media-mix-modeling

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Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

python marketing data-science mmm customer-lifetime-value clv btyd media-mix-modeling buy-till-you-die

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

(ml) - python implementation of bayesian media mix modelling with shape and carryover effect

python marketing mmm pystan media-mix-modeling

Media Mix Model with simulated data and stan

simulation media roi media-mix-modeling

Analysing the challenges and opportunities in Media Mix Modelling using sales and media spending time series data.

python time-series media-mix-modeling

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