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    The Market Thing

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    RAQUEL
    Here is a conceptual map about the key points in the planimetry reading: [CONCEPTUAL MAP] - A planogram is a diagram that shows where retail products should be displayed. It illustrates fixtures and product placement. - Product placement and traffic flow are important factors to consider. Products need to be arranged to maximize purchases, shelf space, and profit margins. - Traffic flow refers to how customers move through the store. Their tracking path and comfort level are important to analyze. - Floor space allocation is another key consideration. Items need to be placed in a way that creates harmony between the store's image and merchandising goals. - Common retail layouts include grid, loop/race

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    The Market Thing

    Cargado por

    RAQUEL
    219 vistas6 páginas
    Here is a conceptual map about the key points in the planimetry reading: [CONCEPTUAL MAP] - A planogram is a diagram that shows where retail products should be displayed. It illustrates fixtures and product placement. - Product placement and traffic flow are important factors to consider. Products need to be arranged to maximize purchases, shelf space, and profit margins. - Traffic flow refers to how customers move through the store. Their tracking path and comfort level are important to analyze. - Floor space allocation is another key consideration. Items need to be placed in a way that creates harmony between the store's image and merchandising goals. - Common retail layouts include grid, loop/race

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    The Market Thing

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    Here is a conceptual map about the key points in the planimetry reading: [CONCEPTUAL MAP] - A planogram is a diagram that shows where retail products should be displayed. It illustrates fixtures and product placement. - Product placement and traffic flow are important factors to consider. Products need to be arranged to maximize purchases, shelf space, and profit margins. - Traffic flow refers to how customers move through the store. Their tracking path and comfort level are important to analyze. - Floor space allocation is another key consideration. Items need to be placed in a way that creates harmony between the store's image and merchandising goals. - Common retail layouts include grid, loop/race

    Copyright:

    © All Rights Reserved
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Descargar como docx, pdf o txt
    219 vistas6 páginas

    The Market Thing

    Cargado por

    RAQUEL
    Here is a conceptual map about the key points in the planimetry reading: [CONCEPTUAL MAP] - A planogram is a diagram that shows where retail products should be displayed. It illustrates fixtures and product placement. - Product placement and traffic flow are important factors to consider. Products need to be arranged to maximize purchases, shelf space, and profit margins. - Traffic flow refers to how customers move through the store. Their tracking path and comfort level are important to analyze. - Floor space allocation is another key consideration. Items need to be placed in a way that creates harmony between the store's image and merchandising goals. - Common retail layouts include grid, loop/race

    Copyright:

    © All Rights Reserved
    Descargue como DOCX, PDF, TXT o lea en línea desde Scribd
    Descargar como docx, pdf o txt
    de 6

    THE MARKET THING: COMMERCIAL EXHIBITION

    PRESENTED BY

    RAQUEL QUIÑONES ARROYO


    Rarboleda98@gmail.com

    SENA

    REGIONAL TOLIMA

    2019

    Evidencia
    Taller sobre preposiciones y vocabulario – exhibición comercial
    In the learning object, identify the list of material types POP (Point of
    Purchase) "point of purchase". Organize them alphabetically and write
    their corresponding meaning in Spanish.

    Dangler: señalización Lo podemos encontrar en el borde de los


    entrepaños de una estantería o góndola de productos. Al igual que el
    rompe tráfico es utilizado para llamar la atención del shopper. Y por su
    forma dinámica sensible al viento es atractivo.

    Exhibitors or exhibitors: Son estanterías móviles o estáticas que contienen


    una cantidad determinada de productos que el comprador puede
    coger, por lo que, los productos deben situarse a una altura accesible
    para el cliente. La parte superior suele destinarse a los mensajes
    publicitarios o de marca. Se colocan en el mostrador, en la pared o en
    el suelo (floorstands), siendo los destinados al mostrador los de menores
    dimensiones.

    En el caso de productos congelados o refrigerados, o que quieran


    ofrecerse al comprador a baja temperatura (por ejemplo, refrescos),
    este expositor deberá ser también nevera.

    Ground: Los llamados materiales de suelo son aquellos que se colocan


    sobre el suelo del establecimiento comercial. Por lo general, cuando se
    trata de grandes dimensiones que han de ser desplazadas de un lugar a
    otro, suelen llevar ruedas para facilitar su ubicación y transporte.

    Leaflet holders: Como su nombre indica, son los materiales de PLV que
    se utilizan únicamente para colocar folletos. Pueden ubicarse en el
    mostrador o en el suelo y contener publicidad referida a la marca o a
    un producto en concreto.

    Monoliths: Se trata de PLV en forma de columna donde, generalmente,


    se ubica el mensaje publicitario. También es habitual que dispongan de
    una caja con folletos.
    Showcase: La principal función del escaparate es atraer la atención
    hacia el establecimiento, animando a todos aquellos que pasan por la
    calle a entrar en la tienda y preguntar por los productos u ofertas allí
    exhibidos. La importancia del escaparate es mayor en los
    establecimientos de venta tradicional, en los dedicados a actividades
    no alimenticias y en aquellos donde se realizan compras como placer
    (por ejemplo, zapaterías, tiendas de moda y complementos, joyerías,
    óptica

    Download the "Planimetry" file and read it carefully. Create a map

    Conceptual about reading and add it to the file.


    Planimetry

    Through Purpose

    The planogram

    Maximize purchases,
    What is it shelf space and profit
    margins

    Planograms are diagrams of


    fixtures and products that
    illustrate where retail products
    should be displayed

    Product
    Placement Traffic Flow

    Floor Space

    This variable refers to the


    commitment with the
    manufacturer, regarding sales The item
    figures for individual product, This factor refers to the customer´s needs to
    promotions and seasonal tracking through the store. To analyze consider
    considerations if it has provided comfort, security and allocating the
    enough space to move comfortably. product in
    such a way
    that it creates
    harmony
    between the
    Grid Layout image store
    According to Madaan and
    (2009), traffic flow merchandisin
    Loop or race g purposes.
    may be categorized in
    track Layout
    to three basic types

    Free Flow -
    Layout
    Do the exercise provided in the section "Vocabulary", which is within the
    object of learning "Commercial Exhibition" on completing a paragraph
    with prepositions. When finished, take a screenshot and add it to the file.

    A salutation instructor @, I want to apologize for my delay in English work


    because I had not had internet at home, but I want to be up to date with
    the activities, a colleague has helped me to carry out the activity, I
    promise that it does not return to Thank you very much for understanding.
    Taking into account the translated vocabulary and the prepositions
    studied; design a planimeter with the appropriate traffic, and aspects to
    take into account as exits, entrances and distribution of furniture, among
    others.

    Furniture Display Entrance and Exit

    Payment Box

    PORSTER

    DUMP BIN
    EXIT

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