Content repurposing strategy: 5 Ways to Repurpose Your Content and Reach a Wider Audience

1. Why Content Repurposing is Important for Your Marketing Strategy?

Content is the lifeblood of any marketing strategy. It helps you attract, engage, and convert your target audience. But creating high-quality content is not enough. You also need to make sure that your content reaches as many people as possible, across different platforms and formats. That's where content repurposing comes in.

Content repurposing is the process of transforming your existing content into new forms, such as blog posts, podcasts, videos, infographics, ebooks, webinars, and more. By doing this, you can:

1. extend the lifespan of your content. content repurposing allows you to get more mileage out of your content by giving it a fresh look and feel. You can update your content with new information, insights, or perspectives, and make it relevant for different audiences and contexts.

2. increase your visibility and reach. Content repurposing helps you expand your reach by exposing your content to new audiences who may prefer different types of content or consume content on different platforms. For example, you can turn your blog post into a podcast episode and reach people who like to listen to audio content on Spotify or iTunes.

3. Boost your SEO and authority. Content repurposing can improve your search engine optimization (SEO) and authority by creating more backlinks, social shares, and traffic to your website. You can also target different keywords and topics with your repurposed content and rank higher on Google and other search engines.

4. Save time and resources. Content repurposing can save you time and resources by reducing the need to create new content from scratch. You can leverage your existing content and repurpose it into multiple formats with minimal effort and cost.

For example, let's say you have created a comprehensive guide on how to start a podcast. You can repurpose this content into:

- A series of blog posts that cover each step of the podcasting process in detail.

- A video tutorial that shows how to set up your podcast equipment and software.

- An infographic that summarizes the key points and benefits of podcasting.

- An ebook that offers additional tips and resources for podcasting.

- A webinar that invites experts and influencers to share their podcasting experiences and best practices.

By repurposing your content, you can create a rich and diverse content portfolio that showcases your expertise and value. You can also reach and engage more people with your content and drive them to your website or landing page. content repurposing is a smart and effective way to maximize your content marketing efforts and results.

2. Turn Your Blog Posts into Podcasts or Videos

One of the most effective ways to repurpose your content is to transform your blog posts into podcasts or videos. This allows you to reach a wider audience who prefer to consume content in different formats. Podcasts and videos can also help you showcase your personality, voice, and expertise, as well as create a deeper connection with your listeners or viewers. Here are some steps you can follow to turn your blog posts into podcasts or videos:

1. Choose a blog post that is suitable for audio or video. Not all blog posts are ideal for repurposing into podcasts or videos. Some factors to consider are the length, the topic, the tone, and the structure of the blog post. You want to choose a blog post that is not too long or too short, that has a clear and engaging topic, that has a conversational and lively tone, and that has a logical and easy-to-follow structure.

2. Prepare a script or an outline. Depending on your preference and style, you can either write a full script or a brief outline for your podcast or video. A script can help you avoid filler words, pauses, and mistakes, while an outline can give you more flexibility and spontaneity. Either way, you want to make sure that your script or outline covers the main points, the key takeaways, and the call to action of your blog post.

3. Record and edit your podcast or video. Once you have your script or outline ready, you can start recording your podcast or video. You will need a good microphone, a camera, and a software for recording and editing. You can use tools like Audacity, GarageBand, or Anchor for podcasts, and tools like iMovie, Camtasia, or Loom for videos. You can also add some music, sound effects, or graphics to make your podcast or video more appealing and professional.

4. Publish and promote your podcast or video. After you have recorded and edited your podcast or video, you can upload it to a platform where your audience can access it. You can use platforms like Spotify, Apple Podcasts, or SoundCloud for podcasts, and platforms like YouTube, Vimeo, or Wistia for videos. You can also embed your podcast or video on your blog post, and share it on your social media channels, email newsletter, or other platforms where your audience hangs out.

By following these steps, you can repurpose your blog posts into podcasts or videos, and reach a wider audience with your valuable content. You can also experiment with different formats, styles, and topics, and see what works best for your brand and your audience.

