Curriculum Vitae
MARIA ROGAL
Associate Professor of Graphic Design
Graphic Design Area Head
School of Art + Art History
University of Florida
Gainesville, FL 32611–5801
online mariarogal.com
design4development.org
email mrogal@ul.edu
maria@mariarogal.com
mobile 352 215 2555
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CURRICULUM VITAE
BACKGROUND
Academic Appointments
Education
SCHOL ARSHIP AND CRE ATIVE PRODUCTION
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3
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10
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17
Refereed Publications
Invited Publications
Published Conference Proceedings
Published Conference Abstracts
International Conference Presentations
National Conference Presentations
Invited Presentations
Visiting Designer (Invited)
Workshops
Grants
Awards
Professional Design Work
Juried Exhibitions
Invited and Curated Exhibitions
Bibliography & Citations
Popular Publications
UNIVERSIT Y TE ACHING
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University of Florida Overview
Selected International Teaching Initiatives
Courses Taught
MFA Committees Chaired
SERVICE AND GOVERNANCE
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Discipline
Outreach
University
College
Department
To Other Departments
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Technical Skills and Knowledge
International
Professional Memberships
SKILLS AND COMPETENCIES
BACKGROUND
ACADEMIC
APPOINTMENTS
University of Florida. Gainesville, FL
∙ Associate Professor of Graphic Design, tenured.
School of Art + Art History, College of Fine Arts. July 2006–present
∙ Affiliate Faculty, Center for Latin American Studies. 2004–present
∙ Assistant Professor, tenure accruing. Tenure awarded July 2006
1997–2000 & 2001–2006
Universidad Autónoma de Yucatán. Mérida, Yucatán, México.
∙ Visiting Associate Professor/Fulbright Scholar
Social Communication Program, College of Anthropology
September 2006–September 2007 (3 courses)
University of North Texas. Denton, TX
∙ Assistant Professor of Communication Design (tenure accruing)
School of Visual Arts. 1996–1997
Virginia Commonwealth University. Richmond, VA
∙ Adjunct Assistant Professor, August 1994–May 1996 (8 courses)
EDUCATION
Virginia Commonwealth University, Richmond, VA.
Master of Fine Arts, Design and Visual Communication. 1995
Creative Project: The Medium and the Message as Vehicles for Social Change
Villanova University, Villanova, PA.
Bachelor of Arts, Political Science and History. 1988
Minor in Spanish Literature.
University of Maryland College Park. College Park, MD
Advertising Design. 1990–1992
Post-Baccalaureate student.
American University. Washington, DC.
Graduate coursework in International Development. 1989–90
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
REFEREED
PUBLICATIONS
2013. Out of the Studio, Into the Field. American Institute of Graphic Arts Design
Educators Forum, December 9, 2013, Permalink: http://educators.aiga.org/wpcontent/uploads/2013/12/rogal.pdf, 15 pages.
2012. Identity and Representation: (Yucatec) Maya in the Visual Culture of
Tourism. Latin American and Caribbean Ethnic Studies, 7(1), March 2012, pp. 49–69.
2005. México: My, Your, Our Fantasy: The Problem of Flatness in Intercultural
Representations of Mexicanidad. Intercultural Communication Studies, XIV(3),
pp.171–180.
2003. La Mezcla Cultural/Cultural Mixing. International Journal of Diversity in
Organisations, Communities and Nations, 3, pp.86–105.
2000. South of the Border…Down México Way. Visible Language: Visible Language
in Space, 34(2), pp.142–161.
2000. Radicals with a Voice/Radicales Con Voz. Zed: Edges and Intersections, 6,
pp.14–35.
1998. 101 Ways to Get Lucky. Zed: Implications, 5, pp.38–55.
1998. Continuing the Bauhaus Tradition: Social Responsibility in Art and Design
Pedagogy. FATE in Review, pp.14–18.
1995. Soirée with the Best and the Brightest. Zed: Real World Design/The Role of
the Experimental, 2, pp.51–56.
INVITED
PUBLICATIONS
2011. Positioning Communication Design in Vulpinari, O., Sang-Sooi, A., and
Bennett, A. In: ICOGRADA Design Education Manifesto. Montréal: Icograda,
pp.116–119. (One of 25 international educators invited)
2010. Ak Kuxtal Sian Ka’an: Empowering Artisans for Sustainable Futures in the
Maya Riviera. Available at: http://www.indigodesignnetwork.org/?p=2008.
[Accessed 20 September 2010].
2010. Design for Development: A Case Study in Empowerment. AIGA Design
Educators’ Community. Available at: http://educators.aiga.org/2011/02/15/designfaculty-research-grants/. [Accessed February 20, 2010].
Rogal. M., 2006. Designing Time. VOICE: Journal of the American Institute of
Graphic Arts. New York. Available at: http://designforuM.,aiga.org/content.
cfm?ContentAlias=_getfullarticle&aid=2058039 [Accessed April 25, 2006].
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
PUBLISHED
CONFERENCE
PROCEEDINGS
2013. Out of the Studio, Into the Field. American Institute of Graphic Arts Design
Education Forum (professional online journal), 15 pages, December 9, 2013.
Permalink: http://educators.aiga.org/wp-content/uploads/2013/12/rogal.pdf.
[Accessed December 20, 2013].
2010. Design for Development: Participatory Design and Contextual Research
with Indigenous Maya Communities. Proceedings of GLIDE ‘10: Global Interaction
in Design, October 2010. Available at: glide10.org. [Accessed 27 October 2010].
2009. Design for Development. Proceedings of MX09 Design Conference: Social
Impact of Design, October 2009. Mexico City: Universidad IberoAmericana.
pp.25–28.
2007. Beyond the Border: Experiential Learning and Fieldwork
Enriches the Design Practice. Proceedings of the Icograda Education Network
Conference, October 2007. Available at: http://www.icograda.org/events/event_
archive/articles1014.htm. [Accessed 3 January 2012].
2005. Cross Cultural Design. Proceedings of the American Institute of Graphic Arts
Revolution Conference, June 2005. New York: American Institute of Graphic Arts.
Available at: http://revolutionphiladelphia.aiga.org/resources/content/2/5/7/0/
documents/MRogal_text.pdf. [Accessed August 30, 2005].
Rogal. M., 2004. Cultural Hybridization in the Visual Vernacular. Proceedings
of Techné Design Wisdom, The 5th European Academy of Design Conference, April
2004. Barcelona: European Academy of Design. Available at: ub.es/5ead/princip5.htm. [Accessed August 5, 2005].
Rogal. M., 2004. Integrated Design Studio as Social Space. Proceedings of Techné
Design Wisdom, The 5th European Academy of Design Conference, April 2004.
Barcelona: European Academy of Design. Available at: ub.es/5ead/princip5.htm.
[Accessed August 5, 2005].
PUBLISHED
ABSTRACTS
Abendroth, L. and Rogal, M., 2005. The Grass is Always Greener/The Water
Always Bluer: Locating the Intersections of Design and Culture. In: Design:
American Institute of Graphic Arts National Conference. New York: American
Institute of Graphic Arts, p.39.
2000. South of the Border…Down México Way. Visible Language: Visible Language
in Space, 34(2), pp.142–161, accessed January 27, 2012 from EBSCO online and
visiblelanguagejournal.com.
1998. On Making Meaning and Making Sense: A Case for a Design Education that
is Responsive to Society. In: College Art Association Annual Conference Program.
