AP Resultados Estudio de Ejecución PDV 05 14

Resultados Estudio de Ejecución PDV
Agua Pura
Mayo 2014
Nuestros Pilares
• Rentabilidad
• Volumen
• Servicio al Cliente
• Recurso Humano Motivado, Comprometido y Capacitado

Descripción del Estudio
• La muestra estuvo compuesta por 3,700 clientes, principalmente
tiendas y abarroterías, a nivel nacional. No se visitan clientes
del canal moderno.
• Se incluyen en el estudio únicamente las presentaciones no

retornables de las marcas: Salvavidas, Cielo y Aqua.
• Se incluye los resultados a nivel nacional, centro y por agencia.

Share Nacional EEPDV
Total Pais
100%
CIELO
12.92% 13.84% 14.07%
90%
80%
70%
60%
SALVAVIDAS
67.22% 63.06% 62.87%
50%
40%
30%
20%
23.10% 23.06%
AQUA
10% 19.86%
0%
Mar-14 Apr-14 May-14
Share por Presentación Nacional
Total Pais
42.53%
42.42%
45.00%
35.73%
40.00%
35.00%
30.00%
23.10%
23.06%
19.86%
25.00%
15.07%
20.00%
10.45%
15.00%
9.93%
8.52%
7.60%
6.91%
6.65%
6.58%
6.33%
5.85%
5.85%
10.00%
5.61%
5.09%
2.77%
2.52%
1.98%
1.88%
1.66%
0.98%
5.00%
0.59%
0.48%
0.00%
SOM_ APS SOM_ APS SOM_ APS 20 SOM_ APS SOM_ APS SOM_ Cielo SOM_ Cielo SOM_ Cielo Lt SOM_ AQUA
Vaso Pachoncito oz Litro Saborizada 375 625
mar-14 abr-14 may-14

Cobertura a Nivel Nacional x Marca
80%
75% 74%
72%
70%
60%
50%
43% 43% 43%

40%
30%
26%
24% 25%
20%
10%
0%
Cob AQUA Cob SALVAVIDAS Cob CIELO

Cobertura a Nivel Nacional x Presentación
80%
73% 73%
70%
70%
60%
50%
43% 43%43%
40%
30%
25%
24%
24% 23%24%
21%
20%
15% 15%16%
13%13% 13%
10%
9% 9% 8%
4% 3% 3% 3%
2% 2%
0%
Cob APS Cob APS Cob APS Cob APS Cob APS Cob Cielo Cob Cielo Cob Cielo Cob AQUA
Vaso Pachoncito 20 oz Litro Saborizada 375 625 Lt

CENTRO OCCIDENTE
Share por EmpresaOccidente
Centro Occidente
100%
6.06% 4.01% 4.13%
90% CIELO
80%
70%
60%
75.27% 75.21%
77.67%
SALVAVIDAS
50%
40%
30%
20%
20.72% 20.66%
AQUA
10%
16.27%
0%
Share por Presentación Centro Occidente
Occidente
45.55%
45.39%
50.00%
45.00%
37.33%
40.00%
35.00%
30.00%
20.72%
20.66%
20.19%
25.00%
18.05%
16.27%
15.98%
20.00%
11.77%
15.00%
8.51%
6.00%
5.90%
10.00%
4.43%
2.38%
3.87%
3.13%
2.02%
1.72%
2.69%
2.14%
1.94%
0.25%
1.44%
1.35%
5.00%
0.27%
0.05%
0.00%
Suma de Sum Suma de Sum Suma de Sum Suma de Sum Suma de Sum Suma de Sum Suma de Sum Suma de Sum Suma de Sum
of Cob APS of Cob APS of Cob APS 20 of Cob APS of Cob APS of Cob Cielo of Cob Cielo of Cob Cielo Of Cob AQUA
Vaso Pachoncito oz Litro Saborizada 375 625 Lt

Cobertura Centro Occidente x Marca
Occidente
100%
90%
86% 84% 85%
80%
70%
60%
50%
38% 38% 40%

40%
30%
20% 17%
12% 12%
10%
0%
Suma de Sum Of Cob AQUA Suma de Sum of Cob SALVAVIDAS Suma de Sum of Cob CIELO

Cobertura Centro Occidente x Presentación
Occidente
90%
84%84% 85%
80%
70%
60%
50%
40% 40%
38% 38%
40%
36%38%
30%
19% 21%
20% 16% 15%
10% 8% 9%11%9% 10%
10% 9%
4%5% 5%5%
1%1%0%
0%

Share por Empresa Agencia Huehuetenango
Huehuetenango
100% 0.94%
9.45%
5.65% CIELO
90%
80%
70% 58.43%
61.63%
60%
63.93% SALVAVIDAS
50%
40%
30%
20% 40.63%
32.72%
26.62% AQUA
10%
0%
Share por Presentación Agencia Huehuetenango
Huehuetenango
40.63%
45.00%
38.68%
40.00%
33.41%
32.72%
30.96%
35.00%
26.62%
30.00%
25.00%
19.19%
16.71%
16.25%
20.00%
15.00%
6.21%
5.75%
10.00%
5.38%
5.12%
4.26%
3.26%
3.71%
2.19%
3.27%
2.14%
0.47%
1.39%
0.47%
0.00%
0.83%
5.00%
0.40%
0.00%
0.00%
0.00%

Cobertura Agencia Huehuetenango x Marca
Huehuetenango
100%
90%
89% 89%
85% 86%
80% 76%
70%
70%
60%
50%
40%
30%
21%
20% 16%
13%
10%
0%

