Coupon app: How to create and use a coupon app to increase mobile conversions

1. The Power of Coupon Apps

Coupon apps are one of the most effective ways to attract and retain customers, especially in the competitive mobile market. They offer a variety of benefits for both the business and the consumer, such as increasing brand awareness, driving traffic, boosting sales, enhancing loyalty, and creating a positive customer experience. In this section, we will explore the power of coupon apps from different perspectives, and provide some tips and best practices on how to create and use them to increase mobile conversions.

Some of the points that we will cover are:

1. Why coupon apps work: Coupon apps tap into the psychological principles of scarcity, urgency, reciprocity, and social proof, which motivate customers to take action and make a purchase. They also appeal to the customers' desire to save money and get a good deal, which can increase their satisfaction and loyalty.

2. How to create a coupon app: Creating a coupon app requires careful planning and execution, as well as a clear understanding of the target audience, the business goals, and the market trends. Some of the steps involved are: choosing a platform, designing a user-friendly interface, integrating with the existing systems, testing and launching the app, and promoting it to the potential users.

3. How to use a coupon app: Using a coupon app effectively requires a strategic approach and a data-driven mindset, as well as a constant monitoring and optimization of the app's performance. Some of the aspects to consider are: setting the right objectives, defining the key metrics, segmenting the customers, personalizing the offers, timing the campaigns, and measuring the results.

4. Examples of successful coupon apps: There are many examples of coupon apps that have achieved remarkable results in terms of conversions, revenue, and customer retention. Some of them are: Groupon, RetailMeNot, Ibotta, and Honey. We will analyze what makes these apps stand out, and what lessons we can learn from them.

By the end of this section, you will have a comprehensive overview of the power of coupon apps, and how you can leverage them to grow your mobile business. Stay tuned for more insights and tips on this topic.

2. Understanding Mobile Conversions

Mobile conversions play a crucial role in the success of coupon apps. In this section, we will delve into the various aspects of mobile conversions and explore insights from different perspectives.

1. user Experience optimization: To increase mobile conversions, it is essential to prioritize user experience. This includes ensuring a responsive design that adapts seamlessly to different screen sizes and resolutions. By providing a user-friendly interface, intuitive navigation, and fast loading times, coupon apps can enhance the overall user experience and encourage conversions.

2. Personalization and Targeting: Tailoring the coupon app experience to individual users can significantly impact mobile conversions. By leveraging user data and preferences, coupon apps can deliver personalized offers and recommendations. For example, sending push notifications with exclusive discounts based on a user's previous purchases or browsing history can entice them to convert.

3. Simplified Checkout Process: A streamlined and hassle-free checkout process is crucial for mobile conversions. Implementing features like autofill for user information, multiple payment options, and guest checkout can reduce friction and increase the likelihood of completing a purchase. Additionally, integrating secure payment gateways instills trust and confidence in users, further boosting conversions.

4. social Proof and reviews: Including social proof elements within the coupon app can influence mobile conversions. Displaying customer reviews, ratings, and testimonials can build trust and credibility. Moreover, incorporating social sharing options allows users to share their positive experiences, potentially attracting new users and driving conversions.

5. Gamification and Rewards: Adding gamification elements to the coupon app can enhance user engagement and drive conversions. Implementing features like loyalty programs, points systems, and challenges can incentivize users to interact with the app and make purchases. For instance, offering bonus points for referring friends or unlocking exclusive rewards for reaching certain milestones can motivate users to convert.

6. Seamless Integration with E-commerce Platforms: Integrating the coupon app seamlessly with popular e-commerce platforms can streamline the conversion process. By allowing users to directly access and redeem coupons within their preferred online stores, coupon apps can eliminate friction and encourage immediate conversions.

3. Choosing the Right Coupon App Platform

Choosing the Right Coupon App platform is a crucial decision for businesses looking to increase mobile conversions. In this section, we will explore various insights from different perspectives to help you make an informed choice.

1. Consider Your Business Needs: Before selecting a coupon app platform, it's essential to assess your specific business requirements. Determine the features and functionalities you need, such as customizable coupon templates, integration with your existing systems, and analytics capabilities.

2. User-Friendly Interface: Opt for a coupon app platform that offers a user-friendly interface for both businesses and customers. A seamless and intuitive interface ensures a smooth user experience, leading to higher engagement and conversions.

