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Jan-19 Feb-19 Mar-19 Apr-19 May-19: Profit & Loss Statement (Currency: USD)

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Jan-19 Feb-19 Mar-19 Apr-19 May-19

Income
Shopify Gross Sales $ 7,768.86 $ 8,230.48 $ 12,837.59 $ 12,296.30 $ 20,311.91
Returns & Refunds $ (729.99) $ (764.98) $ (1,579.98) $ (1,379.98) $ (1,384.97)
PayPal invoices $ - $ 224.96 $ - $ - $ 26.99
Amazon Associates $ - $ - $ - $ 0.80 $ 3.50
GROSS INCOME $ 7,038.87 $ 7,690.46 $ 11,257.61 $ 10,917.12 $ 18,957.43

Less Cost Of Sales


Product & Shipping (COGS) $ 6,670.92 $ 8,076.18 $ 8,788.11 $ 10,885.74 $ 15,368.74
Credit Card & PayPal Processing Fees $ 190.76 $ 230.14 $ 284.08 $ 331.93 $ 529.85
Total Cost Of Sales $ 6,861.68 $ 8,306.32 $ 9,072.19 $ 11,217.67 $ 15,898.59

GROSS PROFIT $ 177.19 $ (615.86) $ 2,185.42 $ (300.55) $ 3,058.84

Less Operating Expenses


Chargebacks $ - $ - $ - $ - $ -
Hosting (Shopify) $ 84.22 $ 84.22 $ 84.22 $ 73.56 $ 84.22
Domains (Namecheap) $ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10
Customer Support & Order Fulfillment VA $ - $ - $ - $ - $ -
Gsuite $ 10.66 $ 10.66 $ 10.66 $ 10.66 $ 12.64
Activecampaign $ 15.00 $ 15.00 $ 67.35 $ 49.00 $ 49.00
Optinmonster $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00
Link Building (Mailshake, Sponsored Link Fees) $ 209.50 $ 74.50 $ 14.50 $ 14.50 $ 344.91
Content $ - $ - $ 164.41 $ 173.65 $ 229.13
Other $ - $ - $ - $ - $ -
Total Operating Expenses $ 349.48 $ 214.48 $ 371.24 $ 351.47 $ 750.00

TOTAL EXPENSES $ 7,211.16 $ 8,520.80 $ 9,443.43 $ 11,569.14 $ 16,648.59

NET INCOME $ (172.29) $ (830.34) $ 1,814.18 $ (652.02) $ 2,308.84

TRAFFIC
Pageviews 18,658 17,829 25,795 30,163 33,810
Users 8,742 8,371 12,609 15,779 17,297
Profit & Loss Statement (Currency: USD)

Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20

$ 16,789.57 $ 7,338.91 $ 13,710.89 $ 24,241.18 $ 16,358.95 $ 6,393.51 $ 5,839.71 $ 9,744.13


$ (788.94) $ (192.19) $ (589.99) $ - $ (1,752.43) $ (328.13) $ - $ (689.89)
$ - $ - $ - $ 55.95 $ - $ - $ - $ -
$ 7.04 $ 50.84 $ 47.55 $ 68.74 $ 244.37 $ 129.93 $ 353.60 $ 190.42
$ 16,007.67 $ 7,197.56 $ 13,168.45 $ 24,365.87 $ 14,850.89 $ 6,195.31 $ 6,193.31 $ 9,244.66
131.34%

$ 13,871.13 $ 6,132.00 $ 11,584.63 $ 22,732.79 $ 12,413.14 $ 5,533.69 $ 3,948.41 $ 7,652.53


$ 581.31 $ 203.35 $ 377.72 $ 665.79 $ 423.69 $ 144.82 $ 169.33 $ 276.87
$ 14,452.44 $ 6,335.35 $ 11,962.35 $ 23,398.58 $ 12,836.83 $ 5,678.51 $ 4,117.74 $ 7,929.40

$ 1,555.23 $ 862.21 $ 1,206.10 $ 967.29 $ 2,014.06 $ 516.80 $ 2,075.57 $ 1,315.26