Cobertura Agencia Huehuetenango x Presentación
Huehuetenango
100%
88% 89%
90% 86%
84%
80% 76%
70%
70%
60% 58%
50% 47%
41%
40%
30% 26%
21% 20%
20% 17% 19%
15% 14%
12% 10%
9% 7%
10% 7% 6%
3% 3%
0% 0% 0%
0%

Share por Empresa Agencia Los Altos
Los Altos
100% 0.28% 0.31% 1.17%
CIELO
90%
80%
70%
60%
SALVAVIDAS
94.57% 91.06%
50% 95.64%
40%
30%
20%
AQUA
10%
5.15% 8.63%
0%
3.19%
Share por Presentación Agencia Los Altos
Los Altos
60.00%
51.76%
50.34%
50.00%
36.91%
33.29%
40.00%
25.36%
30.00%
19.08%
16.59%
20.00%
11.06%
8.70%
8.63%
7.22%
7.17%
5.15%
3.25%
4.53%
10.00%
3.37%
3.19%
2.65%
0.00%
0.31%
0.00%
0.90%
0.28%
0.27%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Los Altos x Marca
Los Altos
120%
100%
99%
94%
90%
80%
60%
40%
20%
19%
14%
7% 5%
2% 2%
0%

Cobertura Agencia Los Altos x Presentación
Los Altos
120%
100% 98%
92%
90%
80%
60%
50%
46%
41%
40% 38% 36%
29%
20%
19%
14% 13% 14%
10%8% 9% 9% 7%
5%
2%2% 0%0%1% 0%0%0%
0%

Share por Empresa Agencia Malacatán
Malacatan
100%
3.12% 1.93% 0.00%
CIELO
90%
80%
70%
73.78%
60% 75.54% 79.32% SALVAVIDAS
50%
40%
30%
20%
26.22% AQUA
10% 21.34% 18.74%
0%
Share por Presentación Agencia Malacatán
Malacatan
60.00%
48.89%
44.73%
50.00%
35.96%
40.00%
26.22%
30.00%
21.34%
18.36%
18.74%
17.37%
14.56%
20.00%
11.47%
11.10%
10.82%
8.07%
2.67%
10.00%
2.80%
1.21%
2.29%
0.72%
0.00%
1.26%
1.10%
0.32%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Malacatán x Marca
Malacatan
90%
80% 79%
71%
70%
69%
60%
51%
50% 48%
40%
36%
30%
20%
11%
10% 8%
0%
0%

Cobertura Agencia Malacatán x Presentación
Malacatan
90%
80% 78%
71%
70% 68%
60%
51%
50% 48%
40%
36%
32%
30%
29%
25%
20% 19%
20%
13% 14%
8%9%
10%
5% 4% 7% 6%5%
2%
0% 0% 0% 0%0%0%
0%

Share por Empresa Agencia Mazateca
Coatepeque
100% 2.14%
9.26% 8.19% CIELO
90%
80%
70%
58.21%
60%
68.92% SALVAVIDAS
73.69%
50%
40%
30%
20% 39.64%
22.89%
AQUA
10%
17.06%
0%
Share por Presentación Agencia Mazateca
Coatepeque
56.15%
60.00%
44.03%
50.00%
41.14%
39.64%
40.00%
22.89%
30.00%
17.06%
20.00%
12.30%
10.00%
8.33%
7.34%
7.27%
5.85%
5.04%
6.00%
4.21%
10.00%
3.72%
1.75%
1.32%
1.62%
2.14%
1.07%
0.72%
0.38%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Mazateca x Marca
Coatepeque
90%
84%
80%
74%
70% 68%
63%
60%
50%
40%
35% 35%
30%
20% 19%
12%
10%
6%
0%

Cobertura Agencia Mazateca x Presentación
Coatepeque
90%
84%
80%
74%
70% 68%
63%
60%
50%
40%
35% 35%
30% 26%
20% 16% 15%

10% 10% 9%9%
10% 8%6%
5%6%
3%1%1% 1%0%3% 1%1%0%
0%
0%

Share por Empresa Agencia Quiché
Quiche
100%
CIELO
90% 19.38%
23.58%
28.67%
80%
70%
60%
SALVAVIDAS
50% 62.65%
63.88%
40% 63.51%
30%
20%
AQUA
10% 17.96%
12.55%
7.82%
0%
Share por Presentación Agencia Quiché
Quiche
36.70%
40.00%
35.18%
31.05%
35.00%
30.00%
21.40%
20.18%
25.00%
17.96%
16.99%
15.61%
20.00%
13.68%
12.55%
12.41%
15.00%
9.38%
7.43%
7.82%
6.24%
6.24%
10.00%
4.51%
3.68%
3.00%
4.07%
3.92%
3.44%
2.46%
2.17%
5.00%
0.74%
0.62%
0.57%
0.00%

Cobertura Agencia Quiché x Marca
Quiche
100%
93% 91% 91%
90%
80%
71%
70% 68%
62%
60%
50% 46%
40%
32%
30%
20%
20%
10%
0%

Cobertura Agencia Quiché x Presentación
Quiche
100%
93%
90% 90%
90%
80%
70% 68% 68% 68%

59% 60%
60%
50%
50% 46%
40%
32%
30%
24%22%
20% 20%
20%
15% 14%
10%9% 9% 10%11%
10% 8%
4% 3% 4% 3%
0%