3. Mobile Compatibility: Since the goal is to increase mobile conversions, ensure that the coupon app platform is compatible with various mobile devices and operating systems. This compatibility will allow a wider reach and accessibility for your target audience.

4. Integration with E-commerce Platforms: If you have an e-commerce store, it's beneficial to choose a coupon app platform that seamlessly integrates with your existing e-commerce platform. This integration enables automatic coupon redemption, personalized offers, and a streamlined checkout process.

5. Advanced Analytics and Reporting: Look for a coupon app platform that provides robust analytics and reporting features. These insights will help you track the performance of your coupons, identify trends, and make data-driven decisions to optimize your coupon campaigns.

6. Customization Options: The ability to customize your coupon app according to your brand's aesthetics and requirements is crucial. Look for platforms that offer flexible customization options, allowing you to align the app's design with your brand identity.

7. security and Fraud prevention: Ensure that the coupon app platform prioritizes security measures to protect your business and customers' data. Look for features like unique coupon codes, expiration dates, and redemption limits to prevent fraud and misuse.

8. Customer Support: Select a coupon app platform that offers reliable customer support. In case of any technical issues or queries, prompt and helpful customer support can save you time and ensure a smooth experience for both you and your customers.

Remember, choosing the right coupon app platform is a strategic decision that can significantly impact your mobile conversions. By considering these insights and evaluating your specific business needs, you can make an informed choice that aligns with your goals and objectives.

4. Designing an Engaging User Interface

One of the most important aspects of creating and using a coupon app to increase mobile conversions is designing an engaging user interface. A user interface is the part of the app that the user interacts with, such as buttons, menus, icons, images, text, etc. An engaging user interface is one that attracts and retains the user's attention, motivates them to explore the app's features and functionalities, and encourages them to take action, such as redeeming a coupon or making a purchase. An engaging user interface also enhances the user experience, which is the overall impression and satisfaction that the user has with the app. A good user experience can lead to higher retention, loyalty, and word-of-mouth referrals. In this section, we will discuss some of the best practices and tips for designing an engaging user interface for your coupon app, from different perspectives such as visual design, usability, accessibility, and personalization. We will also provide some examples of coupon apps that have implemented these principles successfully.

Some of the best practices and tips for designing an engaging user interface for your coupon app are:

1. Use a clear and consistent layout. A layout is the way that the elements of the user interface are arranged on the screen. A clear and consistent layout helps the user to navigate the app easily, find the information they need, and understand the app's structure and hierarchy. A clear and consistent layout also creates a sense of familiarity and trust with the app. Some of the ways to achieve a clear and consistent layout are:

- Use a grid system to align and organize the elements of the user interface.

- Use adequate white space to create breathing room and visual separation between the elements.

- Use appropriate font sizes, colors, and styles to differentiate the elements and create contrast and emphasis.

- Use icons, images, and graphics to complement the text and convey meaning and emotion.

- Use a navigation bar, a menu, or a tab bar to provide easy access to the main sections and features of the app.

- Use a progress bar, a loading indicator, or a feedback message to inform the user about the status and outcome of their actions.

- Example: Groupon is a coupon app that uses a clear and consistent layout. It has a simple and intuitive navigation bar at the bottom of the screen, with icons and labels for the main sections of the app, such as Featured, Categories, Nearby, and My Stuff. It also has a search bar at the top of the screen, which allows the user to find deals by keyword, location, or category. The app uses a grid system to display the deals in a card format, with images, titles, prices, and ratings. The app also uses colors, fonts, and icons to highlight the most important and relevant information, such as the expiration date, the savings, and the redemption options.

2. Use a responsive and adaptive design. A responsive and adaptive design is one that adjusts the user interface to fit different screen sizes, orientations, and devices. A responsive and adaptive design ensures that the user interface is optimized for the best possible viewing and interaction experience, regardless of the device that the user is using. A responsive and adaptive design also prevents the user from encountering issues such as distorted images, overlapping text, cropped content, or missing features. Some of the ways to achieve a responsive and adaptive design are:

- Use relative units, such as percentages, ems, or rems, to define the sizes and positions of the elements of the user interface, instead of absolute units, such as pixels or points.

- Use media queries, breakpoints, or flexbox to change the layout, style, or content of the user interface based on the screen size, orientation, or device.

