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{{Short description|2007 internet meme}}
{{short description|2007 internet meme}}
{{use mdy dates|date=October 2023}}

'''None Pizza with Left Beef''' was a [[pizza delivery]] experiment by [[Steven Molaro]] in October 2007. After testing the accuracy of [[Domino]]'s then-new online-ordering system, the humerous results were posted on his blog, [[The Sneeze (blog)|''The Sneeze'']], after which it evolved into an [[internet meme]].

==Background==
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| footer = Molaro's order and the pizza received
| footer = Molaro's order and the pizza received
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'''None pizza with left beef''' is an [[Internet meme]] created by [[Steven Molaro]] based on a [[Trolling|troll]] pizza order he made on October 19, 2007. It has been described as a "corporate yet hilarious monstrosity",<ref name="esq"/> a "perfect troll",<ref name="nym"/> and a "monument to humanity’s achievement and hubris".<ref name="nym"/>
== History ==
In the late 2000s, [[pizza delivery]] was in the midst of a "transitional technological moment", during which online ordering had been newly introduced, and pizzerias' websites were "rudimentary but nonetheless comprehensive".<ref name="nym"/> On October 19, 2007, Steve Molaro performed an experiment to "test the limits of topping customization";<ref name="buz"/> he used the website's [[radio buttons]] to place a deliberately absurd order from [[Domino's]], ordering a {{convert|6|inch|cm|adj=on}} pizza while deselecting all cheese, sauce, and toppings, with the sole exception of [[beef]] on the left side.<ref name="giz"/> He later posted the results of this experiment (including a screenshot of the order form and a photograph of the resulting delivery) to his blog, ''The Sneeze''.<ref name="giz"/><ref name="sneeze"/> Molaro described the pizza itself as "tasteless bread with salty meat pellets".<ref name="dot"/>


On October 18, 2007, [[Steven Molaro]] was experimenting with [[Domino's]]' pizza-ordering website, specifically testing the accuracy of ordering [[pizza toppings]] on the "left" versus "right", as seen when opening [[pizza box|the box]].<ref name="2007-10-19 Sneeze" /> Using the site's [[radio button]]s, he ordered two pizzas.<ref name="2017-10-19 Gizmodo" />
The post subsequently "went viral",<ref name="nym"/> and remained popular for years afterwards.<ref name="yah"/><ref name="fil"/><ref name="dot"/><ref name="vox"/> Necklaces of the pizza were available for purchase,<ref name="buz"/> and the troll became a part of [[Tumblr]] "lore".<ref name="cam"/>

The first, with [[pepperoni]] on the left and [[edible mushroom|mushrooms]] on the right, arrived correctly partitioned, though reversed from the specific left&ndash;right orientation he had ordered. The second was a {{convert|6|in|spell=in|adj=on}} pizza<ref name="2007-10-19 Sneeze" /> with no [[pizza sauce|sauce]], no [[pizza cheese|cheese]], and [[beef]] only on the left side of the pie; while correctly absent of the typical base elements, Molaro said, "the whole pizza was so small and light it must have shifted during delivery. And the little beef pellets didn't have any sauce or cheese to hang on to, so a few lost their footing from the left half."<ref name="2017-10-19 Gizmodo" />

Molaro described the second pizza itself as "tasteless bread with salty meat pellets",<ref name="2016-10-31 Daily Dot" /> though his wife did eat it,<ref name="2017-10-19 New York" /> an act he supposed testified to some level of quality and edibleness.<ref name="2016-10-31 Daily Dot" /> On October 19, he published a comedic post about the experiment on his blog, [[The Sneeze (blog)|''The Sneeze'']], where he named the his beefy flatbread, "NONE Pizza with Left Beef".<ref name="2007-10-19 Sneeze" />

In trying to explain his rationale many years later, Molaro compared it to "when kids get a toy, they play with it for awhile and then start messing around with it in other weird ways." Ordering pizza online was a novel experience, and he sought to push the limits of what it would allow.<ref name="2022-10-23 Rolling Stone" />

==Analysis==
Molaro's post, "The Great Pizza Orientation Test", rapidly became very popular. Most readers enjoyed his post, but Molaro later recalled pedantic negative feedback about the relativity of pizzas' halves&mdash;something he even addressed in the orginal post.<ref name="2016-10-31 Daily Dot" />