3. Create Infographics or Slide Decks from Your Data-Driven Content

data-driven content is a powerful way to showcase your expertise, credibility, and value proposition. It can help you attract, engage, and convert your target audience by providing them with useful insights, trends, and statistics. However, data-driven content can also be challenging to consume, especially if it is presented in a dense or complex format. That's why you should consider repurposing your data-driven content into infographics or slide decks that can make it more appealing, accessible, and shareable.

Infographics and slide decks are visual formats that can help you simplify and summarize your data-driven content. They can help you highlight the key points, tell a story, and convey your message in a clear and concise way. They can also help you reach a wider audience by making your content more attractive, engaging, and easy to digest. Here are some tips on how to create infographics or slide decks from your data-driven content:

- 1. Choose the right type of infographic or slide deck for your content. Depending on your goal, audience, and data, you can choose from different types of infographics or slide decks, such as comparison, timeline, process, list, how-to, etc. For example, if you want to compare two or more options, you can use a comparison infographic or slide deck that can show the pros and cons, features, benefits, etc. Of each option. If you want to show the evolution or history of something, you can use a timeline infographic or slide deck that can show the milestones, events, or changes over time.

- 2. Select the most relevant and interesting data from your content. You don't have to include all the data from your original content in your infographic or slide deck. Instead, you should focus on the data that supports your main idea, message, or argument. You should also choose the data that is most relevant, interesting, or surprising for your audience. For example, if you have a blog post about the best practices for email marketing, you can select the data that shows the impact of email marketing on conversion rates, customer loyalty, or revenue.

- 3. Use charts, graphs, icons, and images to visualize your data. One of the main benefits of infographics and slide decks is that they can help you present your data in a more visual and appealing way. You can use different types of charts, graphs, icons, and images to illustrate your data and make it easier to understand. For example, if you have a blog post about the latest social media trends, you can use pie charts, bar graphs, or line graphs to show the percentage, distribution, or growth of different social media platforms, users, or activities. You can also use icons and images to represent different categories, concepts, or features of your content.

- 4. Add headlines, captions, and call-to-actions to your infographic or slide deck. Besides visualizing your data, you should also add some text elements to your infographic or slide deck to provide context, explanation, and guidance for your audience. You should add headlines that capture the attention and interest of your audience and summarize the main idea or message of your content. You should also add captions that describe or interpret the data and provide additional information or insights. Finally, you should add call-to-actions that invite your audience to take the next step, such as visiting your website, downloading your ebook, or signing up for your newsletter.

- 5. Optimize your infographic or slide deck for different platforms and devices. Once you have created your infographic or slide deck, you should make sure that it is optimized for different platforms and devices where you want to share or distribute it. You should consider the size, resolution, format, and layout of your infographic or slide deck and adjust it accordingly. You should also test your infographic or slide deck on different browsers, screens, and devices to ensure that it is displayed correctly and that the text and images are readable and clear. You should also add your logo, URL, or social media handles to your infographic or slide deck to increase your brand awareness and visibility.

4. Use Your Social Media Posts to Create an Ebook or a Newsletter

If you have been creating and sharing valuable content on your social media platforms, you have a goldmine of material that you can repurpose into an ebook or a newsletter. This is a great way to reach a wider audience, establish your authority, and generate leads or revenue. Here are some steps you can follow to turn your social media posts into an ebook or a newsletter:

1. identify your target audience and goal. Before you start repurposing your content, you need to have a clear idea of who you are writing for and what you want to achieve. For example, do you want to attract new followers, build trust, or sell a product or service? Depending on your goal, you may need to tweak your tone, style, and format to suit your audience's preferences and expectations.

2. Choose a theme or topic. Next, you need to decide what your ebook or newsletter will be about. You can either pick a broad theme that covers multiple aspects of your niche, or a specific topic that addresses a particular problem or interest. For example, if you are a fitness coach, you can create an ebook or newsletter on "How to stay Fit and healthy in 2024" or "10 Exercises to Strengthen Your Core".

3. curate your best social media posts. Once you have a theme or topic, you can start browsing through your social media posts and select the ones that are relevant, engaging, and informative. You can use tools like BuzzSumo or Social Animal to analyze your posts and see which ones have the most likes, shares, comments, or clicks. You can also ask your followers for feedback or suggestions on what they would like to read more about.

