The model centers on repeated exposure to ads on a website. We theorize that repetition of ads can lead to poor ad attitudes and ad intrusiveness, but that the ...
Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions · Scott McCoy, A. Everard, +1 author
Jan 1, 2017 · Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. Authors. S McCoy ...
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Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. S McCoy, A Everard, DF Galletta, GD ...
The impact of Website Ad Repetition on Recall, Intrusiveness, Attitudes, and Site Revisit Intentions,” Information & Management, 6:7.
(2017), “Here We Go Again! The Impact of Website Ad Repetition on Recall, Intrusiveness, Attitudes, and Site Revisit Intentions,” Information and Management, ...
Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. S McCoy, A Everard, DF Galletta, GD ...
“Here We Go Again: The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions,” Information & Management, 54(1), pp.
Past research has suggested that the presence of online ads can lead to negative website attitudes and decreased intentions to revisit a website (McCoy et al. ...
Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. Information & Management, 54(1), 14 ...