New York: College Art Association.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
REFEREED
INTERNATIONAL
CONFERENCE
PRESENTATIONS
2011. Design for Development: Designing Inter-culturally for Empowerment
and Change. At: XVII International Conference of the International Association for
Intercultural Communication Studies. San Cristobal de las Casas, Chiapas, Mexico,
June 2011.
2009. Design for Development. At: MX Design Conference 2009: Impacto de Diseño
Social (Impact of Social Design). Universidad IberoAmericana, México City,
México, October 28–30, 2009.
2007. Beyond the Border: Experiential Fieldwork and Ethnography Enriches the
Design Practice. At: Design/Culture: Icograda World Design Congress. Havana,
Cuba, October 20–21, 2007.
2007. The Maya imaginary: Cultures of consumption in the Maya Riviera and
Yucatán. At: 2007 Meeting of the Latin American Studies Association. Montreal,
Canada, September 5-8, 2007.
2004. Beyond the border: Experiential Learning and Fieldwork Enriches the
Design Practice. At: 4th International Conference on Design History and Design
Studies, Guadalajara, México. Refereed. November 1–3, 2004
O’Bryan, T., Casaus, V., Deszo, A., and Rogal, M., 2004. Sharing Dreams/
Compartiendo Sueños. At: Arte Digital 6. Centro Cultural Pablo de la Torriente
Brau, Havana, Cuba, June 21–24, 2004.
2004. Mexico: My, Your, Our Fantasy. The Problem of Flatness in Intercultural
Representations of Mexicanidad. At: Intercultural Communication: Dialogues and
Conflicts. International Association for Intercultural Communication Studies
Annual Conference, Guadalajara, México, July 14–16, 2004.
2003. Creating a Collaborative Learning Environment. Design: Refining Our
Knowledge. An International Graphic Design Education Conference. University of
Minnesota, Minneapolis, MN, October 30–November 1, 2003.
2003. Cultural Hybridization in the Visual Vernacular. At: TECHNÉ Design
Wisdom. 5th European Academy of Design Conference, Barcelona, Spain, April
28–30, 2003.
2003. Integrated Design Studio as Social Space. At: TECHNÉ Design Wisdom. 5th
European Academy of Design Conference, Barcelona, Spain, April 28–30, 2003.
2003. La Mezcla Cultural/Cultural Mixing. At: Cultural Diversity in a Globalising
World. The Third International Conference on Diversity in Organisations,
Communities and Nations. Honolulu, Hawaii, February 13–16, 2003.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
REFEREED NATIONAL
CONFERENCE
PRESENTATIONS
2013. Out of the Studio, Into the Field. At: American Institute of Graphic Arts: Head,
Hand, and Heart National Conference. Minneapolis, MN, October 10–12, 2014.
Refereed.
2013. Designing Identity: Mayans Write Their Culture. At: National Conference
of Teachers of English (NCTE). Las Vegas, NV, March 13–16, 2013. Refereed.
(Panel: Writing and/as Design: Identity Events in the Margins with Raúl Sánchez and Laurie Gries,
University of Florida)
2012. Identity and Representation: (Yucatec) Mayans in the Visual Culture
of Tourism. At: Southeastern Council of Latin American Studies. University of
Florida, March 30, 2012. Refereed. (Panel: Cultural Politics and the Politics of Culture among the
Maya of Guatemala and Yucatán, Chair Blake Pattridge, Babson College)
2010. Design for Development: A Case Study in Pedagogy, Collaboration and
Empowerment. At: New Contexts/New Practices, American Institute of Graphic
Arts Design Education Conference. North Carolina State University, October 8–9,
2010. 1 of 10 selected for this national conference.
2010. Social Economies Working Group. At: New Contexts/New Practices,
American Institute of Graphic Arts Design Education Conference. North Carolina
State University, October 8–9, 2010.
2008. Touring Mayaland. At: First Conference on Ethnicity, Race, and Indigenous
Peoples in Latin America and the Caribbean. University of California San Diego,
May 22–24, 2008.
Abendroth, L., and Rogal, M., 2005. The Grass is Always Greener/The Water
Always Bluer: Locating the Intersections of Design and Culture. At: American
Institute of Graphic Arts National Conference. Boston, MA, September 2005.
2005. The Huichol Concept of Time. At: American Institute of Graphic Arts
REVOLUTION. Philadelphia, PA. June 2005
Rogal, M. and Griffin, D., 2005. EthnoGraphic Art. At: QUIG: Qualitative Interest
Group: Arts-Based Research. University of Georgia, January 7–9, 2005.
2003. If You Build It: Design and Collaboration. At: Foundations in Art: Theory and
Education Biennial Conference. Ringling School of Art and Design, Sarasota, FL,
April 2–5, 2003.
1999. Betty Rides the Type Highway Looking in the Rearview Mirror. At:
Foundations in Art: Theory and Education Biennial Conference. Colorado State
University, Fort Collins, CO, March 1999.
1998. Visual Literacy as a Route to Empowerment. At: Southeastern Women’s
Studies Association 21st Annual Conference. University of Florida, Gainesville, FL,
March 1998.
1998. On Making Meaning and Making Sense: A Case for a Design Education
that is Responsive to Society. College Art Association Annual Conference. Toronto,
Canada, February 1998.
1997. Continuing the Bauhaus Tradition: Social Responsibility in Art and Design
Pedagogy. Foundations in Art: Theory and Education Biennial Conference.
Richmond, VA, March 1997.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
INVITED
PRESENTATIONS
2013. Panelist, “What makes great design?” Roundtable moderated by Dean
Lucinda Lavelli at: Making Great Design:Design Thinking - Design Application–
Design Education, University of Florida, Gainesville, FL, September 19, 2013.
2013. Professional Development: Promotion and Tenure. At: Blunt: American
Institute of Graphic Arts Design Education Conference. Norfolk, VA, April 12–14,
2013. Invited.
(Co-presenters: Professor Steven McCarthy, University of Minnesota & Associate Professor Stacie
Rohrbach, Carnegie Mellon University)
2012. Design for Development. At: Humans & Neighbors, Harn Museum of Art,
University of Florida, Gainesville, FL, November 27, 2012.
2012. Design for Development. At: Department of Art and Architecture, University
of San Francisco, San Francisco, CA, March 26, 2012.
2011. Design Better, Live Better. At: School of Art + Design, Purchase College, SUNY,
Purchase, NY, March 9, 2011.
2009. Design Better, Live Better: How Design Processes, Strategies, and Products
can be Leveraged for Social Good. At: Jemison Visiting Lecture Series, University of
Alabama at Birmingham, Birmingham, AL, April 6, 2009.
2008. Design and Communication as Strategic Tools for Empowerment and
Development. At: University of Florida Health Science Colleges Seminars in Global
Health, October 29, 2008.
2008. Indigenous Languages and Identity. At: Barahona Center for the Study of
Books in Spanish for Children and Adolescents, California State University San
Marcos, May 21–22, 2008.
2006. The Wixárika Calendar: Identity and Interculturalism. At: XXXVI
Anniversary of the College of Anthropology. Universidad Autónoma de Yucatán
(UADY), Mérida, México, November 15, 2006.
2006. Walking in Place: An Exploration of Mexicanidad. At: Metropolitan State
College of Denver and AIGA/Denver, Denver, CO, April 27, 2006.
2005. Cross Cultural Projects in the Classroom for Faculty. At: Title IV
International Study Workshop. Santa Fe Community College, Gainesville, FL,
April 2005.
1999. 101 Ways to Get Lucky: An Exploration of the Material Culture of Instant
Lottery Tickets. At: Department of Art and Art History, University of Texas. Austin,
TX, March 3, 1999.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
VISITING
DESIGNER
2012. Semiotics for Ideation Workshop. At: Department of Art and Architecture,
University of San Francisco, San Francisco, CA, March 26, 2012.
