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In late August, 2023, the promotion announced that it had sold a minority stake for $100 million to SRJ Sports Investments – a branch of Public Investment Fund – to invest into creating PFL MENA (Middle East and North Africa) regional league. Starting in 2024, PFL MENA will feature the top emerging Middle East and North African fighters, and will be broadcast during prime local hours with all events staged in the MENA region and live stream on DAZN. The format will follow the same as the regular PFL Season, with the winner receiving a $100,000 prize and a chance to earn a spot in the 2025 PFL regular season.[3][4][5]