Share por Empresa Agencia Sagitario
Sagitario
100%
3.44% 1.73% 1.40%
CIELO
90%
80%
70%
60%
77.61% 79.89% SALVAVIDAS
83.95%
50%
40%
30%
20%
AQUA
10% 18.95% 18.70%
14.32%
0%
Share por Presentación Agencia Sagitario
Sagitario
70.00%
61.51%
60.06%
57.05%
60.00%
50.00%
40.00%
30.00%
18.95%
18.70%
14.32%
13.73%
13.14%
11.24%
12.38%
20.00%
3.93%
3.57%
10.00%
1.36%
2.87%
0.54%
0.00%
0.37%
1.30%
1.07%
1.05%
1.01%
0.63%
0.57%
0.35%
0.30%
0.00%
0.00%
0.00%

Cobertura Agencia Sagitario x Marca
Sagitario
90%
85%
83%
80% 79%
70%
60%
50%
40%
31%
30% 28%
20%
19%
10%
6%
3% 3%
0%

Cobertura Agencia Sagitario x Presentación
Sagitario
90%
85%
80% 79%78%
70%
60%
50%
40%
31%
30% 28%
21% 19%
20% 18% 17%
11%
10%
4%6%3% 3% 4% 2%1%2%
5%
2%1%
1%1%1% 0%0%0%
0%

Share por Empresa Agencia San Marcos
San Marcos
100%
3.36% 5.71%
7.11%
CIELO
90%
80%
70%
60%
81.66%
50%
40%
30%
20%
AQUA
10% 17.93%
12.52% 12.63%
0%
Share por Presentación Agencia San Marcos
San Marcos
54.40%
60.00%
51.72%
50.00%
40.00%
30.34%
25.65%
30.00%
17.93%
17.16%
14.44%
13.10%
20.00%
12.63%
12.52%
6.42%
6.79%
6.74%
5.56%
4.24%
10.00%
2.03%
3.83%
3.72%
2.01%
2.87%
1.35%
2.13%
1.99%
0.00%
0.42%
0.00%
0.00%
0.00%

Cobertura Agencia San Marcos x Marca
San Marcos
100%
93%
90%
90%
80%
80%
70%
60%
50%
43%
40%
30% 28% 27%

22%
20%
12% 12%
10%
0%

Cobertura Agencia San Marcos x Presentación
San Marcos
100%
92%
90%
90%
80%
75%
70%
60%
50%
43%
40% 39%
34% 33%31%
30% 28% 28%
27%
26%
20% 18%
12%
10%
10% 7%5% 7%9%8% 7% 5%
2% 3%
0%0%0%
0%

Share por Empresa Agencia Bravo
Bravo
100%
6.82% CIELO
12.07%
90% 19.79%
80%
70%
59.85%
60%
60.69% SALVAVIDAS
50%
64.71%
40%
30%
20%
33.33%
27.23% AQUA
10%
15.50%
0%
Share por Presentación Agencia Bravo
Bravo
45.00%
39.04%
40.00%
33.33%
30.95%
35.00%
28.97%
27.23%
30.00%
25.00%
19.52%
15.65%
15.50%
15.48%
20.00%
11.66%
10.65%
15.00% 9.92%
7.18%
7.24%
10.00%
5.58%
4.78%
4.83%
2.05%
3.38%
2.98%
1.24%
0.00%
0.96%
0.86%
5.00%
0.53%
0.51%
0.00%
0.00%

Cobertura Agencia Bravo x Marca
Bravo
90%
83%
80%
80%
70%
65%
63% 63%
60%
53%
50% 48%
43%
40%
30%
23%
20%
10%
0%

Cobertura Agencia Bravo x Presentación
Bravo
90%
83%
80% 78%
70%
65%
63% 63%
60%
53%
50% 50%
50% 48%
40% 38%
30%
30%
23%
20% 18% 18%
18%
15%
13%
10% 10%
10% 8%
5% 5%
3% 3% 3%
0% 0%
0%

CENTRO NORTE
Share por Empresa Centro Norte
Norte
100%
6.59%
14.55% 10.97% CIELO
90%
80%
70%
60%
50%
67.65%
40%
30%
20%
AQUA
10%
17.80% 17.40% 20.11%
0%
Share por Presentación Centro Norte
Norte
52.81%
60.00%
49.86%
50.00%
40.54%
40.00%
30.00%
20.11%
17.80%
17.40%
13.61%
13.00%
20.00% 9.03%
8.71%
7.79%
7.67%
4.81%
5.86%
5.38%
4.35%
10.00%
2.65%
2.79%
3.96%
3.63%
3.38%
0.45%
1.40%
1.15%
0.83%
0.52%
0.49%
0.00%

Cobertura Centro Norte x Marca
Norte
80%
69% 68%
70% 67%
60%
52%
49% 50%
50% 47%
43%
40%
40%
30%
20%
10%
0%

Cobertura Centro Norte x Presentación
90%
79%
80% 77%
70%
70%
60%
50%
40% 37%
32%
30% 28%
19%
20% 18%
17%
14% 15%
13%
13% 12%
11% 10%
10% 7%8% 8% 7%
4% 5% 4%
2%2%1% 2%
0%

