Purpose-This study aims to explore factors that affect gendered consumption (male and female), wi... more Purpose-This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan. Design/methodology/approach-Samoggia and Riedel's (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner. Findings-The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumptionwhere caf e experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts. Originality/value-This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers' behavioural patterns, which has been largely implicit within consumer behaviour scholarship.
The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000... more The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000 physical attendees each year (pre-COVID-19), as well as numerous others watching via live broadcasts around the country and overseas. In recent times, however, there have been growing calls to boycott the event, following concerns over the treatment of horses. New hashtag movements lobbying against horse racing have also emerged, aided by the affordances of social media. However, very little attention has been paid to these digital movements in the animal-based leisure and recreation literature. In this study, we investigate one such growing movement, namely, #Nuptothecup. We explore how horse racing is framed by digital activists, revealing their moral, socio-cultural, and political objections. Our findings suggest a societal shift towards a strong animal ethics sentiment combined with a more generalised disdain towards the racing industry and its wider societal ramifications. We argue that if #Nuptothecup and related activisms continue to gain momentum, the Cup may eventually lose its social licence to operate. Further, we consider potential opportunities for managers to reinvent horse racing's image and practices, if it is to secure its survival as an Australian recreational institution.
Due to the kinship ties existing between hosts and guests, any VFR host is likely to experience e... more Due to the kinship ties existing between hosts and guests, any VFR host is likely to experience elevated levels of stress in preparing for such encounters because of the desire to deliver a good experience to their guests. As such, existing literature has sought to unpack VFR hosting behaviour and practices, albeit mostly from an Anglo-Saxon perspective. However, little is known about the influence of East Asian cultures and gendered perspectives of Visiting Friends and Relatives (VFR) hosting behaviour and practices, which is underrepresented within extant literature. From a sample of 91 Taiwanese hosts based in Brisbane, Australia, this research suggests that accommodation considerations are a main factor to Taiwanese VFR hosts in Australia, and that first-time VFR tourists also warrant heightened hosting efforts. These findings contribute to a more nuanced understanding of how East Asian and gendered lenses of VFR hosting behaviour manifests, positions these individuals as potent...
This research compares four travel motivations—socialisation, responsibility, attractions, and fo... more This research compares four travel motivations—socialisation, responsibility, attractions, and food—across four countries, namely India, Japan, Malaysia, and the United Arab Emirates. The investigation ascertains the factors that account for domestic traveller confidence during a pandemic. Through an online survey of 2,076 domestic tourists, it was found that responsibility was a key antecedent of domestic travel confidence, while food was a strong predictor in all countries except India. The allure of attractions was only partially supported in the findings, and the need for socialisation was insignificant. The study highlights differences and similarities between the four countries and provides theoretical and practical insights that can inform destination travel recovery strategies post-pandemic.
Purpose This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in bu... more Purpose This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in business education and identify gaps and responsibilities in higher institution landscapes moving into the future. This comes amidst increasing structural reforms, an increasingly digitalised world, accelerated by the COVID-19 pandemic and wider scrutiny of graduate competencies for job readiness. Design/methodology/approach A systematic literature review comprising 27 journal articles published between 2018 and 2022 is the methodology used in this research. This approach is justified as it provides a recent synopsis of current trends on AoL and encompasses the changes over the course of the COVID-19-induced higher education landscapes. Findings The systematic literature review revealed a strong flavour for AoL measurement through the students' perspectives, with little emerging from faculty insights. Only six out of the 27 articles were framed in a non-English speaking background, rev...
This research presents a reframing of tourism and hospitality teaching and assessment quality ass... more This research presents a reframing of tourism and hospitality teaching and assessment quality assurance in a post-COVID-19 higher education landscape. It does this as a timely and opportune moment to reflect on why and how higher education assessments should be framed through a Blue Ocean Strategy for disciplines such as tourism and hospitality to formulate radical changes in an environment that has long been dominated by using examinations to assess learning. To explore potential solutions, this research traces the journeys of 16 Chinese academics transitioning as educators before and during the outbreak of COVID-19. The findings revealed how the pandemic hastened the replication of face-to-face teaching and assessments into an online mode. However, other essential skills, such as graduate employability, remain implicit as the influences on students’ competencies for the post-pandemic industry needs more exploration. Derived from these outcomes is a conceptual framework around a Bl...
