><ref name=Hod>{{cite web | url=https://www.thewrap.com/allstate-quietly-drops-laura-ingraham-in-internal-memo-to-employees-exclusive/ | title=Allstate Quietly Drops Laura Ingraham in Internal Memo to Employees (Exclusive) | work=[[The Wrap]] | date=April 9, 2018 | access-date=April 9, 2018 | last=Hod | first=Itay}}</ref>
Within two days, fifteen companies had ceased advertising on Ingraham's show, including [[AT&T Corporation|AT&T]], [[Office Depot]] and [[TripAdvisor]]. Other companies such as [[Ace Hardware]] dropped the show in the ensuing days.<ref name=twsYahoo1140>Yahoo! News, Melody Hahm, March 30, 2018, [https://finance.yahoo.com/news/ill-advised-tweet-became-nightmare-fox-news-show-184523014.html How an ill-advised tweet became a nightmare for a Fox News show], Retrieved March 31, 2018</ref><ref name="Welk March 2018">{{cite web|last1=Welk|first1=Brian|title=Here Are the Advertisers David Hogg Convinced to Dump Laura Ingraham|url=https://www.thewrap.com/here-are-the-advertisers-david-hogg-convinced-to-dump-laura-ingraham/|website=[[TheWrap]]|date=31 March 2018}}</ref><ref name=Perez>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-advertisements-875876 | title=Laura Ingraham Advertising Boycott: Here Are The Companies That Have Pulled Out of Fox News Host's Show | work=[[Newsweek]] | date=April 6, 2018 | access-date=April 7, 2018 | last=Perez | first=Maria}}</ref> A few days later, [[Allstate]] stopped advertising on Ingraham's show, circulating a memo to employees citing the company's values being at odds with Ingraham's comments.<ref name=James>{{cite web | url=https://www.usatoday.com/story/news/2018/04/09/ingraham-returns-fox-after-advertising-boycott-spurred-parkland-survivor/501674002/ | title=Laura Ingraham returns to Fox News after ad boycott spurred by Parkland's David Hogg | work=[[USA Today]] | date=April 9, 2018 | access-date=April 10, 2018 | last=James | first=Mike}}</ref><ref name=Hod>{{cite web | url=https://www.thewrap.com/allstate-quietly-drops-laura-ingraham-in-internal-memo-to-employees-exclusive/ | title=Allstate Quietly Drops Laura Ingraham in Internal Memo to Employees (Exclusive) | work=[[The Wrap]] | date=April 9, 2018 | access-date=April 9, 2018 | last=Hod | first=Itay}}</ref>


Ingraham publicly apologized for her remark within 25 and a half hours of her initial criticism,<ref>{{Cite news|url=https://www.nytimes.com/2018/03/29/business/media/laura-ingraham-david-hogg.html|title=Advertisers Drop Laura Ingraham After She Taunts David Hogg|last=Victor|first=Daniel|date=2018-03-29|work=The New York Times|access-date=2018-03-30|language=en-US|issn=0362-4331}}</ref><ref name=twsUSAToday4225>USA Today, Doug Stanglin, March 29, 2018, [https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ 'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott], Retrieved March 29, 2018</ref> but Hogg rejected it as insincere, saying she had only apologized because advertisers had left her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends.<ref name=twsBBC999>BBC News, March 30, 2018, [http://www.bbc.com/news/world-us-canada-43597905 Parkland student David Hogg rejects Fox News host's apology], Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."</ref> Republican strategist [[Steve Schmidt]] speculated why Ingraham's advertisers pulled their support: "...this kid's not scared. He's not scared of the NRA. He's not intimidated and scared by Laura Ingraham."<ref name=twsYahoo4488>Yahoo! News, Rebecca Shapiro, March 29, 2018, [https://www.yahoo.com/news/republican-strategist-nails-why-david-022111121.html Republican Strategist Nails Why David Hogg Got To Laura Ingraham], Retrieved March 31, 2018</ref>
Ingraham publicly apologized for her remark within {{frac|25|1|2}} hours of her initial criticism,<ref>{{Cite news|url=https://www.nytimes.com/2018/03/29/business/media/laura-ingraham-david-hogg.html|title=Advertisers Drop Laura Ingraham After She Taunts David Hogg|last=Victor|first=Daniel|date=2018-03-29|work=[[The New York Times]]|access-date=2018-03-30|language=en-US|issn=0362-4331}}</ref><ref name=twsUSAToday4225>USA Today, Doug Stanglin, March 29, 2018, [https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ 'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott], Retrieved March 29, 2018</ref> but Hogg rejected it as insincere, saying she had only apologized because advertisers had left her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends.<ref name=twsBBC999>BBC News, March 30, 2018, [http://www.bbc.com/news/world-us-canada-43597905 Parkland student David Hogg rejects Fox News host's apology], Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."</ref> Republican strategist [[Steve Schmidt]] speculated why Ingraham's advertisers pulled their support: "...this kid's not scared. He's not scared of the NRA. He's not intimidated and scared by Laura Ingraham."<ref name=twsYahoo4488>Yahoo! News, Rebecca Shapiro, March 29, 2018, [https://www.yahoo.com/news/republican-strategist-nails-why-david-022111121.html Republican Strategist Nails Why David Hogg Got To Laura Ingraham], Retrieved March 31, 2018</ref>


