International Journal of Marketing Studies, Oct 20, 2009
This preliminary study attempts to profile the Malaysian domestic pleasure travel market based on... more This preliminary study attempts to profile the Malaysian domestic pleasure travel market based on lifestyles and travel motives as well as the relationship between the two constructs. This study also investigates the sources of information and other travel-related characteristics in the Malaysian pleasure travel marketplace. This study involves a questionnaire-survey of 248 respondents and employed factor analyses with varimax rotation as the main statistical method. Factor analysis of 50 travel motivation items ...
International Journal of Marketing Studies, Oct 20, 2009
This preliminary study attempts to profile the Malaysian domestic pleasure travel market based on... more This preliminary study attempts to profile the Malaysian domestic pleasure travel market based on lifestyles and travel motives as well as the relationship between the two constructs. This study also investigates the sources of information and other travel-related characteristics in the Malaysian pleasure travel marketplace. This study involves a questionnaire-survey of 248 respondents and employed factor analyses with varimax rotation as the main statistical method. Factor analysis of 50 travel motivation items ...
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Papers by Ahmad Ariffin