Share por Empresa Agencia Cobán
Coban
100%
7.62% 8.90% CIELO
90%
23.10%
80%
70%
60%
70.84% SALVAVIDAS
72.28%
50%
63.98%
40%
30%
20%
AQUA
10% 21.54% 18.83%
12.92%
0%
Share por Presentación Agencia Cobán
Coban
37.65%
40.00%
34.51%
35.00%
28.58%
30.00%
21.54%
21.14%
20.45%
25.00%
19.40%
18.83%
20.00%
12.92%
12.24%
12.36%
15.00%
9.01%
8.96%
8.77%
10.00%
4.63%
5.14%
4.93%
4.79%
3.07%
2.07%
2.58%
2.08%
0.55%
1.53%
5.00%
0.91%
0.79%
0.58%
0.00%

Cobertura Agencia Cobán x Marca
Coban
100%
90% 88%
84%
80% 78%
70%
60%
55%
50%
40% 38%
36%
30% 28% 28%

22%
20%
10%
0%

Cobertura Agencia Cobán x Presentación
Coban
90%
86%
80%
80%
76%
70%
60%
55%
53%
50%
42%
40%
39% 38%
36%
31%
30%
26%
25%
22%
21%
20% 19%
20%
13% 11%
9%
10% 7%6% 5%
4%3%3% 5%
3%
0%

Share por Empresa Agencia Petén
Peten
100%
2.55% 0.41% 0.78%
CIELO
90%
80%
70%
60% 73.27% 75.43%

83.39% SALVAVIDAS
50%
40%
30%
20%
24.17% 23.79% AQUA

10%
16.20%
0%
Share por Presentación Agencia Petén
Peten
72.59%
80.00%
66.67%
61.56%
70.00%
60.00%
50.00%
40.00%
24.17%
23.79%
30.00%
16.20%
10.80%
20.00%
4.30%
4.23%
3.65%
3.44%
2.90%
0.28%
10.00%
0.00%
0.41%
0.00%
1.66%
1.34%
1.21%
0.78%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Petén x Marca
Peten
100%
91%
90%
85% 85%
80%
70%
60%
50%
40%
29% 31%
30%
23%
20%
10%
5% 3% 3%
0%

Cobertura Agencia Petén x Presentación
Peten
100%
91%
90%
85% 85%
80%
70%
60%
50%
40%
29% 31%
30%
23%
20%
10% 7% 5%
4% 4% 5% 3% 3%
1%0%1% 1%1%0% 2% 1% 2%1%0% 0%0%0%
0%

Share por Empresa Agencia Puerto Barrios
Puerto Barrios
100%
3.90% 2.34% CIELO
11.85%
90%
80%
70%
65.29%
60% 76.34% 57.50% SALVAVIDAS
50%
40%
30%
20%
30.81% 30.65% AQUA
10% 21.32%
0%
Share por Presentación Agencia Puerto Barrios
Puerto Barrios
70.00%
61.37%
60.00%
46.90%
50.00%
40.00% 40.90%
30.81%
30.65%
30.00%
21.32%
13.56%
20.00%
10.59%
7.63%
6.91%
5.57%
5.41%
5.10%
1.90%
10.00%
2.72%
0.93%
0.25%
2.23%
0.44%
1.59%
1.40%
1.39%
0.33%
0.10%
0.00%
0.00%
0.00%
0.00%
mar-1 4 ab r-1 4 may-1 4

Cobertura Agencia Puerto Barrios x Marca
Puerto Barrios
80%
73%
70%
70%
60%
51% 50%
50%
43%
40%
32%
30%
20% 18%
10%
10%
5%
0%

Cobertura Agencia Puerto Barrios x Presentación
Puerto Barrios
80%
73%
70% 67%
60%
50% 51%
50%
43%
40%
32%
30%
20%
14% 16%
11%
10%
9% 9%
5% 6% 5%
2% 1% 3% 3% 3%
1%0%1% 1% 2% 1%0%2%
0%

Share por Empresa Agencia Salamá
Salama
100%
2.66% 4.03% 5.29% CIELO
90%
80%
70%
60%
SALVAVIDAS
84.95% 80.94%
87.54%
50%
40%
30%
20%
AQUA
10%
12.39% 13.78%
8.43%
0%
Share por Presentación Agencia Salamá
Salama
70.00%
61.06%
60.00%
49.55%
48.58%
50.00%
40.00%
30.00%
19.90%
19.58%
13.78%
12.53%
12.39%
11.89%
11.78%
20.00%
8.43%
7.52%
4.21%
2.78%
10.00%
2.96%
0.66%
2.72%
1.07%
2.21%
1.88%
1.81%
0.00%
0.78%
0.76%
0.64%
0.36%
0.19%
0.00%

Cobertura Agencia Salamá x Marca
Salama
100%
90% 88%
81% 81%
80%
70%
60%
50%
40%
33%
31%
30%
20% 19%
15%
11% 12%
10%
0%

Cobertura Agencia Salamá x Presentación
Salama
100%
90% 88%
80%
80% 77%
70%
60%
50%
40% 36%
32% 33%
31%
30%
17% 17%
17% 19%
20%
15% 16%
12%
12%
10%
9%
5% 4% 4%
3% 3% 3% 3%4%3%
0%1%
0%

Share por Empresa Agencia Sanarate
Sanarate
100%
CIELO
90% 20.06%
26.98%
30.76%
80%
70%
60%
SALVAVIDAS
50%
73.06%
40% 64.18%
62.93%
30%
20%
AQUA
10%
6.31% 8.84% 6.88%

