Cause Marketing Loyalty Programs: How to Reward and Retain Your Customers with Cause Marketing

1. Understanding Cause Marketing Loyalty Programs

One of the most effective ways to engage your customers and increase their loyalty is to align your brand with a social cause that resonates with them. This is known as cause marketing, and it can help you create a positive image, differentiate yourself from competitors, and foster a deeper connection with your target audience. However, cause marketing is not just about making a one-time donation or running a short-term campaign. It is about creating a long-term partnership with a cause that reflects your brand values and mission. And one of the best ways to do that is to integrate cause marketing into your loyalty program. In this section, we will explore what cause marketing loyalty programs are, why they are beneficial for both businesses and customers, and how to design and implement them effectively. We will also look at some successful examples of brands that have used cause marketing loyalty programs to boost their customer retention and satisfaction.

Here are some key points to consider when creating a cause marketing loyalty program:

1. Choose a cause that matches your brand identity and customer preferences. The cause you support should be relevant to your industry, products, or services, and it should also appeal to your customers' values and interests. For example, if you are a pet store, you might partner with an animal shelter or a wildlife conservation organization. If you are a beauty brand, you might support a cause that promotes women's empowerment or health. You can also conduct surveys or polls to find out what causes your customers care about the most and how they would like to contribute.

2. Offer meaningful and flexible rewards. The rewards you offer to your customers for participating in your cause marketing loyalty program should be valuable and attractive, but they should also reflect the impact they are making. For example, you can reward your customers with points or discounts that they can redeem for your products or services, but you can also show them how much money or resources they have donated to the cause, how many people or animals they have helped, or how much they have reduced their environmental footprint. You can also give your customers the option to choose how they want to use their rewards, whether they want to keep them, donate them, or share them with others.

3. Communicate and celebrate your impact. One of the main goals of cause marketing loyalty programs is to increase customer engagement and loyalty by making them feel good about their purchases and actions. Therefore, it is important to communicate and celebrate your impact regularly and transparently. You can use various channels, such as email, social media, or your website, to update your customers on the progress and achievements of your cause marketing partnership, to thank them for their support, and to invite them to join future initiatives. You can also use stories, testimonials, or videos to showcase the real-life benefits of your cause marketing efforts and to inspire your customers to keep making a difference.

Some examples of brands that have successfully implemented cause marketing loyalty programs are:

- TOMS Shoes. TOMS Shoes is a footwear company that is famous for its one-for-one model, where for every pair of shoes purchased, they donate another pair to a child in need. They also have a loyalty program called Passport Rewards, where customers can earn points for every purchase, referral, or social media interaction. Customers can use their points to get discounts, free shipping, or exclusive products, or they can donate them to one of the causes that TOMS supports, such as education, health, or water.

- Starbucks. Starbucks is a coffee chain that has a long history of supporting various social and environmental causes, such as fair trade, diversity, or climate change. They also have a loyalty program called Starbucks Rewards, where customers can earn stars for every purchase, which they can redeem for free drinks, food, or merchandise. Additionally, Starbucks Rewards members can also use their stars to donate to causes that Starbucks partners with, such as Global Fund, world Wildlife fund, or The Nature Conservancy.

- Walgreens. Walgreens is a pharmacy and retail company that has a loyalty program called Balance Rewards, where customers can earn points for every purchase, prescription, or healthy activity. Customers can use their points to save money on future purchases, or they can donate them to one of the charities that Walgreens supports, such as American Red Cross, Vitamin Angels, or ME to WE. Walgreens also matches every donation made by its customers, up to $50,000 per charity per year.

2. The Benefits of Cause Marketing for Customer Retention

Cause marketing is a strategy that involves partnering with a social or environmental cause to support a shared goal. It can be a powerful way to boost your brand image, attract new customers, and increase loyalty among existing ones. In this section, we will explore how cause marketing can benefit your customer retention and how you can implement it in your loyalty program. We will also look at some examples of successful cause marketing campaigns and how they enhanced customer loyalty.

Some of the benefits of cause marketing for customer retention are:

1. It creates an emotional connection with your customers. Cause marketing can help you appeal to your customers' values and passions, and make them feel good about supporting your brand. By aligning your brand with a cause that your customers care about, you can create a deeper and more meaningful relationship with them. This can increase their trust, satisfaction, and loyalty to your brand.

