tiktok is not just a social media app for entertainment and fun. It is also a powerful platform for entrepreneurs who want to reach, engage, and convert their target audience. With over 1 billion monthly active users, TikTok offers a huge potential for businesses of all sizes and niches. But how can you measure the performance of your tiktok marketing efforts and optimize them for maximum results? In this article, we will guide you through the following steps:
1. Define your tiktok marketing goals and objectives. Before you start measuring anything, you need to have a clear idea of what you want to achieve with your TikTok presence. Do you want to increase brand awareness, generate leads, drive sales, or build a loyal community? Your goals and objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
2. Choose the right TikTok metrics and kpis. Depending on your goals and objectives, you need to select the most relevant metrics and key performance indicators (KPIs) that will help you track and evaluate your progress. Some of the most common TikTok metrics and KPIs are:
- Views: The number of times your video has been watched by TikTok users. This metric indicates the reach and popularity of your content.
- Likes: The number of times your video has been liked by TikTok users. This metric reflects the engagement and satisfaction of your audience.
- Comments: The number of comments your video has received from TikTok users. This metric shows the interaction and feedback of your audience.
- Shares: The number of times your video has been shared by TikTok users to other platforms or users. This metric reveals the virality and word-of-mouth of your content.
- Followers: The number of TikTok users who have followed your account. This metric measures the growth and loyalty of your fan base.
- Conversion rate: The percentage of TikTok users who have taken a desired action after watching your video, such as visiting your website, signing up for your newsletter, or making a purchase. This metric evaluates the effectiveness and profitability of your TikTok marketing campaign.
3. Use the right tiktok analytics tools. To measure and analyze your TikTok metrics and KPIs, you need to use the right tools that will provide you with accurate and actionable insights. Some of the best TikTok analytics tools are:
- TikTok Analytics: This is the official analytics tool provided by TikTok for business accounts. It allows you to access data on your profile overview, content performance, and follower demographics. You can also view trends and insights on your industry and competitors.
- Pentos: This is a third-party analytics tool that helps you monitor and optimize your TikTok strategy. It enables you to track your own and your competitors' performance, discover trending hashtags and influencers, and generate reports and recommendations.
- Conviva: This is another third-party analytics tool that helps you measure and improve your tiktok video quality and user experience. It helps you identify and resolve issues such as buffering, latency, and errors, and optimize your video delivery and playback.
By following these steps, you will be able to unlock the full potential of TikTok as a platform for entrepreneurs and grow your business with data-driven decisions.
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One of the most important steps to succeed on TikTok is to create a captivating account that showcases your unique value proposition and appeals to your target audience. Your account is your digital identity on the platform, and it can make or break your chances of gaining followers, views, and engagement. In this segment, we will cover how to create a catchy profile, choose a niche, and optimize your content for the algorithm. These are the essential elements that will help you stand out from the crowd and attract loyal fans.
- Create a catchy profile. Your profile is the first thing that potential followers will see when they discover your account. It should include a clear and attractive profile picture, a catchy username, a concise and compelling bio, and a link to your website or other social media platforms. Your profile should communicate who you are, what you do, and why people should follow you. For example, if you are a fitness coach, you could use a username like @fitcoachjane, a profile picture that shows your physique, a bio that says "I help busy women get fit and healthy with fun and easy workouts", and a link to your online coaching program.
- Choose a niche. A niche is a specific topic or category that you focus on in your content. Choosing a niche will help you establish your authority, attract a loyal fan base, and differentiate yourself from other creators. Your niche should be something that you are passionate about, knowledgeable about, and have a unique perspective on. For example, if you are a fitness coach, you could choose a niche like "home workouts for women", "yoga for beginners", or "fitness tips for busy moms". You should also research your niche and see what kind of content is popular, what gaps exist, and what you can offer that is different or better than others.
- Optimize your content for the algorithm. The algorithm is the system that determines which videos are shown to which users on TikTok. The algorithm is influenced by various factors, such as the video quality, the engagement rate, the hashtags, the captions, the sounds, and the trends. To optimize your content for the algorithm, you should follow these best practices:
- Create high-quality videos that are clear, bright, and stable. Use a tripod, a ring light, and a good camera or phone to improve your video quality.