4. Organize your content into chapters or sections. After you have gathered your posts, you need to arrange them into a logical and coherent structure. You can group your posts by subtopics, categories, or types of content. For example, you can divide your ebook or newsletter into chapters like "Introduction", "Tips and Tricks", "Case Studies", "Resources", and "Conclusion". You can also use headings, subheadings, bullet points, and numbers to make your content easier to read and navigate.

5. Edit and polish your content. Finally, you need to review and refine your content to make sure it is consistent, accurate, and error-free. You may need to rewrite some parts of your posts to fit the context and purpose of your ebook or newsletter. You may also need to add some transitions, introductions, conclusions, or calls to action to connect your posts and guide your readers. You can use tools like Grammarly or Hemingway to check your grammar, spelling, punctuation, and readability.

By following these steps, you can create an ebook or a newsletter that showcases your expertise, provides value to your audience, and expands your reach. You can then distribute your ebook or newsletter through your website, email list, social media channels, or online platforms like Amazon Kindle or Substack. You can also use your ebook or newsletter as a lead magnet, a bonus, or a product to grow your business.

5. Update and Refresh Your Old Content with New Information or Perspectives

One of the easiest and most effective ways to repurpose your content is to update and refresh your old content with new information or perspectives. This can help you to boost your SEO ranking, attract new readers, and increase your authority on the topic. Updating and refreshing your old content can also help you to keep up with the latest trends, developments, and research in your niche. Here are some tips on how to update and refresh your old content with new information or perspectives:

- Identify your evergreen content. Evergreen content is content that is relevant and valuable for a long time, regardless of the date of publication. Examples of evergreen content are how-to guides, tutorials, case studies, reviews, and lists. You can use tools like Google analytics, google Search console, or Bing Webmaster Tools to find out which of your old content is still getting traffic, engagement, and conversions. These are the ones that you should prioritize for updating and refreshing.

- Add new information or perspectives. Once you have identified your evergreen content, you can look for ways to add new information or perspectives to them. For example, you can add new statistics, data, facts, quotes, or research that support or challenge your main points. You can also add new examples, stories, anecdotes, or testimonials that illustrate your points. You can also add new images, videos, infographics, or charts that enhance your visual appeal. You can also add new links, references, or resources that provide more value to your readers.

- optimize your content for seo. Updating and refreshing your old content can also help you to optimize your content for seo. You can use tools like google Keyword planner, Bing keyword Research tool, or Moz Keyword Explorer to find out which keywords are relevant and popular for your topic. You can then use these keywords in your title, headings, subheadings, introduction, conclusion, and body text. You can also use synonyms, variations, and related terms to avoid keyword stuffing and improve your semantic relevance. You can also optimize your meta tags, URL, and image alt text with your keywords.

- Promote your updated content. After you have updated and refreshed your old content, you should promote it to your audience. You can use tools like Buffer, Hootsuite, or CoSchedule to schedule and share your updated content on your social media platforms. You can also use tools like Mailchimp, AWeber, or ConvertKit to send your updated content to your email subscribers. You can also use tools like Medium, Quora, or Reddit to republish or syndicate your updated content on other platforms. You can also use tools like BuzzSumo, HARO, or Pitchbox to reach out to influencers, journalists, or bloggers who might be interested in your updated content.

Updating and refreshing your old content with new information or perspectives can help you to repurpose your content and reach a wider audience. By following these tips, you can make your old content more relevant, valuable, and engaging for your readers. You can also improve your SEO ranking, traffic, and conversions. Updating and refreshing your old content is a smart and simple way to repurpose your content and grow your online presence.

6. Repackage Your Content into Different Formats for Different Platforms or Audiences

One of the most effective ways to repurpose your content is to transform it into different formats that suit different platforms or audiences. This way, you can leverage the power of multiple channels and reach more people with your valuable information. You can also cater to different preferences and learning styles by offering your content in various forms, such as text, audio, video, or graphics. Here are some examples of how you can repackage your content into different formats:

- Turn your blog posts into podcasts. Podcasts are a popular and convenient way to consume content, especially for busy or multitasking people. You can use a tool like Anchor to easily record and distribute your podcasts to various platforms, such as Spotify, Apple Podcasts, or Google Podcasts. You can also invite guests or co-hosts to add more value and variety to your podcasts. For example, if you have a blog post about the best productivity tips, you can turn it into a podcast episode where you discuss and share your insights with a guest expert.