2. It differentiates your brand from competitors. Cause marketing can help you stand out from the crowd and showcase your brand personality. By choosing a cause that is relevant to your industry, niche, or target audience, you can demonstrate your social responsibility and leadership. This can help you attract and retain customers who are looking for brands that share their vision and values.

3. It increases customer engagement and advocacy. Cause marketing can help you create a community of loyal and engaged customers who are willing to spread the word about your brand and your cause. By involving your customers in your cause marketing efforts, such as asking them to donate, vote, or share, you can increase their involvement and commitment to your brand. You can also reward them for their participation and referrals, and encourage them to become your brand advocates.

4. It enhances your brand reputation and credibility. Cause marketing can help you improve your brand image and reputation, and increase your social impact. By showing your customers that you care about more than just profits, and that you are making a positive difference in the world, you can boost your brand credibility and trustworthiness. This can also help you attract positive media attention and publicity, and increase your brand awareness and recognition.

To implement cause marketing in your loyalty program, you can follow these steps:

1. Choose a cause that aligns with your brand mission, values, and goals. Make sure that the cause is relevant to your industry, niche, or target audience, and that it resonates with your customers. You can also conduct market research or surveys to find out what causes your customers support or care about.

2. Find a partner organization that supports your chosen cause. Look for a reputable and credible nonprofit or social enterprise that has a proven track record and impact in your chosen cause. You can also look for partners that have similar or complementary goals, audiences, or values as your brand. Make sure that you have a clear and mutually beneficial agreement with your partner, and that you communicate your expectations and responsibilities.

3. design a cause marketing campaign that integrates your loyalty program. Decide how you want to involve your customers in your cause marketing campaign, and how you want to reward them for their participation. You can offer them points, discounts, freebies, or other incentives for donating, voting, sharing, or taking action for your cause. You can also create a gamified or tiered system that encourages them to increase their engagement and loyalty. Make sure that your campaign is clear, simple, and appealing to your customers, and that you track and measure its results and impact.

4. promote your cause marketing campaign and your loyalty program. Use various channels and platforms to spread the word about your cause marketing campaign and your loyalty program. You can use your website, social media, email, blog, or other media to inform your customers about your cause, your partner, and your campaign. You can also use testimonials, stories, or statistics to showcase the impact and benefits of your cause marketing campaign and your loyalty program. You can also leverage your partner's network and audience to reach new and potential customers.

Some examples of successful cause marketing campaigns and loyalty programs are:

- TOMS Shoes: TOMS Shoes is a footwear company that follows a one-for-one model, where for every pair of shoes purchased, they donate a pair to a child in need. They also support various causes such as health, education, and water through their products and partners. Their loyalty program, TOMS Passport Rewards, rewards customers for purchases, referrals, and social media engagement. Customers can also use their points to donate to TOMS Giving Partners or other causes.

- Starbucks: Starbucks is a coffee company that supports various causes such as sustainability, diversity, and community through their products and partners. Their loyalty program, Starbucks Rewards, rewards customers for purchases, referrals, and mobile app usage. Customers can also use their stars to donate to various nonprofits such as The Global Fund, Feeding America, or World Wildlife Fund.

- Warby Parker: Warby Parker is an eyewear company that follows a buy-a-pair, give-a-pair model, where for every pair of glasses purchased, they donate a pair to someone in need. They also support various causes such as vision care, education, and environmental protection through their products and partners. Their loyalty program, Warby Parker Impact Collective, rewards customers for purchases, referrals, and social media engagement. Customers can also use their points to donate to Warby Parker's social impact initiatives or other causes.

3. Choosing the Right Cause for Your Loyalty Program

One of the most important decisions you need to make when designing a cause marketing loyalty program is choosing the right cause for your brand and your customers. The cause you choose should align with your brand values, resonate with your target audience, and create a positive impact in the world. Choosing the wrong cause can damage your reputation, alienate your customers, and waste your resources. Here are some tips on how to choose the right cause for your loyalty program:

1. Research your customers' preferences and values. You want to choose a cause that your customers care about and support. You can use surveys, social media, or customer feedback to find out what causes your customers are passionate about and what issues they want to see addressed. For example, if you are a pet store, you might want to choose a cause related to animal welfare or conservation. If you are a clothing brand, you might want to choose a cause related to sustainability or fair trade.