On the ten-year anniversary of Molaro's original post, ''[[Gizmodo]]'' reflected on how None Pizza with Left Beef was a vanguard for many humorous restaurant orders to come, and its evolution into an [[internet meme]]: continuing to resonate within intetnet culture, commerce, and beyond after ten years with a photo "that won our hearts—even if it wasn’t exactly delivered to spec."<ref name="2017-10-19 Gizmodo" /> It was the source of the later "special delivery" meme, where online orders "were forcing the likes of Domino's and [[Pizza Hut]] to draw pictures inside the box, cut pizzas like [[pentagram]]s, and hopefully bring consumers and pizza parlor employees that much closer."<ref name="2016-10-31 Daily Dot" />

One of Molaro's original impetuses for order the pizzas was the appeal of foregoing interaction with the human Domino's order-taker. [[New York (magazine)|''New York'' magazine]] took the ten-year anniversary as an opportunity to humerously reflect on human&ndash;automation interaction, as well as the legacy of None Pizza with Left Beef. ''New York'' argued that the lack of a human intermediary is a required component of placing humorous and [[viral phenomena|viral]]: when ordering a [[McDonald's]] [[cheeseburger]], whether removing all ingredients except the cheese, or paying {{GBP|0.99|2017}} after eschewing literally all the ingredients, these experiments in compliance would not be successful with a restaurant employee.<ref name="2017-10-19 New York" />

[[Tamsyn Muir]]'s ''Locked Tomb'' series of novels are suffused with references to [[internet meme]]s, including None Pizza with Left Beef. When asked about the reference by [[Vox (website)|''Vox'']] in 2021, the [[Catholocism|Catholic]] Muir defended the contemporary references by comparing herself to authors who commonly reference classic works like the ''[[Iliad]]'': "It's not because I set about to make the book particularly memey, it's just because I’ve got a shit sense of humor. I think of [[John 3:16]] the same way I think about none pizza with left beef."<ref name="2021-02-05 Vox" />

{{tweet |name=[[Domino's|Domino's Pizza]] |username=dominos |text=If you remember None Pizza Left Beef, it's time for an eye cream. |date=April 7, 2022 |ID=1512163250707865613 |archive-url=https://web.archive.org/web/20220712054637/https://twitter.com/dominos/status/1512163250707865613 |archive-date=2022-07-12 |url-status=live |image=Domino's pizza logo.svg}}
In a 2021 [[Esquire (magazine)|''Esquire'']] article about [[pizza toppings]] and terminology, the magazine called none pizza with left beef "a corporate (yet hilarious!) monstrosity".<ref name="2021-09-08 Esquire" /> In April 2022, [[Domino's]] made the company's first acknowledgement of the meme.<ref name="2022-10-23 Rolling Stone" />

By the 15th anniversary in 2022, choosing to remove [[pizza sauce]] or [[pizza cheese|cheese]] from an online Domino's order would prompt a warning for the user. The original meme had since been immortalized as a custom [[emoji]], embroidery, jewelry, stickers, and t-shirts. Molaro himself was unsure why it still resonated with people, but related how&mdash;for some commenters&mdash;it harkens back to an ostensibly-better time on the internet. When he ordered a duplicate pizza for the 15th anniversary occasion, it came looking much like it did in 2007, including the misalignment of the beef.<ref name="2022-10-23 Rolling Stone" />

==References==
{{reflist |refs=

<!-- dated sources sorted chronologically -->

<ref name="2007-10-19 Sneeze">{{cite web |url=https://www.thesneeze.com/2007/the-great-pizza-orientation-test.php |title=The Great Pizza Orientation Test |last=Molaro |first=Steven |author-link=Steven Molaro |date=2007-10-19 |website=[[The Sneeze (blog)|The Sneeze]] |language=en |access-date=2023-10-20 |url-status=live |archive-url=https://web.archive.org/web/20231020040554/https://www.thesneeze.com/2007/the-great-pizza-orientation-test.php |archive-date=2023-10-20}}</ref><!-- exhausted -->