- Turn your podcasts into blog posts. Conversely, you can also turn your podcasts into blog posts by transcribing them and adding some formatting and editing. This way, you can reach people who prefer reading over listening, or who want to revisit your content in a written form. You can use a tool like Rev to transcribe your podcasts quickly and accurately. You can also add some images, links, or quotes to make your blog posts more engaging and informative. For example, if you have a podcast episode about the latest trends in digital marketing, you can turn it into a blog post where you highlight and analyze the key points and examples.

- Turn your blog posts or podcasts into videos. Videos are another powerful and popular way to deliver your content, especially for visual learners or people who enjoy watching rather than reading or listening. You can use a tool like Lumen5 to easily create videos from your blog posts or podcasts by adding images, music, text, or voice-over. You can also use a tool like Camtasia to record your screen and create tutorials, demos, or presentations. You can then upload your videos to platforms like YouTube, Vimeo, or Facebook and reach a wider audience. For example, if you have a blog post or a podcast about how to use a certain software or tool, you can turn it into a video where you show and explain how to use it step by step.

- Turn your videos into graphics. Graphics are another great way to repurpose your content, especially for social media platforms or people who want to consume your content in a quick and easy way. You can use a tool like Canva to create graphics from your videos by capturing screenshots, adding text, icons, or filters. You can also use a tool like Headliner to create audiograms from your videos by adding waveforms, captions, or logos. You can then share your graphics on platforms like Instagram, Twitter, or LinkedIn and attract more attention and engagement. For example, if you have a video about the benefits of meditation, you can turn it into a graphic where you show a quote, a statistic, or a tip related to meditation.

7. How to Choose the Best Content to Repurpose and the Best Format to Use?

One of the key aspects of content repurposing is selecting the right content to transform and the right format to use. This will ensure that you maximize the value of your existing content and reach a wider and more diverse audience. To help you with this process, here are some tips and best practices to follow:

1. Choose evergreen, high-performing, or relevant content. The best candidates for repurposing are those that have a long shelf life, have generated a lot of engagement, or are timely and topical. For example, you can repurpose a blog post that ranks well on Google, a webinar that had a lot of attendees, or a report that covers a current trend or issue.

2. identify your target audience and their preferences. The next step is to determine who you want to reach with your repurposed content and what kind of content they consume. For example, if you want to target a younger demographic, you might consider creating a video or an infographic. If you want to reach a professional audience, you might opt for a podcast or a slide deck.

3. Match the content type with the format and the platform. The final step is to choose the most suitable format and platform for your repurposed content. You should consider the purpose, the tone, the length, and the style of your content and how it fits with the format and the platform. For example, if you want to repurpose a blog post into a video, you should make sure that the video is concise, engaging, and visually appealing. If you want to repurpose a webinar into a podcast, you should ensure that the audio quality is clear, the conversation is lively, and the topic is relevant.

8. Best Practices and Tips for Content Repurposing

Content repurposing is not just a way to save time and resources, but also a powerful strategy to expand your reach, boost your authority, and increase your engagement. By transforming your existing content into different formats and platforms, you can appeal to different audiences, preferences, and learning styles. You can also reinforce your message, improve your SEO, and generate more leads. However, content repurposing is not as simple as copying and pasting your content from one place to another. You need to follow some best practices and tips to ensure that your repurposed content is relevant, valuable, and effective. Here are some of them:

- 1. Identify your best-performing content. Before you start repurposing your content, you need to know which pieces of content are worth repurposing. You can use various metrics and tools to analyze your content performance, such as traffic, engagement, conversions, shares, comments, feedback, etc. You can also use tools like Google Analytics, BuzzSumo, or SEMrush to find out which topics and keywords are popular and trending in your niche. Once you have a list of your top-performing content, you can select the ones that are evergreen, relevant, and have the potential to be repurposed into different formats and platforms.

