Rakuten empowers people and society through innovation. That mission has been our longstanding pillar. To continue our journey, we defined
three focus areas and laid out business foundations, aiming to achieve sustainable growth while exceeding our stakeholders'
expectations.
Our three focus areas include issues we anticipate to be key drivers in the years ahead.
They are central to the cross-organizational discussions
that clarify the Group's vision and role in driving positive social transformation.
FOCUS 01
Growing with our employees
Attracting talented employees and developing their potential is critical to our vision of becoming a truly global,
innovative company. Ensuring employee safety, Diversity, Equity, Inclusion and Belonging (DEIB) and
well-being
are also of fundamental importance.
FOCUS 02
Providing sustainable platforms & services
Our value chain comprises more than 1.6 billion members, users, and partners. While this number has immense
potential to drive society in a positive direction, we also acknowledge the importance of sustainable and
ethical business for our platforms and services to fully play their role in empowering all.
FOCUS 03
Addressing global challenges
Innovation and entrepreneurship are at the core of Rakuten's corporate mission. Combined with the potential of
our growing portfolio of businesses and assets, innovation and entrepreneurship can solve some of the most
pressing issues facing society â including climate change.
Business foundations
The activities that represent our business foundations are the object of particular attention in everything we do.
They are critical to Rakuten's existence and we will continue to address them with rigor.
Rakuten strives to address the ESG (Environmental, Social and Governance) challenges facing society not only to support our business
growth, but also because doing so is at the core of our corporate mission.