0%
Share por Presentación Agencia Sanarate
Sanarate
70.00%
59.67%
60.00%
42.85%
50.00%
40.00%
35.09%
30.00%
17.86%
15.74%
13.08%
10.88%
20.00%
8.96%
9.30%
8.99%
8.93%
8.84%
6.09%
7.77%
7.14%
6.88%
6.78%
6.31%
4.43%
4.30%
10.00% 4.09%
0.59%
2.28%
1.99%
1.18%
0.00%
0.00%
0.00%

Cobertura Agencia Sanarate x Marca
Sanarate
90%
81% 80%
80% 78%
70%
60%
50% 51%
50%
40% 39%
35%
30%
22%
20% 17%
10%
0%

Cobertura Agencia Sanarate x Presentación
Sanarate
90%
81%
80%
76% 77%
70%
60%
50%
43%
39% 38% 39%
40% 37%
35%
35%
32% 31%
30%
23% 22%
20%
20% 18% 17%
13%
12%
10% 9%
10% 8% 7%
4%
2% 1%
0%
0%

Share por Empresa Agencia Teculután
Teculutan
100% 1.78%
CIELO
11.74%
90% 19.76%
80%
70%
60%
50%
70.87%
40%
30%
20%
23.72% AQUA
10%
16.94%
9.37%
0%
Share por Presentación Agencia Teculután
Teculutan
62.75%
70.00%
60.00%
51.03%
46.72%
50.00%
40.00%
23.72%
30.00%
16.94%
14.54%
14.29%
20.00%
9.42%
9.37%
7.19%
4.90%
6.21%
5.45%
4.89%
4.74%
3.67%
3.52%
3.32%
3.27%
10.00%
1.05%
0.38%
0.73%
1.10%
0.34%
0.30%
0.17%
0.00%
0.00%

Cobertura Agencia Teculután x Marca
Teculutan
90%
82%
80%
80%
72%
70%
60%
50%
40% 36%
30%
22%
20%
20%
16% 15%
13%
10%
0%

Cobertura Agencia Teculután x Presentación
Teculutan
90%
80% 78% 80%
70% 68%
60%
50%
40% 36%
30%
18% 20%
20%
15% 13% 16%
14%
11% 11%
10% 11%
10% 8%8% 7% 8% 7%
4%4% 6% 6%
1%1%1% 0%
0%

CENTRO CENTRO
Share por Empresa Centro Centro
Centro
100%
CIELO
90% 20.59%
30.98% 32.61%
80%
70%
60%
SALVAVIDAS
50%
62.34%
47.11%
48.28%
40%
30%
20%
AQUA
10% 21.91% 19.11%
17.07%
0%
Share por Presentación Centro Centro
Centro
40.00%
34.26%
33.33%
35.00%
29.20%
30.00%
21.91%
21.76%
25.00%
19.11%
17.07%
16.22%
15.22%
20.00%
14.64%
12.61%
15.00%
9.82%
8.80%
8.70%
8.29%
8.24%
10.00%
3.87%
3.49%
3.15%
1.97%
2.57%
1.46%
0.52%
1.75%
1.64%
5.00%
0.28%
0.13%
0.00%

Cobertura Centro Centro x Marca
Centro
80%
69% 68%
70% 67%
60%
52%
49% 50%
50% 47%
43%
40%
40%
30%
20%
10%
0%

Cobertura Centro Centro x Presentación
Centro
70%
66%
64% 65%
60%
50% 49%
50% 48% 47%
43%
40% 38%
36%
34%
30%
24%
23% 22%22%
19%
20% 17%
17%
10%
6%5% 7%
5% 4%
2%1%2% 3%
0%

Share por Empresa Agencia Antigua
Antigua
100%
2.83% CIELO
12.53%
90%
35.82%
80%
70%
60% 57.00% SALVAVIDAS

84.55%
50%
37.70%
40%
30%
20%
30.47% AQUA
26.48%
10%
12.62%
0%
Share por Presentación Agencia Antigua
Antigua
45.00%
38.29%
37.52%
40.00%
30.47%
35.00%
26.48%
25.66%
30.00%
20.15%
20.84%
25.00%
13.55%
20.00%
12.62%
12.31%
10.52%
15.00%
9.67%
8.69%
7.82%
7.02%
10.00%
3.26%
3.71%
3.11%
2.11%
0.37%
1.67%
1.52%
1.30%
0.00%
0.81%
5.00%
0.33%
0.18%
0.00%

Cobertura Agencia Antigua x Marca
Antigua
90%
83%
80%
68% 70%
70%
62%
60% 58%
51%
50% 46%
40% 38%
30%
20%
13%
10%
0%

Cobertura Agencia Antigua x Presentación
Antigua
80%
74%
70%
63% 62%
60% 56%
55%
51%
50%
46% 46%
40%39%
40% 36%
35%
30% 28%
19%
19% 20%
20%
15%
12%
10%
10% 7% 8% 7%
4%2%
1% 0% 1%
0%

Share por Empresa Agencia Atlántico
Atlantico
100% CIELO
90%
16.68%
28.03% 27.97%
80%
70%
60% SALVAVIDAS
50% 68.08% 48.95%
54.80%
40%
30%
20%
AQUA
10% 23.02%
15.24% 17.22%
0%
Share por Presentación Agencia Atlántico
Atlantico
45.00%
38.10%
37.83%
40.00%
32.16%
35.00%
30.00%
23.02%
21.89%
25.00%
17.22%
15.24%
20.00%
13.62%
13.21%
13.05%
11.60%
15.00%
8.36%
8.13%
7.94%
7.40%
6.58%
10.00%
4.69%
4.68%
3.91%
3.36%
2.81%
1.21%
0.92%
1.10%
1.71%
5.00%
0.17%
0.08%
0.00%

