Lean Startup in VR AR: How to Apply the Lean Startup Methodology in Virtual Reality and Augmented Reality

1. Introduction to Lean Startup Methodology

The lean Startup methodology is a popular approach used in the field of entrepreneurship and product development. It focuses on minimizing waste and maximizing learning through a systematic and iterative process. In the context of virtual reality (VR) and Augmented Reality (AR), applying the Lean Startup methodology can be particularly beneficial due to the rapidly evolving nature of these technologies.

When implementing the Lean Startup methodology in VR/AR, it is important to consider various perspectives to gain a comprehensive understanding. Here are some insights to consider:

1. Start with a Problem Statement: Clearly define the problem you aim to solve with your VR/AR product. This will serve as the foundation for your entire development process.

2. build-Measure-Learn Feedback loop: Embrace a feedback-driven approach by quickly building a Minimum Viable product (MVP) and gathering user feedback. This allows you to validate assumptions, identify pain points, and make informed decisions for future iterations.

3. Rapid Prototyping: Use prototyping tools and techniques to create interactive VR/AR experiences that can be tested with potential users. This helps in visualizing ideas, gathering feedback, and refining the product concept.

4. Customer Development: Engage with your target audience early on to understand their needs, preferences, and pain points. Conduct interviews, surveys, and usability tests to gather valuable insights that can guide your product development.

5. Pivot or Persevere: Based on the feedback received, be open to making strategic changes to your product. If the initial assumptions are proven wrong, consider pivoting to a different direction. However, if the feedback is positive and aligns with your vision, persevere and continue iterating.

6. data-Driven Decision making: Utilize analytics and data tracking tools to gather quantitative insights about user behavior and engagement. This data can inform your decision-making process and help prioritize features or improvements.

7. Collaborative Approach: foster a culture of collaboration within your team and encourage cross-functional communication. This enables faster learning, better problem-solving, and a shared sense of ownership.

To illustrate these ideas, let's consider an example. Imagine a VR/AR startup developing a training platform for medical professionals. They could start by identifying the problem of limited access to hands-on training opportunities. Through rapid prototyping, they create a VR simulation that allows medical professionals to practice complex procedures in a realistic virtual environment. By gathering feedback from doctors and incorporating their suggestions, the startup can iterate and improve the product over time.

Remember, the Lean Startup methodology in VR/AR emphasizes continuous learning, adaptation, and customer-centricity. By following these principles and leveraging the unique capabilities of VR/AR, entrepreneurs can increase their chances of success in this dynamic industry.

2. Understanding Virtual Reality and Augmented Reality

Virtual reality (VR) and augmented reality (AR) are two technologies that have the potential to revolutionize various industries and domains. VR creates immersive and interactive environments that simulate reality, while AR enhances the real world with digital information and objects. Both VR and AR can offer rich and engaging experiences for users, as well as valuable insights and feedback for entrepreneurs and innovators. In this section, we will explore the concepts and applications of VR and AR, and how they can be used in conjunction with the lean startup methodology to create and validate products and services that solve real problems and meet customer needs.

Some of the topics that we will cover in this section are:

1. The differences and similarities between VR and AR, and how they relate to other terms such as mixed reality (MR) and extended reality (XR).

2. The current state and trends of the VR and AR market, and the opportunities and challenges that they present for startups and businesses.

3. The main components and types of VR and AR systems, and the hardware and software requirements and limitations that they entail.

4. The design principles and best practices for creating effective and user-friendly VR and AR experiences, and the tools and frameworks that can help with the development and testing process.

5. The use cases and examples of VR and AR in various domains and sectors, such as education, entertainment, health, tourism, retail, and more.

6. The ways that VR and AR can be integrated with the lean startup methodology, and how they can help with the discovery, validation, and scaling stages of the innovation process.

7. The metrics and methods that can be used to measure and evaluate the performance and impact of VR and AR products and services, and the feedback and learning that they can provide for improvement and iteration.

By the end of this section, you should have a better understanding of VR and AR, and how they can be leveraged to create and deliver value for customers and stakeholders. You should also be able to apply the lean startup principles and techniques to your own VR and AR projects, and use them as a means to test your assumptions and hypotheses, and to learn from your experiments and outcomes. VR and AR are not only technologies, but also platforms and mediums that can enable and empower innovation and entrepreneurship. We hope that this section will inspire you to explore the possibilities and potentials of VR and AR, and to use them as tools for creating and solving problems that matter.

