It is a challenge for the designer and user in compromising a perfect fit of fashion. This study ... more It is a challenge for the designer and user in compromising a perfect fit of fashion. This study addresses the awareness of users and development of two different methods for the fitting of a fashion product. The first one, it is an individual anthropometric measurement, whereas the second one is assisted anthropometric measurement. Based on the Focused Group Discussion (FGD), it showed that the virtual fashion technology was perceived as something new and prospective in the future fashion industry. Through the virtual prototyping using CLO3D, it was found that the result had relatively the same as the manual measurement. The virtual one has reduced measurement and lead time significantly. In other words, the virtual measurement is deemed to be a time-saving process, promoting “fitting the product to the user” principle. This study supports a good communication bridge between users and designers through the 3D virtual clothing process, and also contributes to Indonesian anthropometr...
INTERNATIONAL CONFERENCE ON INDUSTRIAL, ENTERPRISE, AND SYSTEM ENGINEERING: Collaboration of Science, Technology, and Innovation Toward Sustainable Development
—Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reduc... more —Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reducing clothing waste are effective. Based on this ground, further research on upcycling is carried out. As Indonesian millennials can be categorized as ecologically conscious consumers nowadays, it is possible that upcycling can grow more rapidly and become the solution to the world-waste problem. To make that happen, further research needs to be done to increase public and fashion business owners’ awareness. This research examines the willingness to pay for upcycled products in Indonesia. The method of this research is a mixed method - qualitative and quantitative method, which was conducted through online surveys of 30 participants and 5 people in a forum group discussion to gain deeper information. Data were analyzed using van Westendorp’s analysis of price sensitivity. The finding of this research is that the consumers are willing to pay 3-4 times more expensive than the original garment price as the ideal price of upcycled products, the factors influencing it are meaningfulness, familiarity with sustainable products, and quality improvement of the products. Keywords: upcycle, willingness to pay, fashion, sustainable fashion Abstrak—Penelitian tentang pengurangan limbah pakaian, khususnya upcycling, menunjukkan bahwa solusi yang ditujukan untuk mengurangi limbah pakaian cukup efektif. Berdasarkan hal tersebut, penelitian tentang upcyling banyak dilakukan. Dengan melihat peluang bahwa milenial Indonesia saat ini dapat dikategorikan sebagai konsumen yang sadar lingkungan, maka tidak menutup kemungkinan bahwa upcycling dapat berkembang lebih pesat dari sekarang untuk dapat menjadi solusi dari permasalahan sampah dunia. . Untuk mewujudkannya, perlu dilakukan penelitian lebih lanjut untuk meningkatkan kesadaran masyarakat dan pemilik bisnis fashion. Penelitian ini mengkaji tentang kesediaan membayar (WTP) produk hasil upcycling di Indonesia. Metode penelitian ini adalah metode kualitatif dan kuantitatif, menggunakan kuesioner yang diberikan kepada 30 orang, dan FGD meliputi 5 orang, dengan analisis sensitivitas harga milik van Westendorp. Temuan dari penelitian ini adalah konsumen bersedia membayar 3-4 kali lebih mahal dari harga garmen asli sebagai harga ideal produk upcycled, dan faktor-faktor yang memengaruhinya adalah kebermaknaan, keakraban dengan produk yang berkelanjutan, dan peningkatan kualitas produk. Kata kunci: upcycle, fesyen, fesyen berkelanjutan, kesediaan membayar
SERENADE : Seminar on Research and Innovation of Art and Design, 2022
Adanya pembatasan sosial yang digalakkan pemerintah selama masa pandemi membuat terbatasnya inter... more Adanya pembatasan sosial yang digalakkan pemerintah selama masa pandemi membuat terbatasnya interaksi manusia dengan lingkungan sosialnya. Hal ini tidak hanya berdampak terhadap sektor kesehatan fisik dan perekonomian saja, tetapi juga kesehatan mental masyarakat. Salah satu kegiatan yang sering dilakukan oleh masyarakat pada masa pandemi sebagai relaksasi adalah berkebun di rumah atau lebih dikenal dengan home gardening. Home Gardening dapat dikategorikan sebagai salah satu dari sekian banyak aktivitas untuk self-healing selama masa pandemi. Dengan demikian, tujuan dari artikel ini adalah untuk mendeskripsikan perancangan koleksi ready-to-wear dengan inspirasi home-gardening sebagai self-healing masyarakat Indonesia saat pandemi berlangsung. Perancangan dilakukan melalui beberapa tahapan, yaitu membuat moodboard, melakukan analisa visual yang terkait dengan inspirasi, menentukan material, bahan, dan teknik yang akan digunakan, serta mendesain koleksi busana ready-to-wear itu sendir...