Ingraham returned to her show in April after a pre-planned week-long Easter break, with the support of [[Rupert Murdoch]].<ref name=twsWashPost3377>Sarah Ellison, April 8, 2018, Washington Post, [https://www.washingtonpost.com/lifestyle/style/laura-ingraham-returns-to-air-amid-a-boycott-drama-its-the-new-normal-for-fox-news/2018/04/08/55087a74-3945-11e8-9c0a-85d477d9a226_story.html?wpmm=1 Laura Ingraham returns to air amid a boycott drama. It's the new normal for Fox News.], Retrieved April 9, 2018, "... Ingraham's slap at David Hogg, ... a wire that even the controversy-hardened Fox did not welcome...."</ref> According to ''[[The Washington Post]]'', the advertising time dropped by half following the spat, but there was speculation that it might "blow over" with some advertisers returning to the show after the interest died down.<ref name=twsWashPost3377/> ''Fox News'' co-president Jack Abernethy said that the network "cannot and will not allow voices to be censored by agenda-driven intimidation efforts".<ref name=twsWashPost3377/>
Ingraham returned to her show in April after a pre-planned week-long Easter break, with the support of [[Rupert Murdoch]].<ref name=twsWashPost3377>Sarah Ellison, April 8, 2018, Washington Post, [https://www.washingtonpost.com/lifestyle/style/laura-ingraham-returns-to-air-amid-a-boycott-drama-its-the-new-normal-for-fox-news/2018/04/08/55087a74-3945-11e8-9c0a-85d477d9a226_story.html?wpmm=1 Laura Ingraham returns to air amid a boycott drama. It's the new normal for Fox News.], Retrieved April 9, 2018, "... Ingraham's slap at David Hogg, ... a wire that even the controversy-hardened Fox did not welcome...."</ref> According to ''[[The Washington Post]]'', the advertising time dropped by half following the spat, but there was speculation that it might "blow over" with some advertisers returning to the show after the interest died down.<ref name=twsWashPost3377/> ''Fox News'' co-president Jack Abernethy said that the network "cannot and will not allow voices to be censored by agenda-driven intimidation efforts".<ref name=twsWashPost3377/>


A total of 24 sponsors had stopped advertising on ''The Ingraham Angle'' by mid-April 2018<ref name=Hod-180411 />
A total of 24 sponsors had stopped advertising on ''The Ingraham Angle'' by mid-April 2018.<ref name=Hod-180411 />
Polling by YouGov BrandIndex in the days following the announcement of the boycott showed that the Fox News brand had sustained significantly more consumer perception damage than any of the advertisers.<ref name=Entralgo>{{Cite news|url=https://thinkprogress.org/fox-news-hurting-from-ingraham-advertiser-boycott-09943b46e8f0/|title=Fox News, not advertisers, are hurting the most from the Laura Ingraham boycott|access-date=2018-04-05|language=en-US|author=Rebekah Entralgo|date=April 2, 2018|publisher=[[ThinkProgress]]}}</ref> The positive consumer perception of Ingraham dropped from 53 percent to 33 percent, according to the celebrity data and research firm Spotted.<ref>{{Cite web|url=https://www.mediapost.com/publications/article/317175/ingrahams-celebrity-sentiment-declines-by-a-thi.html|title=Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet|language=en|access-date=2018-04-05|author=Joe Mandese|date=April 5, 2018|publisher=MediaPost}}</ref> Rates for advertising during the show dropped after the start of the boycott. Prices for a 30-second spot dropped from an average range of $12,310-$14,732 to an average range of $11,305-$13,405, according to analysts. Advertising time during the show dropped by as much as 52 percent.<ref name=Berr>{{cite web | url=https://www.forbes.com/sites/jonathanberr/2018/04/12/ad-prices-on-foxs-ingraham-angle-fall-in-the-wake-of-advertiser-boycott/#3a40e0b44ef4 | title=Ad Prices On Fox's 'The Ingraham Angle' Fall In The Wake Of Advertiser Boycott | work=[[Forbes (magazine)|Forbes]] | date=April 12, 2018 | access-date=April 12, 2018 | last=Berr | first=Jonathan}}</ref>
Polling by YouGov BrandIndex in the days following the announcement of the boycott showed that the Fox News brand had sustained significantly more consumer perception damage than any of the advertisers.<ref name=Entralgo>{{Cite news|url=https://thinkprogress.org/fox-news-hurting-from-ingraham-advertiser-boycott-09943b46e8f0/|title=Fox News, not advertisers, are hurting the most from the Laura Ingraham boycott|access-date=2018-04-05|language=en-US|author=Rebekah Entralgo|date=April 2, 2018|publisher=[[ThinkProgress]]}}</ref> The positive consumer perception of Ingraham dropped from 53 percent to 33 percent, according to the celebrity data and research firm Spotted.<ref>{{Cite web|url=https://www.mediapost.com/publications/article/317175/ingrahams-celebrity-sentiment-declines-by-a-thi.html|title=Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet|language=en|access-date=2018-04-05|author=Joe Mandese|date=April 5, 2018|publisher=MediaPost}}</ref> Rates for advertising during the show dropped after the start of the boycott. Prices for a 30-second spot dropped from an average range of $12,310-$14,732 to an average range of $11,305-$13,405, according to analysts. Advertising time during the show dropped by as much as 52 percent.<ref name=Berr>{{cite web | url=https://www.forbes.com/sites/jonathanberr/2018/04/12/ad-prices-on-foxs-ingraham-angle-fall-in-the-wake-of-advertiser-boycott/#3a40e0b44ef4 | title=Ad Prices On Fox's 'The Ingraham Angle' Fall In The Wake Of Advertiser Boycott | work=[[Forbes (magazine)|Forbes]] | date=April 12, 2018 | access-date=April 12, 2018 | last=Berr | first=Jonathan}}</ref>