As always, space remains an unforgiving frontier, and the skies overhead will surely present obstacles and setbacks that must be overcome. But hard challenges demand fresh approaches, and I'm optimistic that Stratolaunch will yield transformative benefits - not only for scientists and space entrepreneurs, but for all of us.

Paul Allen

3. Identifying Market Opportunities in VR/AR

One of the most important steps in applying the lean startup methodology in VR/AR is identifying market opportunities. This means finding a problem that is worth solving for a specific target audience, and validating that there is a demand for a VR/AR solution. In this section, we will explore some of the ways to identify market opportunities in VR/AR, and how to test your assumptions and hypotheses using lean experiments. We will also look at some of the challenges and opportunities that VR/AR presents for entrepreneurs and innovators.

Some of the ways to identify market opportunities in VR/AR are:

1. Leverage existing markets and platforms. One of the easiest ways to find a market opportunity in VR/AR is to look at the existing markets and platforms that are already serving a large and engaged user base, and see how you can enhance or disrupt them with VR/AR. For example, you can create a VR/AR version of a popular game, app, or service, and offer a more immersive and interactive experience. Or, you can create a VR/AR solution that solves a pain point or adds value to an existing market or platform. For example, you can create a VR/AR tool that helps users learn a new skill, access information, or communicate with others. Some examples of VR/AR solutions that leverage existing markets and platforms are:

- Beat Saber: A VR rhythm game that is inspired by Guitar Hero and Star Wars, and has become one of the most popular and successful VR games of all time.

- Pokemon Go: An AR game that uses the real world as a backdrop for catching and battling virtual creatures, and has attracted millions of players and generated billions of dollars in revenue.

- Oculus Venues: A VR app that allows users to watch live events such as concerts, sports, and comedy shows with other VR users, and creates a sense of presence and social interaction.

2. Explore emerging markets and trends. Another way to find a market opportunity in VR/AR is to look at the emerging markets and trends that are shaping the future of technology, society, and culture, and see how you can create a VR/AR solution that caters to them. For example, you can create a VR/AR solution that addresses a global challenge, such as climate change, education, or health care. Or, you can create a VR/AR solution that taps into a niche or subculture, such as art, music, or fashion. Some examples of VR/AR solutions that explore emerging markets and trends are:

- The Climate Trail: A VR game that simulates the effects of climate change on the world, and challenges players to survive and make decisions that impact the environment and society.

- Masterpiece VR: A VR app that allows users to create and share 3D art using intuitive and natural tools, and fosters a community of VR artists and enthusiasts.

- VRChat: A VR app that enables users to create and explore virtual worlds and avatars, and interact with other VR users from different backgrounds and cultures.

3. Create new markets and experiences. The most ambitious and innovative way to find a market opportunity in VR/AR is to create a new market and experience that has never been done before, and that offers a unique and compelling value proposition to users. This means creating a VR/AR solution that is not based on any existing market or platform, but rather on your own vision and imagination. This requires a lot of creativity, experimentation, and iteration, but also has the potential to create a breakthrough and disruptive innovation. Some examples of VR/AR solutions that create new markets and experiences are:

- Half-Life: Alyx: A VR game that is a prequel to the acclaimed Half-Life series, and that showcases the possibilities and potential of VR gaming with its immersive storytelling, gameplay, and graphics.

- Magic Leap: An AR device that projects realistic and interactive holograms onto the user's field of vision, and that aims to create a new computing platform and paradigm.

- The Void: A VR attraction that combines physical and digital elements to create a hyper-realistic and immersive experience, and that transports users to different worlds and scenarios.

4. Validating VR/AR Product Ideas

One of the most important steps in the lean startup methodology is validating your product ideas with real customers. This means testing your assumptions and hypotheses about what your customers need, want, and are willing to pay for. In the context of VR/AR, validating product ideas can be challenging due to the novelty and complexity of the technology. However, there are some strategies and tools that can help you get feedback and insights from your target market. In this section, we will discuss some of the best practices and tips for validating VR/AR product ideas, such as:

1. Define your value proposition and customer segments. Before you start building or testing anything, you need to have a clear idea of what problem you are solving, how your solution is different from existing alternatives, and who your potential customers are. You can use tools like the value proposition canvas or the lean canvas to map out your value proposition and customer segments. These tools help you identify the key features, benefits, and pain points of your product, as well as the characteristics, behaviors, and goals of your customers.