Rumah Tradisional Toraja merupakan salah satu rumah tradisional yang terdapat di Indonesia, dan l... more Rumah Tradisional Toraja merupakan salah satu rumah tradisional yang terdapat di Indonesia, dan letaknya di Toraja, Sulawesi Selatan. Rumah tradisional Toraja ini sendiri dibagi menjadi dua jenis yaitu Banua Tongkonan dan Banua Barung-barung. Banua Tongkonan adalah rumah tradisional asli Toraja, dan Barung-barung merupakan rumah tambahan di samping Tongkonan yang dapat diperhitungkan sebagai rumah tradisional pula karena pola ruang dalamnya yang mengikuti pola ruang rumah Toraja. Dewasa ini sudah banyak rumah-rumah tradisional Toraja baik di kota maupun di desa yang rusak, tidak terawat, bahkan beberapa sudah tidak dihuni dan tidak berupa sebuah kesatuan yang utuh. Dusun Tonga merupakan dusun di mana rumah-rumah tradisional Toraja masih dihuni dan dirawat oleh para penghuninya dan dusun ini terletak di Kecamatan Kesu, sebuah kawasan yang rumah tradisionalnya masih dilestarikan dan dihuni oleh penghuninya. Penelitian yang dilakukan di Dusun Tonga ini terfokus pada pola ruang dalam ya...
IOP Conference Series: Materials Science and Engineering
Abstract Upcycling is a form of green action in the area of product management and it is a new em... more Abstract Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word 'upcycling', but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.
Abstract
Upcycling is a form of green action in the area of product management and it is a new em... more Abstract Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word 'upcycling', but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.
Lately, Corporate Social Responsibility (CSR) is considered a commitment and responsibility of a ... more Lately, Corporate Social Responsibility (CSR) is considered a commitment and responsibility of a company to reduce the harmful effects from their manufacturing process and giving a good impact for society and environment. Some brands have really good CSR values and transparency and some don’t. This research is a good way to investigate whether consumer purchasing behaviour is influenced by particular brands’ ethical and social responsibility or not. Qualitative methods was used for this study, and for the data collection, semi-structured interviews were used. The consumers were informed about each of companies’ CSR activities in the middle of answering the questions in questionnaires and interviews. The objectives of this research are to investigate the influence CSR actions of certain fashion brands on their reputation (from consumers’ point of view), and also to determine the impact of their reputation on customer buying/purchasing behaviour. The findings of this study was intended to investigate whether CSR influenced the consumer's purchasing behaviour.
It is a challenge for the designer and user in compromising a perfect fit of fashion. This study ... more It is a challenge for the designer and user in compromising a perfect fit of fashion. This study addresses the awareness of users and development of two different methods for the fitting of a fashion product. The first one, it is an individual anthropometric measurement, whereas the second one is assisted anthropometric measurement. Based on the Focused Group Discussion (FGD), it showed that the virtual fashion technology was perceived as something new and prospective in the future fashion industry. Through the virtual prototyping using CLO3D, it was found that the result had relatively the same as the manual measurement. The virtual one has reduced measurement and lead time significantly. In other words, the virtual measurement is deemed to be a time-saving process, promoting “fitting the product to the user” principle. This study supports a good communication bridge between users and designers through the 3D virtual clothing process, and also contributes to Indonesian anthropometr...
