Hunter Owens
Product Alchemist
I was born in San Diego, where the ocean, desert, mountains, and city were all within reach. The principle that choosing with intention could shape my journey was too. When I was 12, while most kids played Halo, I taught myself Dreamweaver and Visual Basic, instinctively choosing creation over escape. Little has changed—I’m still driven by a desire to build a better reality rather than escape the present one.My mission is crafting experiences where precision meets purpose, and every detail ladders up to a deeper why. I shepherd ideas from thoughtful strategy to deliberate execution, turning structured thinking into real-world impact. I focus on building with intention, moving fast without losing meaning, and delivering experiences that genuinely improve lives.In 2016, I brought this philosophy to TVF (The Viral Fever), a pioneer in India’s streaming revolution. I led the product direction for TVFPlay’s streaming platform, driving the company’s strategic shift from YouTube to its own destination platform to own the user experience, deepen engagement, and build a direct relationship with its audience. I witnessed narratives becoming cultural movements, amassing billions of views and millions of devoted fans.In 2020, recognizing the seismic shift toward at-home fitness, I joined BODi (formerly Beachbody) the company behind iconic programs like P90X and legendary trainers like Shaun T. I helped shape and launch a new platform for Live and On-Demand Workouts, transforming isolated living room workouts into connected, community-driven rituals that inspired people across the country to move together, even while apart.I’m also working on Linear Magazine, where my love of architecture, systems, and clean design intersects with storytelling and experiences. I’m passionate about trying new CPG products, early-stage investing, and music—especially the challenges facing emerging artists. One I think about often is what I call the “CD problem.” How can new artists earn a living when streaming pays so little per play? Even when fans genuinely love their work, the economics are broken—unlike the CD era, where each purchase provided meaningful income. I explored this as a talent manager for Chase Wild, experimenting with alternative monetization and fan connection models.I’m a relentless optimist who believes we’re at the start of humanity’s most exciting chapter. The road ahead is demanding, and that’s exactly what makes it worth walking. Our best days are yet to come.
