The 2019 election that was just passed was thick with the aroma of identity politics. The issues ... more The 2019 election that was just passed was thick with the aroma of identity politics. The issues raised are mostly related to certain groups, religions, races and ethnicities. We rarely hear issues that develop in the community about discourse on vision / mission, programs offered, and so forth. The discourse that is built around the election, both ahead of the election or until now is very dominated by the discourse on identity politics. If we listen to the conversation on social media, food stalls, associations and organizations in West Sumatra is to choose based on religion, ethnicity, groups, and others. This means that identity politics is very strongly felt in this 2019 election. A person's political choices are not based on track records, work programs, or campaign promises offered. However, the choice is based on the identity carried by the individual who is a candidate. This research was conducted qualitatively with an explanatory approach. The research aims to describe...
Tourism is an important asset to regional income and a place of creativity promote the region cha... more Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this commu...
If we talk about television as mass media, what is meant by watching TV is watching programs that... more If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qual...
This research focuses on promotional strategies conducted by Padang TV in an effort to introduce ... more This research focuses on promotional strategies conducted by Padang TV in an effort to introduce and maintain the Duduak Baselo program as a cultural content program. From the minimal existence of cultural content in the majority of Indonesian television, Padang TV is one of the local stations that present cultural content, one of which is the Duduak Baselo program. This program can survive, of course, because there are promotional and marketing efforts undertaken by the television station. Promotional mix analysis that becomes the focus of this research is on how the station approach to sponsors. This research uses descriptive qualitative method with a case study approach. In-depth interviews, observations, and documentation are used in collecting data. The data obtained were then processed with Miles and Huberman's technical analysis and validated with triangulation techniques. The results of this study indicate that the Duduak Baselo program carries out several communication ...
The 2019 election that was just passed was thick with the aroma of identity politics. The issues ... more The 2019 election that was just passed was thick with the aroma of identity politics. The issues raised are mostly related to certain groups, religions, races and ethnicities. We rarely hear issues that develop in the community about discourse on vision / mission, programs offered, and so forth. The discourse that is built around the election, both ahead of the election or until now is very dominated by the discourse on identity politics. If we listen to the conversation on social media, food stalls, associations and organizations in West Sumatra is to choose based on religion, ethnicity, groups, and others. This means that identity politics is very strongly felt in this 2019 election. A person's political choices are not based on track records, work programs, or campaign promises offered. However, the choice is based on the identity carried by the individual who is a candidate. This research was conducted qualitatively with an explanatory approach. The research aims to describe...
Tourism is an important asset to regional income and a place of creativity promote the region cha... more Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this commu...
If we talk about television as mass media, what is meant by watching TV is watching programs that... more If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qual...
This research focuses on promotional strategies conducted by Padang TV in an effort to introduce ... more This research focuses on promotional strategies conducted by Padang TV in an effort to introduce and maintain the Duduak Baselo program as a cultural content program. From the minimal existence of cultural content in the majority of Indonesian television, Padang TV is one of the local stations that present cultural content, one of which is the Duduak Baselo program. This program can survive, of course, because there are promotional and marketing efforts undertaken by the television station. Promotional mix analysis that becomes the focus of this research is on how the station approach to sponsors. This research uses descriptive qualitative method with a case study approach. In-depth interviews, observations, and documentation are used in collecting data. The data obtained were then processed with Miles and Huberman's technical analysis and validated with triangulation techniques. The results of this study indicate that the Duduak Baselo program carries out several communication ...
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