Getting to and from campus matters, especially for students whohave relocated from regional and r... more Getting to and from campus matters, especially for students whohave relocated from regional and remote (RR) areas who mustwrangle, often for thefirst time, rigid mass public transportation(MPT). Little is known about MPTs’influence on RR students’retention intentions or how MPT interacts with other knowngeographic proximity barriers. Interviews with ten equitypractitioners from three Australian universities revealed fourinterconnected themes. First, MPT access and accessibility canlimit university participation. Second, MPT provides a timebenefit, enabling study while commuting. Third, relocationanxieties interact with MPT as accommodation further fromcampus requires greater MPT usage. Fourth, parents areconcerned about MPT access and accessibility which adds toother“mixed messages”that they give their children, affectingparticipation. Efforts that address MPT access and accessibilitymay improve RR higher education retention and educationaloutcomes
Purpose There is a growing interest in investigating craft beer tourism and consumption experienc... more Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward. Design/methodology/approach A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review. Findings Based on prior...
Getting to and from campus matters, especially for students whohave relocated from regional and r... more Getting to and from campus matters, especially for students whohave relocated from regional and remote (RR) areas who mustwrangle, often for thefirst time, rigid mass public transportation(MPT). Little is known about MPTs’influence on RR students’retention intentions or how MPT interacts with other knowngeographic proximity barriers. Interviews with ten equitypractitioners from three Australian universities revealed fourinterconnected themes. First, MPT access and accessibility canlimit university participation. Second, MPT provides a timebenefit, enabling study while commuting. Third, relocationanxieties interact with MPT as accommodation further fromcampus requires greater MPT usage. Fourth, parents areconcerned about MPT access and accessibility which adds toother“mixed messages”that they give their children, affectingparticipation. Efforts that address MPT access and accessibilitymay improve RR higher education retention and educationaloutcomes
International Journal of Hospitality & Tourism Administration
Effective communication plays a part in the success and the sustainability of the tourism and hos... more Effective communication plays a part in the success and the sustainability of the tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry on both local and national levels. By analyzing responses from 16 local CBT operators, this investigation focuses aspects of communication and its channels in securing sustainability and empowerment of CBT industry. This study found that the CBT ventures in Brunei include (1) horizontal/ lateral communication between CBT operators and surrounding communities and (2) top-down communication and bottom-up accessibility between the authority, the community leaders, and the CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry.
Hotel quarantine has been a prevalent process over the course of the COVID-19 pandemic as destina... more Hotel quarantine has been a prevalent process over the course of the COVID-19 pandemic as destinations seek to utilise such spaces to uncover potential positive cases within international tourism mobility. Yet, this abruptly designed layer of quarantine is vastly different to what hotels were built for and intended as spaces of leisure and hospitality. In addition, the spaces of immobility and how these are encountered by guests in quarantine are largely under-investigated. Addressing existing knowledge gaps, 15 blogs written from hotel quarantine guests were analysed through the work of Scheiner's spaces of immobility to examine how they negotiated with these spaces. The research revealed three dominant themes of food, health and wellbeing, the digital self, and assurances as key markers of immobility. These outcomes provide theoretical and managerial implications to reconsider urban tourism politics within cities in terms of hotel design and spatiality in the future.
The concept of responsible business is well-known, but not necessarily known well. In this editor... more The concept of responsible business is well-known, but not necessarily known well. In this editorial, we seek to conduct a timely introspection of the term, clarifying its definition and characteristics, and launching future research prospects for scholars. Within this vein, it is evident that there is overall consensus as to the principles of responsible business, though there are ongoing debates as to how the term is manifested across different contexts comprising stakeholders with various priorities. For this reason, we argue that a contextual approach is needed, and that businesses need to align their organizational goals with wider expectations on environmental, social and corporate governance outcomes as informed by their ecosystems. Future studies should then be directed towards unpacking some of these cultural influences, and the effectiveness of the quadruple helix (business, academia, industry and society) in delivering responsible business outcomes. These can likewise be ...
Purpose-This study aims to explore factors that affect gendered consumption (male and female), wi... more Purpose-This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan. Design/methodology/approach-Samoggia and Riedel's (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner. Findings-The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumptionwhere caf e experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts. Originality/value-This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers' behavioural patterns, which has been largely implicit within consumer behaviour scholarship.