2. choose the right level of fidelity for your prototype. Depending on the stage of your product development and the type of feedback you want to get, you can choose different levels of fidelity for your prototype. A low-fidelity prototype is a simple and rough representation of your product, such as a sketch, a storyboard, or a wireframe. A high-fidelity prototype is a realistic and detailed representation of your product, such as a 3D model, a video, or a VR/AR app. A low-fidelity prototype is useful for testing the concept and the value proposition of your product, while a high-fidelity prototype is useful for testing the usability and the user experience of your product. You can use tools like Sketch, Figma, Unity, or Unreal Engine to create different levels of fidelity for your prototype.

3. Use the right methods and channels to reach your customers. Once you have your prototype ready, you need to find ways to reach your target customers and get their feedback. There are different methods and channels that you can use, depending on your goals and resources. Some of the most common ones are:

- Surveys: surveys are a quick and easy way to collect quantitative data from a large number of customers. You can use tools like Google Forms, SurveyMonkey, or Typeform to create and distribute surveys. You can ask questions about your customers' demographics, preferences, behaviors, needs, and expectations. You can also ask them to rate your product idea on various criteria, such as desirability, feasibility, and viability.

- Interviews: Interviews are a more in-depth and qualitative way to collect data from a smaller number of customers. You can use tools like Zoom, Skype, or Google Meet to conduct online interviews. You can ask open-ended questions to explore your customers' problems, motivations, emotions, and opinions. You can also show them your prototype and observe their reactions and feedback.

- user testing: user testing is a way to evaluate the usability and the user experience of your product by observing how customers use it in a realistic or simulated environment. You can use tools like TestFlight, Oculus Quest, or Microsoft HoloLens to deploy your prototype to your customers' devices. You can also use tools like Lookback, UserTesting, or UserZoom to record and analyze your customers' behavior, actions, and feedback.

- landing pages: Landing pages are web pages that showcase your product idea and invite customers to sign up for updates, pre-orders, or beta access. You can use tools like Wix, Squarespace, or WordPress to create and host your landing page. You can also use tools like Google Analytics, Facebook Pixel, or Hotjar to track and measure your landing page's performance, such as traffic, conversions, and bounce rate.

4. Analyze and iterate on your feedback. After you collect feedback from your customers, you need to analyze and interpret the data to validate or invalidate your assumptions and hypotheses. You can use tools like Excel, Google Sheets, or Airtable to organize and visualize your data. You can also use tools like NVivo, Dovetail, or Reframer to code and synthesize your qualitative data. Based on your analysis, you can decide whether to pivot, persevere, or proceed with your product idea. You can also identify the areas of improvement and the next steps for your product development. You can use tools like Trello, Asana, or Jira to manage your tasks and priorities.

Validating VR/AR product ideas is a crucial and continuous process that can help you build products that customers love and pay for. By following the lean startup methodology and using the strategies and tools mentioned above, you can test your product ideas with real customers, learn from their feedback, and iterate on your product until you achieve product-market fit.

5. Building Minimum Viable Products in VR/AR

One of the key principles of the lean startup methodology is to build a minimum viable product (MVP) that can be tested and validated with real customers as quickly and cheaply as possible. An MVP is not a fully functional product, but rather a version that has enough features to demonstrate the core value proposition and get feedback from early adopters. building an mvp in VR/AR can be challenging, as these technologies are still evolving and require high-quality content and user experience to create immersive and engaging environments. However, there are some strategies and tools that can help entrepreneurs and developers create VR/AR MVPs without spending too much time and money. In this section, we will discuss some of these strategies and tools, and provide some examples of successful VR/AR MVPs that have been launched in the market.

Some of the strategies and tools for building VR/AR MVPs are:

1. Use existing platforms and frameworks: Instead of building everything from scratch, it is advisable to use existing platforms and frameworks that provide ready-made solutions for VR/AR development. For example, Unity and Unreal Engine are two of the most popular game engines that support VR/AR development and have a large community of developers and resources. These platforms provide tools and features such as 3D models, animations, physics, lighting, audio, scripting, and more, that can help create VR/AR experiences without much coding. Another example is WebXR, which is a web standard that enables VR/AR content to be accessed through a web browser, without the need for installing any app or plugin. WebXR can be used to create VR/AR MVPs that are cross-platform and easy to distribute and update.