<ref name="2016-10-31 Daily Dot">{{cite web |url=https://www.dailydot.com/unclick/none-pizza-with-left-beef-meme/ |title=The eternal legacy of 'none pizza with left beef' |last=Siese |first=April |date=2021-05-25 |orig-date=2016-10-31 |website=[[The Daily Dot]] |language=en |access-date=2023-10-21 |url-status=live |archive-url=https://web.archive.org/web/20230325013133/https://www.dailydot.com/unclick/none-pizza-with-left-beef-meme/ |archive-date=2023-03-25 |quote=Domino's orders will never be the same.}}</ref><!-- exhausted -->

<ref name="2017-10-19 Gizmodo">{{cite web |url=https://gizmodo.com/reflections-on-the-10th-anniversary-of-none-pizza-with-1819692097 |title=Reflections on the 10th Anniversary of None Pizza With Left Beef |last=Mandelbaum |first=Ryan F. |date=2017-10-19 |website=[[Gizmodo]] |language=en |access-date=2023-10-20 |url-status=live |archive-url=https://web.archive.org/web/20230604115309/https://gizmodo.com/reflections-on-the-10th-anniversary-of-none-pizza-with-1819692097 |archive-date=2023-06-04}}</ref><!-- exhausted -->

<ref name="2017-10-19 New York">{{cite magazine |last1=Feldman |first1=Brian |date=2017-10-19 |title='None Pizza With Left Beef,' 10 Years Later |url=https://nymag.com/intelligencer/2017/10/none-pizza-with-left-beefs-creator-steve-molaro-interview.html |url-status=live |magazine=[[New York (magazine)|New York]] |language=en |issn=0028-7369 |archive-url=https://web.archive.org/web/20231020212442/https://nymag.com/intelligencer/2017/10/none-pizza-with-left-beefs-creator-steve-molaro-interview.html |archive-date=2023-10-20 |access-date=2023-10-21}}</ref><!-- exhausted -->

<ref name="2021-02-05 Vox">{{cite web |url=https://www.vox.com/culture/22266652/tamsyn-muir-interview-locked-tomb-gideon-the-ninth-harrow-the-ninth-vox-book-club |title=How Gideon the Ninth author Tamsyn Muir queers the space opera |last=Grady |first=Constance |date=2021-02-05 |website=[[Vox (website)|Vox]] |access-date=2023-10-20 |url-status=live |archive-url=https://web.archive.org/web/20230603041824/https://www.vox.com/culture/22266652/tamsyn-muir-interview-locked-tomb-gideon-the-ninth-harrow-the-ninth-vox-book-club |archive-date=2023-06-03 |quote=Locked Tomb author Tamsyn Muir to angry girls who read her books: 'It's for you. Go nuts.'}}</ref><!-- exhausted -->


<ref name="2021-09-08 Esquire">{{cite magazine |last1=Sintumuang |first1=Kevin |date=2021-09-08 |title=So What Do You Call a Pizza With No Toppings? |url=https://www.esquire.com/food-drink/food/a37505543/pizza-with-no-toppings-cheese-plain-regular/ |url-status=live |magazine=[[Esquire (magazine)|Esquire]] |language=en |issn=0194-9535 |oclc=824603960 |archive-url=https://web.archive.org/web/20230324225123/https://www.esquire.com/food-drink/food/a37505543/pizza-with-no-toppings-cheese-plain-regular/ |archive-date=2023-03-24 |access-date=2023-10-20 |quote=Plain? Cheese? Plain cheese? Regular? We asked the experts.}}</ref><!-- exhausted -->
In years since, the troll has often been used to illustrate the extreme (and often absurd) customization made possible by online food ordering systems.<ref name="out"/><ref name="blo"/><ref name="sla"/> It has also been used as an example of the challenges inherent to [[user interface]] design: "Users will find ways to play games, to tell surprising truths, and invent combinations you cannot foresee".<ref name="mut"/>