INTERNATIONAL CONFERENCE ON INDUSTRIAL, ENTERPRISE, AND SYSTEM ENGINEERING: Collaboration of Science, Technology, and Innovation Toward Sustainable Development
—Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reduc... more —Research on clothes waste reduction, especially upcycling suggests that solutions aimed at reducing clothing waste are effective. Based on this ground, further research on upcycling is carried out. As Indonesian millennials can be categorized as ecologically conscious consumers nowadays, it is possible that upcycling can grow more rapidly and become the solution to the world-waste problem. To make that happen, further research needs to be done to increase public and fashion business owners’ awareness. This research examines the willingness to pay for upcycled products in Indonesia. The method of this research is a mixed method - qualitative and quantitative method, which was conducted through online surveys of 30 participants and 5 people in a forum group discussion to gain deeper information. Data were analyzed using van Westendorp’s analysis of price sensitivity. The finding of this research is that the consumers are willing to pay 3-4 times more expensive than the original garment price as the ideal price of upcycled products, the factors influencing it are meaningfulness, familiarity with sustainable products, and quality improvement of the products. Keywords: upcycle, willingness to pay, fashion, sustainable fashion Abstrak—Penelitian tentang pengurangan limbah pakaian, khususnya upcycling, menunjukkan bahwa solusi yang ditujukan untuk mengurangi limbah pakaian cukup efektif. Berdasarkan hal tersebut, penelitian tentang upcyling banyak dilakukan. Dengan melihat peluang bahwa milenial Indonesia saat ini dapat dikategorikan sebagai konsumen yang sadar lingkungan, maka tidak menutup kemungkinan bahwa upcycling dapat berkembang lebih pesat dari sekarang untuk dapat menjadi solusi dari permasalahan sampah dunia. . Untuk mewujudkannya, perlu dilakukan penelitian lebih lanjut untuk meningkatkan kesadaran masyarakat dan pemilik bisnis fashion. Penelitian ini mengkaji tentang kesediaan membayar (WTP) produk hasil upcycling di Indonesia. Metode penelitian ini adalah metode kualitatif dan kuantitatif, menggunakan kuesioner yang diberikan kepada 30 orang, dan FGD meliputi 5 orang, dengan analisis sensitivitas harga milik van Westendorp. Temuan dari penelitian ini adalah konsumen bersedia membayar 3-4 kali lebih mahal dari harga garmen asli sebagai harga ideal produk upcycled, dan faktor-faktor yang memengaruhinya adalah kebermaknaan, keakraban dengan produk yang berkelanjutan, dan peningkatan kualitas produk. Kata kunci: upcycle, fesyen, fesyen berkelanjutan, kesediaan membayar
SERENADE : Seminar on Research and Innovation of Art and Design, 2022
Adanya pembatasan sosial yang digalakkan pemerintah selama masa pandemi membuat terbatasnya inter... more Adanya pembatasan sosial yang digalakkan pemerintah selama masa pandemi membuat terbatasnya interaksi manusia dengan lingkungan sosialnya. Hal ini tidak hanya berdampak terhadap sektor kesehatan fisik dan perekonomian saja, tetapi juga kesehatan mental masyarakat. Salah satu kegiatan yang sering dilakukan oleh masyarakat pada masa pandemi sebagai relaksasi adalah berkebun di rumah atau lebih dikenal dengan home gardening. Home Gardening dapat dikategorikan sebagai salah satu dari sekian banyak aktivitas untuk self-healing selama masa pandemi. Dengan demikian, tujuan dari artikel ini adalah untuk mendeskripsikan perancangan koleksi ready-to-wear dengan inspirasi home-gardening sebagai self-healing masyarakat Indonesia saat pandemi berlangsung. Perancangan dilakukan melalui beberapa tahapan, yaitu membuat moodboard, melakukan analisa visual yang terkait dengan inspirasi, menentukan material, bahan, dan teknik yang akan digunakan, serta mendesain koleksi busana ready-to-wear itu sendir...