2. Focus on the core functionality and value proposition: When building a VR/AR MVP, it is important to focus on the core functionality and value proposition of the product, and avoid adding unnecessary features or details that can increase the complexity and cost of development. The goal of an MVP is to test the main hypothesis and assumptions of the product, and not to impress the users with fancy graphics or effects. Therefore, it is better to use simple and low-fidelity graphics, animations, and interactions, and prioritize the features that are essential for delivering the intended value and experience to the users. For example, Beat Saber is a VR rhythm game that has a simple but addictive gameplay, where the user has to slash blocks that represent musical beats with a pair of lightsabers. The game does not have any complex story or characters, but focuses on the core functionality and value proposition of providing a fun and immersive musical experience.

3. leverage user-generated content and feedback: Another way to build a VR/AR MVP is to leverage user-generated content and feedback, and involve the users in the development process. user-generated content can be a source of rich and diverse content that can enhance the VR/AR experience and reduce the development time and cost. For example, Rec Room is a VR social platform that allows users to create and share their own VR rooms, games, and activities, using a simple and intuitive interface. The platform has a large and active community of users who create and play various VR experiences, such as paintball, laser tag, escape rooms, and more. User feedback can also be a valuable input for improving and iterating the VR/AR MVP, and validating the product-market fit. For example, Oculus Quest is a standalone VR headset that was launched as an MVP in 2019, and has received constant updates and improvements based on user feedback and data. Some of the features that were added or enhanced after the launch include hand tracking, passthrough mode, Oculus Link, and more.

6. Testing and Iterating in the VR/AR Space

One of the key principles of the lean startup methodology is to test and iterate your product based on customer feedback and data. This is especially important in the VR/AR space, where the technology is constantly evolving and the user expectations are high. Testing and iterating in VR/AR can help you validate your assumptions, improve your user experience, and avoid wasting time and resources on features that don't work or don't matter. In this section, we will explore some of the best practices and challenges of testing and iterating in VR/AR, and how you can apply them to your own projects. Here are some of the topics we will cover:

1. Choosing the right testing methods and tools for VR/AR. There are different types of testing methods and tools that you can use for VR/AR, depending on your goals, budget, and stage of development. Some of the most common ones are:

- User testing: This involves getting feedback from real users who try your VR/AR product in a controlled or natural setting. User testing can help you understand how users interact with your product, what they like and dislike, and what problems they encounter. User testing can be done in various ways, such as using online platforms, VR/AR headsets, or mobile devices. Some examples of user testing tools for VR/AR are UserTesting, PlaytestCloud, and TestFlight.

- Analytics: This involves collecting and analyzing data from your VR/AR product, such as user behavior, engagement, retention, and performance. analytics can help you measure the impact of your product, identify trends and patterns, and optimize your features and design. Analytics can be done using various tools, such as Google Analytics, Unity Analytics, and Mixpanel.

- A/B testing: This involves comparing two or more versions of your VR/AR product or feature, and measuring the difference in user response. A/B testing can help you test your hypotheses, experiment with different options, and find the best solution for your product. A/B testing can be done using various tools, such as Optimizely, Firebase, and VWO.

2. Designing for VR/AR testing and iteration. There are some specific design considerations that you need to take into account when testing and iterating your VR/AR product, such as:

- User comfort and safety: VR/AR can create immersive and realistic experiences, but it can also cause discomfort and health issues for some users, such as motion sickness, eye strain, and fatigue. You need to design your product in a way that minimizes these risks, and test your product with different types of users and devices. Some of the best practices for user comfort and safety are using a comfortable field of view, avoiding sudden movements and accelerations, providing clear feedback and guidance, and allowing users to control the pace and intensity of the experience.

- User expectations and emotions: VR/AR can elicit strong emotional responses from users, such as awe, curiosity, fear, and joy. You need to design your product in a way that matches and enhances these emotions, and test your product with different scenarios and contexts. Some of the best practices for user expectations and emotions are using realistic and consistent graphics and sounds, creating a compelling narrative and story, providing meaningful choices and interactions, and respecting user privacy and consent.

- User diversity and accessibility: VR/AR can reach a wide and diverse audience, but it can also create barriers and challenges for some users, such as those with disabilities, cultural differences, or language barriers. You need to design your product in a way that accommodates and respects these differences, and test your product with different user groups and feedback methods. Some of the best practices for user diversity and accessibility are using inclusive and respectful content and design, providing multiple input and output options, supporting multiple languages and formats, and following accessibility guidelines and standards.

