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{{Short description|Thai businessman (1923–2012)}} |
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{{Infobox person |
{{Infobox person |
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| name = Chaleo Yoovidhya |
| name = Chaleo Yoovidhya |
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| native_name = เฉลียว อยู่วิทยา |
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| image = |
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| native_name_lang = th |
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| caption = |
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| image = Chaleo Yoovidhya (1923–2012).jpg |
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| birth_date = {{birth date|df=yes|1923|8|17}} |
| birth_date = {{birth date|df=yes|1923|8|17}} |
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| birth_place = [[Phichit Province|Phichit]], |
| birth_place = [[Phichit Province|Phichit]], Siam |
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| death_date = {{Death date and age|df=yes|2012|3|17|1923|8|17}} |
| death_date = {{Death date and age|df=yes|2012|3|17|1923|8|17}} |
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| death_place = [[Bangkok]], Thailand |
| death_place = [[Bangkok]], Thailand |
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| nationality = Thai |
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| children = 11,<ref name="Telegraph-20120319" /> including [[Chalerm Yoovidhya|Chalerm]] |
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| networth = US$5 billion (2009)<ref>{{cite web|url=https://www.forbes.com/lists/2009/85/thailands-richest-09_Chaleo-Yoovidhya_13B6.html |title=#1 Chaleo Yoovidhya |work=Forbes.com|access-date=17 March 2012}}</ref> |
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| children = [[Chalerm Yoovidhya|Chalerm]], Saravoot, Jiravat, Suthirat, Prannada, Nucharee, Saipin Phaholyothin, Supreeya, Pavana Langthara, Sakchai, Thavis Pengsa{{cn|date=August 2020}} |
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| parents = Seng Saelee, Thongyoo Saelee |
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}} |
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| ⚫ | '''Chaleo Yoovidhya''' ({{langx|th|เฉลียว อยู่วิทยา}}, {{RTGS|''Chaliao Yuwitayaa''}}, {{IPA|th|t͡ɕʰā.lǐa̯w jùː.wít.tʰā.jāː|pron}}; {{zh|s=許書標|p=Xǔ Shūbiāo}}; 17 August 1923 – 17 March 2012)<ref name="Telegraph-20120319">{{cite news|title=Chaleo Yoovidhya|url=https://www.telegraph.co.uk/news/obituaries/9153867/Chaleo-Yoovidhya.html|access-date=9 January 2018|work=The Telegraph|date=2012-03-19|format=Obituary}}</ref> was a Thai [[Businessperson|businessman]] and [[investor]]. He was the originator of [[Krating Daeng]] ({{lang|th|กระทิงแดง}}) and co-creator of the [[Red Bull]] brand of [[energy drink]]s. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.<ref>{{cite web|url=http://www.bangkokpost.com/news/local/284794/chaleo-yuwitthaya-dies-at-90|title=Chaleo Yuwitthaya dies at 90|work=Bangkok Post|access-date=17 March 2012}}</ref><ref>{{cite web|url=https://www.forbes.com/profile/chaleo-yoovidhya |title=Chaleo Yoovidhya dies |date=March 2012|work=Forbes |access-date=17 March 2012 |archive-url=https://web.archive.org/web/20120318072355/http://www.forbes.com/profile/chaleo-yoovidhya/ |archive-date=18 March 2012 |quote=Net Worth $5B As of March 2012 #205 Forbes Billionaires, #3 in Thailand |url-status=dead }}</ref> |
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[[File:Krating Daeng - Theoplex-L.jpg|thumb|Energy-Drink Krating Daeng Theoplex-L, Thailand|150px]] |
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| ⚫ | '''Chaleo Yoovidhya''' ({{ |
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==Background== |
==Background== |
