68% of consumers are much more receptive to ads if they appear in context, while brands notice an 18% increase in purchase intent for campaigns that use non-intrusive formats.
Aug 21, 2023
Findings The results reflect a direct relation between measurements of effectiveness and CTR, differences in the effectiveness of the two advertising formats, ...
Jun 15, 2012 · The results reflect a direct relation between measurements of effectiveness and CTR, differences in the effectiveness of the two advertising ...
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The effectiveness of web ads: rectangle vs contextual banners ; Pages, 420-441 ; DOI, https://doi.org/10.1108/14684521211241431 ; Published date, 15 June 2012.
Supplementary Data. The effectiveness of web ads: rectangle vs contextual banners. Authors: Martín-Santana, Josefa D.; Beerli-Palacio, Asunción.
Mar 18, 2024 · Medium rectangle ads are popular with marketers because they are useful for both desktop and mobile advertising, and have sufficient space for ...
A typical “contextually targeted” ad whose content is tailored to match the content of its host website increases a viewer's interest more than highly visible ...
The specific kinds of pages that banners run on. (context) can have an even more significant effect on performance than their placement on the page. Data.
This study compares the recall and recognition of the typical (468 x 60) banner ads to two versions of background wallpaper ads: background images that use the ...
The results reveal that a banner shape that is incongruent with consumers' existing schema generates more browsing behavior than when the shape is congruent.