<ref name="2022-10-23 Rolling Stone">{{cite magazine |last1=Klee |first1=Miles |date=2023-10-23 |title=15 Years Later, the Creator of the 'None Pizza With Left Beef' Meme Goes Back for Seconds |url=https://www.rollingstone.com/culture/culture-news/none-pizza-left-beef-meme-dominos-anniversary-1234615276/ |url-status=live |magazine=[[Rolling Stone]] |language=en |issn=0035-791X |archive-url=https://web.archive.org/web/20230923210800/https://www.rollingstone.com/culture/culture-news/none-pizza-left-beef-meme-dominos-anniversary-1234615276/ |archive-date=2023-09-23 |access-date=2023-10-21 |quote=Steve Molaro, the TV producer who designed the meme-worthy order from Domino's in 2007, never even got a bite of the original pie}}</ref>
Brian Feldman wrote in a 2017 ''[[New York Magazine]]'' retrospective that it was a "perfect troll": an absurd order that affects everyone it touches in some way. Those who receive the order must cook an "awful pizza", those who place the order must pay for it, and even those who are simply near the delivery of such a pizza are affected by its presence ("tainting the space in some intangible way"); Feldman posited that "we've become so focused on whether or not we can make None Pizza With Left Beef that we've forgotten to ask if we should".<ref name="nym"/>


== References ==
{{Reflist|refs=
<ref name="sneeze">{{Cite web
| url = https://www.thesneeze.com/2007/the-great-pizza-orientation-test.php
| title = The Sneeze - Half zine. Half blog. Half not good with fractions.
| website = www.thesneeze.com
}}</ref>
<ref name="giz">{{Cite web
| url = https://gizmodo.com/reflections-on-the-10th-anniversary-of-none-pizza-with-1819692097
| title = Reflections on the 10th Anniversary of None Pizza With Left Beef
| date = October 19, 2017
| website = Gizmodo
}}</ref>
<ref name="buz">{{Cite web
| url = https://www.buzzfeed.com/andyneuenschwander/hbd-none-pizza-with-left-beef
| title = "None Pizza With Left Beef" Is 10 Years Old Today But It's Like 100 In Internet Years
| first = Andy
| last = Golder
| website = BuzzFeed
}}</ref>
<ref name="vox">{{Cite web
| url = https://www.vox.com/culture/22266652/tamsyn-muir-interview-locked-tomb-gideon-the-ninth-harrow-the-ninth-vox-book-club
| title = How Gideon the Ninth author Tamsyn Muir queers the space opera
| first = Constance
| last = Grady
| date = February 5, 2021
| website = Vox
}}</ref>
<ref name="dot">{{Cite web
| url = https://www.dailydot.com/unclick/none-pizza-with-left-beef-meme/
| title = The eternal legacy of 'none pizza with left beef'
| first = April
| last = Siese
| date = October 31, 2016
| website = The Daily Dot
}}</ref>
<ref name="sla">{{Cite web
| url = https://slate.com/human-interest/2020/11/election-night-pizza-takeout-delivery.html
| title = What a Pizzeria Owner Wants You to Know About Ordering on Election Night
| first = Rachelle
| last = Hampton
| date = November 2, 2020
| website = Slate Magazine
}}</ref>
<ref name="blo">{{Cite web
| url = https://www.blogto.com/eat_drink/2020/10/hungover-toronto-woman-uber-eats-delivery-order-ketchup/
| title = Hungover Toronto woman places Uber Eats delivery order for ketchup
| website = Blogto
}}</ref>
<ref name="fil">{{Cite web
| url = https://filmdaily.co/memes/dead-memes/
| title = Ghosts of the internet past: Relive the dead memes we all once loved
| first = Joyce
| last = Chang
| date = December 29, 2020
| website = Film Daily
}}</ref>
<ref name="nym">{{Cite web
| url = https://nymag.com/intelligencer/2017/10/none-pizza-with-left-beefs-creator-steve-molaro-interview.html
| title = 'None Pizza With Left Beef', 10 Years Later
| first = Brian
| last = Feldman
| date = October 19, 2017
| website = New York Magazine
}}</ref>
<ref name="out">{{Cite web
| url = https://theoutline.com/post/5560/single-buffalo-wing-future-food
| title = What I want is a single buffalo wing
| first = Jeremy
| last = Gordon
| website = The Outline
}}</ref>
<ref name="yah">{{Cite web
| url = https://www.yahoo.com/entertainment/p-today-rel-nofollow-href-slideshow-wp-204858527.html
| title = Today is the 10th anniversary of None Pizza With Left Beef.
| website = www.yahoo.com
}}</ref>
<ref name="mut">{{Cite web
| url = https://www.mutuallyhuman.com/blog/none-pizza-and-multiple-choice/
| title = None Pizza and Multiple Choice
| date = February 12, 2015
| website = Mutually Human
}}</ref>
<ref name="cam">{{Cite web
|url=http://www.campustimes.org/2022/04/03/the-tumblr-revival-no-one-asked-for/
|title=The Tumblr Revival No One Asked For
|first=Serah-Marie
|last=Maharaj
|date=April 3, 2022
|website=Campus Times
}}</ref>
<ref name="esq">{{Cite web
|url=https://www.esquire.com/food-drink/food/a37505543/pizza-with-no-toppings-cheese-plain-regular/
|title=So What Do You Call a Pizza With No Toppings?
|date=September 8, 2021
|website=Esquire
}}</ref>
}}
}}