A 2020 review by [[S&P Global]] remarked that Ingraham's views continued to be a deterrent to advertisers and contribute to the decline in [[advertising revenue]] of parent [[Fox News]].<ref name="Baine April 2020">{{cite web |last1=Baine |first1=Derek |title=FOX News Opinions May Resonate With Viewers, But Not With Some Advertisers |url=https://www.spglobal.com/marketintelligence/en/news-insights/blog/fox-news-opinions-may-resonate-with-viewers-but-not-with-some-advertisers |website=www.spglobal.com |publisher=[[S&P Global]] |language=en-us |date=16 April 2020}}</ref> [[Forbes]] also reflected on the boycott in 2020.<ref>{{cite web |last1=Adgate |first1=Brad |title=Do Advertiser Boycotts Work? It Depends |url=https://www.forbes.com/sites/bradadgate/2020/06/17/do-advertiser-boycotts-work-it-depends |website=[[Forbes]] |language=en |date=17 June 2020}}</ref>
A 2020 review by [[S&P Global]] remarked that Ingraham's views continued to be a deterrent to advertisers and contribute to the decline in [[advertising revenue]] of parent [[Fox News]].<ref name="Baine April 2020">{{cite web |last1=Baine |first1=Derek |title=FOX News Opinions May Resonate With Viewers, But Not With Some Advertisers |url=https://www.spglobal.com/marketintelligence/en/news-insights/blog/fox-news-opinions-may-resonate-with-viewers-but-not-with-some-advertisers |website=www.spglobal.com |publisher=[[S&P Global]] |language=en-us |date=16 April 2020}}</ref> [[Forbes]] also reflected on the boycott in 2020, also noting that the show had recently averaged 4.3 million viewers, "its most watched week ever."<ref>{{cite web |last1=Adgate |first1=Brad |title=Do Advertiser Boycotts Work? It Depends |url=https://www.forbes.com/sites/bradadgate/2020/06/17/do-advertiser-boycotts-work-it-depends |website=[[Forbes]] |language=en |date=17 June 2020}}</ref>


==List of advertisers in boycott==
==List of advertisers in boycott and aftermath==


Following Ingraham's comments about Hogg, the following sponsors made announcements that they would no longer advertise on ''The Ingraham Angle''.<ref name=Mazza>{{cite web | url=https://www.huffingtonpost.com/entry/laura-ingraham-ace-hardware_us_5ac6e9c3e4b09d0a1191e4b0 | title=Laura Ingraham Dumped By Yet Another Sponsor Despite Being Off TV For A Week | work=[[Huffington Post]] | date=April 6, 2018 | access-date=April 6, 2018 | last=Mazza | first=Ed}}</ref><ref name="Welk March 2018"/><ref name=Perez/><ref name=Visser>{{cite web | url=https://www.huffingtonpost.com/entry/blue-apron-laura-ingraham_us_5acd8e6be4b09212968cd6bb | title=Laura Ingraham's Sponsors Still Bolting Over Comments About Parkland Survivor | work=[[Huffington Post]] | date=April 11, 2018 | access-date=April 11, 2018 | last=Visser | first=Nick}}</ref><ref name=Thomsen>{{cite web | url=http://thehill.com/homenews/media/382750-ibm-stops-advertising-on-laura-ingrahams-show | title=IBM stops advertising on Laura Ingraham's show | work=[[The Hill (newspaper)|The Hill]] | date=April 11, 2018 | access-date=April 11, 2018 | last=Thomsen | first=Jacqueline}}</ref><ref name=Hod-180411>{{cite web | url=https://www.thewrap.com/mitsubishi-becomes-24th-company-to-drop-laura-ingraham-exclusive/ | title=Mitsubishi Drops Laura Ingraham as Advertiser Boycott Campaign Continues (Exclusive) | work=[[The Wrap]] | date=April 11, 2018 | access-date=April 12, 2018 | last=Hod | first=Itay}}</ref>
Following Ingraham's comments about Hogg, the following sponsors made announcements that they would no longer advertise on ''The Ingraham Angle''.<ref name=Mazza>{{cite web | url=https://www.huffingtonpost.com/entry/laura-ingraham-ace-hardware_us_5ac6e9c3e4b09d0a1191e4b0 | title=Laura Ingraham Dumped By Yet Another Sponsor Despite Being Off TV For A Week | work=[[Huffington Post]] | date=April 6, 2018 | access-date=April 6, 2018 | last=Mazza | first=Ed}}</ref><ref name="Welk March 2018"/><ref name=Perez/><ref name=Visser>{{cite web | url=https://www.huffingtonpost.com/entry/blue-apron-laura-ingraham_us_5acd8e6be4b09212968cd6bb | title=Laura Ingraham's Sponsors Still Bolting Over Comments About Parkland Survivor | work=[[Huffington Post]] | date=April 11, 2018 | access-date=April 11, 2018 | last=Visser | first=Nick}}</ref><ref name=Thomsen>{{cite web | url=https://thehill.com/homenews/media/382750-ibm-stops-advertising-on-laura-ingrahams-show/ | title=IBM stops advertising on Laura Ingraham's show | work=[[The Hill (newspaper)|The Hill]] | date=April 11, 2018 | access-date=April 11, 2018 | last=Thomsen | first=Jacqueline}}</ref><ref name=Hod-180411>{{cite web | url=https://www.thewrap.com/mitsubishi-becomes-24th-company-to-drop-laura-ingraham-exclusive/ | title=Mitsubishi Drops Laura Ingraham as Advertiser Boycott Campaign Continues (Exclusive) | work=[[The Wrap]] | date=April 11, 2018 | access-date=April 12, 2018 | last=Hod | first=Itay}}</ref>