- Encourage engagement by asking questions, using calls to action, and responding to comments. Engagement signals to the algorithm that your video is interesting and worth showing to more people.
- Use relevant and popular hashtags that describe your niche, your content, and your target audience. Hashtags help the algorithm categorize your video and show it to users who are interested in that topic.
- Write catchy and informative captions that hook the viewers' attention and tell them what your video is about. Captions can also include keywords, emojis, and hashtags to boost your visibility and engagement.
- Use trending sounds and songs that match your niche and your content. Sounds and songs are one of the main ways that users discover new videos on TikTok. You can find trending sounds and songs on the Discover page, the Sounds page, or by watching other popular videos in your niche.
To measure the performance of your TikTok account and content, you need to understand how to access and interpret the data from your TikTok dashboard and third-party tools. These data sources can provide you with valuable insights into your audience, engagement, reach, and growth on the platform. In this section, we will explore the following aspects of TikTok analytics:
1. How to access your TikTok dashboard and what metrics it offers
2. How to use third-party tools to get more data and insights
3. How to analyze the data and apply it to your TikTok strategy
## 1. How to access your TikTok dashboard and what metrics it offers
To access your TikTok dashboard, you need to switch to a Pro account, which is free and easy to do. Simply go to your profile, tap the three dots in the top right corner, and select "Manage account". Then, tap "Switch to Pro account" and follow the instructions. You can choose between a Creator or a Business account, depending on your goals and needs.
Once you have a Pro account, you can access your TikTok dashboard by tapping the same three dots and selecting "Analytics". You will see three tabs: Overview, Content, and Followers. Each tab provides different metrics that can help you understand your TikTok performance.
- Overview: This tab shows you the overall performance of your account in the last 7 or 28 days. You can see the total number of video views, followers, and profile views, as well as the trend of each metric over time. You can also see the performance of your top videos, top sounds, and top territories.
- Content: This tab shows you the performance of your individual videos in the last 7 days. You can see the number of views, likes, comments, shares, play time, average watch time, traffic source, audience territories, and audience demographics for each video. You can also see the performance of your live videos, if you have any.
- Followers: This tab shows you the characteristics and behavior of your followers. You can see the total number of followers, the growth trend, the gender distribution, the top territories, the follower activity, and the videos your followers watched.
## 2. How to use third-party tools to get more data and insights
While the TikTok dashboard provides some useful metrics, it has some limitations. For example, it only shows data for the last 7 or 28 days, it does not show the engagement rate or the reach of your videos, and it does not allow you to compare your performance with other accounts or hashtags. To overcome these limitations, you can use third-party tools that offer more data and insights for your TikTok account and content.
Some of the popular third-party tools for TikTok analytics are:
- Pentos: Pentos is a web-based tool that allows you to track and analyze any TikTok account, hashtag, or sound. You can see the number of views, likes, comments, shares, engagement rate, reach, impressions, followers, and growth rate for any account, as well as the performance of their videos, sounds, and hashtags. You can also compare your account with your competitors, discover trending content and influencers, and get recommendations to optimize your TikTok strategy.
- tiktok analytics: tiktok Analytics is a web-based tool that allows you to monitor and analyze your own tiktok account. You can see the number of views, likes, comments, shares, engagement rate, reach, impressions, followers, and growth rate for your account, as well as the performance of your videos, sounds, and hashtags. You can also see the performance of your live videos, the sentiment analysis of your comments, and the best time to post on TikTok.
- TikTok Metrics: TikTok Metrics is a web-based tool that allows you to track and analyze any TikTok account, hashtag, or sound. You can see the number of views, likes, comments, shares, engagement rate, reach, impressions, followers, and growth rate for any account, as well as the performance of their videos, sounds, and hashtags. You can also see the performance of their live videos, the sentiment analysis of their comments, and the best time to post on TikTok.
## 3. How to analyze the data and apply it to your TikTok strategy
The data from your TikTok dashboard and third-party tools can help you improve your TikTok strategy and achieve your goals. Here are some tips on how to analyze the data and apply it to your TikTok strategy:
- identify your target audience and tailor your content to them. You can use the data from the Followers tab and the audience demographics and territories to understand who your followers are, where they are from, and what they are interested in. You can also use the data from the videos your followers watched to see what kind of content they like and what trends they follow. You can then create content that matches your audience's preferences and needs, and use hashtags, sounds, and captions that appeal to them.