- Use vector graphics, SVGs, or icon fonts to create scalable and resolution-independent images and icons, instead of raster graphics, PNGs, or JPEGs.

- Use adaptive images, srcset, or picture elements to serve different versions of the images based on the screen size, resolution, or bandwidth.

- Example: Honey is a coupon app that uses a responsive and adaptive design. It has a user interface that adapts to different screen sizes, orientations, and devices, without compromising the quality or functionality of the app. The app uses relative units, media queries, and flexbox to adjust the layout and style of the user interface elements, such as the header, the footer, the sidebar, the cards, and the buttons. The app also uses vector graphics, SVGs, and adaptive images to create crisp and clear images and icons, that scale and load well on different devices.

3. Use a simple and intuitive interaction. An interaction is the way that the user communicates with the app, such as tapping, swiping, scrolling, pinching, etc. A simple and intuitive interaction is one that allows the user to perform the desired actions with ease, speed, and accuracy. A simple and intuitive interaction also reduces the user's cognitive load, frustration, and errors. Some of the ways to achieve a simple and intuitive interaction are:

- Use common and familiar gestures, such as tap, swipe, scroll, pinch, etc., to perform the most frequent and important actions, such as selecting, navigating, zooming, etc.

- Use clear and concise labels, instructions, and feedback to guide the user through the app's features and functionalities, such as how to redeem a coupon, how to apply a filter, how to share a deal, etc.

- Use appropriate and consistent affordances, such as buttons, sliders, switches, checkboxes, etc., to indicate the possible and expected actions that the user can perform on the user interface elements, such as confirm, cancel, edit, delete, etc.

- Use animations, transitions, and effects to enhance the user's interaction and engagement with the app, such as showing the user the outcome of their actions, highlighting the changes in the user interface, or creating a sense of continuity and flow.

- Example: RetailMeNot is a coupon app that uses a simple and intuitive interaction. It has a user interface that allows the user to interact with the app using common and familiar gestures, such as tapping, swiping, scrolling, etc. The app also uses clear and concise labels, instructions, and feedback to guide the user through the app's features and functionalities, such as how to browse, search, save, and redeem coupons. The app also uses appropriate and consistent affordances, such as buttons, sliders, switches, checkboxes, etc., to indicate the possible and expected actions that the user can perform on the user interface elements, such as sorting, filtering, favoriting, or deleting coupons. The app also uses animations, transitions, and effects to enhance the user's interaction and engagement with the app, such as showing the user the savings, the expiration, or the availability of the coupons.

4. Use an accessible and inclusive design. An accessible and inclusive design is one that considers and accommodates the diverse needs and preferences of the users, such as their age, gender, culture, language, disability, etc. An accessible and inclusive design ensures that the user interface is usable and enjoyable for everyone, regardless of their abilities or limitations. An accessible and inclusive design also complies with the web accessibility standards and guidelines, such as the Web content Accessibility guidelines (WCAG) or the Accessibility for Ontarians with Disabilities Act (AODA). Some of the ways to achieve an accessible and inclusive design are:

- Use a high contrast ratio between the text and the background, such as black on white, or white on blue, to improve the readability and visibility of the user interface elements, especially for users with low vision or color blindness.

- Use a large and legible font size, such as 16px or larger, to improve the readability and visibility of the user interface elements, especially for users with low vision or dyslexia.

- Use a simple and clear font style, such as Arial, Helvetica, or Verdana, to improve the readability and visibility of the user interface elements, especially for users with low vision or dyslexia.

- Use a descriptive and meaningful alt text, caption, or transcript for the images, videos, or audio, to provide alternative or supplementary information for the user interface elements, especially for users with visual or hearing impairments.

- Use a keyboard-friendly and screen-reader-friendly design, such as using tabindex, aria-label, or role attributes, to provide alternative or supplementary ways of interacting with the user interface elements, especially for users with motor or cognitive impairments.

- Example: Coupons.com is a coupon app that uses an accessible and inclusive design. It has a user interface that considers and accommodates the diverse needs and preferences of the users, such as their age, gender, culture, language, disability, etc. The app uses a high contrast ratio, a large and legible font size, and a simple and clear font style to improve the readability and visibility of the user interface elements, especially for users with low vision or color blindness. The app also uses a descriptive and meaningful alt text, caption, or transcript for the images, videos, or audio, to provide alternative or supplementary information for the user interface elements, especially for users with visual or hearing impairments. The app also uses a keyboard-friendly and screen-reader-friendly design, such as using tabindex, aria-label, or role attributes, to provide alternative or supplementary ways of interacting with the user interface elements, especially for users with motor or cognitive impairments.

