Martin + Osa: Difference between revisions
Not needed |
|||
| (18 intermediate revisions by 16 users not shown) | |||
| Line 1: | Line 1: | ||
{{Infobox company |
{{Infobox company |
||
| logo = |
| logo = Martin osa.jpg |
||
| logo_size = 100px |
|||
| name = Martin + Osa |
| name = Martin + Osa |
||
| type = [[Division (business)|Division]] |
| type = [[Division (business)|Division]] |
||
| Line 9: | Line 10: | ||
| parent = [[American Eagle Outfitters|American Eagle Outfitters, Inc.]] |
| parent = [[American Eagle Outfitters|American Eagle Outfitters, Inc.]] |
||
}} |
}} |
||
'''Martin + Osa''' (Martin & Osa) was a brand of clothing and stores developed by [[American Eagle Outfitters]]. |
'''Martin + Osa''' (Martin & Osa) was a brand of clothing and stores developed by [[American Eagle Outfitters]]. The store's name and inspiration came from [[Martin and Osa Johnson]], a husband and wife team from southeast Kansas who explored [[Africa]] and the South [[Pacific Islands]], chronicling their travels in photographs and diaries.<ref name=Torn-Jeans>{{cite news|last1=Barbaro|first1=Michael|title=Leaving Behind the Torn-Jeans Look|url=https://www.nytimes.com/2006/09/05/business/05eagle.html?_r=0|work=New York Times|date=5 September 2006 |accessdate=26 October 2015}}</ref> |
||
Martin + Osa targeted |
Martin + Osa targeted 25 to 40-year-old customers and offered classic and contemporary clothing, with an emphasis on denim.<ref name="Torn-Jeans" /> |
||
The first retail store opened at [[Tysons Corner Center]] in [[McLean, Virginia]], on September 6, 2006. Stores were designed by |
The first retail store opened at [[Tysons Corner Center]] in [[McLean, Virginia]], on September 6, 2006. Stores were designed by Michael Neumann Architecture (MNA) in [[New York City]].<ref name="Michael Neumann Architecture (MNA)">{{cite web |url=http://www.mnarch.com/commercial/martinosa/martinosa.html |title=Michael Neumann Architecture |accessdate=2013-02-28 |url-status=dead |archiveurl=https://web.archive.org/web/20130825051343/http://www.mnarch.com/commercial/martinosa/martinosa.html |archivedate=2013-08-25 }}, 2013.</ref> ranging in size from 6,500 to {{convert|7500|sqft|m2}}. |
||
On March 10, 2010, American Eagle Outfitters announced it would close down its 28 Martin + Osa stores and online store.<ref |
On March 10, 2010, American Eagle Outfitters announced it would close down its 28 Martin + Osa stores and online store.<ref>{{Cite web |last=IN |first=FashionNetwork com |title=American Eagle closing Martin + Osa |url=https://in.fashionnetwork.com/news/american-eagle-closing-martin-osa,635449.html |access-date=2023-09-06 |website=FashionNetwork.com |language=en-IN}}</ref> Although performance improved from [[fiscal year|fiscal]] 2008, management determined that the brand was not achieving performance levels that warrant further investment.<ref name="closed">[http://ae.online-pressroom.com/releases/index.cfm?view=1400831&category=1&year=2010 Press Release], 2010.</ref> In fiscal 2009, Martin + Osa generated an after-tax loss of approximately $44 million, including a non-cash impairment charge of approximately $11 million, net of tax.<ref name=closed/> The company chose to focus its efforts and resources on the American Eagle family of [[brands]] including, AE, [[Aerie (clothing retailer)|aerie]]<!--- no caps as stylized ---> and [[77kids]], estimated to have greater potential of creating long-term shareholder value.<ref name=closed/><ref>{{cite web|last1=O'Reilly|first1=Kelly|title=American Eagle Closing Martin + Osa|url=http://www.nbcnewyork.com/blogs/threadny/THREAD-American-Eagle-Closing-Martin--Osa-87175357.html|publisher=NBC New York|accessdate=26 October 2015}}</ref> |
||
As of late July 2010, the Martin + Osa online store and all retail stores had closed. For a time customers could still visit the Martin + Osa website for gift card and e-gift card balance look up, order tracking and customer service contact information. This functionality is now disabled and the website redirects to American Eagle. |
As of late July 2010, the Martin + Osa online store and all retail stores had closed. For a time customers could still visit the Martin + Osa website for gift card and e-gift card balance look up, order tracking and customer service contact information. This functionality is now disabled and the website redirects to American Eagle. |
||
In 2016 the Martin and Osa Johnson Safari Museum acquired the Martin + Osa trademarks. |
|||
==References== |
==References== |
||
| Line 23: | Line 26: | ||
[[Category:Clothing brands of the United States]] |
[[Category:Clothing brands of the United States]] |
||
[[Category:Clothing |
[[Category:Clothing companies established in 2006]] |
||
[[Category:Retail companies established in 2006]] |
|||
[[Category:Retail companies disestablished in 2010]] |
|||
[[Category:Defunct clothing retailers of the United States]] |
|||
[[Category:2006 establishments in the United States]] |
[[Category:2006 establishments in the United States]] |
||
Latest revision as of 05:57, 28 April 2024
 | |
| Company type | Division |
|---|---|
| Industry | Retail |
| Founded | September 6, 2006 |
| Defunct | 2010 |
| Fate | Closed |
| Parent | American Eagle Outfitters, Inc. |
Martin + Osa (Martin & Osa) was a brand of clothing and stores developed by American Eagle Outfitters. The store's name and inspiration came from Martin and Osa Johnson, a husband and wife team from southeast Kansas who explored Africa and the South Pacific Islands, chronicling their travels in photographs and diaries.[1]
Martin + Osa targeted 25 to 40-year-old customers and offered classic and contemporary clothing, with an emphasis on denim.[1]
The first retail store opened at Tysons Corner Center in McLean, Virginia, on September 6, 2006. Stores were designed by Michael Neumann Architecture (MNA) in New York City.[2] ranging in size from 6,500 to 7,500 square feet (700 m2).
On March 10, 2010, American Eagle Outfitters announced it would close down its 28 Martin + Osa stores and online store.[3] Although performance improved from fiscal 2008, management determined that the brand was not achieving performance levels that warrant further investment.[4] In fiscal 2009, Martin + Osa generated an after-tax loss of approximately $44 million, including a non-cash impairment charge of approximately $11 million, net of tax.[4] The company chose to focus its efforts and resources on the American Eagle family of brands including, AE, aerie and 77kids, estimated to have greater potential of creating long-term shareholder value.[4][5]
As of late July 2010, the Martin + Osa online store and all retail stores had closed. For a time customers could still visit the Martin + Osa website for gift card and e-gift card balance look up, order tracking and customer service contact information. This functionality is now disabled and the website redirects to American Eagle.
In 2016 the Martin and Osa Johnson Safari Museum acquired the Martin + Osa trademarks.
References
[edit]- ^ a b Barbaro, Michael (5 September 2006). "Leaving Behind the Torn-Jeans Look". New York Times. Retrieved 26 October 2015.
- ^ "Michael Neumann Architecture". Archived from the original on 2013-08-25. Retrieved 2013-02-28., 2013.
- ^ IN, FashionNetwork com. "American Eagle closing Martin + Osa". FashionNetwork.com. Retrieved 2023-09-06.
- ^ a b c Press Release, 2010.
- ^ O'Reilly, Kelly. "American Eagle Closing Martin + Osa". NBC New York. Retrieved 26 October 2015.