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*[[Wayfair]]
*[[Wayfair]]
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In the months that followed, Bayer and Jenny Craig returned to ''The Ingraham Angle'' as advertisers.<ref>{{cite web |last1=Ives |first1=Nat |title=Months After Some Marketers Pulled Out, ‘The Ingraham Angle’ Is Gradually Making Its Way Back |url=https://www.wsj.com/articles/months-after-some-marketers-pulled-out-the-ingraham-angle-is-gradually-making-its-way-back-11545425860 |website=[[The Wall Street Journal]] |access-date=9 May 2023}}</ref> In 2019, [[Google]] purchased a large block of time on the show.<ref name=wrap>{{cite web |last1=Levine |first1=Jon |title=Laura Ingraham Lands a New Sponsor: Google Has Placed 20-Plus Ads This Month |url=https://www.thewrap.com/google-advertising-fox-news-laura-ingraham-angle/ |website=[[The Wrap]] |access-date=9 May 2023}}</ref>

Other advertisers joining the show included [[ADT Inc.|ADT]], [[NordicTrack]], [[Freshpet]], [[Sanofi]], [[Sandals Resorts]], [[Tivity Health]], [[WeatherTech]], [[Omaha Steaks]], and [[Vantage Hospitality]].<ref>{{cite web |title=These are Laura Ingraham's leading advertisers |url=https://www.mediamatters.org/fox-news/these-are-laura-ingrahams-leading-advertisers |website=[[Media Matters]] |access-date=9 May 2023}}</ref> A year after the boycott, Fox Corporation president of ad sales Marianne Gambelli said, "The Ingraham Angle’ has seen a steady increase in advertisers and as predicted, we are nearing a full commercial load. The program's loyal audience and stellar ratings speak for themselves and we continue to welcome more advertisers to the show."<ref name=wrap/>


==Reactions==
==Reactions==


At the end of her Friday, March 30 show, Ingraham announced she was taking a week-long absence from the show for Easter. This week-long break was already planned in advance prior to the controversy and advertiser loss, according to Ingraham and Fox News.<ref>{{Cite web|url=https://money.cnn.com/2018/03/31/media/laura-ingraham-fox-news-week-off/index.html|title=Laura Ingraham to take week-long break from Fox News show amid controversy|first=Jackie|last=Wattles|date=March 31, 2018|website=CNNMoney}}</ref><ref name=easter>{{cite web|url=https://slate.com/news-and-politics/2018/03/laura-ingraham-takes-easter-break-as-advertisers-keep-fleeing-her-show.html|title=Laura Ingraham Takes "Easter Break" as Advertisers Keep Fleeing Her Show|author=Daniel Politi|date=March 31, 2018|publisher=Slate|access-date=2018-04-05}}</ref><ref>{{Cite web|url=https://thehill.com/homenews/media/381083-ingraham-announces-pre-planned-vacation-amid-backlash-over-parkland-student|title=Ingraham announces break from her show amid backlash over Parkland student|first=Alicia|last=Cohn|date=March 31, 2018|website=TheHill}}</ref>
At the end of her Friday, March 30 show, Ingraham announced she was taking a week-long absence from the show for Easter. This week-long break was already planned in advance prior to the controversy and advertiser loss, according to Ingraham and Fox News.<ref>{{Cite web|url=https://money.cnn.com/2018/03/31/media/laura-ingraham-fox-news-week-off/index.html|title=Laura Ingraham to take week-long break from Fox News show amid controversy|first=Jackie|last=Wattles|date=March 31, 2018|website=[[CNNMoney]]}}</ref><ref name=easter>{{cite web|url=https://slate.com/news-and-politics/2018/03/laura-ingraham-takes-easter-break-as-advertisers-keep-fleeing-her-show.html|title=Laura Ingraham Takes "Easter Break" as Advertisers Keep Fleeing Her Show|author=Daniel Politi|date=March 31, 2018|publisher=[[Slate (magazine)|Slate]]|access-date=2018-04-05}}</ref><ref>{{Cite web|url=https://thehill.com/homenews/media/381083-ingraham-announces-pre-planned-vacation-amid-backlash-over-parkland-student/|title=Ingraham announces break from her show amid backlash over Parkland student|first=Alicia|last=Cohn|date=March 31, 2018|website=[[The Hill (newspaper)|The Hill]]}}</ref>