2011. Senior Design Studio Critique. At: School of Art + Design, Purchase College,
SUNY, Purchase, NY, March 9, 2011.
2009. Semiotics for Ideation Workshop. At: Department of Art & Art History,
University of Alabama at Birmingham, Birmingham, AL, April 7, 2009.
2003. Department of Visual Arts, Loyola University. New Orleans, LA.
Guest lecture and reviewed work of undergraduate students.
1999. Department of Art, Oklahoma State University. Stillwater, OK. Guest lecture
and reviewed Senior Thesis Projects and Portfolios.
1999. Design Division. Department of Art and Art History, University of Texas.
Austin, TX. Reviewed Senior Creative and Thesis Projects—two visits: the first
provided direction on project design and methodology and the second, assessment of completed projects.
WORKSHOPS
2006. Walking in Place Workshop. At: Metropolitan State College of Denver, Denver,
CO, April 26–28, 2006.
Design and ethnography workshop with students and faculty in the Communication
Design program, http://www.mariarogal.com/html/mscd.html
2002. Workshop on Typographic Exploration and Experimental Practices. At:
American Institute of Graphic Arts ReCharge Conference. Jacksonville, FL,
March 2002.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
GRANTS
TOTAL FUNDING: $155,308.
EXTERNAL FUNDING: $99,282 / INTERNAL FUNDING: $56,026.
2014. Design for Development initiative (Partner, US$5,000) with Integradora
Apícola Kanan for the visual identity and design for export market. National
Institute of the Entrepreneur, Mexican Government, Mexico. Export Category:
Market Development and Commercial Opportunities to Foster the Entrepreneurial
Growth of Beekeepers of Yucatán.
2013. College of Fine Arts Scholarship Enhancement Fund Grant. University
of Florida. $5,000 for “Design for Development.”
2011. Faculty Enhancement Opportunity Grant, $33,322. University of Florida Office
of the Provost. Funding for new book proposal on the Design for Development
methodology for graphic design research and practice.
2011. Center for Latin American Studies Travel Grant, $750 to present “Design for
Development” at Intercultural Communication Conference in Chiapas, Mexico.
2010. Center for Latin American Studies Travel Grant, $2,000 to present “Design for
Development” at MX09 Design Conference: Social Impact of Design, Mexico City.
2009. American Institute of Graphic Arts: Design Educator’s Research Grant,
$5,000 for “Design for Development.” Recipient of Inaugural research award.
2009. College of Fine Arts Scholarship Enhancement Fund Grant. University
of Florida. $5,000 for “Design for Development.”
2008. College of Fine Arts Scholarship Enhancement Fund Grant. University
of Florida. $2,454 for “Design for Development.”
2007. Fulbright-Hays Faculty Research Abroad Grant to México, $ 48,607.
Conduct research project “The Visual Culture of Mexicanidad in Yucatán” US
Department of education. Washington, DC. Principal Investigator.
2006. Fulbright-García Robles Scholar Grant to México (Lecture/Research), $30,675.
Teach at Universidad Autónoma de Yucatán and conduct research project “The
Visual Culture of Mexicanidad in Yucatán” Council for International Exchange
of Scholars. Washington, DC. Principal Investigator. (2006–2007)
2006. Center for World Arts Fellowship. University of Florida. “Intercultural
Communication of Indigenous Belief Systems” to continue work on the
Wixárika calendar project. total $2,500 (2006–2007)
2005. Travel Grant and Partial Funding for production and printing of Wixárika
Calendar. Center for Latin American Studies. University of Florida.
Grant $2,000. (2005)
2004. Internationalizing the Curriculum Grant. University of Florida International
Center. Principal Investigator. Awarded for continuing development of MIRA:
Multimedia Interdisciplinary Research in Anthropology Study Abroad Research
Program. Grant $3,000 / Research Category. (2004)
2003. Fulbright-Hays Fellowship. “Environmental Reality and Indigenous Society:
Historic and Contemporary Perspectives.” International Study Seminar in
México and Costa Rica. Sponsored by the US Department of Education, in conjunction with the Governments of Mexico and Costa Rica. Grant value $10,000.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
AWARDS
2011. Best Paper Award at the GLIDE ‘10—Global Interaction in Design—conference, for “Design for Development: Participatory Design and Contextual
Research with Indigenous Maya Communities.” (January 2011).
2010. Semester Research Sabbatical. College of Fine Arts, University of Florida.
(Competitive, Full-pay, Fall 2010)
2009. College of Fine Arts International Educator of the Year Award–Senior Faculty.
University of Florida.
2007. University of Florida Golden Gator Award for Best Visual Design, 2006
Wixárika Calendar with Cassie McDaniel, Avery Smith, Sarah Corona & Faculty
of the Centro Educativo Tatuutsi Maxakwaxi, Jalisco, México. (Spring 2007)
2006. Doctoral Dissertation/MFA Advisor Mentoring Award. College of Fine Arts,
University of Florida. $1,000. (Fall 2006)
2006. Silver Addy. American Advertising Federation. Award for 2006 Wixárika
Calendar –with Cassie McDaniel and Avery Smith.
2006. Gold Addy. 4th District Advertising Federation (Florida & Puerto Rico).
Award for 2006 Wixárika Calendar –with Cassie McDaniel and Avery Smith.
2006. Gold Addy. Gainesville Advertising Federation. Award for 2006 Wixárika
Calendar –with Cassie McDaniel and Avery Smith.
2005. University Scholars Mentor Excellence Award Honors Program, University
of Florida. (Spring 2005)
2005. University of Florida Golden Gator and Student Achievement Awards
for Perspectives Alumni Magazine. (Spring 2005)
2004. Gold Addy. Florida Advertising Federation. Advertising in the Arts. Award
for School of Art and Art History Brochure–with Connie Hwang.
2004. Best in Show. Gainesville Advertising Federation. Award for School of Art
and Art History Brochure–with Connie Hwang.
1994. Virginia Fellowship, Graduate Award.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
PROFESSIONAL
DESIGN WORK
current. Design for Development collaborative projects in Yucatán and Quintana
Roo, México: An award-winning and experimental design research initiative
in which graphic design students, faculty, and practitioners work “in the field”
with artisans, farmers, and organizers from marginalized communities, and
with disciplinary experts to foster small businesses and social development
projects. Online at design4development.org. (since 2004).
2012–14. Kanan Honey: brand identity, strategy, and visual system in collaboration with the Mexican-American Foundation for Sciences to organize and
bring the honey production of five Mayan cooperatives to the Mexican national
and then the international market. Funding: Kellogg Foundation, FUNDEMEX,
Mexican Government.
2010. Rescate y fomento de semillas y plantas comestibles autóctonas/Encuentro de
la Semilla Maya (trans. Rescue and Development of native seeds and edible plants/
Conference on the Maya Seeds): brand identity and strategy for an initiative
in Quintana Roo, México to preserve, protect, and promote the use of native
seeds among local Maya farmers. Collaborative project with Xiimbal Turismo
Sustentable and the Instituto Tecnológico Superior de Felipe Carrillo Puerto.
Funding: UN Development Program—(COMPACT) Programa de participación
comunitaria en la conservación de Sian Ka’an, México.
2009. Digital Library of the Caribbean: brand identity and strategy for 18-member
consortium of libraries.