Cobertura Agencia Atlántico x Marca
Atlantico
80%
72%
70%
66% 66%
60%
50% 48%
41% 42%
40% 38%
37% 36%
30%
20%
10%
0%

Cobertura Agencia Atlántico x Presentación
Atlantico
80%
71%
70%
63%64%
60%
50% 48%
40%
38% 38%
40% 37%
33% 32%
30% 28%
20%
20% 17% 16%
13%
12% 13%
12%
10% 7%
2%3% 3%4%3%
1%1%1%
0%

Share por Empresa Agencia Chimaltenango
Chimaltenango
100%
CIELO
90% 17.54%
22.82%
29.73%
80%
70%
60%
SALVAVIDAS
59.32% 52.48%
50%
50.47%
40%
30%
20%
23.14% 24.70% AQUA

10% 19.80%
0%
Share por Presentación Agencia Chimaltenango
Chimaltenango
40.00%
33.39%
35.00%
27.34%
30.00%
24.70%
24.44%
23.14%
22.99%
22.20%
20.50%
25.00%
19.80%
16.51%
20.00%
15.00%
9.51%
9.26%
9.04%
8.50%
10.00%
4.54%
5.26%
3.59%
2.71%
1.76%
2.26%
2.26%
0.77%
1.76%
1.71%
1.45%
5.00%
0.00%
0.58%
0.00%

Cobertura Agencia Chimaltenango x Marca
Chimaltenango
80%
75%
70%
62% 61% 62%

60% 57%
52%
49%
50% 48%
40%
34%
30%
20%
10%
0%

Cobertura Agencia Chimaltenango x Presentación
Chimaltenango
80%
70% 68%
62%
60% 58% 57%
55%
52%
50% 47%
44% 45%
40%
30% 29%
26%
21%
21% 22% 21%
20%
20%
13%
10%
8%
10%
7% 8% 6% 6%
4% 3% 4%
0%
0%

Share por Empresa Agencia La Nueva
La Nueva
100% CIELO
90%
24.01%
32.81%
80% 38.57%
70%
60% SALVAVIDAS
50%
58.31%
46.84%
40% 43.51%
30%
20%
AQUA
10% 17.68% 20.34% 17.92%
0%
Share por Presentación Agencia La Nueva
La Nueva
32.85%
31.05%
35.00%
27.82%
30.00% 21.07%
25.00%
20.34%
18.84%
17.92%
17.78%
17.68%
15.66%
20.00%
13.81%
11.38%
15.00%
10.03%
8.72%
8.28%
8.04%
10.00%
3.75%
3.72%
2.60%
3.35%
1.50%
1.94%
5.00%
0.24%
1.14%
0.27%
0.17%
0.05%
0.00%

Cobertura Agencia La Nueva x Marca
La Nueva
80%
70% 69% 67%

64%
62%
60%
56%
51%
50% 48% 49%
45%
40%
30%
20%
10%
0%

Cobertura Agencia La Nueva x Presentación
La Nueva
80%
70% 67%
64%
63%
60%
60%
54%
51%
50% 47% 48% 48%
45%
41%
40%
30%
30%
24% 25%23%
20%
20% 20%
20%
10% 7%8%
5%5% 4%
2%1%1%
0%
0%

Share por Empresa Agencia La Constancia
La Constancia
100%
CIELO
90% 19.86%
26.60%
34.92%
80%
70%
29.44%
60%
SALVAVIDAS
20.13%
50%
50.27%
40%
30%
50.70%
44.95%
20%
23.14%
AQUA
10%
0%
Share por Presentación Agencia La Constancia
La Constancia
60.00%
50.70%
44.95%
50.00%
40.00%
29.12%
26.17%
23.14%
30.00%
18.26%
11.71%
20.00%
12.78%
12.49%
10.73%
11.64%
7.98%
8.38%
7.98%
6.98%
6.81%
4.79%
10.00%
3.27%
1.87%
0.00%
0.00%
0.27%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia La Constancia x Marca
La Constancia
80%
70%
67%
60%
60% 58%
50% 50%
50%
40%
40% 37% 37%
30% 28%
20%
10%
0%

Cobertura Agencia La Constancia x Presentación
La Constancia
80%
70% 67%
60%
60% 58%
50% 50%
50%
40%
40% 37% 37%
30%
30%
22%
20% 17% 15%
11% 11% 11%
10%
6% 6% 7%5% 5%
2%
0%0%0% 0% 0%0%
0%

CUENTAS CLAVES
Share por Empresa Agencia Zona Viva
Zona Viva
100% 0.00% 1.75% 0.00%
CIELO
90%
80%
70% 59.29%
60%
76.92% 73.90%
SALVAVIDAS
50%
40%
30%
20% 40.71%
23.08% 24.35% AQUA

10%
0%
Share por Presentación Zona Viva
Zona Viva
70.51%
80.00%
69.70%
70.00%
59.29%
60.00%
40.71%
50.00%
40.00%
24.35%
23.08%
30.00%
20.00%
6.41%
4.20%
1.75%
0.00%
10.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Zona Viva x Marca
Zona Viva
70%
65% 65%
63%
60%
50%
40% 38%
35%
32%
30%
20%
10%
2%
0% 0%
0%