2. Evaluate the relevance and impact of the cause. You want to choose a cause that is relevant to your industry, your products, and your customers' needs. You also want to choose a cause that has a clear and measurable impact on the problem it is trying to solve. You can use data, reports, or testimonials to assess the relevance and impact of the cause. For example, if you are a coffee shop, you might want to choose a cause related to coffee farmers' livelihoods or environmental protection. If you are a bookstore, you might want to choose a cause related to literacy or education.

3. Consider the credibility and reputation of the cause partner. You want to choose a cause partner that is trustworthy, transparent, and reputable. You want to avoid partnering with a cause that has a history of controversy, scandal, or mismanagement. You can use ratings, reviews, or certifications to verify the credibility and reputation of the cause partner. For example, if you are a beauty brand, you might want to choose a cause partner that is certified by Leaping Bunny or PETA. If you are a travel agency, you might want to choose a cause partner that is endorsed by the UN or the World Travel and Tourism Council.

4. Test the appeal and engagement of the cause. You want to choose a cause that is appealing and engaging to your customers and prospects. You want to avoid choosing a cause that is boring, obscure, or offensive. You can use A/B testing, focus groups, or pilot programs to test the appeal and engagement of the cause. For example, if you are a restaurant, you might want to test different causes related to hunger, nutrition, or food waste. If you are a gaming company, you might want to test different causes related to mental health, social inclusion, or digital literacy.

choosing the right cause for your loyalty program can help you build a stronger relationship with your customers, increase your brand loyalty, and make a positive difference in the world. By following these tips, you can find a cause that matches your brand identity, your customer profile, and your business goals.

4. Designing an Effective Cause Marketing Loyalty Program

One of the most important aspects of cause marketing is how to design a loyalty program that aligns with your brand values, engages your customers, and supports your social impact goals. A loyalty program is a marketing strategy that rewards customers for their repeated purchases or actions, such as referrals, reviews, or feedback. Loyalty programs can help you increase customer retention, loyalty, and advocacy, as well as generate positive word-of-mouth and social proof for your brand. However, not all loyalty programs are created equal. Some may be ineffective, costly, or even detrimental to your brand reputation. In this section, we will explore some of the best practices and tips for designing an effective cause marketing loyalty program that benefits both your business and your cause. Here are some of the key steps to follow:

1. Define your objectives and metrics. Before you launch your loyalty program, you need to have a clear idea of what you want to achieve and how you will measure your success. Some of the common objectives for cause marketing loyalty programs are: increasing customer lifetime value, reducing churn rate, enhancing customer satisfaction, building brand awareness, and creating social impact. You also need to define the key performance indicators (KPIs) that will help you track your progress and evaluate your results. Some of the common metrics for cause marketing loyalty programs are: loyalty program participation rate, redemption rate, repeat purchase rate, referral rate, customer feedback, social media engagement, and cause-related outcomes.

2. Choose your loyalty program type and structure. There are different types of loyalty programs that you can choose from, depending on your business model, customer preferences, and cause alignment. Some of the most popular types are: points-based, tiered, value-based, gamified, and coalition. Each type has its own advantages and disadvantages, so you need to weigh them carefully and select the one that suits your needs and goals. You also need to decide on the structure of your loyalty program, such as how customers can earn and redeem rewards, what are the eligibility criteria, how long are the rewards valid, and what are the terms and conditions.

3. Select your rewards and incentives. The rewards and incentives that you offer to your customers are the core of your loyalty program. They need to be attractive, relevant, and meaningful to your customers, as well as aligned with your brand values and cause mission. Some of the common types of rewards and incentives for cause marketing loyalty programs are: discounts, free products or services, vouchers, coupons, gift cards, donations, experiences, recognition, and badges. You can also offer different rewards and incentives for different customer segments, tiers, or actions, to create more personalization and differentiation. You also need to consider the cost and profitability of your rewards and incentives, and ensure that they are sustainable and scalable for your business.

4. Promote and communicate your loyalty program. Once you have designed your loyalty program, you need to market it to your existing and potential customers, as well as to your cause partners and stakeholders. You need to create a compelling value proposition and a clear call to action for your loyalty program, and communicate it through various channels, such as your website, email, social media, mobile app, in-store, and online ads. You also need to educate your customers about the benefits and features of your loyalty program, and how they can join, earn, and redeem rewards. You also need to showcase the impact and stories of your cause marketing efforts, and how your customers are contributing to them through your loyalty program.