2008. Concept development and design of the UF Seminars in Global Health
brand identity and website for the University of Florida Health Sciences College
“Seminars in Global Health”—ufglobalhealth.org
2007. Design & new business development for locally-grown honey for international market, strategy development for market placement, and assistance with
marketing and development. Client Unión de Apicultores del Estado de Yucatán,
Yucatán, México.
2007. Design leadership for corporate identity and bottline of fresh juice product
for tourism industry. Client Cooperativa Cuauhtemoc, Quintana Roo, México.
2007. Design of corporate identity, website, and informational billboards to
focus attention on immigrant issues and provide information on resources
available to the public. Client Instituto para el Desarrollo de la Cultura Maya
del Estado de Yucatán –Subdirección de Atención a Migrantes. Yucatán. Mérida,
México.
2007. Photography of rituals and everyday activities in the Wixarika (Huichol)
community of San Miguel Huaixtita for book series entitled Entre voces…cuéntame (english “Between Voices…Tell Me”) that shares the Wixárika and western
belief systems and practices on several themes including health, occupations,
sexuality, art and aesthetics, and socioeconomics. This project is funded by the
Secretaría de Educación Pública and SByN-Conacyt, México. Series Editor Sarah
Corona Berkin, Universidad de Guadalajara with various authors. ISBN 978-97027-1217-6. (Pages 41, 67, 82, 85, 87, 111, 123, 124, 143, 167, 179, and 183.
2006. Design of corporate identity, website, and informational billboards to
focus attention on immigrant issues and provide information on resources
available to the public. Client Instituto para el Desarrollo de la Cultura Maya
del Estado de Yucatán—Subdirección de Atención a Migrantes. Yucatán. Mérida,
México.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
PROFESSIONAL
DESIGN WORK
2004. Design of book cover, promotional materials design and design consultant for Estrategias Identitarias: Educación y la Antropología Historica en Yucatán
(Identity Strategies: Education and Historical Anthropology in Yucatán). ISBN: 9685480-38-9. Client Universidad Nacional Pedagógica-Mérida, Secretaría de Educación
Pública, Yucatán. Mérida, México.
2000–2001. Senior Designer, Sapient Corporation. Atlanta, GA. Designer on interdisciplinary team for the following web site design for Global 1000 companies.
· PECOM.com for Perez Companc, an Argentine-based multinational energy corporation with holdings in Latin America, USA, and Spain. discovery, branding, design, and implementation phases. Worked in Buenos Aires for 1 month,
met with Interbrand-Avalos Bourse on branding initiative.
∙ ING.com & ING-USA.com for ING Groep N.V., a Dutch international financial
services company. Website redesign applied globally. Design Phase.
∙ NOKIA.com for Finnish mobile communications provider. Research Phase.
∙ LatinAdvisor.com, Latin American multinational investment group. Discovery/
Research Phase.
1997–2002. University Galleries, University of Florida. Gainesville, FL. A range of
system design projects including: Exhibition Catalog for The Blues, 36 pages;
Exhibition poster “be/held: paintings by Meg Henson Scales;” and exhibition
announcements for “Sealed Memories: an installation by Athena Tacha.”
1999. American Federation of Teachers. Washington, DC. Prototype concept design
for the national headquarters permanent installation: “History of the American
Federation of Teachers.” Commissioned by Hughes Design for the AFT.
1998. University of Washington Press. Both Sides of Peace. Catalog design concept. Author: Dana Bartelt. ISBN: 1-885-449-04-6.
María Rogal | CV April 2014
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SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
JURIED
EXHIBITIONS
2009. Hach Kaab Honey (poster) in MX Design Conference 2009: Impacto de Diseño
Social (Impact of Social Design) Exhibition. Universidad IberoAmericana, México City,
México. (October 28–30, 2009)
2006. Leaving Florida/Arriving Mexico (artist book) in Works with Paper: Artists’
Books. University of the South Art Gallery. Sewannee, Tennessee. June – July
2006. Juried by Ruth Rodgers, www.sewanee.edu/gallery/artistsbooks.
2006. Sharing Dreams 3/Compartiendo Sueños 3. Centro Hispanoamericano de
Cultura. Havana, Cuba. June – July 2006. Invited; Organized by Toni O’Bryan,
AIGA Center for Cross Cultural Design (USA) and Victor Casaus, Centro Cultural
Pablo Torriente Brau (Havana, Cuba).
2006. Embrace: the Mexico Series (2 collages) at Undercurrent/Overview 8. Tampa
Museum of Art. Tampa, Florida. Juror: Dr. Jeffrey Grove, The Wieland Family
Curator of Modern and Contemporary Art, High Museum of Art, Atlanta, GA.
(May 7 – July 9)
2006. Leaving Florida/Arriving México (artist book) at Fourth international Artists
book exhibition. King St. Stephen Museum. Csók István Gallery and City Gallery
Deák Collection, Székesfehérvár, Hungary. (May – September 2006)
2005. La Mexicanita (poster) in IV Salón de Arte Digital. Museo de Arte
Contemporáneo de Zulia. Maracaibo, Venezuela. Arte/Ciencia/Sociedad.
2005. La Mexicanita (poster) in Arte Digital 7. Centro Cultural Pablo Torriente
Brau. Havana, Cuba. Obras Impresas.
2005. Leaving Florida/Arriving México (artist book) at University Gallery,
University College Northampton. Northampton, UK. Meeting in the Middle,
International Book Arts Exhibition. Curators: Melanie Bush, University College
Northampton, and Emma Powell, De Montfort University, UK.
2005. Embrace: the Mexico Series (collages) at La Villita Gallery. San Benito,
Texas. El Deseo de Mi Corazon. Juror: Ramón Varela.
2005. Embrace: the Mexico Series (collages) at the University of Texas Pan
American Art Gallery. Edinburg, Texas. El Deseo de Mi Corazon 2. Juror Patricia
Ballinger, Gallery Director, University of Texas Pan American.
2005. Embrace: the Mexico Series (collages) at the Narciso Martinez Cultural
Arts Center. San Benito, Texas. El Deseo de Mi Corazon 3. Juror: Cristina Balli,
Center Director.
2005. Embrace: the Mexico Series (collages) at Art in the Airport: Gainesville
Regional Airport. Gainesville, FL. Curator Donna Drake, ARTSREACH Coordinator,
Department of Cultural Affairs, Gainesville, FL.
2004. Volar/Flying at Arte Digital 6, Centro Cultural Pablo Torriente Brau.
Havana, Cuba. Sharing Dreams/Compartiendo Sueños. Jurors: American
Institute of Graphic Arts (AIGA) Cross Cultural Design Leadership Committee:
Christopher Liechty, Stuart Alden, Shelly Langton, and Robert Linsky. One of
five US designers selected for this exchange with selected Cuban graphic designers.
Exhibition at the Cuban Institute of Art and Cinema.
María Rogal | CV April 2014
p.12
SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
JURIED
EXHIBITIONS
2004. Everybody is Somebody’s Jew (poster) at Saba Cultural and Artists Center.
Tehran, Iran. First International Biennial of the Islamic World Poster. Jurors
Iranian Academy of the Arts.
2004. Embrace: the Mexico Series (collages) at Greer Gallery, Ferrum College.
Ferrum, Virginia. Curator Edward Gloria, Professor & Gallery Director.
2003. Everybody is Somebody’s Jew (poster) in Colorado International Invited
Poster Exhibition. Colorado State University. Fort Collins, CO. Graphic Responses.