==External links==
==Further reading==
* {{citation |last1=Green |first1=Hank |author1-link=Hank Green |date=2019-10-29 |work=[[vlogbrothers]] |url=https://www.youtube.com/watch?v=5yWTPtPYukg |title=The Truth about None Pizza with Left Beef |url-status=live |language=en |archive-url=https://web.archive.org/web/20230721231838/https://www.youtube.com/watch?v=5yWTPtPYukg |archive-date=2023-07-21}}
* [https://www.thesneeze.com/2007/the-great-pizza-orientation-test.php The original blog post] by Steven Molaro


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[[Category:Internet memes introduced in 2007]]
[[Category:Domino's Pizza]]
[[Category:Domino's Pizza]]
[[Category:E-commerce]]
[[Category:e-commerce]]
[[Category:Pizza varieties]]
[[Category:internet memes introduced in 2007]]
[[Category:pizza varieties]]

Revision as of 03:06, 21 October 2023

None Pizza with Left Beef was a pizza delivery experiment by Steven Molaro in October 2007. After testing the accuracy of Domino's then-new online-ordering system, the humerous results were posted on his blog, The Sneeze, after which it evolved into an internet meme.

Background

Molaro's order and the pizza received

On October 18, 2007, Steven Molaro was experimenting with Domino's' pizza-ordering website, specifically testing the accuracy of ordering pizza toppings on the "left" versus "right", as seen when opening the box.[1] Using the site's radio buttons, he ordered two pizzas.[2]

The first, with pepperoni on the left and mushrooms on the right, arrived correctly partitioned, though reversed from the specific left–right orientation he had ordered. The second was a six-inch (150 mm) pizza[1] with no sauce, no cheese, and beef only on the left side of the pie; while correctly absent of the typical base elements, Molaro said, "the whole pizza was so small and light it must have shifted during delivery. And the little beef pellets didn't have any sauce or cheese to hang on to, so a few lost their footing from the left half."[2]

Molaro described the second pizza itself as "tasteless bread with salty meat pellets",[3] though his wife did eat it,[4] an act he supposed testified to some level of quality and edibleness.[3] On October 19, he published a comedic post about the experiment on his blog, The Sneeze, where he named the his beefy flatbread, "NONE Pizza with Left Beef".[1]

In trying to explain his rationale many years later, Molaro compared it to "when kids get a toy, they play with it for awhile and then start messing around with it in other weird ways." Ordering pizza online was a novel experience, and he sought to push the limits of what it would allow.[5]

Analysis

Molaro's post, "The Great Pizza Orientation Test", rapidly became very popular. Most readers enjoyed his post, but Molaro later recalled pedantic negative feedback about the relativity of pizzas' halves—something he even addressed in the orginal post.[3]

On the ten-year anniversary of Molaro's original post, Gizmodo reflected on how None Pizza with Left Beef was a vanguard for many humorous restaurant orders to come, and its evolution into an internet meme: continuing to resonate within intetnet culture, commerce, and beyond after ten years with a photo "that won our hearts—even if it wasn’t exactly delivered to spec."[2] It was the source of the later "special delivery" meme, where online orders "were forcing the likes of Domino's and Pizza Hut to draw pictures inside the box, cut pizzas like pentagrams, and hopefully bring consumers and pizza parlor employees that much closer."[3]