5. Monitor and optimize your loyalty program. The last step is to continuously monitor and optimize your loyalty program, based on your objectives, metrics, and customer feedback. You need to collect and analyze data on your loyalty program performance, customer behavior, and cause impact, and use it to identify the strengths and weaknesses of your loyalty program, and the opportunities and threats for improvement. You also need to solicit and listen to your customer feedback, and use it to enhance your customer experience, satisfaction, and loyalty. You also need to test and experiment with different loyalty program elements, such as rewards, incentives, types, structures, and promotions, and see what works best for your business and your cause. You also need to update and refresh your loyalty program regularly, to keep it relevant, engaging, and impactful for your customers and your cause.

5. Promoting Your Cause Marketing Loyalty Program to Customers

One of the most important aspects of a successful cause marketing loyalty program is how you communicate it to your customers. You want to make sure that your customers are aware of the benefits of joining your program, the impact they can make by supporting your chosen cause, and the ways they can engage with your brand and the cause. In this section, we will discuss some of the best practices for promoting your cause marketing loyalty program to your customers, from different perspectives such as marketing, branding, customer service, and social media. Here are some tips to help you promote your program effectively:

1. Create a clear and compelling value proposition. Your value proposition is the statement that summarizes why your customers should join your program and what they can expect from it. It should highlight the benefits for your customers, such as rewards, discounts, exclusives, etc., as well as the benefits for the cause, such as donations, awareness, advocacy, etc. Your value proposition should be consistent across all your channels and touchpoints, and it should be easy to understand and remember. For example, TOMS Shoes has a simple and powerful value proposition: "With every product you purchase, TOMS will help a person in need. One for One."

2. Use storytelling to connect with your customers emotionally. Storytelling is a powerful way to convey your brand's personality, values, and mission, and to inspire your customers to join your cause. You can use storytelling to share the stories of the people or communities that benefit from your cause, the stories of your customers who have participated in your program, or the stories of your employees who are passionate about your cause. You can use different formats and mediums to tell your stories, such as videos, podcasts, blogs, newsletters, social media posts, etc. For example, Warby Parker, an eyewear company that donates a pair of glasses to someone in need for every pair sold, uses storytelling to showcase the impact of their program on their website, social media, and email campaigns.

3. Leverage social proof to build trust and credibility. Social proof is the phenomenon where people tend to follow the actions or opinions of others, especially when they are uncertain or unfamiliar with something. You can use social proof to persuade your customers to join your program by showing them that other customers, influencers, celebrities, experts, or media outlets have endorsed or participated in your program. You can use different types of social proof, such as testimonials, reviews, ratings, badges, awards, endorsements, etc. For example, Starbucks, a coffee company that supports various social and environmental causes, uses social proof to highlight the popularity and recognition of their program on their website, app, and social media.

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Aaron Patzer

6. Measuring the Impact of Your Cause Marketing Initiatives

One of the most important aspects of any cause marketing campaign is to measure its impact on your business and social goals. How do you know if your cause marketing loyalty program is effective and worth continuing? How do you communicate your results to your customers, partners, and stakeholders? How do you use the data to improve your future campaigns and strategies? These are some of the questions that you need to answer when measuring the impact of your cause marketing initiatives. In this section, we will discuss some of the best practices and tips for evaluating your cause marketing loyalty program, such as:

1. Define your objectives and key performance indicators (KPIs). Before you launch your cause marketing loyalty program, you need to have a clear idea of what you want to achieve and how you will measure it. For example, do you want to increase customer retention, loyalty, satisfaction, or referrals? Do you want to raise awareness, engagement, or donations for your cause? Do you want to enhance your brand reputation, image, or trust? Depending on your objectives, you need to define the relevant KPIs that will help you track your progress and success. For example, some common KPIs for cause marketing loyalty programs are: customer retention rate, customer lifetime value, net promoter score, social media mentions, website traffic, donation amount, donation frequency, etc.

2. Choose the right tools and methods for data collection and analysis. Once you have your objectives and KPIs, you need to decide how you will collect and analyze the data that will inform your impact measurement. There are various tools and methods that you can use, depending on your budget, resources, and needs. For example, you can use surveys, interviews, focus groups, or feedback forms to gather qualitative data from your customers, partners, or beneficiaries. You can use web analytics, CRM systems, loyalty platforms, or social media analytics to gather quantitative data from your online channels and platforms. You can use dashboards, reports, charts, or graphs to visualize and communicate your data and findings.

