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Purpose The purpose of this paper is to provide a customer lifetime value (CLV) model to carefully assess and classify banking customers using individual ...
Mar 13, 2017 · The proposed model comprises two sub-models. The first sub-model is designed to get a complete assessment of customers predicting the components ...
Abstract. Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value ...
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Establish strong feedback loops. When it comes to improving the customer experience in banking, your customers are your most valuable asset. Provide customers ...
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