[[My Pillow]] creator [[Mike Lindell]] became a target of the boycott, refusing to join the other advertisers in pulling out of ''The Ingraham Angle''.<ref>{{Cite news|url=http://www.kansascity.com/news/nation-world/article207904039.html|title=8 things about the MyPillow guy: his drug past, why Trump loves him, a boycott|work=[[The Kansas City Star]]|author=Lisa Gutierrez|date=April 4, 2018|access-date=2018-04-05|language=en}}</ref><ref name=Swenson>{{cite web | url=https://www.washingtonpost.com/news/morning-mix/wp/2018/04/06/from-crack-to-mar-a-lago-the-remarkable-journey-of-the-mypillow-man/ | title=From crack cocaine to Mar-a-Lago: The unusual journey of the MyPillow man | work=[[The Washington Post]] | date=April 6, 2018 | access-date=April 6, 2018 | last=Swenson | first=Kyle}}</ref>
[[My Pillow]] creator [[Mike Lindell]] became a target of the boycott, refusing to join the other advertisers in pulling out of ''The Ingraham Angle''.<ref>{{Cite news|url=http://www.kansascity.com/news/nation-world/article207904039.html|title=8 things about the MyPillow guy: his drug past, why Trump loves him, a boycott|work=[[The Kansas City Star]]|author=Lisa Gutierrez|date=April 4, 2018|access-date=2018-04-05|language=en}}</ref><ref name=Swenson>{{cite news | url=https://www.washingtonpost.com/news/morning-mix/wp/2018/04/06/from-crack-to-mar-a-lago-the-remarkable-journey-of-the-mypillow-man/ | title=From crack cocaine to Mar-a-Lago: The unusual journey of the MyPillow man | newspaper=[[The Washington Post]] | date=April 6, 2018 | access-date=April 6, 2018 | last=Swenson | first=Kyle}}</ref>


[[Fox News]], Ingraham's media organization, responded to the boycott stating, "We cannot and will not allow voices to be censored by agenda-driven intimidation efforts".<ref name=Battaglio>{{cite web|url=http://www.latimes.com/business/hollywood/la-fi-ct-fox-ingraham-boycott-20180402-story.html|title=Fox News states support for Laura Ingraham despite advertiser fallout|last=Battaglio|first=Stephen|date=April 2, 2018|work=[[Los Angeles Times]]|access-date=April 5, 2018}}</ref><ref>{{Cite news|url=https://globalnews.ca/news/4118762/fox-news-laura-ingraham-advertiser-boycott-parkland-controversy/|title=Fox News president backs Laura Ingraham despite advertiser boycott over Parkland controversy|author=Kevin Nielsen|date=April 2, 2018|work=Global News|access-date=2018-04-05|language=en}}</ref>
[[Fox News]], Ingraham's media organization, responded to the boycott stating, "We cannot and will not allow voices to be censored by agenda-driven intimidation efforts".<ref name=Battaglio>{{cite web|url=http://www.latimes.com/business/hollywood/la-fi-ct-fox-ingraham-boycott-20180402-story.html|title=Fox News states support for Laura Ingraham despite advertiser fallout|last=Battaglio|first=Stephen|date=April 2, 2018|work=[[Los Angeles Times]]|access-date=April 5, 2018}}</ref><ref>{{Cite news|url=https://globalnews.ca/news/4118762/fox-news-laura-ingraham-advertiser-boycott-parkland-controversy/|title=Fox News president backs Laura Ingraham despite advertiser boycott over Parkland controversy|author=Kevin Nielsen|date=April 2, 2018|work=Global News|access-date=2018-04-05|language=en}}</ref>


According to [[Hamilton 68]], hundreds of [[Russian bots]] came to Ingraham's defense on Twitter during the weekend following the boycott. Posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.<ref name=Sit>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-russian-bots-advertisering-fox-news-parkland-868547 | title=Russian Bots Defend Fox News Pundit Laura Ingraham as Advertisers Leave Following David Hogg Tweet | work=[[Newsweek]] | date=April 2, 2018 | access-date=April 7, 2018 | last=Sit | first=Ryan}}</ref><ref name=Erickson>{{cite web | url=https://www.washingtonpost.com/news/worldviews/wp/2018/04/02/russian-bots-are-tweeting-their-support-of-embattled-fox-news-host-laura-ingraham/ | title=Russian bots are tweeting their support of embattled Fox News host Laura Ingraham | work=[[The Washington Post]] | date=April 2, 2018 | access-date=April 7, 2018 | last=Erickson | first=Amanda}}</ref>
According to [[Hamilton 68]], hundreds of [[Russian bots]] came to Ingraham's defense on Twitter during the weekend following the boycott. Posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.<ref name=Sit>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-russian-bots-advertisering-fox-news-parkland-868547 | title=Russian Bots Defend Fox News Pundit Laura Ingraham as Advertisers Leave Following David Hogg Tweet | work=[[Newsweek]] | date=April 2, 2018 | access-date=April 7, 2018 | last=Sit | first=Ryan}}</ref><ref name=Erickson>{{cite news | url=https://www.washingtonpost.com/news/worldviews/wp/2018/04/02/russian-bots-are-tweeting-their-support-of-embattled-fox-news-host-laura-ingraham/ | title=Russian bots are tweeting their support of embattled Fox News host Laura Ingraham | newspaper=[[The Washington Post]] | date=April 2, 2018 | access-date=April 7, 2018 | last=Erickson | first=Amanda}}</ref>

⚫
Talk show host [[Bill Maher]] came to the defense of Ingraham, saying that the boycott was wrong, and that her show should be continued on the grounds of advocating [[free speech]], and saying that he, himself, had been the victim of a boycott, and he felt that he had been unfairly treated in the past.<ref name=twsTheHill0066>John Bowden, April 7, 2018, The Hill, [https://thehill.com/homenews/media/382071-bill-maher-defends-ingraham-parkland-student-calling-for-a-boycott-is-wrong/ Bill Maher defends Ingraham: Parkland student calling for a boycott is wrong], Retrieved April 8, 2018, "..."He complains about bullying? That's bullying!" the host continued. "I have been the victim of a boycott ... I've lost a job as a result. It is wrong. You shouldn't do this by team, you should do it by principle."..."</ref>