3. Compare your results with your benchmarks and goals. After you have collected and analyzed your data, you need to compare your results with your benchmarks and goals. This will help you understand how well your cause marketing loyalty program performed and what impact it had on your business and social outcomes. For example, you can compare your results with your previous campaigns, your competitors, your industry standards, or your own expectations. You can also use statistical tests, such as t-tests, ANOVA, or regression analysis, to determine if your results are significant and meaningful.

4. Share your results and stories with your audience and stakeholders. The final step of measuring the impact of your cause marketing loyalty program is to share your results and stories with your audience and stakeholders. This will help you demonstrate your accountability, transparency, and credibility, as well as celebrate your achievements and learnings. You can use various channels and formats to share your impact, such as: blog posts, newsletters, social media posts, videos, podcasts, infographics, case studies, testimonials, etc. You can also use storytelling techniques, such as: highlighting the problem, solution, and outcome; using emotions, visuals, and quotes; and showing the human side of your cause and impact.

7. Successful Cause Marketing Loyalty Programs

One of the best ways to learn about cause marketing loyalty programs is to look at some real-world examples of brands that have successfully implemented them. In this section, we will explore four case studies of companies that have used cause marketing to reward and retain their customers, while also making a positive impact on the world. We will analyze the benefits and challenges of each program, and how they align with the brand's values and goals. Here are the four case studies we will cover:

1. TOMS Shoes: One for One. TOMS Shoes is a pioneer of cause marketing, with its famous One for One model. For every pair of shoes purchased, TOMS donates a pair of shoes to a child in need. This simple and powerful idea has helped TOMS sell over 100 million pairs of shoes and provide footwear to millions of children in over 70 countries. TOMS has also expanded its One for One program to other products, such as eyewear, coffee, and bags, supporting various causes such as vision, water, and maternal health. TOMS' loyalty program rewards customers with points for every purchase, referral, and social media engagement. Customers can redeem their points for discounts, free shipping, or exclusive products. They can also choose to donate their points to one of TOMS' giving partners, such as Save the Children, Water.org, or UNICEF. By offering customers the option to give back with their points, TOMS reinforces its mission and creates a deeper connection with its loyal fans.

2. Starbucks: Starbucks Rewards. Starbucks is a global leader in coffee and social responsibility, with a commitment to ethically sourcing, roasting, and serving its coffee, as well as supporting the communities and environment where it operates. Starbucks Rewards is one of the most popular and successful loyalty programs in the world, with over 22 million active members in the US alone. Starbucks Rewards offers customers free drinks, food, and merchandise, as well as personalized offers, birthday rewards, and free refills. Starbucks also integrates cause marketing into its loyalty program, by allowing customers to use their stars (points) to support causes they care about. For example, in 2020, Starbucks launched a campaign called "Starbucks for Life: Planet Edition", where customers could use their stars to plant trees, conserve water, protect wildlife, or promote renewable energy. Starbucks also partners with organizations such as The Global Fund, Conservation International, and Feeding America, to donate a portion of its sales or stars to support their causes. By incorporating cause marketing into its loyalty program, Starbucks demonstrates its social and environmental values and engages its customers in meaningful actions.

3. Warby Parker: Buy a Pair, Give a Pair. Warby Parker is a disruptive eyewear brand that offers stylish and affordable glasses online and in-store. Warby Parker also has a social mission, with its Buy a Pair, Give a Pair program. For every pair of glasses sold, Warby Parker distributes a pair of glasses to someone in need, through its network of non-profit partners. Warby Parker has distributed over 8 million pairs of glasses to people in over 50 countries, improving their access to education, employment, and health. Warby Parker's loyalty program is called Warby Parker Perks, and it rewards customers with exclusive offers, early access, and invitations to events. Warby Parker also educates its customers about its social impact, by sending them impact reports, stories, and videos about the people and communities they have helped. By sharing its social impact with its customers, Warby Parker builds trust and loyalty, and inspires its customers to join its vision.

4. REI: REI Co-op. REI is a leading outdoor retailer and a co-operative, meaning that it is owned and governed by its members, who share in its profits and values. REI's values include a passion for the outdoors, a respect for nature, and a commitment to sustainability. REI Co-op is REI's loyalty program, and it offers customers a lifetime membership for a one-time fee of $20. REI Co-op members enjoy benefits such as an annual dividend, discounts, special offers, and access to classes and events. REI Co-op also supports causes that align with its values, such as outdoor recreation, conservation, and diversity. REI Co-op members can vote for the causes they want REI to support, and also participate in volunteer opportunities, advocacy campaigns, and donations. REI also encourages its members to opt for digital dividends and communications, to reduce paper waste and carbon footprint. By involving its members in its cause marketing efforts, REI Co-op fosters a sense of community and purpose among its customers, and empowers them to make a difference in the world.

