We designed a lab experiment (N=212) with real economic incentives to understand the impact of ad-blockers on consumers' product searching and purchasing ...
Aug 12, 2020 · We designed a lab experiment to test the effects of ad-blockers on consumers' searching and purchasing behaviors and re- sulting outcomes. We ...
We designed a lab experiment (N=212) with real economic incentives to understand the impact of ad-blockers on consumers' product searching and purchasing ...
It is found that blocking contextual ads did not have a statistically significant effect on the prices of products participants chose to purchase, the time ...
May 17, 2019 · Abstract: Ad-blocking applications have become in- creasingly popular among Internet users. Ad-blockers.
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It is found that blocking contextual ads did not have a statistically significant effect on the prices of products participants chose, the time they spent ...
May 20, 2019 · Online advertising advocates claim that targeted ads help consumers find better and cheaper deals faster. In our study we aim at vetting some of ...
Oct 11, 2021 · The experiment aims at analyzing the economic impact of ad-blocking and anti-tracking technologies, focusing on consumers' online behaviors ( ...
In our study, we capture not just purchase outcomes, but also browsing and search behaviors (such as participants' time spent searching for products, or whether ...
In this paper, I address this important gap in the literature investigating the research question of whether and how ad-blockers affect online consumer search ...
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