Cobertura Zona Viva x Presentación
Zona Viva
70%
65% 65%
63%
60%
50%
40% 38%
35%
32%
30%
20%
10%
7% 6%
3% 2%
0% 0%
0%

CENTRO SOR
Share por Empresa Centro SOR
Sor
100%
4.74% 5.72% 6.88% CIELO
90%
80%
70%
63.71% 61.38% 60.57%

60%
SALVAVIDAS
50%
40%
30%
20%
31.55% 32.89% 32.55%
AQUA
10%
0%
Share por Presentación Centro SOR
Sor
41.25%
40.01%
45.00%
38.71%
40.00%
32.89%
32.55%
31.55%
35.00%
30.00%
25.00%
20.00%
15.00% 10.79%
9.71%
9.53%
9.01%
8.19%
7.52%
10.00% 6.31%
2.29%
2.12%
2.74%
2.67%
0.98%
2.08%
2.07%
2.04%
0.73%
1.33%
1.32%
1.20%
5.00%
0.22%
0.21%
0.00%

Cobertura Centro SOR x Marca
Sor
70%
65% 66% 65%
60% 59%
55% 56%
50%
40%
30%
20%
14%
12%
10%
10%
0%

Cobertura Centro SOR x Presentación
Sor
70%
65%
64% 64%
60% 59%
55% 56%
50%
40%
30%
20% 17%
17%
13% 13%
11%
10% 10% 12%
10%
6% 7% 8%
6%
5% 4%4% 4%
2% 1% 1%2%
1%
0%

Share por Empresa Agencia Barberena
Barberena
100%
7.26% CIELO
15.63% 19.15%
90%
80%
70%
60%
58.11%
SALVAVIDAS
78.23%
50% 58.78%
40%
30%
20%
26.26% AQUA
10% 22.07%
14.51%
0%
Share por Presentación Agencia Barberena
Barberena
45.00%
38.40%
36.97%
36.05%
40.00%
35.00%
26.26%
30.00%
22.07%
25.00%
15.81%
20.00%
14.51%
13.37%
13.08%
15.00%
9.58%
9.56%
7.67%
7.72%
6.83%
5.68%
6.44%
5.89%
10.00%
4.55%
3.71%
4.52%
2.74%
2.47%
2.27%
2.05%
0.96%
0.82%
5.00%
0.00%
0.00%

Cobertura Agencia Barberena x Marca
Barberena
90%
81%
80% 78%
70%
60% 58%
55%
51%
50%
41%
40% 38%
30%
30%
21%
20%
10%
0%

Cobertura Agencia Barberena x Presentación
Barberena
90%
81%
80%
74%
70%
60% 58%
55%
51%
50%
40% 38%
34%
32%
30% 26%
25% 24%
22% 22%
20% 17% 16%
14% 13% 14%
11% 12%
11%
10%
5% 4% 5%4%
3%1%
0%

Share por Empresa Agencia Chiquimulilla
Chiquimulilla
100% 0.67% 0.00% 0.00% CIELO
90%
80%
70% 59.09% 59.28%

66.41%
60% SALVAVIDAS
50%
40%
30%
20% 40.24% 40.72%

33.59%
AQUA
10%
0%
Share por Presentación Agencia Chiquimulilla
Chiquimulilla
60.00%
49.17%
50.00%
42.68%
40.72%
40.24%
33.59%
40.00%
31.23%
30.00%
20.00% 15.15%
11.54%
10.14%
7.83%
5.12%
6.12%
10.00% 4.99%
0.07%
0.00%
0.00%
0.00%
0.76%
0.67%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Chiquimulilla x Marca
Chiquimulilla
80%
74%
70%
65% 64%
60% 59% 58%
50%
46% mar-14
abr-14
40% may-14
30%
20%
10%
1% 1% 0%
0%
Cobertura Agencia Chiquimulilla x Presentación
Chiquimulilla
80%
74%
70%
64% 65%
60% 58% 59%
50%
42%
40%
30%
23%
20%
19%
13% 11%10%
10% 7% 7%
5%4%
1%0%0% 0%0%0% 1%1%0% 0%0%0%
0%

Share por Empresa Agencia Escuintla
Escuintla
100% 1.83%
3.68% 2.40%
CIELO
90%
80%
51.01%
70% 53.77%
57.12%
60%
SALVAVIDAS
50%
40%
30%
43.83% 47.16%
20% 39.21%
AQUA
10%
0%
Share por Presentación Agencia Escuintla
Escuintla
60.00%
51.14%
47.16%
46.89%
46.76%
43.83%
50.00%
39.21%
40.00%
30.00%
20.00%
4.84%
10.00%
3.96%
1.69%
2.47%
2.34%
2.26%
0.72%
0.10%
0.00%
1.45%
1.46%
0.33%
1.21%
0.88%
0.51%
0.45%
0.32%
0.05%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Escuintla x Marca
Escuintla
80%
70% 69%
63% 63%
60% 59%
60%
56%
50%
40%
30%
20%
10%
9%
6% 7%
0%

Cobertura Agencia Escuintla x Presentación
Escuintla
80%
70% 69%
63%
60% 60%
60% 58%
55%
50%
40%
30%
20%
10% 7%7% 7%
4% 5% 5% 5% 4%4% 5%
1%0%1% 2%2% 1% 2%2% 2%
0%0%
0%