- optimize your posting time and frequency. You can use the data from the follower activity and the best time to post to see when your followers are most active and engaged on TikTok. You can then schedule your posts to match the peak hours and days of your audience, and experiment with different posting frequencies to see what works best for your account.
- Monitor your video performance and learn from your successes and failures. You can use the data from the Overview and Content tabs and the video metrics to see how your videos perform in terms of views, likes, comments, shares, play time, average watch time, traffic source, and engagement rate. You can then identify your best-performing and worst-performing videos, and analyze what factors contributed to their success or failure. You can also compare your videos with your competitors' and influencers' videos, and see what they are doing differently or better than you. You can then replicate the best practices and avoid the common mistakes in your future videos.
- Test and experiment with different types of content and formats. You can use the data from the top videos, top sounds, and top hashtags to see what kind of content is trending and popular on TikTok. You can then try to create content that is relevant, original, and creative, and use different formats such as challenges, duets, reactions, tutorials, etc. You can also test and experiment with different video lengths, effects, filters, stickers, and transitions, and see how they affect your video performance. You can then use the data to measure the results of your experiments and optimize your content accordingly.
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You have learned how to measure your tiktok performance using various metrics and tools, such as views, likes, comments, shares, engagement rate, follower growth, analytics dashboard, and third-party apps. But how do you use this data to improve your TikTok strategy and achieve your goals? Here are some steps you can take to review your performance, identify your strengths and weaknesses, and plan your next steps.
1. Compare your performance with your objectives. The first step is to evaluate how well you are meeting your specific and measurable objectives that you set at the beginning of your TikTok journey. For example, if your objective was to increase your brand awareness by 20% in three months, you can check your follower growth, reach, and impressions to see if you are on track or not. If you are falling short of your target, you may need to adjust your content, frequency, or promotion strategy.
2. Identify your best and worst performing content. The next step is to analyze your content and see what types of videos are generating the most and the least engagement, views, and conversions. You can use the analytics dashboard or third-party apps to sort your videos by different metrics and filter them by date, category, or hashtag. This will help you understand what kind of content resonates with your audience and what kind of content does not. For example, you may find that your educational videos get more views and comments than your humorous videos, or that your videos with music get more shares and likes than your videos without music.
3. learn from your competitors and industry trends. The third step is to benchmark your performance against your competitors and industry standards. You can use tools like Social Blade or TikTok Rank to compare your account with other accounts in your niche or category. You can also use tools like tiktok Trends or tiktok FYP to discover the latest trends, hashtags, and challenges on TikTok. This will help you understand how you stand out from the crowd and what kind of content is popular and relevant to your audience. For example, you may find that your competitors have higher engagement rates than you, or that your industry is using a new hashtag or challenge that you can join.
4. Experiment with new ideas and test your assumptions. The fourth step is to try new things and see what works and what does not. You can use the data you have collected to test your hypotheses and assumptions about your audience, content, and strategy. You can also use tools like tiktok Creator marketplace or TikTok ads to collaborate with influencers or run paid campaigns to reach new audiences and boost your performance. You can also use tools like tiktok Live or tiktok stories to interact with your followers and get real-time feedback. For example, you may want to test if posting at a different time of day or using a different video format will increase your views and engagement.
5. Review your results and repeat the process. The final step is to monitor your results and measure your progress. You can use the analytics dashboard or third-party apps to track your performance over time and see if you are achieving your objectives and improving your metrics. You can also use tools like TikTok Insights or TikTok Reports to get detailed reports and insights on your account and content. You can then use this information to refine your strategy and plan your next steps. For example, you may want to scale up your successful content, drop your unsuccessful content, or try a new objective or metric.
By following these steps, you can review your TikTok performance, identify your strengths and weaknesses, and plan your next steps. This will help you unlock TikTok's potential and grow your business. Remember, TikTok is a dynamic and evolving platform, so you need to keep learning, testing, and adapting to stay ahead of the game. Good luck!
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