8. Overcoming Challenges in Implementing Cause Marketing Loyalty Programs

Cause marketing loyalty programs are a great way to engage your customers, increase their loyalty, and support a social cause that aligns with your brand values. However, implementing such programs is not without challenges. In this section, we will explore some of the common obstacles that businesses face when launching and running cause marketing loyalty programs, and how to overcome them.

Some of the challenges are:

1. Choosing the right cause and partner. The cause that you support should be relevant to your brand, your customers, and your industry. It should also resonate with your target audience and reflect their values and interests. Moreover, you should partner with a reputable and trustworthy nonprofit organization that has a proven track record of delivering impact and transparency. A good way to find the right cause and partner is to conduct market research, survey your customers, and look for existing examples of successful cause marketing campaigns in your niche.

2. Communicating the program effectively. Once you have chosen the cause and partner, you need to communicate the program to your customers and stakeholders in a clear and compelling way. You should explain the purpose, the benefits, and the mechanics of the program, and how it aligns with your brand mission and vision. You should also use storytelling, visuals, and testimonials to showcase the impact of the program and the stories of the people and communities that benefit from it. A good way to communicate the program effectively is to use multiple channels, such as your website, social media, email, and in-store displays, and to create a consistent and memorable message across all touchpoints.

3. Measuring and reporting the results. Another challenge is to measure and report the results of the program, both in terms of business outcomes and social impact. You should define the key performance indicators (KPIs) and metrics that you want to track, such as customer retention, loyalty, satisfaction, referrals, sales, revenue, and profit. You should also measure the social impact of the program, such as the number of people helped, the amount of money raised, the environmental benefits, and the social change achieved. A good way to measure and report the results is to use data analytics, dashboards, and reports, and to share them with your customers, partners, and stakeholders on a regular basis.

9. Building Customer Loyalty through Cause Marketing

Cause marketing is a powerful way to build customer loyalty and retention. It is the practice of aligning your brand with a social or environmental cause that resonates with your target audience. By doing so, you can create a positive impact on the world, while also enhancing your brand image, reputation, and trust. customers who share your values and support your cause are more likely to stay loyal to your brand, recommend it to others, and spend more with you. In this blog, we have discussed how you can implement cause marketing loyalty programs to reward and retain your customers with cause marketing. Here are some key takeaways from our discussion:

1. Choose a cause that aligns with your brand mission and vision. The cause you support should be relevant to your industry, products, services, and customers. It should also reflect your brand personality and voice. For example, if you are a pet store, you can support animal welfare organizations. If you are a clothing brand, you can support sustainable fashion initiatives. Make sure you communicate your cause clearly and consistently across all your channels and touchpoints.

2. Create a loyalty program that rewards customers for supporting your cause. You can design a loyalty program that incentivizes customers to donate, volunteer, or advocate for your cause. For example, you can offer points, discounts, freebies, or exclusive access to customers who make a donation to your cause partner. You can also reward customers who participate in your cause-related events, campaigns, or challenges. You can also encourage customers to spread the word about your cause on social media, and reward them for referrals, reviews, or testimonials.

3. Measure and showcase the impact of your cause marketing loyalty program. You can use various metrics to track and evaluate the effectiveness of your cause marketing loyalty program. For example, you can measure customer satisfaction, retention, lifetime value, referrals, and advocacy. You can also measure the social and environmental impact of your cause, such as the amount of money raised, the number of people helped, or the amount of carbon emissions reduced. You can share these results with your customers through your website, email, social media, or reports. This will help you demonstrate your commitment to your cause, and also inspire your customers to continue supporting it.

By following these steps, you can create a cause marketing loyalty program that will not only benefit your business, but also the society and the planet. You can use cause marketing to differentiate your brand from your competitors, and to create a loyal and engaged customer base. You can also use cause marketing to attract new customers who are looking for brands that share their values and passions. Cause marketing is a win-win strategy for both your brand and your cause.

When President Obama speaks about raising taxes on the rich, he speaks about high-income employees and small business owners, not entrepreneurs who build big businesses.

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