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Various news sources suggest Chaleo was born in [[central Thailand]] at some point between 1922 and 1932.<ref name="NYT-20120318">{{cite news|last1=Segal|first1=David|title=Chaleo Yoovidhya, Who Created Red Bull Beverage, Is Dead| url=https://www.nytimes.com/2012/03/19/business/chaleo-yoovidhya-dies-created-red-bull-energy-drink.html|access-date=9 January 2018|work=The New York Times|date=2012-03-18|format=Obituary}}</ref> ''The New York Times'' notes that three birthdates have been put forward by different sources: |
Various news sources suggest Chaleo was born in [[central Thailand]] at some point between 1922 and 1932.<ref name="NYT-20120318">{{cite news|last1=Segal|first1=David|title=Chaleo Yoovidhya, Who Created Red Bull Beverage, Is Dead| url=https://www.nytimes.com/2012/03/19/business/chaleo-yoovidhya-dies-created-red-bull-energy-drink.html|access-date=9 January 2018|work=The New York Times|date=2012-03-18|format=Obituary}}</ref> ''[[The New York Times]]'' notes that three birthdates have been put forward by different sources: ''[[The Nation (Thailand)|The Nation]]'', a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. ''[[Forbes]]'' recently put his age at 80." [[BBC News]] states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say."<ref name="BBC-20120317">{{cite news|title=Red Bull creator and Thai tycoon Chaleo Yoovidhya dead|url=https://www.bbc.com/news/business-17416385|access-date=9 January 2018|work=BBC News|date=2012-03-17}}</ref> ''The Australian'' and ''Time'' say he was 89.<ref name="Australian-20120319">{{cite news|title=Thai billionaire inventor of Red Bull Chaleo Yoovidhya dies aged 89|url=http://www.theaustralian.com.au/news/world/thai-billionaire-inventor-of-red-bull-chaleo-yoovidhya-dies-aged-89/news-story/8cbdc736278663f6f07439c15730891d|access-date=9 January 2018|work=The Australian|date=2012-03-19|format=Obituary}}</ref><ref>{{cite magazine|last1=Horn|first1=Robert|title=Duck Farmer to Billionaire: Red Bull Co-Founder Dies|url=https://content.time.com/time/world/article/0,8599,2109386,00.html|access-date=9 January 2018|magazine=Time|date=2012-03-18|format=Obituary}}</ref> ''The Telegraph'' and ''The Independent'' say he was born in 1923 to a poor [[Thai Chinese]] family that raised ducks and traded fruit in [[Phichit Province|Phichit]].<ref name="Telegraph-20120319"/><ref name="Independent-20120321">{{cite news|last1=Childs|first1=Martin|title=Chaleo Yoovidhya: Recluse who created the Red Bull energy drink|url=https://www.independent.co.uk/news/obituaries/chaleo-yoovidhya-recluse-who-created-the-red-bull-energy-drink-7579362.html|access-date=9 January 2018|work=The Independent|date=2012-03-21|format=Obituary}}</ref> His father was an immigrant from [[Hainan]].<ref>[https://www.hongniufacts.com Hong Nui China]</ref> |
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With little formal education, he worked for his parents, then moved to [[Bangkok]]. He became an [[antibiotics]] salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early-1960s.<ref name="TCP-History">{{cite web|title=History|url=https://www.tcp.com/en/about/history.php#1956-1967|website=T.C. Pharma (TCP)|access-date=9 January 2018|archive-date=24 July 2020|archive-url=https://web.archive.org/web/20200724204908/https://www.tcp.com/en/about/history.php#1956-1967|url-status=dead}}</ref><ref name="Telegraph-20120319"/><ref name="Independent-20120321" /> Later, after a claimed stroke of "divine inspiration", he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large |
With little formal education, he worked for his parents, then moved to [[Bangkok]]. He became an [[antibiotics]] salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early-1960s.<ref name="TCP-History">{{cite web|title=History|url=https://www.tcp.com/en/about/history.php#1956-1967|website=T.C. Pharma (TCP)|access-date=9 January 2018|archive-date=24 July 2020|archive-url=https://web.archive.org/web/20200724204908/https://www.tcp.com/en/about/history.php#1956-1967|url-status=dead}}</ref><ref name="Telegraph-20120319"/><ref name="Independent-20120321" /> Later, after a claimed stroke of "divine inspiration", he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large red bulls charging each other. The bulls are not [[cattle]], but wild [[gaur]], a bovine species native to Southeast Asia and called ''krathing'' ({{lang|th|กระทิง}}) in Thai. |