The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000... more The Melbourne Cup is Australia's pinnacle horse racing event, attracting more than 80,000 physical attendees each year (pre-COVID-19), as well as numerous others watching via live broadcasts around the country and overseas. In recent times, however, there have been growing calls to boycott the event, following concerns over the treatment of horses. New hashtag movements lobbying against horse racing have also emerged, aided by the affordances of social media. However, very little attention has been paid to these digital movements in the animal-based leisure and recreation literature. In this study, we investigate one such growing movement, namely, #Nuptothecup. We explore how horse racing is framed by digital activists, revealing their moral, socio-cultural, and political objections. Our findings suggest a societal shift towards a strong animal ethics sentiment combined with a more generalised disdain towards the racing industry and its wider societal ramifications. We argue that if #Nuptothecup and related activisms continue to gain momentum, the Cup may eventually lose its social licence to operate. Further, we consider potential opportunities for managers to reinvent horse racing's image and practices, if it is to secure its survival as an Australian recreational institution.
Due to the kinship ties existing between hosts and guests, any VFR host is likely to experience e... more Due to the kinship ties existing between hosts and guests, any VFR host is likely to experience elevated levels of stress in preparing for such encounters because of the desire to deliver a good experience to their guests. As such, existing literature has sought to unpack VFR hosting behaviour and practices, albeit mostly from an Anglo-Saxon perspective. However, little is known about the influence of East Asian cultures and gendered perspectives of Visiting Friends and Relatives (VFR) hosting behaviour and practices, which is underrepresented within extant literature. From a sample of 91 Taiwanese hosts based in Brisbane, Australia, this research suggests that accommodation considerations are a main factor to Taiwanese VFR hosts in Australia, and that first-time VFR tourists also warrant heightened hosting efforts. These findings contribute to a more nuanced understanding of how East Asian and gendered lenses of VFR hosting behaviour manifests, positions these individuals as potent...
This research compares four travel motivations—socialisation, responsibility, attractions, and fo... more This research compares four travel motivations—socialisation, responsibility, attractions, and food—across four countries, namely India, Japan, Malaysia, and the United Arab Emirates. The investigation ascertains the factors that account for domestic traveller confidence during a pandemic. Through an online survey of 2,076 domestic tourists, it was found that responsibility was a key antecedent of domestic travel confidence, while food was a strong predictor in all countries except India. The allure of attractions was only partially supported in the findings, and the need for socialisation was insignificant. The study highlights differences and similarities between the four countries and provides theoretical and practical insights that can inform destination travel recovery strategies post-pandemic.
Purpose This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in bu... more Purpose This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in business education and identify gaps and responsibilities in higher institution landscapes moving into the future. This comes amidst increasing structural reforms, an increasingly digitalised world, accelerated by the COVID-19 pandemic and wider scrutiny of graduate competencies for job readiness. Design/methodology/approach A systematic literature review comprising 27 journal articles published between 2018 and 2022 is the methodology used in this research. This approach is justified as it provides a recent synopsis of current trends on AoL and encompasses the changes over the course of the COVID-19-induced higher education landscapes. Findings The systematic literature review revealed a strong flavour for AoL measurement through the students' perspectives, with little emerging from faculty insights. Only six out of the 27 articles were framed in a non-English speaking background, rev...
This research presents a reframing of tourism and hospitality teaching and assessment quality ass... more This research presents a reframing of tourism and hospitality teaching and assessment quality assurance in a post-COVID-19 higher education landscape. It does this as a timely and opportune moment to reflect on why and how higher education assessments should be framed through a Blue Ocean Strategy for disciplines such as tourism and hospitality to formulate radical changes in an environment that has long been dominated by using examinations to assess learning. To explore potential solutions, this research traces the journeys of 16 Chinese academics transitioning as educators before and during the outbreak of COVID-19. The findings revealed how the pandemic hastened the replication of face-to-face teaching and assessments into an online mode. However, other essential skills, such as graduate employability, remain implicit as the influences on students’ competencies for the post-pandemic industry needs more exploration. Derived from these outcomes is a conceptual framework around a Bl...