Jurors: Linny Frickman, John Gravdahl, Marie Hannigova and Jeff Lush.
www.colostate.edu/Depts/Art/responses/pages/rogal_poster_jpg.htm
2003. Royal Red (typeface poster) at S{o}TA: Society of Typographic Afficionados.
Minneapolis, Vancouver and New York. TypeGallery 2003. Curators: S{o}TA,
Minnesota Center for the Book Arts, and the University of Minnesota Design
Institute. Juried.
1997. Associated Artists of Winston-Salem. Winston-Salem, NC. Dimensions
1997, 33rd Annual National Juried Art Competition. Juror Gregory Wittkopp,
Director, Cranbrook Art Museum.
1997. The Medium is the Message (collages) at Pun Intended, Woman Made
Gallery. Chicago, IL. Juror Karin Luner.
1996. The Medium is the Message (collages) in Designer as Author: Voices and
Visions. Northern Kentucky University Gallery. Northern Kentucky University.
Highland Heights, KY. Curators: Steven McCarthy and Cristina de Almeida.
María Rogal | CV April 2014
p.13
SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
INVITED AND
CURATED
EXHIBITIONS
2013. Walking in the City (artist book) at the 48th Annual University of Florida
Faculty Art Exhibition. University Gallery. University of Florida. Gainesville,
Florida. (September 2013).
2012. United Faculty of Florida at University of Florida Identity System at the
47th Annual University of Florida Faculty Art Exhibition. University Gallery.
University of Florida. Gainesville, Florida. (September 2012)
2011. Design for Development Honey Project (label prototypes and poster) at
the 46th Annual University of Florida Faculty Art Exhibition. University Gallery.
University of Florida. Gainesville, Florida. (September 2011)
2009. “Touring Maya Land” at the Samuel P. Harn Museum of Art. University
of Florida. Gainesville, Florida. 45th Annual University of Florida Faculty Art
Exhibition. Curated by Susan Cooksey. (October 2009–January 2010)
2009. University Gallery. University of Florida. Gainesville, Florida. 44th Annual
University of Florida Faculty Art Exhibition. (January 2009)
2008. “Seminars in Global Health Process” (poster) at the University Gallery.
University of Florida. Gainesville, Florida. 43rd Annual University of Florida
Faculty Art Exhibition. (September 2008)
2007. “Yucatán Migrante” at the University Gallery. University of Florida.
Gainesville, Florida. 42nd Annual University of Florida Faculty Art Exhibition.
(August 2007)
2007. Wixárika Calendar in Substance: Diverse Practices from the Periphery.
Emmanuel Gallery, Metropolitan State College of Denver. Denver, Colorado.
Curator: Lisa Abendroth. (October 2007)
2007. Volar/Flying (poster) in Sharing Dreams 4/Compartiendo Sueños 4. Centro
Hispanoamericano de Cultura. Havana, Cuba. Curator: Toni O’Bryan, AIGA
Center for Cross Cultural Design (USA).
2007. Volar/Flying (poster) in Sharing Dreams/Compartiendo Sueños. Exhibition
curated by Toni O’Bryan, AIGA Center for Cross Cultural Design (USA).
2006. Volar/Flying (poster) in Sharing Dreams/Compartiendo Sueños. Exhibition
curated by Toni O’Bryan, AIGA Center for Cross Cultural Design (USA).
2006—2007 Venues:
Emily Carr Institute of Art & Design, Vancouver, Canada.
Peace Museum, Chicago, IL.
School of Visual Concepts, Seattle, WA.
The Icograda Design Week, University of Washington, Seattle, WA.
Warp 9 Imaging, San Diego, CA.
2006. University Gallery. University of Florida. Gainesville, Florida. 41st Annual
University of Florida Faculty Art Exhibition.
2005. Arte Digital 7. Centro Cultural Pablo Torriente Brau. Havana, Cuba. Sharing
Dreams 2/Compartiendo Sueños 2.
2005. Samuel P. Harn Museum of Art. University of Florida. Gainesville Florida.
40th Annual University of Florida Faculty Art Exhibition. Curator Charles Mason.
María Rogal | CV April 2014
p.14
SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
INVITED AND
CURATED
EXHIBITIONS
2004. Everybody is Somebody’s Jew (poster) in Exhibition at the Fourth Annual
Conference of the Palestine Solidarity Movement, Duke University. Durham, NC,
included in Don’t Say You Didn’t Know traveling exhibition.
2004. Everybody is Somebody’s Jew (poster) in Third National Student Conference
for Palestine Solidarity. Rutgers University. New Brunswick, NJ, included in Don’t
Say You Didn’t Know traveling exhibition.
2004. Embrace: the Mexico Series (collages and photographs) at Crandall Gallery,
Mount Union College in Embrace: the Mexico Series. Alliance, Ohio.
2003. Embrace: the Mexico Series (collages) at Art Basel. Miami, Florida. 39th
Annual University of Florida Faculty Art Exhibition. Curator: Berenice Steinbaum.
University Gallery. University of Florida. Gainesville, Florida. 38th Annual
University of Florida Faculty Art Exhibition.
2002. University Gallery. University of Florida. Gainesville, Florida. 37th Annual
University of Florida Faculty Art Exhibition. .
2001. NEO-CON South. Allied Design Council Exhibition. Atlanta, GA.
2000. ArtSpace. Richmond, VA. ReDefining Collage: Crossing Boundaries.
2000. Samuel P. Harn Museum of Art. University of Florida. Gainesville, Florida.
35th Annual University of Florida Faculty Art Exhibition.
1999. University Gallery. University of Florida. Gainesville, Florida. 34th Annual
University of Florida Faculty Art Exhibition.
1998. University Gallery. University of Florida. Gainesville, Florida. 33rd Annual
University of Florida Faculty Art Exhibition.
1997. University Gallery, University of North Texas. Denton, Texas. Annual School
of Visual Arts Faculty Exhibition.
María Rogal | CV April 2014
p.15
SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
BIBLIOGRAPHY
& CITATIONS
Chen, J., 2013. 500 Handmade Books, Volume 2. Asheville, NC: Lark Books. p. 290.
Features artist book, Walking in the City/Caminando en la Ciudad.
Kays, J. 2008. Time of the Season: A Calendar Comes to Life. Explore: Research at
the University of Florida. Spring, pp.12–17.
Article on 2006 Wixárika Calendar Project.
Trunk, D with Rogal, M., 2008. “Mint Design Students Take an Atypical Spring
Break in Mexico” in MUSE: A Magazine published by the College of Fine Arts,
University of Florida. Winter, pp.30–31.
Article on Mint in Mexico and Design for Development.
Miller, S., 2008. 500 Handmade Books: Inspiring Interpretations of a Timeless Form.
Asheville, NC: Lark Books, p.298.
Features artist book, “7 minutes, 3 seconds: Mérida en Domingo”.
Rogers, R., 2007. Works with Paper: Artists’ Books. University of the South Art
Gallery. Sewannee, Tennessee.
Features artist book, Leaving Florida/Arriving Mexico.
Bennett, A.G., 2006. Compartiendo Sueños, Sharing Dreams: An Interview with
Toni O’Bryan. In: A.G. Bennett, ed. 2006. Design Studies: Theory and Research in
Graphic Design. New York: Princeton Architectural Press, pp.291–297.
Reference and reproduction of poster “Volar,” p.292
Casaus, V., 2005. VII Salón y Coloquio Internacional de Arte Digital. Havana: Centro
Cultural Pablo de la Torriente Brau, p.27. Available at: http://www.artedigital7.
cubasi.cu/main.html. [Accessed August 1, 2005].
Catalog reproduces “La Mexicanita” digital collage, p.27.
Powell, E and Bush, M., Eds. 2005. Meeting in the Middle Exhibition Catalog.