5. Use a personalized and relevant design. A personalized and relevant design is one that tailors the user interface to the user's individual characteristics, preferences, and behavior, such as their name, location, interests, history, etc.

5. Creating Effective Coupon Campaigns

In this section, we will explore the strategies and techniques for creating effective coupon campaigns to increase mobile conversions. coupons are a powerful tool for attracting and retaining customers, and when used strategically, they can drive sales and boost customer engagement.

1. understand Your Target audience: Before launching a coupon campaign, it's crucial to have a deep understanding of your target audience. Analyze their demographics, preferences, and purchasing behavior to tailor your coupons to their specific needs and interests.

2. set Clear goals: Define clear goals for your coupon campaign. Are you aiming to increase sales, drive traffic to your website, or promote a new product? Having specific goals will help you design your campaign and measure its success.

3. Offer Valuable Discounts: When creating coupons, make sure to offer discounts that provide real value to your customers. Consider the pricing of your products or services and determine a discount that is attractive enough to encourage conversions without compromising your profitability.

4. Personalize Coupons: Personalization is key to making your coupon campaign more effective. Use customer data to create personalized offers based on their past purchases, browsing history, or preferences. This targeted approach will make customers feel valued and increase the likelihood of conversion.

5. Create Urgency: Incorporate a sense of urgency into your coupon campaign to prompt immediate action. limited-time offers, countdown timers, or exclusive deals for a specific period can create a sense of urgency and drive customers to take advantage of the coupon quickly.

6. Leverage Multiple Channels: Promote your coupon campaign across various channels to reach a wider audience. utilize social media, email marketing, SMS marketing, and your website to maximize the visibility of your coupons and attract more customers.

7. Monitor and Optimize: Continuously monitor the performance of your coupon campaign and make necessary adjustments. track key metrics such as redemption rates, conversion rates, and customer feedback to identify areas for improvement and optimize your campaign for better results.

Example: Let's say you own a clothing store and want to promote a new collection. You can create a coupon offering a 20% discount on the new collection for a limited time. Personalize the coupon by sending it to customers who have previously purchased similar items or have shown interest in the brand. Promote the coupon on social media, send it via email to your subscriber list, and display it prominently on your website. Monitor the redemption rates and sales generated by the coupon to assess its effectiveness and make any necessary adjustments.

By following these strategies and techniques, you can create effective coupon campaigns that drive mobile conversions and boost customer engagement. Remember to analyze your target audience, set clear goals, offer valuable discounts, personalize coupons, create urgency, leverage multiple channels, and continuously monitor and optimize your campaign for the best results.

6. Implementing Personalization Features

Personalization is a key factor in creating a successful coupon app. It allows you to tailor your app's content, offers, and recommendations to each user's preferences, behavior, and location. By doing so, you can increase user engagement, loyalty, and conversions. In this section, we will discuss how to implement personalization features in your coupon app and what benefits they can bring. Here are some steps you can follow to create a personalized coupon app experience:

1. collect user data: The first step is to collect relevant data about your users, such as their name, email, gender, age, location, device, purchase history, browsing history, preferences, and feedback. You can use various methods to collect user data, such as registration forms, surveys, analytics tools, cookies, and geolocation. Make sure you comply with the data privacy laws and regulations in your region and inform your users about how you use their data.

2. Segment your users: The next step is to segment your users into different groups based on their data. For example, you can segment your users by demographics, geographics, psychographics, and behavior. This will help you to target your users more effectively and deliver relevant offers and content to each segment. For instance, you can send different coupons to users who live in different cities, have different interests, or have different spending habits.

3. Create personalized offers: The third step is to create personalized offers for each user segment. You can use various criteria to create personalized offers, such as user preferences, purchase history, browsing history, location, time, and season. For example, you can offer a discount on a product that a user has viewed recently, a free shipping coupon for a user who has abandoned their cart, a birthday coupon for a user who has entered their date of birth, or a seasonal coupon for a user who lives in a cold area.