Getting to and from campus matters, especially for students whohave relocated from regional and r... more Getting to and from campus matters, especially for students whohave relocated from regional and remote (RR) areas who mustwrangle, often for thefirst time, rigid mass public transportation(MPT). Little is known about MPTs’influence on RR students’retention intentions or how MPT interacts with other knowngeographic proximity barriers. Interviews with ten equitypractitioners from three Australian universities revealed fourinterconnected themes. First, MPT access and accessibility canlimit university participation. Second, MPT provides a timebenefit, enabling study while commuting. Third, relocationanxieties interact with MPT as accommodation further fromcampus requires greater MPT usage. Fourth, parents areconcerned about MPT access and accessibility which adds toother“mixed messages”that they give their children, affectingparticipation. Efforts that address MPT access and accessibilitymay improve RR higher education retention and educationaloutcomes
Purpose There is a growing interest in investigating craft beer tourism and consumption experienc... more Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward. Design/methodology/approach A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review. Findings Based on prior...
Getting to and from campus matters, especially for students whohave relocated from regional and r... more Getting to and from campus matters, especially for students whohave relocated from regional and remote (RR) areas who mustwrangle, often for thefirst time, rigid mass public transportation(MPT). Little is known about MPTs’influence on RR students’retention intentions or how MPT interacts with other knowngeographic proximity barriers. Interviews with ten equitypractitioners from three Australian universities revealed fourinterconnected themes. First, MPT access and accessibility canlimit university participation. Second, MPT provides a timebenefit, enabling study while commuting. Third, relocationanxieties interact with MPT as accommodation further fromcampus requires greater MPT usage. Fourth, parents areconcerned about MPT access and accessibility which adds toother“mixed messages”that they give their children, affectingparticipation. Efforts that address MPT access and accessibilitymay improve RR higher education retention and educationaloutcomes
International Journal of Hospitality & Tourism Administration
Effective communication plays a part in the success and the sustainability of the tourism and hos... more Effective communication plays a part in the success and the sustainability of the tourism and hospitality management, including community-based tourism (CBT). In Brunei Darussalam, communication barriers have affected the growth of the CBT industry on both local and national levels. By analyzing responses from 16 local CBT operators, this investigation focuses aspects of communication and its channels in securing sustainability and empowerment of CBT industry. This study found that the CBT ventures in Brunei include (1) horizontal/ lateral communication between CBT operators and surrounding communities and (2) top-down communication and bottom-up accessibility between the authority, the community leaders, and the CBT owners. This paper further discusses how bureaucracy can impede the success of CBT operations, and how a collaborative approach between stakeholders has inspired the formulation of a new Interactional Model of Leadership and Empowerment among CBT stakeholders, which can be used to measure the efficacy of communication among stakeholders in the CBT industry.
Hotel quarantine has been a prevalent process over the course of the COVID-19 pandemic as destina... more Hotel quarantine has been a prevalent process over the course of the COVID-19 pandemic as destinations seek to utilise such spaces to uncover potential positive cases within international tourism mobility. Yet, this abruptly designed layer of quarantine is vastly different to what hotels were built for and intended as spaces of leisure and hospitality. In addition, the spaces of immobility and how these are encountered by guests in quarantine are largely under-investigated. Addressing existing knowledge gaps, 15 blogs written from hotel quarantine guests were analysed through the work of Scheiner's spaces of immobility to examine how they negotiated with these spaces. The research revealed three dominant themes of food, health and wellbeing, the digital self, and assurances as key markers of immobility. These outcomes provide theoretical and managerial implications to reconsider urban tourism politics within cities in terms of hotel design and spatiality in the future.
The concept of responsible business is well-known, but not necessarily known well. In this editor... more The concept of responsible business is well-known, but not necessarily known well. In this editorial, we seek to conduct a timely introspection of the term, clarifying its definition and characteristics, and launching future research prospects for scholars. Within this vein, it is evident that there is overall consensus as to the principles of responsible business, though there are ongoing debates as to how the term is manifested across different contexts comprising stakeholders with various priorities. For this reason, we argue that a contextual approach is needed, and that businesses need to align their organizational goals with wider expectations on environmental, social and corporate governance outcomes as informed by their ecosystems. Future studies should then be directed towards unpacking some of these cultural influences, and the effectiveness of the quadruple helix (business, academia, industry and society) in delivering responsible business outcomes. These can likewise be ...
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