London: Institute of Contemporary Arts.
Reproduction of “Leaving Florida/Arriving México” book and statement.
AIGA Center for Cross-Cultural Design, 2005. Shared Dreams 2005. New York:
American Institute of Graphic Arts. Available at: http://shared-dreams2005.com/
gallery.htm [Accessed September 24, 2005].
Reproduction of poster “Volar.”
Casaus, V., 2004. VI Salon y Coloquio Internacional de Arte Digital: Sharing Dreams/
Compartiendo Sueños. Havana: Centro Cultural Pablo de la Torriente Brau.
Available at: http://www.artedigital6.cubasi.cu. [Accessed June 1, 2005].
Reproduction of poster “Volar.”
Carter, D.E., Editor. 2005. Creativity 34. Ashland, Kentucky: Collins Design, p.172.
School of Art + Art History Brochure, Co-designed with Connie Hwang.
2004. Everybody is Somebody’s Jew (Poster). Don’t Say You Didn’t Know. Available
at: http://www.dontsayyoudidntknow.net. [Accessed 30 March 04].
McCarthy, S. and de Almeida, C. 1996. Designer as Author: Voices and Visions.
Highland Heights, KY: Northern Kentucky University.
Reproduction of one collage and review of work.
María Rogal | CV April 2014
p.16
SCHOL ARSHIP
AND CRE ATIVE
PRODUCTION
POPULAR
PUBLICATIONS
Sung, M. and Horton, K., 2007. Featured Designer on designrelated.com, a design
networking website, July 2007.
Morley, C. 2006. Designers who Blog. Featured Designer.
Available at: http://www.designers-who-blog.com/index.php/archive/mariarogal/. [Accessed January 27, 2012].
Hunt, R.J. 2005. Playmate of the Month Featured Designer Interview. Orlando, FL:
American Institute of Graphic Arts. Available at: http://www. orlando.aiga.org.
[Accessed March 30, 2005].
Casaus, V., Ed., 2005. Memoria. Havana: Centro Cultural Pablo de la Torriente
Brau. ISSN 1684-2413. p.14.
Juglar Publicidad. 2004. Compartiendo Sueños/Sharing Dreams. Cartelera:
Cultural Tourist and Commercial Magazine (Special Supplement). Havana: Juglar
Publicidad, June 21–July 21, p.7.
Trunk, D., 2004. Unveiling Vision. Satellite Magazine (Gainesville, FL), February,
pp.16–17.
Cover and accompanying article on design research.
Bojórquez, C. 2004. Review of “Estrategías Identitarias,” Por Esto! Mérida, México,
December 17, p.27.
Reproduction of book cover Estrategías Identitarias.
O’Bryan, T. 2004. Cuba/US Sharing Dreams. American Institute of Graphic
Arts Website. Available at: http://www.aiga.org/content.cfm?ContentID=2266.
[Accessed July 9, 2004].
Anon. 2004. Compartiendo Sueños. La Ventana (Havana), June 14. Available at:
http://laventana.casa.cult.cu. [Accessed July 30, 2004].
Anon. 2004. Don’t Say You Didn’t Know. SocialDesignZine. Available at: http://
www.socialdesignzine.aiapnet.it. [Accessed March 30, 2004].
Reproduction of poster Everybody is Somebody’s Jew
María Rogal | CV April 2014
p.17
TE ACHING
OVERVIEW
TEACHING
RECOGNITION
As an Associate Professor of Graphic Design at the University of Florida, my
responsibilities include teaching at the advanced undergraduate and at the
graduate levels, research, and service. I am actively involved in graduate-level
and undergraduate curriculum development, international program development, and mentoring students in international, interdisciplinary design
research.
∙
∙
∙
ACCOMPLISHMENTS
AREAS OF
SPECIALIZATION
RECENT TEACHING
ACTIVITIES
∙
∙
∙
2009. University of Florida College of Fine Arts Award for International
Educator of the Year, Senior faculty member category.
2006. University of Florida College of Fine Arts Award for Outstanding Graduate
Faculty Member and Mentor.
2006. University of Florida University Scholars Award for Outstanding Mentor,
UF Honors Program.
Chair of 14 MFA committees, member of 5PhD, 1 MA, and 7 MFA Committees
Established student-run design studio “Mint” (2002–present)
University Scholar Mentor, supervised undergraduate field research and
design in México (2010–2011, 2009–2010, 2005–2006)
Typography, Graphic Design Theory, Design Process, Semiotic Theory, Visual
Representation and Identity, Popular Culture, Ethnography.
BFREE Single Source Cacao, a Design for Development project with junior graphic
design majors and the Belize Foundation for Research and Environmental
Education. Students developed initial prototypes for a new venture to bring
single-source cacao to market under fair-trade and ethical conditions. BFREE
works with local Belizean Mayans to plant heritage cacao instead of deforesting common rainforest lands for cattle grazing and slash and burn agriculture,
thereby preserving the fragile habitat while developing sustainable income
sources within the local community.
Good Leaf Moringa Powder, a Design for Development project with UF graphic
design students and Impala Development Group (Swaziland) to design brand
identity and collateral materials to bring the high protein Moringa powder
produced by women farmers in Swaziland to Swazi and South African markets.
Collaboration with NGO Impala Development Services (Edward Lin).
http://www.mariarogal.com/teaching/moringa-project/
UF University Scholars mentor on Design for Development project with Pixan (a
grassroots organization led by organic farmer Gualberto Casanova Mezeta) to
develop a communication strategy and design materials to enable the community to grow and market organic produce. www.pixannatural.com.
Students: Narayan Ghiotti (2010–2011) & Laila Simonovsky (2009–2010)
Design for Development (ART4930C). Pilot course to teach students the fieldwork
process as it relates to design process, strategy, and project development in
Quintana Roo, Mexico. Spring 2009 with two graduate students and six undergraduate students.
María Rogal | CV April 2014
p.18
TE ACHING
SELECTED
INTERNATIONAL
TEACHING
INITIATIVES
Design for Development (Mint in Mexico)
Co-taught two courses with Doug Barrett, now at University of Alabama
Birmingham. Between 2007 and 2008 taught design and ethnographic fieldwork
to UF design students as we worked in collaboration with four rural Maya cooperatives to develop materials to bring their locally-produced products to the
regional market. Online: design4development.org
International Exchange Agreement with University of Leeds, UK
Sponsored Exchange Agreement between the University of Leeds and the
College of Fine Arts, University of Florida. This agreement will enable students
in the visual arts at both universities to enroll in an academic year exchange
program beginning in Fall 2006. Agreement developed with Professor Brian
Minards, Graphic Design, University of Leeds. (2005)
Huichol Calendar Project in GRA 3112C: Image, Form, and Meaning
Designed and implemented a “real-world” project to graphically present the
Huichol concept of time, that has to this time been only an oral tradition, to
the Mexican public. The objectives of this project are: to increase intercultural
understanding between the Huichol indigenous community and larger Mexican
population; provide an opportunity for graphic design students to participate
in a cross cultural communication project. Cassie McDaniel, a senior graphic
design major, received a UF University Scholars Fellowship to conduct further
research and complete this project.
Identity, Culture, Consumption, and Growth on the Maya Riviera, ART 6928.
This course critically explores tourism development projects as they relate to
issues of identity, development, cultural hegemony, urban development, migration, and multimedia ethnographic documentation with the context of cultural
production. Eight students enrolled.
Cross Cultural Design Projects in ART 4930. Graphic Design Workshop: Mint
Studio.