- 2. choose the right format and platform for your repurposed content. Depending on your goals, audience, and message, you can repurpose your content into various formats and platforms. For example, you can turn a blog post into a podcast, a video, an infographic, a slide deck, a webinar, a newsletter, a social media post, a case study, an ebook, a checklist, a quiz, etc. You can also syndicate your content to other websites, such as Medium, LinkedIn, Quora, Reddit, etc. However, you need to make sure that the format and platform you choose are suitable for your repurposed content. You need to consider factors such as the length, the tone, the style, the visuals, the interactivity, the audience, the purpose, etc. Of your repurposed content. You also need to adapt your content to the format and platform you choose, by adding, removing, or modifying elements as needed.

- 3. Update and optimize your repurposed content. Repurposing your content does not mean that you can reuse it without any changes. You need to update and optimize your repurposed content to make it fresh, accurate, and relevant. You need to check for any outdated information, broken links, errors, or inconsistencies in your repurposed content. You also need to add new information, insights, examples, or data that can enhance your repurposed content. Moreover, you need to optimize your repurposed content for SEO, by using the right keywords, titles, tags, descriptions, etc. You also need to optimize your repurposed content for the platform you use, by following the best practices, guidelines, and formats of each platform.

- 4. Promote and distribute your repurposed content. Repurposing your content is not enough to reach a wider audience. You also need to promote and distribute your repurposed content to make it visible, accessible, and shareable. You can use various channels and methods to promote and distribute your repurposed content, such as email marketing, social media marketing, influencer marketing, paid advertising, guest posting, etc. You can also leverage your existing audience, network, and partners to spread the word about your repurposed content. However, you need to be strategic and selective about how and where you promote and distribute your repurposed content. You need to target the right audience, use the right message, and choose the right time and frequency for your promotion and distribution.

- 5. Measure and evaluate your repurposed content. Repurposing your content is not a one-time activity, but an ongoing process. You need to measure and evaluate your repurposed content to see how it performs, what works, and what doesn't. You can use various tools and metrics to measure and evaluate your repurposed content, such as views, downloads, listens, shares, comments, likes, clicks, conversions, leads, sales, etc. You can also use tools like Google Analytics, BuzzSumo, or SEMrush to track and compare your repurposed content with your original content. Based on your results, you can refine and improve your repurposed content, or try new formats and platforms for your repurposing strategy.

9. How Content Repurposing Can Boost Your Traffic, Engagement, and Authority?

You have learned five ways to repurpose your content and reach a wider audience. But why should you bother doing this in the first place? What are the benefits of content repurposing for your online presence and business goals? Let's explore some of the reasons why content repurposing can boost your traffic, engagement, and authority.

- It increases your visibility and reach. By repurposing your content into different formats and platforms, you can expose your brand and message to new and larger audiences. For example, if you have a blog post, you can turn it into a video and upload it to YouTube, or a podcast and distribute it on Spotify. This way, you can attract people who prefer different types of content or use different channels to consume information.

- It reinforces your message and value proposition. By repurposing your content, you can repeat and emphasize your main points and takeaways. This can help your audience remember and understand your message better, as well as increase their trust and loyalty. For example, if you have a webinar, you can create a summary blog post, an infographic, or a slide deck to highlight the key insights and action steps from the webinar.

- It showcases your expertise and authority. By repurposing your content, you can demonstrate your knowledge and skills on a specific topic or niche. This can help you establish yourself as a thought leader and a credible source of information. For example, if you have a case study, you can create a testimonial video, a white paper, or a press release to showcase the results and impact of your work.

- It improves your seo and organic traffic. By repurposing your content, you can optimize your website and content for search engines and generate more organic traffic. This can help you rank higher for relevant keywords and phrases, as well as increase your domain authority and backlinks. For example, if you have an ebook, you can create a landing page, a blog series, or a lead magnet to drive more visitors and leads to your website.

- It saves you time and resources. By repurposing your content, you can make the most of your existing content and avoid creating new content from scratch. This can help you save time and money, as well as reduce your workload and stress. For example, if you have a newsletter, you can reuse the content for your social media posts, your blog, or your email marketing campaigns.

As you can see, content repurposing can have a positive impact on your online presence and business goals. It can help you increase your visibility and reach, reinforce your message and value proposition, showcase your expertise and authority, improve your SEO and organic traffic, and save you time and resources. So, what are you waiting for? Start repurposing your content today and see the difference for yourself!