Business Business and Management Computer Handbook of Research on Retailing Techniques for Optimal Consumer Government Environment Education Engagement and Experiences Part of the Advances in Marketing, Customer Relationship Management, and E-Services Book Series Profs. Fabio Musso (University of Urbino Carlo Bo, Italy) and Elena Druica (University of Bucharest, Romania) Library ISBN: 9781799814122 Description: Release Date: October, 2019 In the world of economics and business, engaging with loyal customers Media Copyright: 2020 while also seeking out new, potential customers is a must. With the Pages: 571 recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer- Pricing: business relationships and retention. Hardcover: US $285.00 The Handbook of Research on Retailing Techniques for Optimal E-Book: US $285.00 Consumer Engagement and Experiences is a thought-provoking Hardcover + E-Book: US $345.00 reference source that provides vital insight into the application of present- day customer relationship management within the retail industry. While This Book Is Included in: highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser (5,900+ e-books) knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, InfoSci-Business and Management Knowledge CEOs, sales professionals, marketers, advertisers, brand managers, retail Solutions - Books (2,000+ e-books) experts, academicians, researchers, and students. Medical InfoSci®-Subject Databases Topics Covered: • Knowledge Management InfoSci-Business and Management • Marketing Strategies (1,650+ e-books) • Consumer Behavior • Retail Location • Corporate Responsibility • Retail Technology • Customer Loyalty • Social Media Marketing • Digital Communication • E-Retailing Engineering Related Books Security View All Related Titles Encouraging Analyzing Recommend to Your Librarian Participative Attachment and Consumerism Consumers’ Through Emotions: Emerging Evolutionary Digital Research and Marketing: Emerging Opportunities Research and Opportunities © 2018; 308 pp. © 2017; 222 pp. Social 220 www.igi-global.com Professors: Your expert opinion counts. Recommend IGI Global Books to your institution’s librarian today.