Oct 28, 2022 · Our results suggest that the proposed EOG-based eye-tracker has great potential to be utilized in practical neuromarketing applications.
Nov 14, 2022 · Our results suggest that the proposed EOG-based eye-tracker has great potential to be utilized in practical neuromarketing applications.
Our results suggest that the proposed EOG-based eye-tracker has great potential to be utilized in practical neuromarketing applications.
Jul 26, 2024 · Eye-tracking technology in neuromarketing has been developed mainly using camera-based methods; however, camera-based eye-trackers are generally ...
Feasibility of using electrooculography-based eye-trackers for neuromarketing applications. J Ha, KM Choi, CH Im. IEEE Transactions on Instrumentation and ...
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What type of research is a reliable way to measure eye movement by consumers on the shelves where product merchandise is displayed?
What is the purpose of the electrooculography?
In this study, a robust gaze estimation approach was proposed by exploring relevant EOG features and optimal electrode placements.
Eye-tracking has been increasingly utilized in neuromarketing applications to quantitatively investigate consumers' subliminal attention and preferences. Eye- ...
A method to estimate the absolute coordinates of eye gaze from EOG and investigated its reliability over time suggested that the proposed EOG-based ...
Mar 30, 2023 · The eye tracking setup can be successfully used in healthcare marketing, as it may enable the improvement of knowledge about the role of visual ...
Missing: Feasibility Electrooculography-
Feb 16, 2015 · This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general.