One of Molaro's original impetuses for order the pizzas was the appeal of foregoing interaction with the human Domino's order-taker. New York magazine took the ten-year anniversary as an opportunity to humerously reflect on human–automation interaction, as well as the legacy of None Pizza with Left Beef. New York argued that the lack of a human intermediary is a required component of placing humorous and viral: when ordering a McDonald's cheeseburger, whether removing all ingredients except the cheese, or paying £0.99 (equivalent to £1.32 in 2023) after eschewing literally all the ingredients, these experiments in compliance would not be successful with a restaurant employee.[4]

Tamsyn Muir's Locked Tomb series of novels are suffused with references to internet memes, including None Pizza with Left Beef. When asked about the reference by Vox in 2021, the Catholic Muir defended the contemporary references by comparing herself to authors who commonly reference classic works like the Iliad: "It's not because I set about to make the book particularly memey, it's just because I’ve got a shit sense of humor. I think of John 3:16 the same way I think about none pizza with left beef."[6]

Avatar of Domino's Pizza
Avatar of Domino's Pizza
Domino's Pizza
@dominos
Twitter logo, a stylized blue bird

If you remember None Pizza Left Beef, it's time for an eye cream.

April 7, 2022[7]

In a 2021 Esquire article about pizza toppings and terminology, the magazine called none pizza with left beef "a corporate (yet hilarious!) monstrosity".[8] In April 2022, Domino's made the company's first acknowledgement of the meme.[5]

By the 15th anniversary in 2022, choosing to remove pizza sauce or cheese from an online Domino's order would prompt a warning for the user. The original meme had since been immortalized as a custom emoji, embroidery, jewelry, stickers, and t-shirts. Molaro himself was unsure why it still resonated with people, but related how—for some commenters—it harkens back to an ostensibly-better time on the internet. When he ordered a duplicate pizza for the 15th anniversary occasion, it came looking much like it did in 2007, including the misalignment of the beef.[5]

References

  1. ^ a b c Molaro, Steven (October 19, 2007). "The Great Pizza Orientation Test". The Sneeze. Archived from the original on October 20, 2023. Retrieved October 20, 2023.
  2. ^ a b c Mandelbaum, Ryan F. (October 19, 2017). "Reflections on the 10th Anniversary of None Pizza With Left Beef". Gizmodo. Archived from the original on June 4, 2023. Retrieved October 20, 2023.
  3. ^ a b c d Siese, April (May 25, 2021) [2016-10-31]. "The eternal legacy of 'none pizza with left beef'". The Daily Dot. Archived from the original on March 25, 2023. Retrieved October 21, 2023. Domino's orders will never be the same.
  4. ^ a b Feldman, Brian (October 19, 2017). "'None Pizza With Left Beef,' 10 Years Later". New York. ISSN 0028-7369. Archived from the original on October 20, 2023. Retrieved October 21, 2023.
  5. ^ a b c Klee, Miles (October 23, 2023). "15 Years Later, the Creator of the 'None Pizza With Left Beef' Meme Goes Back for Seconds". Rolling Stone. ISSN 0035-791X. Archived from the original on September 23, 2023. Retrieved October 21, 2023. Steve Molaro, the TV producer who designed the meme-worthy order from Domino's in 2007, never even got a bite of the original pie
  6. ^ Grady, Constance (February 5, 2021). "How Gideon the Ninth author Tamsyn Muir queers the space opera". Vox. Archived from the original on June 3, 2023. Retrieved October 20, 2023. Locked Tomb author Tamsyn Muir to angry girls who read her books: 'It's for you. Go nuts.'
  7. ^ Domino's Pizza [@dominos] (April 7, 2022). "If you remember None Pizza Left Beef, it's time for an eye cream" (Tweet). Archived from the original on July 12, 2022 – via Twitter.
  8. ^ Sintumuang, Kevin (September 8, 2021). "So What Do You Call a Pizza With No Toppings?". Esquire. ISSN 0194-9535. OCLC 824603960. Archived from the original on March 24, 2023. Retrieved October 20, 2023. Plain? Cheese? Plain cheese? Regular? We asked the experts.

Further reading