Papers by Shashwati Goswami
Inclusive, 2024
Indian audience warmed up to the OTT content during the Covid-19 lockdown imposed in the early pa... more Indian audience warmed up to the OTT content during the Covid-19 lockdown imposed in the early part of 2020. Since then, India has witnessed massive growth of the OTT platforms, both international and homegrown. The international platforms started pumping money into the production of Indian content in a few major languages of India, led by Hindi. The consumption of OTT content also received a boost due to the cheap data packages available in India. The OTT platforms started vying for the consumer space, offering affordable packages and indulging in other gimmicks. There have been efforts of acquisitions and offers of freebies by the big platforms to attract and retain their audience. As a result of the exposure to various contents, the consumption habits of the audience have undergone impressive changes which have also impacted the Indian Film industry. The geographical divide that existed in the industry is falling apart and, the face of the film industry is undergoing massive change. This paper analyses the political economy of the OTT platforms and its impact on the Indian audiences. Is it a classic case of cultural imperialism or it is challenging the debate altogether? Is there a challenge of 'too much content' being faced by the OTT platforms?
This paper was written long back. But looking at the man-made floods and destructions around us t... more This paper was written long back. But looking at the man-made floods and destructions around us thought of sharing it.
Aitihya-The Heritage, 2024
The article critically historicises the growth and development of state-owned All India Radio (AI... more The article critically historicises the growth and development of state-owned All India Radio (AIR) as a medium of political communication while dealing with its political economy operating in the realms of developmentalist nationalism.
The article argues that AIR played a significant role in the entire popular, mainstream construction of the modern Indian nation-state as a single entity created out of varied nations and nationalities. The article deals with the criticalities attached with the construction of post-colonial nationalism and the role played by AIR in projecting and propagating state’s nationalism through the popularisation of certain kinds of political imagination through the process of standardisation of language and music.
As for methodology, the article, while dealing with various case studies relating to All India Radio, theoretically discusses and problematises the construction of the modern nation-states, nationalism, social and cultural integration and the role played by AIR.
Routledge eBooks, Jul 13, 2023
Routledge eBooks, Jul 13, 2023
Routledge eBooks, Jul 13, 2023
Indira Gandhi National Open University, New Delhi eBooks, 2020
Indira Gandhi National Open University, New Delhi eBooks, 2020
Indira Gandhi National Open University, New Delhi, 2020
Growth of media in the northeast of India has been a slow story. Even state owned radio grew fast... more Growth of media in the northeast of India has been a slow story. Even state owned radio grew fast only after 1962 Chinese aggression. Similarly, television made in roads during the 1982 Asian Games under government control. India saw a spurt in the growth of private satellite television channels in the late 1990s. In Assam 2003 saw the launch of the first ‘indigenous’ satellite channel and since then more than a dozen channels have come up, all located in Guwahati and allegedly programming for the entire northeast. This paper critically examines whether the content of these channels are ‘indigenous’? Does it have any relation to the ownership pattern? Has it helped in projecting northeast in a more representative way to the mainstream Indian milieu?
Key words: Television, northeast India, regional television, Indian Media.
Family Planning program which started in India in the 1950s had seen a strong research in communi... more Family Planning program which started in India in the 1950s had seen a strong research in communication of the program as well. This paper looks at the role the Ford Foundation had played in giving it a direction.
Books by Shashwati Goswami
Olympia Prakashan, 2019
It is a book of a collection of articles written on three major topics: Development and Displacem... more It is a book of a collection of articles written on three major topics: Development and Displacement (as a part of a fellowship I received from Panos South Asia), Mass Communication and Journalism, and Health and Market. It is in Assamese.
Uploads
Papers by Shashwati Goswami
The article argues that AIR played a significant role in the entire popular, mainstream construction of the modern Indian nation-state as a single entity created out of varied nations and nationalities. The article deals with the criticalities attached with the construction of post-colonial nationalism and the role played by AIR in projecting and propagating state’s nationalism through the popularisation of certain kinds of political imagination through the process of standardisation of language and music.
As for methodology, the article, while dealing with various case studies relating to All India Radio, theoretically discusses and problematises the construction of the modern nation-states, nationalism, social and cultural integration and the role played by AIR.
Key words: Television, northeast India, regional television, Indian Media.
Books by Shashwati Goswami
The article argues that AIR played a significant role in the entire popular, mainstream construction of the modern Indian nation-state as a single entity created out of varied nations and nationalities. The article deals with the criticalities attached with the construction of post-colonial nationalism and the role played by AIR in projecting and propagating state’s nationalism through the popularisation of certain kinds of political imagination through the process of standardisation of language and music.
As for methodology, the article, while dealing with various case studies relating to All India Radio, theoretically discusses and problematises the construction of the modern nation-states, nationalism, social and cultural integration and the role played by AIR.
Key words: Television, northeast India, regional television, Indian Media.