3. Learning and improving from VR/AR testing and iteration. The ultimate goal of testing and iterating your VR/AR product is to learn from your results and improve your product accordingly. This requires you to have a clear and structured process for collecting, analyzing, and acting on your data and feedback. Some of the steps you need to follow are:

- Define your metrics and goals: Before you start testing and iterating your VR/AR product, you need to define what you want to measure and achieve, and how you will track and evaluate your progress. You need to choose metrics and goals that are relevant, specific, measurable, achievable, and time-bound. For example, you can use metrics such as user satisfaction, retention rate, conversion rate, and error rate, and set goals such as increasing user satisfaction by 10%, retaining 50% of users after 30 days, converting 20% of users to paying customers, and reducing error rate by 5%.

- collect and analyze your data and feedback: Once you have defined your metrics and goals, you need to collect and analyze your data and feedback from your testing and iteration methods and tools. You need to use both quantitative and qualitative methods, and combine and compare different sources and types of data and feedback. You need to look for patterns, trends, outliers, and insights that can help you understand your users and your product. For example, you can use methods such as surveys, interviews, observations, and focus groups, and analyze data such as demographics, behavior, preferences, and opinions.

- Act on your data and feedback: After you have collected and analyzed your data and feedback, you need to act on your findings and make changes to your VR/AR product or feature. You need to prioritize and implement the most important and impactful changes, and test and iterate them again. You need to document and communicate your changes and results, and learn from your successes and failures. For example, you can use methods such as prototyping, wireframing, and mockups, and document and communicate your changes and results using tools such as Trello, Slack, and GitHub.

Testing and iterating in VR/AR is a vital and challenging process that can help you create better products and experiences for your users. By following the best practices and challenges we discussed in this section, you can apply the lean startup methodology in VR/AR and achieve your goals. In the next section, we will talk about how to scale and grow your VR/AR product and business. Stay tuned!

7. Scaling and Growth Strategies for VR/AR Startups

If you need some inspiration or guidance for your blog, I can suggest some topics or sources that you might find useful. For example, you could explore the following aspects of scaling and growth strategies for VR/AR startups:

- How to validate your VR/AR product idea using customer feedback and experiments

- How to find your VR/AR product-market fit and identify your target audience

- How to design your VR/AR product for scalability and performance

- How to leverage existing platforms and networks to distribute your VR/AR product

- How to measure and optimize your VR/AR product's key metrics and growth indicators

- How to overcome the common challenges and pitfalls of scaling and growing a VR/AR startup

You could also check out some of the successful VR/AR startups that have applied the lean startup methodology, such as:

- Oculus VR, which started as a Kickstarter project and was acquired by Facebook for $2 billion

- Niantic, which created the popular AR game Pokemon Go and raised over $470 million in funding

- Magic Leap, which developed a mixed reality headset and raised over $2.6 billion in funding

- Snap, which integrated AR features into its social media app Snapchat and went public with a valuation of $24 billion

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8. Overcoming Challenges in Lean Startup for VR/AR

One of the main principles of the lean startup methodology is to validate your assumptions and learn from customer feedback as quickly and cheaply as possible. However, this can be difficult to apply in the context of VR/AR, where the technology is still evolving, the market is uncertain, and the user experience is hard to measure. In this section, we will explore some of the common challenges that VR/AR entrepreneurs face when applying the lean startup methodology, and how to overcome them with some practical tips and examples.

Some of the challenges are:

1. Defining the problem and the value proposition. VR/AR is a new medium that can create immersive and interactive experiences for various purposes, such as entertainment, education, health, and social. However, this also means that it is not clear what problems VR/AR can solve, and what value it can provide to the users. Therefore, VR/AR entrepreneurs need to define their problem and value proposition clearly and specifically, and avoid making vague or generic claims. For example, instead of saying "we want to create a VR game that is fun and engaging", a better way to define the problem and value proposition is "we want to create a VR game that helps people overcome their fear of heights by exposing them to realistic and safe scenarios".

2. Finding and reaching the early adopters. VR/AR is still a niche market, and not everyone has access to or interest in VR/AR devices and content. Therefore, VR/AR entrepreneurs need to identify and reach their early adopters, who are the people who have a strong need or desire for their solution, and are willing to pay for it or give feedback. However, finding and reaching the early adopters can be challenging, as they may be scattered across different platforms, channels, and locations. Therefore, VR/AR entrepreneurs need to use various methods to find and reach their early adopters, such as online communities, social media, events, influencers, referrals, and partnerships. For example, a VR/AR startup that creates a VR app for meditation can find and reach their early adopters by joining online forums and groups related to meditation, wellness, and VR, and by partnering with existing meditation apps or platforms that have a large user base.