Students participating in this student-run design studio worked with clients in
Mexico and Costa Rica to conceptualize, design, and produce web sites, corporate identity packages, and an annual report that would be distributed internationally.
UNESCO 2000 Web Prize Project in ART4235: Graphic Design Ideas and Styles.
Development of Web site and Promotional materials for UNESCO 2000 Web
Prize. The Prize is a sub-category of the UNESCO Prize for the Promotion of the
Arts and was awarded annually. Project coordinated with UNESCO in Paris.
María Rogal | CV April 2014
p.19
TE ACHING
COURSES TAUGHT
María Rogal | CV April 2014
ART 6933
Graduate Seminar in Graphic Design
These are rotating topic seminars with a studio component offered each semester to the graduate students in graphic design.
The Seminars I have taught include: Designing an Ethnography;
Design for the Social Good; Design Research and Practice; Ethnographic Methodologies for the Graphic Design Practice; Visual
Literacy and Culture; Propaganda and Visual Communication;
Design and Social Responsibility; and Expressive Typography.
GRA 4923C
Design + Professional Practice Studio (Mint)
Mint is a student-run graphic design studio I established in 2002
to teach students to practice graphic design in a professional
context. It is an experiential professional practice studio with an
emphasis on research, discovery, definition, design, and realization of real-world communication design projects in collaboration
with peer design teams and selected client-partners. Projects have
a pedagogical function and are diverse in concept, content, media,
and scope.
GRA 4187C
Design Workshop
This course bridges the study of design and professional practice.
Emphasis is placed on conceptual, professional, and pragmatic design issues applied to likely real-world scenarios. The culmination
of this course is the development of a comprehensive portfolio
and a major project demonstrating cumulative graphic design
skills.
GRA4953C
Senior Project
In this course students learn about entering the profession of
graphic design. They develop personal websites to showcase their
professional portfolios, design philosophy, and résumé.
GRA 3209C
Typography 2
Explores the visual organization and integration of typographic
information with images in printed documents. Nomenclature,
mechanical processes, design and historical contexts are emphasized.
GRA 3193C
Visualization and Creativity
This course introduces graphic design as an interdisciplinary and
dynamic professional practice. Students will learn the many ways
graphic design operates in the world and through assignments,
learn how to become proficient in a research and conceptual process that is the foundation of successful design artifacts, strategies, and solutions.
GRA 3194C
Technologies & Processes
Training in tools and materials of graphic design, including printing processes, computer and video processes, photographic and
electronic media.
GRA 4196C
Ideas & Styles
This course integrates the history and theories of graphic design
including innovations and contemporary issues in a studio setting.
GRA 3198C
Image, Form & Meaning
Focused on the development of concepts, metaphors, narratives
and visual translations appropriate to communication design.
p.20
TE ACHING
MFA COMMITTEES
CHAIRED
2014
Joungyun Choi, Play + Learn in Nature. playlearnnature.com
2013
Rongfei Geng, The Ideal University Life. rongfeigeng.com
2012
Dan Luo, 12x12: Innovating Culture through the Chinese Zodiac.
dandanluo.com/12X12exhibition.html
2011
Gaby Hernández, Swimming Against the Currents: Entrepreneur
Women of Chira Island, Costa Rica.
gabrielahdesign.com/mfa-project.html
2010
Abby Marie Chryst Hoffman, [Re]surfacing Derelict Histories
Through Juxtapositions of the Past and Present.
http://to.ly/ct4z
2007
Douglas Barrett, Reading Fort White.
2006
Cameron Thomas, Le Contexte du Centre.
camthomas.com/contexte
Dori Griffin, Near Here: St. Augustine’s Tourist Landscapes.
http://to.ly/ct43
2005
Ligia Carvallo, I’m Not Mexican, I’m Venezuelan.
ligiacarvallo.com/thesis/
2004
Tse-Ming Huang, Extreme Opera.
2003
Monica Salazar, Contexto.
2002
Nazli Eda Noyan, Home Truths.
girlsawthesea.net/EVGERCEKLERI/index.html
1999
María Rogal | CV April 2014
p.21
Valerie Sloan, Inside/Outside: Lincolnville Stories.
SERVICE AND
GOVERNANCE
TO THE DISCIPLINE
OUTREACH
María Rogal | CV April 2014
∙ Invited Reviewer, American Institute of Graphic Arts 2013–14 AIGA Design
Faculty Research Grant Proposals
∙ Reviewer, GLIDE ’12 Conference
∙ Member, Steering Committee for the Icograda Education Manifesto 2010 update,
International Conference of Graphic Design Associations. 2011.
∙ Reviewer for Journals
∙ Multi: The RIT Journal of Plurality and Diversity in Design. 2 articles: 2009
∙ Visible Language. 1 article: 2009
∙ International Journal of Diversity in Organisations, Communities and
Nations. 1 article: 2002
∙ Member, Programming Sub-committee, Future History 3: 21st Century
Curriculum, American Institute of Graphic Arts 2008–2009
∙ Book review for John Wiley & Sons: Introduction to Graphic Design Methodologies
and Processes: Understanding Theory and Application by John Bowers. 2008
∙ External Evaluations for Tenure & Promotion
∙ Nanyang Technological University
∙ Texas Tech University
∙ University of Kansas
∙ University of Wisconsin Milwaukee
∙ Virginia Commonwealth University—Qatar
∙ University of Hartford
∙ American University of Beirut
∙ Résumé and Portfolio Workshop AIGA Jacksonville
∙ Co-host of Visiting Designers & Scholars
∙ Félix Beltrán, Universidad Nacional Metropolitana, Mexico: lecture on brand
identity, Power of Typography exhibition panel, and student roundtables.
Funding from UF University Galleries and UF Center for the Humanities
and the Public Sphere. (Spring 2012)
∙ Judith Sloan, EarSay and NYU: Performance of Crossing the Boulevard.
Funding from UF Common Reading Program. (Fall 2009)
∙ Warren Lehrer, SUNY Purchase, Guest lecture and graduate critiques,
Funding from UF Common Reading Program. (Fall 2009) .
∙ Sarah Corona, Universidad de Guadalajara: Guest lectures and project initiation (Wixárika Calendar). Funding of $2,250 from the University of Florida
International Center, Center for Latin American Studies and School of Art &
Art History (Spring 2005)
∙ Quetzil Castañeda, Open School of Ethnography and Anthropology: Two
public lectures and screening of ethnographic film Incidents of Travel
in Chichén Itzá. Sponsored by University of Florida International Center,
College of Fine Arts, and the Land Use and Environmental Conservation
Institute. (Spring 2004)
∙ Invited participant for the proposal and ideation process for the “State
Development Plan 2007-2012” under the new Governor Ivonne Ortega Pacheco
at the Secretaría de Desarrollo Industrial y Comercial, Gobierno del Estado
de Yucatán [trans. Department of Industrial and Commercial Development,
Yucatán State Government]. (November 2007)
∙ US Consulate, Mérida, Yucatán, Mexico. Provided information and connections to enhance programming related to the arts, crafts, and small business
development. (2007–2008)
∙ Invited guest and speaker at meeting of honey producers in Valladolid,
Yucatán with representatives of the Secretaría de Fomento Agropecuario
y Pesquero. (November 2007)
p.22
SERVICE AND
GOVERNANCE
TO THE UNIVERSITY
TO THE COLLEGE
María Rogal | CV April 2014
∙ Chair, Academic Policy Council and Member of the Faculty Senate Steering
Committee, University Senate, Elected. (Fall 2012–Spring 2013)
∙ Member, Mission Statement Task Force. Appointed, College of Fine Arts
representative (Fall 2012). New Mission Statement adopted in spring 2013.