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[[Dietrich Mateschitz]], an Austrian salesman for a German company, found the drink cured his [[jet lag]],<ref name="Telegraph-20120319" /><ref name="Independent-20120321" /> and entered into partnership with Chaleo in 1984.<ref name="Telegraph-20120319" /> In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance<ref>{{cite book |url=https://books.google.com/books?id=VrO3O0h6I0wC |title=Asian Brand Strategy: How Asia Builds Strong Brands |last1=Roll |first1=Martin |isbn=9780230513068 |page=199 |publisher=Springer |date=17 October 2005 |access-date=24 September 2012}}</ref>), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, [[Chalerm Yoovidhya|Chalerm]], owning the remaining two per cent.<ref name="Independent-20120321" /> Chaleo continued to own TC Pharmaceuticals, which manufactured other energy drinks in Thailand, and was also part-owner of Piyavate Hospital, a private hospital in Thailand, and co-owner of the sole authorized importer of [[Ferrari]] |
[[Dietrich Mateschitz]], an Austrian salesman for a German company, found the drink cured his [[jet lag]],<ref name="Telegraph-20120319" /><ref name="Independent-20120321" /> and entered into partnership with Chaleo in 1984.<ref name="Telegraph-20120319" /> In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance<ref>{{cite book |url=https://books.google.com/books?id=VrO3O0h6I0wC |title=Asian Brand Strategy: How Asia Builds Strong Brands |last1=Roll |first1=Martin |isbn=9780230513068 |page=199 |publisher=Springer |date=17 October 2005 |access-date=24 September 2012}}</ref>), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, [[Chalerm Yoovidhya|Chalerm]], owning the remaining two per cent.<ref name="Independent-20120321" /> Chaleo continued to own TC Pharmaceuticals, which manufactured other [[energy drinks]] in Thailand, and was also part-owner of Piyavate Hospital, a private hospital in Thailand, and co-owner of the sole authorized importer of [[Ferrari]] sports cars into Thailand. |
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==Death== |
==Death== |
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==See also== |
==See also== |
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* [[Death of Wichian Klanprasert]], a case in which Chaleo's grandson Vorayuth Yoovidhya was involved |
* [[Death of Wichian Klanprasert]], a case in which Chaleo's grandson Vorayuth Yoovidhya was involved |
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==References== |
==References== |
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[[Category:1923 births]] |
[[Category:1923 births]] |
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[[Category:2012 deaths]] |
[[Category:2012 deaths]] |
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[[Category:Thai drink industry businesspeople]] |
[[Category:Thai drink industry businesspeople|Chaleo Yoovidhya]] |
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[[Category:Businesspeople in the pharmaceutical industry]] |
[[Category:Businesspeople in the pharmaceutical industry]] |
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[[Category:Businesspeople in shipping]] |
[[Category:Businesspeople in shipping]] |
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[[Category:Members of the Senate of Thailand|Chaleo Yoovidhya]] |
[[Category:Members of the Senate of Thailand|Chaleo Yoovidhya]] |
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[[Category:People from Phichit |
[[Category:People from Phichit province|Chaleo Yoovidhya]] |
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[[Category:Red Bull people]] |
[[Category:Red Bull people]] |
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[[Category:Thai billionaires|Chaleo Yoovidhya]] |