4. deliver personalized content: The fourth step is to deliver personalized content to your users along with your offers. You can use various channels to deliver personalized content, such as push notifications, email, SMS, in-app messages, and social media. You can also use various formats to deliver personalized content, such as images, videos, text, and audio. For example, you can send a push notification with an image of a product that a user has liked, an email with a video testimonial from a satisfied customer, a SMS with a catchy slogan, or an in-app message with a voice greeting.

5. Measure and optimize: The final step is to measure and optimize your personalization efforts. You can use various metrics to measure the effectiveness of your personalization features, such as open rate, click-through rate, conversion rate, retention rate, and revenue. You can also use various tools to measure and optimize your personalization features, such as A/B testing, multivariate testing, and analytics. By measuring and optimizing your personalization features, you can improve your user experience, increase your user satisfaction, and boost your mobile conversions.

7. Leveraging Push Notifications for Maximum Impact

Push notifications are one of the most powerful tools that coupon apps can use to increase mobile conversions. They allow you to send timely, relevant, and personalized messages to your users, encouraging them to open your app, browse your offers, and redeem your coupons. Push notifications can also help you build loyalty, retention, and engagement with your users, as well as drive more traffic to your website or physical store. However, not all push notifications are created equal. To leverage push notifications for maximum impact, you need to follow some best practices and avoid some common pitfalls. Here are some tips on how to do that:

1. Segment your users based on their behavior, preferences, and location. You don't want to send the same message to everyone, as that would be irrelevant and annoying. Instead, you want to tailor your push notifications to each user's needs and interests, based on their previous actions, feedback, and location. For example, you can send a push notification to a user who has added a coupon to their wishlist, reminding them to use it before it expires. Or you can send a push notification to a user who is near your store, offering them a special deal or a free sample. By segmenting your users, you can increase the relevance and effectiveness of your push notifications.

2. Use clear, concise, and catchy copy. Your push notifications have a limited space and time to capture your user's attention, so you need to make every word count. Use clear and concise language that conveys your message and value proposition, and avoid jargon, abbreviations, and unnecessary words. You also want to use catchy and creative copy that sparks curiosity, emotion, or urgency, and motivates your user to take action. For example, you can use a question, a teaser, a joke, a compliment, or a call to action in your push notifications. Here are some examples of good and bad push notifications:

- Good: You're a star! You've earned enough points to redeem a free coffee. Claim it now!

- Bad: Congratulations, you have 100 points in your account. You can redeem them for a free coffee.

- Good: Psst...we have a secret for you. There's a 50% off coupon hidden in our app. Can you find it?

- Bad: There is a 50% off coupon in our app. Open it to see it.

- Good: Don't let this deal slip away. ⏳ Only 2 hours left to save 30% on your favorite shoes. Shop now!

- Bad: There is a 30% off sale on shoes. It ends in 2 hours.

3. Test and optimize your push notifications. You don't want to send push notifications blindly, without knowing how they perform and how they affect your users. You want to test and optimize your push notifications, using metrics such as open rate, click-through rate, conversion rate, retention rate, and feedback. You also want to experiment with different elements of your push notifications, such as timing, frequency, content, tone, and design. By testing and optimizing your push notifications, you can find out what works best for your users and your goals, and improve your results over time.

8. Analyzing and Optimizing Coupon App Performance

Analyzing and optimizing coupon app performance is a crucial aspect of maximizing mobile conversions. By delving into this topic, we can gain valuable insights from various perspectives. Let's explore this in detail:

1. User Experience: A well-designed coupon app enhances user experience, leading to increased engagement and conversions. For instance, incorporating intuitive navigation, personalized recommendations, and seamless redemption processes can significantly improve user satisfaction.

2. Performance Metrics: analyzing key performance metrics helps evaluate the effectiveness of a coupon app. metrics such as app downloads, user retention, coupon redemption rates, and average order value provide valuable insights into app performance. By monitoring these metrics, app owners can identify areas for improvement and optimize their strategies accordingly.

3. Push Notifications: Leveraging push notifications can be a powerful tool for driving user engagement and conversions. By sending timely and relevant notifications about new offers, expiring coupons, or personalized recommendations, app owners can effectively capture users' attention and encourage them to take action.