Rumah Tradisional Toraja merupakan salah satu rumah tradisional yang terdapat di Indonesia, dan l... more Rumah Tradisional Toraja merupakan salah satu rumah tradisional yang terdapat di Indonesia, dan letaknya di Toraja, Sulawesi Selatan. Rumah tradisional Toraja ini sendiri dibagi menjadi dua jenis yaitu Banua Tongkonan dan Banua Barung-barung. Banua Tongkonan adalah rumah tradisional asli Toraja, dan Barung-barung merupakan rumah tambahan di samping Tongkonan yang dapat diperhitungkan sebagai rumah tradisional pula karena pola ruang dalamnya yang mengikuti pola ruang rumah Toraja. Dewasa ini sudah banyak rumah-rumah tradisional Toraja baik di kota maupun di desa yang rusak, tidak terawat, bahkan beberapa sudah tidak dihuni dan tidak berupa sebuah kesatuan yang utuh. Dusun Tonga merupakan dusun di mana rumah-rumah tradisional Toraja masih dihuni dan dirawat oleh para penghuninya dan dusun ini terletak di Kecamatan Kesu, sebuah kawasan yang rumah tradisionalnya masih dilestarikan dan dihuni oleh penghuninya. Penelitian yang dilakukan di Dusun Tonga ini terfokus pada pola ruang dalam ya...
IOP Conference Series: Materials Science and Engineering
Abstract Upcycling is a form of green action in the area of product management and it is a new em... more Abstract Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word 'upcycling', but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.
Abstract
Upcycling is a form of green action in the area of product management and it is a new em... more Abstract Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word 'upcycling', but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.
Lately, Corporate Social Responsibility (CSR) is considered a commitment and responsibility of a ... more Lately, Corporate Social Responsibility (CSR) is considered a commitment and responsibility of a company to reduce the harmful effects from their manufacturing process and giving a good impact for society and environment. Some brands have really good CSR values and transparency and some don’t. This research is a good way to investigate whether consumer purchasing behaviour is influenced by particular brands’ ethical and social responsibility or not. Qualitative methods was used for this study, and for the data collection, semi-structured interviews were used. The consumers were informed about each of companies’ CSR activities in the middle of answering the questions in questionnaires and interviews. The objectives of this research are to investigate the influence CSR actions of certain fashion brands on their reputation (from consumers’ point of view), and also to determine the impact of their reputation on customer buying/purchasing behaviour. The findings of this study was intended to investigate whether CSR influenced the consumer's purchasing behaviour.
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Papers by Christabel Parung
Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word 'upcycling', but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.
company to reduce the harmful effects from their manufacturing process and giving a good impact for society and
environment. Some brands have really good CSR values and transparency and some don’t. This research is a good
way to investigate whether consumer purchasing behaviour is influenced by particular brands’ ethical and social
responsibility or not. Qualitative methods was used for this study, and for the data collection, semi-structured
interviews were used. The consumers were informed about each of companies’ CSR activities in the middle of
answering the questions in questionnaires and interviews. The objectives of this research are to investigate the
influence CSR actions of certain fashion brands on their reputation (from consumers’ point of view), and also to
determine the impact of their reputation on customer buying/purchasing behaviour. The findings of this study was
intended to investigate whether CSR influenced the consumer's purchasing behaviour.
Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word 'upcycling', but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.
company to reduce the harmful effects from their manufacturing process and giving a good impact for society and
environment. Some brands have really good CSR values and transparency and some don’t. This research is a good
way to investigate whether consumer purchasing behaviour is influenced by particular brands’ ethical and social
responsibility or not. Qualitative methods was used for this study, and for the data collection, semi-structured
interviews were used. The consumers were informed about each of companies’ CSR activities in the middle of
answering the questions in questionnaires and interviews. The objectives of this research are to investigate the
influence CSR actions of certain fashion brands on their reputation (from consumers’ point of view), and also to
determine the impact of their reputation on customer buying/purchasing behaviour. The findings of this study was
intended to investigate whether CSR influenced the consumer's purchasing behaviour.