∙ Senator, University of Florida Faculty Senate, Elected. (Fall 2009–Spring 2012)
∙ Member, Academic Policy Council, University Senate, Elected.
(Fall 2011–Spring 2014)
∙ Faculty Senate Representative, SACS Steering Committee, Appointed,
University Accreditation Process. (Spring 2012)
∙ Member, Faculty Advisory Committee, Center for Latin American Studies,
Appointed. (Fall 2011–Spring 2012)
∙ Member, Faculty Advisory Committee, Center for Latin American Studies,
Elected. (Fall 2008–Spring 2011)
∙ Program Organizer, UF Common Reading Program Event: Crossing the BLVD
(Fall 2009) Performance, lectures, and workshops for UF students and faculty.
∙ Faculty Coordinator/Sponsor: University of Florida and University of Leeds
Exchange Agreement. (2005–2011)
∙ Member, University of Florida Foundation: UF Today/Florida Advisory Board,
appointed, Appointed. (2005–present)
∙ Member, UF Journal of Undergraduate Research Advisory Board, Appointed.
(2008–2010)
∙ Member, Faculty Advisory Committee, Center for Latin American Studies,
Elected. (Fall 2005–Spring 2006)
∙ Member, Intercultural Communications Institute Working Committee, Appointed.
(Fall 2005– Spring 2006)
∙ Member, Center for Latin American Studies 2007 Conference Planning Committee,
Appointed. (Spring 2006–Spring 2007)
∙ Reviewer, Student Fulbright Applications (Fall 2005, 2008, 2009)
∙ Juror. University of Florida 2nd Annual Global Photography Competition.
(Fall 2002)
∙ Member, Search Committee: University Web Master, Appointed. (Spring 1999)
∙ Moderator, “Power of Typography” Panel, University of Florida University
Gallery (January 18, 2012)
∙ Member, Faculty Programs Committee (for Sabbaticals and Grants), Elected.
(Fall 2011—Spring 2012)
∙ School of Art and Art History Representative, Faculty Advisory Council,
Elected. (Fall 2008–Spring 2009)
∙ School of Art and Art History Representative, Advisory Budget Task Force,
Appointed. (Fall 2008–Spring 2009)
∙ Member, College Publicist Search Committee, Appointed. (Spring 2006)
∙ Member, Interdisciplinary Projects & Grants Committee, Appointed.
(Fall 2005–Spring 2006)
∙ Member, Futures Committee, Appointed. (Fall 2004–Spring 2005)
∙ Presenter, Alumni Back to School Weekend. Focus on the Arts. (Spring 2004)
∙ Member, Digital Arts Curriculum Committee, Appointed. (Fall 2001–Spring 2003)
∙ Member, Search Committee: Assistant Program Director. Digital Arts
and Sciences/Digital Worlds Institute, Appointed. (Fall 2001)
∙ Member, Digital Worlds Institute Program Development Committee, Appointed.
(Fall 1999–Spring 2000)
∙ Member, Curriculum Committee for the Development of the BA/MA
in Digital Arts, Appointed. (1998)
p.23
SERVICE AND
GOVERNANCE
TO THE DEPARTMENT
TO OTHER
DEPARTMENTS
María Rogal | CV April 2014
∙ Area Head, Graphic Design Program, Appointed. (Spring 2011 to present)
∙ Member, Graduate Curriculum Committee. (Appointed, 2012)
∙ Member, Faculty Advisory Committee, Elected. (Fall 2008–Spring 2011; Fall 2004–
Spring 2006 / Chair—Elected, Fall 2008–Spring 2010)
∙ Chair, Visiting Faculty Search Committee—Graphic Design, Appointed.
(Spring 2009 & 2010)
∙ Chair, University Galleries Advisory Committee, Appointed. (Spring 2008–2009)
∙ Member, Search Committee, Latin American Art Historian, Appointed.
(Spring 2008)
∙ Member, Digital Artist Search Committee, Appointed. (Spring 2005)
∙ Recruitment, two National Merit Scholars at request of Admissions Office.
Students enrolled at University of Florida. (Spring 2005)
∙ Chair, Digital Task Force, Appointed. (Fall 2004)
∙ Designer, School of Art and Art History Brochure, with Connie Hwang. (Fall 2003)
∙ Graphic Design Area Co-Coordinator, Appointed. (Fall 2001–Spring 2003)
∙ Member, University Gallery Committee, Appointed. (Fall 2002–Spring 2003)
∙ Designer, School of Art and Art History Website/37th Annual Art Faculty
Exhibition Catalogue. (Fall 2001)
∙ Member, International Committee, Appointed. (Fall 2001–Spring 2003)
∙ Member, Undergraduate Committee, Appointed. (Fall 2001)
∙ Area Coordinator, Graphic Design, Appointed. (Fall 1999–Spring 2000)
∙ Member, Director Search Committee, Appointed. (Spring 2000)
∙ Member, Graduate Committee, Appointed. (Fall 1999–Spring 2000)
∙ Member, Visibility Committee, Appointed. (Fall 1998–Spring 2000)
∙ Chair, Graphic Design Search Committee, Appointed. (Spring 2000)
∙ Chair, Visibility and Communications Committee, Appointed. (1997–1998)
∙ Reviewer, MA Latin American Studies and Foreign Language Area Studies (graduate) grant applications, Center for Latin American Studies (2009)
∙ International Exchange Program Visit (UF—Universidad Autónoma de Yucatán):
Participated in university-wide meeting with Dr. Andrés Aluja (UADY) on
research, teaching and other collaborative projects between the two universities; Coordinated and attended meeting to establish a formal connection
with Dr. Carmen Diana Deere and Dr. Aluja at the Center for Latin American
Studies (January 15, 2008).
∙ Participant, Center for Latin American Studies Retreats: Spring 2009 & Fall 2004
p.24
SKILLS AND
COMPETENCIES
TECHNICAL SKILLS
AND KNOWLEDGE
INTERNATIONAL
PROFESSIONAL
MEMBERSHIPS
∙ Adobe Design Suite CS 6 (Photoshop, Illustrator, InDesign,
Dreamweaver, Fireworks)
∙ WordPress, Joomla!
∙ MailChimp & other email marketing programs
∙ Some HTML 5, CSS
∙ Social Marketing strategies
∙ Digital Audio, Video, and Photography
∙ Fluent Spanish
∙ Lived* and traveled internationally for over 15 years
(* México, Perú, Liberia, and Laos).
∙
∙
∙
∙
∙
∙
∙
∙
∙
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María Rogal | CV April 2014
Member, American Institute of Graphic Arts 1996–present
Member, ICOGRADA 2005–2010
Member, College Art Association 2009, 1995–1998
Member, Latin American Studies Association 2006–2009
Member, International Association of Intercultural Communication 2004–
present
Faculty Advisor, University of Florida student chapter, American Institute
of Graphic Arts. Orlando, Florida Chapter Affiliation. 1998–2000, 2001–2003
Board Member, Allied Design Council. Atlanta, GA. Representing the diverse
range of professional design practices and their organizations: Architecture
and Graphic, Industrial, Interior, and Landscape Design. Represented
on behalf of the American Institute of Graphic Arts. 2001
Workshop Leader, Student Portfolio Reviews. American Institute of
Graphic Arts, Jacksonville Chapter. Jacksonville, FL. March 1998; March 1999
Member, Foundations in Art: Theory and Education 1997–2001
Member, Popular Culture Association 1997–2001
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