⚫
Talk show host [[Bill Maher]] came to the defense of Ingraham, saying that the boycott was wrong, and that her show should be continued on the grounds of advocating [[free speech]], and saying that he, himself, had been the victim of a boycott, and he felt that he had been unfairly treated in the past.<ref name=twsTheHill0066>John Bowden, April 7, 2018, The Hill, [http://thehill.com/homenews/media/382071-bill-maher-defends-ingraham-parkland-student-calling-for-a-boycott-is-wrong Bill Maher defends Ingraham: Parkland student calling for a boycott is wrong], Retrieved April 8, 2018, "..."He complains about bullying? That's bullying!" the host continued. "I have been the victim of a boycott ... I've lost a job as a result. It is wrong. You shouldn't do this by team, you should do it by principle."..."</ref>
==References==
==References==
{{reflist}}
{{reflist}}

Latest revision as of 21:41, 10 September 2024

Marjory Stoneman Douglas High School student and shooting survivor David Hogg initiated the boycott in response to criticism of his activism.

The boycott of The Ingraham Angle was a boycott of companies that advertise their products during the controversial Fox News television show The Ingraham Angle. Marjory Stoneman Douglas High School student David Hogg initiated this boycott after the show's host, Laura Ingraham, ridiculed him amidst possible conspiracy theories related to the shooting at his school in 2018, in which seventeen students died and where Hogg was a witness and survivor.[1] Ingraham's particular criticism of Hogg was that some universities declined to offer him admission after his college application.[1]

Hogg accused Ingraham of cyberbullying and he suggested that his followers tell her show's sponsors to cancel their advertising purchases.[1] In response, several advertisers left the show after which Ingraham apologized.[1][2] Hogg dismissed the apology as insincere, and he and his supporters continued the pressure campaign on her show's advertisers.[3]

More than 20 sponsors have stopped advertising on the show. Public polling showed that public perception of Fox News declined more than that of any advertiser.[4] Advertising rates for the show declined slightly, and the amount of advertising during the show was reduced by as much as half.[5][6]

The boycott resulted in mixed reactions. Supporters of Ingraham's position included her employer Fox News,[7] musician Ted Nugent,[8] and Russian web brigades.[9][10] Bill Maher defended Ingraham on grounds of free speech, saying that the boycott was wrong.[11] Back on the air after a week on a pre-planned vacation, Ingraham described the boycott as "Stalinist" and blamed leftists for working against free speech.[12] Hogg intensified the boycott in following months, further raising pressure on the show.[13][14] In 2020 S&P Global attributed a decline in Fox News advertising revenue to the boycott.[15]

Background

[edit]

On Valentine's Day 2018, David Hogg survived the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, in which a mass shooter, Nikolas Cruz, killed seventeen students and staff members and wounded seventeen more. A few days after the shooting, Hogg and several other shooting survivors at the school founded Never Again MSD, a student group advocating for safety in school. On March 24, Never Again MSD was a lead organizer of March for Our Lives, a global student-led demonstration with some demands to change gun law in the United States. More than a million protestors attended more than 800 events around the world.

Hogg reported to his own social media which colleges had offered or declined admission to him.[16] On March 27, 2018, TMZ published an article listing all these schools.[16] The following day Fox News personality Laura Ingraham ridiculed Hogg, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"[17][18][19] Hogg responded with a tweet that listed her advertisers, and suggested those advertisers be boycotted.[20][21]

Impact

[edit]

Within two days, fifteen companies had ceased advertising on Ingraham's show, including AT&T, Office Depot and TripAdvisor. Other companies such as Ace Hardware dropped the show in the ensuing days.[22][23][24] A few days later, Allstate stopped advertising on Ingraham's show, circulating a memo to employees citing the company's values being at odds with Ingraham's comments.[25][26]

Ingraham publicly apologized for her remark within 25+1⁄2 hours of her initial criticism,[27][28] but Hogg rejected it as insincere, saying she had only apologized because advertisers had left her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends.[29] Republican strategist Steve Schmidt speculated why Ingraham's advertisers pulled their support: "...this kid's not scared. He's not scared of the NRA. He's not intimidated and scared by Laura Ingraham."[30]

Ingraham returned to her show in April after a pre-planned week-long Easter break, with the support of Rupert Murdoch.[31] According to The Washington Post, the advertising time dropped by half following the spat, but there was speculation that it might "blow over" with some advertisers returning to the show after the interest died down.[31] Fox News co-president Jack Abernethy said that the network "cannot and will not allow voices to be censored by agenda-driven intimidation efforts".[31]

A total of 24 sponsors had stopped advertising on The Ingraham Angle by mid-April 2018.[32] Polling by YouGov BrandIndex in the days following the announcement of the boycott showed that the Fox News brand had sustained significantly more consumer perception damage than any of the advertisers.[4] The positive consumer perception of Ingraham dropped from 53 percent to 33 percent, according to the celebrity data and research firm Spotted.[33] Rates for advertising during the show dropped after the start of the boycott. Prices for a 30-second spot dropped from an average range of $12,310-$14,732 to an average range of $11,305-$13,405, according to analysts. Advertising time during the show dropped by as much as 52 percent.[6]