4. A/B Testing: Conducting A/B tests allows app owners to compare different variations of their coupon app and identify the most effective design, messaging, and user flow. By testing different elements such as coupon placement, call-to-action buttons, or discount amounts, app owners can optimize their app's performance based on data-driven insights.

5. Integration with Analytics Tools: Integrating the coupon app with analytics tools like Google Analytics or Firebase provides valuable data on user behavior, conversion funnels, and user demographics. This data can help app owners understand user preferences, identify bottlenecks in the conversion process, and make informed decisions to optimize app performance.

6. gamification elements: Incorporating gamification elements, such as loyalty programs, badges, or points systems, can enhance user engagement and incentivize repeat app usage. By rewarding users for their interactions and purchases, app owners can foster a sense of loyalty and encourage users to continue using the coupon app.

7. Personalization: Tailoring coupon offers based on user preferences, purchase history, or location can significantly improve conversion rates. By delivering personalized coupons and recommendations, app owners can create a more relevant and engaging experience for users, increasing the likelihood of conversions.

Remember, these are just a few insights on analyzing and optimizing coupon app performance. By implementing these strategies and continuously monitoring app performance, app owners can enhance mobile conversions and drive business growth.

9. Success Stories of Coupon App Implementation

One of the best ways to learn how to create and use a coupon app to increase mobile conversions is to look at some real-life examples of successful coupon app implementation. In this section, we will explore four case studies of businesses that have used coupon apps to boost their sales, customer loyalty, and brand awareness. We will analyze how they designed their coupon app, what kind of offers they provided, how they promoted their app, and what results they achieved. By the end of this section, you will have a better understanding of how to apply the best practices of coupon app creation and usage to your own business.

Here are the four case studies we will examine:

1. Starbucks: Starbucks is one of the most popular coffee chains in the world, with over 30,000 locations and 100 million customers per week. Starbucks launched its mobile app in 2011, which allows customers to order, pay, and collect rewards using their smartphones. The app also features a coupon section, where customers can find personalized offers based on their preferences and purchase history. For example, customers can get discounts on their favorite drinks, free items with a purchase, or bonus stars for their loyalty program. Starbucks uses its app to send push notifications and emails to customers, reminding them of the available coupons and encouraging them to visit the store. According to a report by eMarketer, Starbucks' mobile app accounted for 40% of its US sales in 2018, making it the most used mobile payment app in the country.

2. Domino's Pizza: Domino's Pizza is the largest pizza delivery company in the world, with over 17,000 stores and 350 million orders per year. Domino's launched its mobile app in 2010, which allows customers to order, track, and customize their pizzas using their smartphones. The app also features a coupon section, where customers can find various deals and offers on pizzas, sides, desserts, and drinks. For example, customers can get 50% off on their second pizza, free garlic bread with a purchase, or a free pizza after collecting 60 points. Domino's uses its app to send push notifications and emails to customers, informing them of the latest coupons and promotions. According to a report by Statista, Domino's mobile app had over 21 million downloads in 2019, making it the most downloaded food delivery app in the US.

3. Sephora: Sephora is one of the leading beauty retailers in the world, with over 2,600 stores and 25 million customers per year. Sephora launched its mobile app in 2012, which allows customers to shop, browse, and discover new products using their smartphones. The app also features a coupon section, where customers can find exclusive offers and discounts on beauty products, services, and experiences. For example, customers can get 10% off on their first purchase, free samples with a purchase, or access to special events and classes. Sephora uses its app to send push notifications and emails to customers, inviting them to check out the new coupons and deals. According to a report by App Annie, Sephora's mobile app had over 10 million monthly active users in 2019, making it the most popular beauty app in the US.

4. Groupon: Groupon is one of the largest online platforms for local deals, with over 200 million subscribers and 1.5 billion coupons sold per year. Groupon launched its mobile app in 2010, which allows customers to find, buy, and redeem coupons for various products, services, and experiences using their smartphones. The app features a coupon section, where customers can find thousands of deals on restaurants, spas, hotels, activities, and more. For example, customers can get up to 80% off on their favorite local businesses, free vouchers for online courses, or discounted tickets for concerts and shows. Groupon uses its app to send push notifications and emails to customers, alerting them of the best coupons and deals in their area. According to a report by Sensor Tower, Groupon's mobile app had over 50 million downloads in 2019, making it the most downloaded shopping app in the US.