They might be inspired by a new idea, or simply motivated by a project's reward. Whatever the reason, people back projects because they want to have a part in helping to bring it to life. Backing a project is more than just pledging funds to a creator, it's pledging support for a creative idea.
Mar 27, 2024
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Why Do People Back Crowdfunding Projects? ... This study employs social cognitive theory as a theoretical foundation to empirically explore the influential ...
This study employs social cognitive theory as a theoretical foundation to empirically explore the influential antecedents of backing intention on crowdfunding ...
Oct 24, 2023 · The study also found that a negative experience with a crowdfunding campaign doesn't necessarily deter people from backing others in the future.
In crowdfunding, backing self-efficacy is a confident belief that one can back projects that he/she pays attention to. It is a kind of task-specific self- ...
Oct 14, 2023 · It's also because people may be more inclined to put money towards a project that's already hit its funding target because it's a "safe bet".
Feb 25, 2024 · Backers can also opt to pledge for a project without selecting a reward. Project creators keep 100% ownership of their work, and Kickstarter ...
Some people back projects because a friend or family member is the one who created the product and they simply want to support them. [14 ...
Jan 3, 2020 · The emergence of crowdfunding platforms allows both businesses and individuals an easier and faster way to fulfill their proposed ideas. Through ...
Oct 15, 2021 · Crowdfunding helps to bridge the gap between regular people that's been created by corporate giants. Kickstarter and Indiegogo are great ways ...