3. building and testing the mvp (minimum viable product). VR/AR is a complex and costly technology, and building and testing a VR/AR product can take a lot of time and resources. Therefore, VR/AR entrepreneurs need to build and test their mvp, which is the simplest version of their product that can deliver the core value to the users and test their assumptions. However, building and testing the MVP can be challenging, as VR/AR products require high-quality graphics, sound, and interaction, and may involve hardware, software, and content development. Therefore, VR/AR entrepreneurs need to use various tools and techniques to build and test their MVP, such as prototyping tools, game engines, asset libraries, user testing platforms, and analytics tools. For example, a VR/AR startup that creates a AR app for learning languages can build and test their MVP by using a prototyping tool like Adobe XD or Figma to create a mockup of the app interface and functionality, and by using a game engine like Unity or Unreal to create a simple AR scene that shows the words and phrases in the target language.

9. Embracing Lean Startup Principles in VR/AR

In this blog, we have explored how the lean startup methodology can be applied to the emerging fields of virtual reality and augmented reality. We have seen how VR/AR entrepreneurs can use the principles of build-measure-learn, minimum viable product, pivot or persevere, and validated learning to create innovative and customer-centric products and services. We have also discussed some of the challenges and opportunities that VR/AR startups face in the current market and how they can overcome them by using lean tools and techniques. In this concluding section, we will summarize the main points of the blog and provide some tips and resources for VR/AR startups who want to embrace lean startup principles.

Some of the key takeaways from this blog are:

1. VR/AR is a rapidly evolving and highly competitive industry that requires constant experimentation and adaptation. lean startup principles can help VR/AR startups to validate their assumptions, test their hypotheses, and learn from their customers in a fast and efficient way.

2. VR/AR startups should focus on creating a minimum viable product (MVP) that delivers the core value proposition of their solution to a specific target segment. An MVP can be a prototype, a demo, a video, or a landing page that allows the startup to collect feedback and data from potential customers and users.

3. VR/AR startups should use the build-measure-learn cycle to iterate on their MVP and improve their product-market fit. The build-measure-learn cycle involves building a version of the product, measuring its performance and impact, and learning from the results. The cycle can be repeated as many times as needed until the startup achieves its desired outcome or decides to pivot or persevere.

4. VR/AR startups should use the pivot or persevere decision to determine whether they should change their strategy, product, or market based on the feedback and data they have gathered from their MVP. A pivot is a significant change in one or more of the key elements of the startup's business model, such as the customer segment, the value proposition, the revenue model, or the distribution channel. A persevere is a decision to continue with the current strategy and product, based on the evidence that they are on the right track.

5. VR/AR startups should use validated learning to measure their progress and success. Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future prospects. Validated learning can be achieved by using metrics that reflect the real value and impact of the product, such as customer satisfaction, retention, engagement, revenue, or social good.

Some of the tips and resources for VR/AR startups who want to embrace lean startup principles are:

- Read the book The Lean Startup by Eric Ries, which is the definitive guide to the lean startup methodology and its applications in various industries and domains.

- Join the lean Startup circle, a global community of entrepreneurs and innovators who practice and share their experiences and insights on lean startup principles and techniques.

- Use the Lean Canvas, a one-page business model template that helps startups to define and communicate their value proposition, problem, solution, customer segments, channels, revenue streams, cost structure, key metrics, and unfair advantage.

- Use the Lean VR/AR Toolkit, a collection of tools and resources specifically designed for VR/AR startups who want to apply lean startup principles to their projects. The toolkit includes templates, guides, examples, and best practices for creating and testing VR/AR MVPs, measuring and learning from VR/AR metrics, and pivoting or persevering in VR/AR markets.

- Follow the Lean VR/AR Blog, a blog that features stories, interviews, and case studies of VR/AR startups who have successfully used lean startup principles to create and launch their products and services.

We hope that this blog has inspired you to embrace lean startup principles in your VR/AR endeavors and that you have found some useful and practical information and advice. We encourage you to experiment, learn, and iterate on your VR/AR ideas and solutions and to share your feedback and experiences with us and the VR/AR community. Thank you for reading and happy building!