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#REDIRECT [[Robert Prechter#Socionomics]]
In 1979, Prechter postulated that social mood drives financial, macroeconomic and political behavior, in contrast to the conventional notion that such events drive social mood.<ref>Prechter, Robert R., Jr. (Aug. 1979, "What's Going On?"). ''The Elliott Wave Theorist'', Elliott Wave International, Gainesville, GA. Reprinted in ''Pioneering Studies'' (2003).</ref> His description of social mood as the driver of cultural trends reached a national audience in a 1985 cover article in ''[[Barron's Magazine|Barron's]]''.<ref>Prechter, Robert R., Jr. (September 9, 1985). "Elvis, Frankenstein and Andy Warhol," ''Barron's''.</ref> Prechter coined the term "socionomics" and in 1999 published an exposition of socionomic theory, ''The Wave Principle of Human Social Behavior''.<ref name=Socionomics>Prechter, Robert R. Jr., (2003). ''Socionomics: The Science of History and Social Prediction'', Gainesville, GA: New Classics Library]. ISBN 0932750575. Two volumes: ''The Wave Principle of Human Social Behavior'' (1999); ''Pioneering Studies in Socionomics'' (2003). </ref>

Since then, the [[counter-intuitive]] premise of the socionomic hypothesis&mdash;that in contexts of uncertainty, [[endogenous]] processes (not [[exogenous]] causes) create patterns of social behavior&mdash;has gained attention in academic journals,<ref>Prechter, Robert R., Jr. (2001). "Unconscious Herding Behavior as the Psychological Basis of Financial Market Trends and Patterns," ''Journal of Psychology and Financial Markets'' (now ''Journal of Behavioral Finance''), vol. 2 no. 3, pp. 120-125. Also available [http://www.psychologyandmarkets.org/research/pdf/unconsious_herding.pdf here], retrieved Nov. 19, 2007.</ref><ref>Olson, Kenneth R. (2006). "A Literature Review of Social Mood," ''[[Journal of Behavioral Finance]]'', vol. 7, no. 4, pp. 193-203. [http://www.leaonline.com/doi/abs/10.1207/s15427579jpfm0704_2 Abstract here], retrieved Nov. 19, 2007.</ref><ref name=Dichotomy>Prechter, Robert R., Jr., and Wayne D. Parker (2007). "The Financial/Economic Dichotomy in Social Behavioral Dynamics: The Socionomic Perspective," ''Journal of Behavioral Finance'', vol. 8 no. 2], pp. 84-108. [http://www.leaonline.com/doi/abs/10.1080/15427560701381028 Abstract here], retrieved Nov. 19, 2007.</ref> books,<ref>[http://www.ftpress.com/store/product.aspx?isbn=0131345974 Kahn, Michael N. (2006). ''Technical Analysis Plain and Simple'', Indianapolis, IN: FT Press], pp. 127-128. ISBN 0-13-134597-4.</ref><ref>Dorsey, Woody (2003). ''[http://ecatalog.thomsonlearning.com/155/lpext.dll?f=XMLHitList&qf=DCQuery&ht=catalog.xml&d=swep/1587991640&sf=item&p=&po=&q=%255Bor%253A%255Bfield%2CISBN%253AWoody%2520Dorsey%255D%255Bfield%2CProductIsbnIssnFormatted%253AWoody%2520Dorsey%255D%255Bfield%2CDescription%253A%255Bor%253A%255Bstem%253AWoody%2520Dorsey%255D%255D%255D%255Bfield%2CCombined_Title%253A%255Bor%253A%255Bstem%253AWoody%2520Dorsey%255D%255D%255D%255Bfield%2Cauthor%253A%255Bor%253AWoody%2520Dorsey%255D%255D%255D&list=ProductIsbnIssnFormatted&xsl=productdescription.xsl&p1=1-58799-164-0 Behavioral Trading: Methods for Measuring Investor Confidence and Expectations]'', New York: Texere, pp. 26-27. ISBN 1-58799-164-0.</ref> the popular press,<ref>Szala, Ginger, and James T. Holter (Nov. 2004). "Storm Warning! How Social Mood Drives Markets," ''[[Futures]]'' (cover).</ref><ref>Penn, David, "Social Mood and the Markets" (June 2003). ''[[Technical Analysis of Stocks & Commodities]]'', p. 50.</ref> at academic conferences<ref name=Pareto>Parker, Wayne D., and Robert R. Prechter Jr. (2006). "The Socionomic Theory of Finance and the Institution of Social Mood: Pareto and the Sociology of Instinct and Rationalization," presented at the meeting of the Association for Heterodox Economics, London, England, July 14-16, 2006. [http://www.socionomics.org/pdf/socionomics_pareto.pdf Document here,] retrieved Nov. 19, 2007. </ref> and in research funded by the [[National Science Foundation]].<ref>[http://www.electionstudies.org/announce/newsltr/ANES_OCwinners_20060929.pdf Announcement of this research by the American National Election Studies], retrieved Nov. 19, 2007.</ref>

==References==
{{Reflist}}

Latest revision as of 20:03, 10 November 2010