The purpose of the paper is to determine the behavior of Nash optimal open-loop advertising strategies of a dynamic duopoly. The logarithmic two-person non.
It is shown that under the assumption of zero cross effects of the advertising efficiency function the main features of Jørgensen's model are preserved and ...
The logarithmic two-person nonzero-sum advertising differential game analyzed by J~rgensen [1982] is extended to more general nonlinear functions g (u 1, u2) ...
This paper surveys some differential game models in the field of advertising that have appeared in the literature in the last six or seven years.
A logarithmic excess-advertising model of a duopoly is presented, and Nash optimal open-loop advertising strategies are determined.
Missing: Jørgensen's | Show results with:Jørgensen's
Dec 20, 2017 · A logarithmic excess-advertising model of a duopoly is presented, and Nash optimal open-loop advertising strategies are determined. It turns out ...
This paper surveys some differential game models in the field of advertising that have appeared in the literature in the last six or seven years.
A differential game essentially is a game in extensive form, being played in continuous time. For the analysis of the game it has proven to be expedient to ...
Missing: logarithmic | Show results with:logarithmic
This note extends Jørgensen's exponential differential game (Ref. 1) to a more general type of game structure. In particular, the Hamiltonians of.
Missing: logarithmic | Show results with:logarithmic
First we present a game in which two duopolistic firms use their advertising efforts to compete for market share. Then we study an oligopoly pricing game of new ...