$ - $ - $ - $ - $ 524.29 $ (524.29) $ 536.53 $ 129.99


$ 84.22 $ 84.22 $ 84.22 $ 84.22 $ 84.22 $ 147.12 $ 84.22 $ 84.22
$ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10
$ - $ - $ - $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00
$ 12.79 $ 12.79 $ 12.79 $ 12.79 $ 12.79 $ 12.79 $ 12.79 $ 12.72
$ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00
$ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00
$ 451.77 $ 57.83 $ 15.70 $ 62.36 $ 340.13 $ 15.70 $ 15.70 $ -
$ 102.75 $ 23.69 $ 24.00 $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ -
$ 730.63 $ 257.63 $ 215.81 $ 388.47 $ 1,190.53 $ (119.58) $ 878.34 $ 456.03

$ 15,183.07 $ 6,592.98 $ 12,178.16 $ 23,787.05 $ 14,027.36 $ 5,558.93 $ 4,996.08 $ 8,385.43

$ 824.60 $ 604.58 $ 990.29 $ 578.82 $ 823.53 $ 636.38 $ 1,197.23 $ 859.23

27,703 31,214 31,854 31,557 31,942 26,285 26,974 31,585


14,732 17,080 16,649 16,525 18,528 15,692 16,678 19,256
Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20

$ 12,634.46 $ 18,195.25 $ 8,007.48 $ 10,982.79 $ 7,540.22 $ 8,690.93 $ 7,473.83


$ (619.98) $ (2,094.01) $ (489.99) $ (1,340.55) $ (384.99) $ (1,729.98) $ -
$ 25.00 $ 39.98 $ - $ - $ - $ 70.00 $ 25.98
$ 211.35 $ 119.70 $ 193.88 $ 135.59 $ 82.59 $ 59.64 $ 59.98
$ 12,250.83 $ 16,260.92 $ 7,711.37 $ 9,777.83 $ 7,237.82 $ 7,090.59 $ 7,559.79
159.30% 144.44% 70.64% 51.58% 45.21%

$ 10,809.24 $ 14,343.19 $ 6,130.40 $ 7,781.09 $ 5,542.22 $ 5,257.02 $ 5,536.00


$ 327.69 $ 458.38 $ 211.52 $ 282.36 $ 213.17 $ 239.70 $ 224.07
$ 11,136.93 $ 14,801.57 $ 6,341.92 $ 8,063.45 $ 5,755.39 $ 5,496.72 $ 5,760.07
90.91% 91.03% 82.24% 82.47% 79.52% 77.52% 76.19%
$ 1,113.90 $ 1,459.35 $ 1,369.45 $ 1,714.38 $ 1,482.43 $ 1,593.87 $ 1,799.72

$ - $ (536.53) $ - $ - $ - $ - $ -
$ 84.22 $ 84.22 $ 84.22 $ 84.22 $ 23.81 $ 30.92 $ 30.92
$ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10 $ 1.10
$ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00
$ 12.72 $ 12.72 $ 12.72 $ 12.72 $ 12.72 $ 12.79 $ 9.63
$ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00 $ 49.00
$ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00 $ 29.00
$ - $ - $ - $ - $ - $ 102.50 $ -
$ - $ - $ - $ - $ 254.00 $ 184.04 $ 24.20
$ - $ - $ - $ - $ - $ - $ -
$ 326.04 $ (210.49) $ 326.04 $ 326.04 $ 519.63 $ 559.35 $ 293.85

$ 11,462.97 $ 14,591.08 $ 6,667.96 $ 8,389.49 $ 6,275.02 $ 6,056.07 $ 6,053.92

$ 787.86 $ 1,669.84 $ 1,043.41 $ 1,388.34 $ 962.80 $ 1,034.52 $ 1,505.87

28,506 30,192 39,795 44,165 37,513 38,442 38,167


17,298 18,708 26,113 28,475 24,661 24,920 24,930
2019 Total 2020 Total

$ 152,117.86 $ 83,269.09
$ (9,491.58) $ (7,349.39)
$ 307.90 $ 160.96
$ 906.37 $ 1,053.15
$ 143,840.55 $ 77,133.81

$ 126,005.48 $ 63,051.69
$ 4,132.77 $ 2,233.76
$ 130,138.25 $ 65,285.45

$ 13,702.30 $ 11,848.36

$ 536.53 $ (406.54)
$ 1,062.88 $ 506.75
$ 13.16 $ 8.77
$ 600.00 $ 1,200.00
$ 144.81 $ 98.74
$ 538.35 $ 392.00
$ 348.00 $ 232.00
$ 1,617.10 $ 102.50
$ 717.63 $ 462.24
$ - $ -
$ 5,578.46 $ 2,596.46

$ 135,716.71 $ 67,881.91

$ 8,123.84 $ 9,251.90

333,784 288,365
178,682 184,361

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