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Revision as of 16:38, 18 March 2014


Storenvy
Type of businessPrivately held
Founded2010
Headquarters
San Francisco, CA
,
USA
Founder(s)Jon Crawford
Industrye-Commerce
URLstorenvy.com

Storenvy is an e-commerce platform which is comprised of an online store builder and social marketplace, with over 65,000 merchants[1] and millions of products listed. Since launching the marketplace in December 2012, there have been over $23 million in sales of products ranging from handmade goods to men’s and women’s apparel, jewelry, art, music, and home decor. Storenvy's mission is to “humanize e-commerce by offering the most intuitive and community-oriented store platform for small businesses to set up shop online – while simultaneously weaving together thousands of these online stores into a social shopping experience for consumers." [2]

Services

Custom Store Builder

Storenvy first launched as an online store builder in 2010. The platform allows store owners, makers and artists to open an online store for free and customize it. Store upgrades include custom domain usage and discounts.

Storenvy Marketplace

When merchants open a store on Storenvy, their products are also featured on the Storenvy Marketplace, driving exposure and traffic[3].

Pricing

In January 2014, the company announced it would begin collecting a percentage of sales made on the Marketplace section of the site. Custom Store sales would remain free. This change would allow the company to become profitable, according to Fox Business News[4].

History

Jon Crawford, CEO, first had the idea for the business in 2008, while running a web design and development agency in Kansas City, Missouri. Crawford bootstrapped Storenvy and in 2010, launched the store builder that would become known as Storenvy. In early 2011, the company raised a seed round of $1.53 million[5]. In late 2012, the Storenvy Marketplace launched with over 35,000 brands. Shortly thereafter, the company raised a Series A round, bringing total funding to over $6.5 million.

References

  1. ^ "Storenvy to Charge for Marketplace Sales in 2014".
  2. ^ "10 Greatest Industry-Disrupting Startups of 2012".
  3. ^ "Storenvy's store-builder and marketplace hybrid means that creators can focus on their products, not marketing".
  4. ^ "Storenvy to Charge for Marketplace Sales in 2014".
  5. ^ "Storenvy Finds A Number Of Impressive Buyers For Its $1.5 Million Round".