A 2020 review by S&P Global remarked that Ingraham's views continued to be a deterrent to advertisers and contribute to the decline in advertising revenue of parent Fox News.[15] Forbes also reflected on the boycott in 2020, also noting that the show had recently averaged 4.3 million viewers, "its most watched week ever."[34]

List of advertisers in boycott and aftermath

[edit]

Following Ingraham's comments about Hogg, the following sponsors made announcements that they would no longer advertise on The Ingraham Angle.[35][23][24][36][5][32]

In the months that followed, Bayer and Jenny Craig returned to The Ingraham Angle as advertisers.[37] In 2019, Google purchased a large block of time on the show.[38]

Other advertisers joining the show included ADT, NordicTrack, Freshpet, Sanofi, Sandals Resorts, Tivity Health, WeatherTech, Omaha Steaks, and Vantage Hospitality.[39] A year after the boycott, Fox Corporation president of ad sales Marianne Gambelli said, "The Ingraham Angle’ has seen a steady increase in advertisers and as predicted, we are nearing a full commercial load. The program's loyal audience and stellar ratings speak for themselves and we continue to welcome more advertisers to the show."[38]

Reactions

[edit]

At the end of her Friday, March 30 show, Ingraham announced she was taking a week-long absence from the show for Easter. This week-long break was already planned in advance prior to the controversy and advertiser loss, according to Ingraham and Fox News.[40][41][42]

My Pillow creator Mike Lindell became a target of the boycott, refusing to join the other advertisers in pulling out of The Ingraham Angle.[43][44]

Fox News, Ingraham's media organization, responded to the boycott stating, "We cannot and will not allow voices to be censored by agenda-driven intimidation efforts".[7][45]

According to Hamilton 68, hundreds of Russian bots came to Ingraham's defense on Twitter during the weekend following the boycott. Posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.[9][10]

Talk show host Bill Maher came to the defense of Ingraham, saying that the boycott was wrong, and that her show should be continued on the grounds of advocating free speech, and saying that he, himself, had been the victim of a boycott, and he felt that he had been unfairly treated in the past.[11]