[[Category:Thai billionaires|Chaleo Yoovidhya]] |
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Latest revision as of 07:50, 22 October 2024
Chaleo Yoovidhya | |
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เฉลียว อยู่วิทยา | |
.jpg) | |
| Born | 17 August 1923 Phichit, Siam |
| Died | 17 March 2012 (aged 88) Bangkok, Thailand |
| Occupations |
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| Known for |
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| Spouse(s) | Noklek Sodsri (divorced) Bhavana Langdhara |
| Children | 11,[1] including Chalerm |
Chaleo Yoovidhya (Thai: เฉลียว อยู่วิทยา, RTGS: Chaliao Yuwitayaa, pronounced [t͡ɕʰā.lǐa̯w jùː.wít.tʰā.jāː]; Chinese: 許書標; pinyin: Xǔ Shūbiāo; 17 August 1923 – 17 March 2012)[1] was a Thai businessman and investor. He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.[2][3]
Background
[edit]Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932.[4] The New York Times notes that three birthdates have been put forward by different sources: The Nation, a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. Forbes recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say."[5] The Australian and Time say he was 89.[6][7] The Telegraph and The Independent say he was born in 1923 to a poor Thai Chinese family that raised ducks and traded fruit in Phichit.[1][8] His father was an immigrant from Hainan.[9]
With little formal education, he worked for his parents, then moved to Bangkok. He became an antibiotics salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early-1960s.[10][1][8] Later, after a claimed stroke of "divine inspiration", he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large red bulls charging each other. The bulls are not cattle, but wild gaur, a bovine species native to Southeast Asia and called krathing (กระทิง) in Thai.
Dietrich Mateschitz, an Austrian salesman for a German company, found the drink cured his jet lag,[1][8] and entered into partnership with Chaleo in 1984.[1] In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance[11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent.[8] Chaleo continued to own TC Pharmaceuticals, which manufactured other energy drinks in Thailand, and was also part-owner of Piyavate Hospital, a private hospital in Thailand, and co-owner of the sole authorized importer of Ferrari sports cars into Thailand.
Death
[edit]Chaleo died in Bangkok on 17 March 2012.[1]
See also
[edit]- Death of Wichian Klanprasert, a case in which Chaleo's grandson Vorayuth Yoovidhya was involved
References
[edit]- ^ a b c d e f g "Chaleo Yoovidhya" (Obituary). The Telegraph. 19 March 2012. Retrieved 9 January 2018.
- ^ "Chaleo Yuwitthaya dies at 90". Bangkok Post. Retrieved 17 March 2012.
- ^ "Chaleo Yoovidhya dies". Forbes. March 2012. Archived from the original on 18 March 2012. Retrieved 17 March 2012.
Net Worth $5B As of March 2012 #205 Forbes Billionaires, #3 in Thailand
- ^ Segal, David (18 March 2012). "Chaleo Yoovidhya, Who Created Red Bull Beverage, Is Dead" (Obituary). The New York Times. Retrieved 9 January 2018.
- ^ "Red Bull creator and Thai tycoon Chaleo Yoovidhya dead". BBC News. 17 March 2012. Retrieved 9 January 2018.
- ^ "Thai billionaire inventor of Red Bull Chaleo Yoovidhya dies aged 89" (Obituary). The Australian. 19 March 2012. Retrieved 9 January 2018.
- ^ Horn, Robert (18 March 2012). "Duck Farmer to Billionaire: Red Bull Co-Founder Dies" (Obituary). Time. Retrieved 9 January 2018.
- ^ a b c d Childs, Martin (21 March 2012). "Chaleo Yoovidhya: Recluse who created the Red Bull energy drink" (Obituary). The Independent. Retrieved 9 January 2018.
- ^ Hong Nui China
- ^ "History". T.C. Pharma (TCP). Archived from the original on 24 July 2020. Retrieved 9 January 2018.
- ^ Roll, Martin (17 October 2005). Asian Brand Strategy: How Asia Builds Strong Brands. Springer. p. 199. ISBN 9780230513068. Retrieved 24 September 2012.
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