Apr 16, 2020 · We propose an optimal customer relationship marketing policy in a duopolistic market, where each firm's market share depends on the CRM decisions of its own ...
Optimal acquisition and retention strategies in a duopoly model of ...
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We propose an optimal customer relationship marketing policy in a duopolistic market, where each firm's market share depends on the CRM decisions of its own ...
First, the optimal acquisition and retention expenditure strategies depend on each firm's marginal customer equity, but not on the market share or the number of ...
Optimal acquisition and retention strategies in a duopoly model of competition · Shuhua Chang, Zhaowei Zhang, +1 author. Yan Dong · Published in European Journal ...
Abstract: We propose an optimal customer relationship marketing policy in a duopolistic market, where each firm's market share depends on the CRM decisions of ...
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“Optimal acquisition and retention strategies in a duopoly model of competition” is a paper by Shuhua Zhang Zhang Zhaowei Xinyu Wang Yan Dong published in 2020.
It is often said that the cost to acquire a new customer is five times (5X) the cost of retaining an existing one, and therefore firms should spend more ...
Our model and estimation approach give the tools for assessing empirically the role of CRM spending, social interactions and other factors in the service ...
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2020: Optimal acquisition and retention strategies in a duopoly model of competition European Journal of Operational Research 282(2): 677-695 · Miwa, K. 2019 ...
Optimal acquisition and retention strategies in a duopoly model of competition. European Journal of Operational. Research, 282(2), 677–695. https://doi.org ...