Share por Empresa Agencia Jalapa
Jalapa
100%
9.00% CIELO
16.24% 14.31%
90%
80%
70%
60%
SALVAVIDAS
75.37% 62.28%
50% 73.40%
40%
30%
20%
AQUA
10% 21.49%
15.63% 12.28%
0%
Share por Presentación Agencia Jalapa
Jalapa
32.33%
31.17%
35.00%
30.59%
30.00%
21.99%
21.49%
25.00%
20.32%
16.39%
16.61%
20.00%
15.63%
12.98%
12.75%
12.28%
15.00%
9.74%
8.50%
10.00%
6.07%
5.63%
4.32%
4.27%
3.41%
3.98%
3.64%
2.55%
2.48%
0.88%
5.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Jalapa x Marca
Jalapa
90%
80%
80% 78%
70% 68%
60%
52%
50%
40%
39%
37%
32% 32%
30% 29%
20%
10%
0%

Cobertura Agencia Jalapa x Presentación
Jalapa
90%
80%
76% 77%
70% 68%
60%
52%
50%
50%
44%
41% 39%
40%
35% 36% 37%
30%
30% 27% 27% 27%
20% 18%
20% 17% 16%
14% 13%
10%
9% 9%
3%
0%0%0%
0%

Share por Empresa Agencia Jutiapa
Jutiapa
100% 1.94% 4.93% 5.75%
CIELO
90%
80%
70%
67.42%
60%
50%
40%
30%
20%
30.63% AQUA
21.51% 24.82%
10%
0%
Share por Presentación Agencia Jutiapa
Jutiapa
45.00%
39.29%
40.00%
30.63%
35.00%
29.10%
27.72%
27.96%
24.82%
30.00%
22.11%
21.51%
25.00%
20.00%
14.20%
12.62%
15.00%
9.66%
9.43%
7.87%
10.00%
4.28%
2.69%
3.30%
1.18%
2.45%
1.52%
1.87%
1.43%
1.32%
1.25%
0.00%
0.72%
0.69%
5.00%
0.38%
0.00%

Cobertura Agencia Jutiapa x Marca
Jutiapa
100%
91%
90%
80%
73%
71%
70%
60%
51% 52%
50%
44%
40%
30%
20%
12%
10%
6%
4%
0%

Cobertura Agencia Jutiapa x Presentación
Jutiapa
100%
90% 89%
80%
70% 68% 68%
60%
52%
51%
50%
44%
40%
39%
33%
29% 30%
30%
21%
21%
20%
19%
12%
8% 9% 10%
10%
4% 4% 4%3% 4% 3%4%
1% 1% 0%
0%

Share por Empresa Agencia Santa Lucía
Santa Lucia
100% 1.28%
6.21% 5.56% CIELO
90%
80%
70%
53.28% 60.50%
59.11%
60%
SALVAVIDAS
50%
40%
30%
20% 40.51% 38.22% 35.32%

AQUA
10%
0%
Share por Presentación Agencia Santa Lucía
Santa Lucia
53.76%
52.99%
60.00%
48.20%
50.00%
40.51%
38.22%
35.32%
40.00%
30.00%
20.00%
6.75%
5.89%
5.56%
10.00%
3.73%
2.88%
1.28%
2.39%
0.00%
1.57%
0.00%
0.00%
0.00%
0.63%
0.33%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Santa Lucía x Marca
Santa Lucia
80%
75%
70%
61%
60% 59% 57%
52%
50%
45%
40%
30%
20% 18%
14%
10% 9%
0%

Cobertura Agencia Santa Lucía x Presentación
Santa Lucia
80%
75%
70%
60%
60% 57% 59%
52%
50%
45%
40%
30%
20% 18%
14%
11%
10% 8%
4%
2%1%1% 2%0%2% 1% 1%2%0%
0%0%0% 0%0%0%
0%

Share por Empresa Agencia Tiquisate
Tiquisate
100% 0.58% 2.39% 0.30% CIELO
90%
80% 36.53%
45.46%
46.75%
70%
60% SALVAVIDAS
50%
40%
30% 62.89%
50.85% 54.24%
20%
AQUA
10%
0%
Share por Presentación Agencia Tiquisate
Tiquisate
62.89%
70.00%
54.24%
60.00%
50.85%
43.80%
50.00%
41.29%
36.53%
40.00%
30.00%
20.00%
5.47%
2.39%
10.00%
0.00%
0.00%
1.66%
0.00%
0.00%
0.58%
0.30%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%

Cobertura Agencia Tiquisate x Marca
Tiquisate
80%
74%
70%
70%
61%
60% 59%
60%
55%
50%
40%
30%
20%
10%
6%
1% 1%
0%

Cobertura Agencia Tiquisate x Presentación
Tiquisate
80%
74%
70%
70%
61%60%
60%
59%
55%
50%
40%
30%
20%
10% 9%
6%
4%
0%0%0% 0%0%0% 0%0%0% 0% 1% 1% 0%0%0% 0%0%0%
0%

Resultados Estudio de Ejecución PDV
Agua Pura
Mayo 2014

AP Resultados Estudio de Ejecución PDV 05 14

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Resultados Estudio de Ejecución PDV

• Recurso Humano Motivado, Comprometido y Capacitado

• Se incluyen en el estudio únicamente las presentaciones no

• Se incluye los resultados a nivel nacional, centro y por agencia.

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43% 43% 43%

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38% 38% 40%

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20% 16% 15%

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70% 68% 68% 68%

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30% 28% 27%

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30% 28% 28%

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60% 73.27% 75.43%

24.17% 23.79% AQUA

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6.31% 8.84% 6.88%

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