References

[edit]
  1. ^ a b c d Victor, Daniel (29 March 2018). "Advertisers Drop Laura Ingraham After She Taunts Parkland Survivor David Hogg". The New York Times.
  2. ^ Savransky, Rebecca (29 March 2018). "Ingraham apologizes amid backlash over Parkland student criticism". The Hill.
  3. ^ Kludt, Tom (30 March 2018). "Laura Ingraham's apology to David Hogg has not stemmed the advertiser exodus". CNNMoney.
  4. ^ a b Rebekah Entralgo (April 2, 2018). "Fox News, not advertisers, are hurting the most from the Laura Ingraham boycott". ThinkProgress. Retrieved 2018-04-05.
  5. ^ a b Thomsen, Jacqueline (April 11, 2018). "IBM stops advertising on Laura Ingraham's show". The Hill. Retrieved April 11, 2018.
  6. ^ a b Berr, Jonathan (April 12, 2018). "Ad Prices On Fox's 'The Ingraham Angle' Fall In The Wake Of Advertiser Boycott". Forbes. Retrieved April 12, 2018.
  7. ^ a b Battaglio, Stephen (April 2, 2018). "Fox News states support for Laura Ingraham despite advertiser fallout". Los Angeles Times. Retrieved April 5, 2018.
  8. ^ Alexander, Bryan (April 3, 2018). "Ted Nugent continues to bash Parkland survivor David Hogg, praises Fox's Laura Ingraham". USA Today. Retrieved April 7, 2018.
  9. ^ a b Sit, Ryan (April 2, 2018). "Russian Bots Defend Fox News Pundit Laura Ingraham as Advertisers Leave Following David Hogg Tweet". Newsweek. Retrieved April 7, 2018.
  10. ^ a b Erickson, Amanda (April 2, 2018). "Russian bots are tweeting their support of embattled Fox News host Laura Ingraham". The Washington Post. Retrieved April 7, 2018.
  11. ^ a b John Bowden, April 7, 2018, The Hill, Bill Maher defends Ingraham: Parkland student calling for a boycott is wrong, Retrieved April 8, 2018, "..."He complains about bullying? That's bullying!" the host continued. "I have been the victim of a boycott ... I've lost a job as a result. It is wrong. You shouldn't do this by team, you should do it by principle."..."
  12. ^ Media Matters Staff, April 9, 2018, Media Matters, After 20+ advertisers remove ads following her attacks on a Parkland student, Laura Ingraham calls boycott efforts "Stalinist": Ingraham: "Expressing views that just five or ten years ago were considered mainstream can now get you fired," "you can get boycotted," and "their efforts are Stalinist", Retrieved April 10, 2018, "...left-wing activists use these terms as bludgeons to intimidate those who disagree with them from entering the dialogue ... the left doesn't invite more voices to enter the public discussion. Instead, they drive out any dissenting voice and police the dogma of their own creation...."
  13. ^ Bach, Natasha (22 June 2018). "Why Fox News's Laura Ingraham Is Facing an Advertiser Boycott—Again". Fortune.
  14. ^ Schwartz, Jason (16 October 2018). "Big advertisers still shunning Ingraham's Fox News show months after boycotts". Politico.
  15. ^ a b Baine, Derek (16 April 2020). "FOX News Opinions May Resonate With Viewers, But Not With Some Advertisers". www.spglobal.com. S&P Global.
  16. ^ a b "Parkland Leader David Hogg Rejected by UC Schools". TMZ. 27 March 2018.
  17. ^ Stanglin, Doug (March 29, 2018). "'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott". USA Today. Retrieved 2018-04-05.
  18. ^ Wootson, Cleve (April 1, 2018). "David Hogg rejects Laura Ingraham's apology: 'A bully is a bully'". The Washington Post. Retrieved April 5, 2018.
  19. ^ Bach, Natasha (April 3, 2018). "Fox News Defends Laura Ingraham Over David Hogg Comment, Denouncing Advertising Boycott as 'Intimidation Efforts'". Fortune. Retrieved April 5, 2018.
  20. ^ Business Insider, Bryan Logan, March 29, 2018, Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers, Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."
  21. ^ Washington Post, Amy B. Wang and Allyson Chiu, March 29, 2018, 'You're a mother': Laura Ingraham faces boycott for taunting Parkland teen over college rejections, Retrieved March 29, 2018, "......."
  22. ^ Yahoo! News, Melody Hahm, March 30, 2018, How an ill-advised tweet became a nightmare for a Fox News show, Retrieved March 31, 2018
  23. ^ a b Welk, Brian (31 March 2018). "Here Are the Advertisers David Hogg Convinced to Dump Laura Ingraham". TheWrap.
  24. ^ a b Perez, Maria (April 6, 2018). "Laura Ingraham Advertising Boycott: Here Are The Companies That Have Pulled Out of Fox News Host's Show". Newsweek. Retrieved April 7, 2018.
  25. ^ James, Mike (April 9, 2018). "Laura Ingraham returns to Fox News after ad boycott spurred by Parkland's David Hogg". USA Today. Retrieved April 10, 2018.
  26. ^ Hod, Itay (April 9, 2018). "Allstate Quietly Drops Laura Ingraham in Internal Memo to Employees (Exclusive)". The Wrap. Retrieved April 9, 2018.
  27. ^ Victor, Daniel (2018-03-29). "Advertisers Drop Laura Ingraham After She Taunts David Hogg". The New York Times. ISSN 0362-4331. Retrieved 2018-03-30.
  28. ^ USA Today, Doug Stanglin, March 29, 2018, 'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott, Retrieved March 29, 2018
  29. ^ BBC News, March 30, 2018, Parkland student David Hogg rejects Fox News host's apology, Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."
  30. ^ Yahoo! News, Rebecca Shapiro, March 29, 2018, Republican Strategist Nails Why David Hogg Got To Laura Ingraham, Retrieved March 31, 2018
  31. ^ a b c Sarah Ellison, April 8, 2018, Washington Post, Laura Ingraham returns to air amid a boycott drama. It's the new normal for Fox News., Retrieved April 9, 2018, "... Ingraham's slap at David Hogg, ... a wire that even the controversy-hardened Fox did not welcome...."
  32. ^ a b Hod, Itay (April 11, 2018). "Mitsubishi Drops Laura Ingraham as Advertiser Boycott Campaign Continues (Exclusive)". The Wrap. Retrieved April 12, 2018.
  33. ^ Joe Mandese (April 5, 2018). "Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet". MediaPost. Retrieved 2018-04-05.
  34. ^ Adgate, Brad (17 June 2020). "Do Advertiser Boycotts Work? It Depends". Forbes.
  35. ^ Mazza, Ed (April 6, 2018). "Laura Ingraham Dumped By Yet Another Sponsor Despite Being Off TV For A Week". Huffington Post. Retrieved April 6, 2018.
  36. ^ Visser, Nick (April 11, 2018). "Laura Ingraham's Sponsors Still Bolting Over Comments About Parkland Survivor". Huffington Post. Retrieved April 11, 2018.
  37. ^ Ives, Nat. "Months After Some Marketers Pulled Out, 'The Ingraham Angle' Is Gradually Making Its Way Back". The Wall Street Journal. Retrieved 9 May 2023.
  38. ^ a b Levine, Jon. "Laura Ingraham Lands a New Sponsor: Google Has Placed 20-Plus Ads This Month". The Wrap. Retrieved 9 May 2023.
  39. ^ "These are Laura Ingraham's leading advertisers". Media Matters. Retrieved 9 May 2023.
  40. ^ Wattles, Jackie (March 31, 2018). "Laura Ingraham to take week-long break from Fox News show amid controversy". CNNMoney.
  41. ^ Daniel Politi (March 31, 2018). "Laura Ingraham Takes "Easter Break" as Advertisers Keep Fleeing Her Show". Slate. Retrieved 2018-04-05.
  42. ^ Cohn, Alicia (March 31, 2018). "Ingraham announces break from her show amid backlash over Parkland student". The Hill.
  43. ^ Lisa Gutierrez (April 4, 2018). "8 things about the MyPillow guy: his drug past, why Trump loves him, a boycott". The Kansas City Star. Retrieved 2018-04-05.
  44. ^ Swenson, Kyle (April 6, 2018). "From crack cocaine to Mar-a-Lago: The unusual journey of the MyPillow man". The Washington Post. Retrieved April 6, 2018.
  45. ^ Kevin Nielsen (April 2, 2018). "Fox News president backs Laura Ingraham despite advertiser boycott over Parkland controversy". Global News. Retrieved 2018-04-05.
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