Page 25. ASBBS Proceedings of the Twelfth International Conference 24 A CONCEPTUAL FRAMEWORK OF P... more Page 25. ASBBS Proceedings of the Twelfth International Conference 24 A CONCEPTUAL FRAMEWORK OF POSITIONING STRATEGIES: THE ROLE OF PRODUCT CATEGORY, STAGE OF LIFE CYCLE AND BRAND EQUITY ...
This study develops and tests a model of the predictors of financial preparedness for retirement ... more This study develops and tests a model of the predictors of financial preparedness for retirement using retirement planning knowledge and attitude as mediators. The study also compares the model across groups that choose to opt out or stay after being automatically enrolled in the private pension system. Structural equation modeling methodology is used to test the relationships between constructs using data from 600 employees (333 men, 267 women; M age = 30.12 years, SD = 8.39) from workplaces preparing to initiate automatic enrollment into the private pension system in Turkey. It is shown that both parental influence and life satisfaction are positively related to perceived financial preparedness for retirement. In contrast, pessimistic future economic perspectives have a negative effect on perceived financial preparedness for retirement. Moreover, the findings reveal a positive impact of retirement planning attitude and a negative impact of retirement planning knowledge on perceived financial preparedness. Mediating roles of retirement planning knowledge and attitude are determined. Path differences between those who opt out and those who stay enrolled in the private pension system are demonstrated. The study makes an original contribution by showing the impact of consumers’ current life satisfaction and future economic perspectives on financial preparedness for retirement. Given that retirement and financial planning studies have generally been conducted in developed countries, research investigating the predictors of financial preparedness for retirement in emerging countries remains scarce. Moreover, this study is novel in that, unlike previous works, it considers mediating factors. Finally, a further contribution is made by examining differences in the model between individuals who choose to stay within the private pension system and those who choose to opt out.
Advances in Social Networking and Online Communities
The main objective of this chapter is to gain an in-depth understanding of the social media addic... more The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are reviewed. Based on this review the influence of several personal, social, and situational factors on social media addiction are examined. Firstly, personal factors such as demographic characteristics, personality traits, self-esteem, well-being, loneliness, anxiety, and depression are studied for their impact on social media addiction. Next, the social correlates and consequents of social media addiction are identified, namely need for affiliation, subjective norms, personal, professional, and academic life. Lastly, situational factors like amount of social media use and motives of use are inspected. Following the review of literature an empirical study is made to analyze factors that discriminate addicted social media users from non-addicted social media users on the basis of these different factors.
Impacts and Implications for the Sports Industry in the Post-COVID-19 Era
The influence of perceived barriers and expected benefits of exercise on exercise behavior is wel... more The influence of perceived barriers and expected benefits of exercise on exercise behavior is well recognized. During the pandemic, individuals' ability to perform physical activities is restricted due to isolation conditions. Still, adherence to exercise is more important than ever, considering the positive impact of physical activity on the immune system. Additionally, exercise helps people get rid of anxiety, depression, and stress, which tend to escalate in the pandemic. This chapter aims to increase exercise participation by understanding perceived barriers and expected benefits of exercise during the pandemic. The relationship between isolation, exercise, mental and physiological health during the pandemic will be discussed. Moreover, a review of the perceived barriers and expected benefits of exercise will be made. Last, an empirical study examining these relationships will be made.
Abstract Food waste has been receiving much scholarly attention from the academic domain, non-pro... more Abstract Food waste has been receiving much scholarly attention from the academic domain, non-profit organizations and governments as the environmental damages and financial losses it causes increase each day, prompting the decision-makers to take preventive measures. Most of the food waste occurs at the household-level, so understanding the causes of consumer-generated food waste will be more useful for prevention. This study aims to investigate both direct and indirect effects of consumers’ moral attitudes, knowledge of food conservation, eating habits, and shopping habits on food waste behavior. Structural equation modeling is employed to survey data gathered from 328 participants in Turkey. The results of the study reveal that moral attitudes have a direct effect on food waste behavior, eating habits, shopping habits, and knowledge of food conservation. Furthermore, shopping habits are shown to have a significant impact on food waste behavior. The analysis also provides evidence of indirect effects such that shopping habits mediate the relationship between moral attitudes and food waste behavior along with the relationship between knowledge of food conservation and food waste behavior. Moreover, the relationship between moral attitudes and shopping habits is mediated by knowledge of food conservation. The results demonstrate that moral attitudes and shopping habits are two important determinants of food waste. When individuals believe throwing away food is wrong and doesn’t match with their self-image, the amount of food they waste decreases. Also, individuals who shop responsibly, and buy as much as they need, report less food waste. Efforts that aim to reduce food waste in households should focus on fostering strong moral attitudes against food waste and warning consumers about the negative consequences of excessive shopping.
Purpose Financial literacy has a strong influence on financial well-being, and it is a concept es... more Purpose Financial literacy has a strong influence on financial well-being, and it is a concept especially important for college students who start to develop their financial habits. The purpose of this paper is to examine the relationship between financial literacy, money attitudes and time preferences among Turkish university students. Design/methodology/approach Data were collected from 1,443 university students from 14 campuses in Turkey. Structural equation modeling methodology is employed to test the hypotheses. Findings The results suggest that students with higher financial knowledge scores have more favorable financial attitudes and exhibit more desirable financial behaviors. It is also demonstrated that financial attitude is positively related to financial behavior. Furthermore, a significant and negative relationship between the affective dimension of the money ethic construct and financial behavior is found. In contrast, the relationship between the behavioral dimension o...
Abstract Tipping is considered a thought-provoking economic practice since several factors have a... more Abstract Tipping is considered a thought-provoking economic practice since several factors have a role in determining the amount of tip that is left. This study aims to gain an in-depth understanding of tipping conduct within taxi industry. Initially a review of research on determinants of tipping is made. The particulars of tipping in taxi domain are scrutinized using real observations of 1482 taxi rides. The impact of factors that relate to the size of the taxi fare, interaction between the customer and the driver, status seeking, and gender are analyzed. It is found that total distance traveled during the taxi ride, making conversation with the customer, type of the taxi cab, customers’ clothing style, customers’ chosen seat and customers’ gender exert a significant influence on tipping behavior.
Business & Management Studies: An International Journal, 2017
The main objective of this study is to examine the impact of the worldwide cultural transformatio... more The main objective of this study is to examine the impact of the worldwide cultural transformation process on consumption practices. Driven by factors like capitalism and globalization, consumer culture is also progressed in Turkey, which prolifarated the desire to consume through the television. This research employs focus group study methodology in order to investigate the influence of tv programs on individuals’ consumption behavior. Findings demonstrate that the tv program that is selected as the matter of discussion for the focus group, enhanced the consumption propensity of the participants.
ABSTRACT This study aims to examine the relationship between processing fluency and thinking styl... more ABSTRACT This study aims to examine the relationship between processing fluency and thinking style. In addition to that, the impact of processing fluency on purchase intention will be investigated. Specifically, it is proposed that experiential thinking style induces more fluent processing than rational thinking style. Getting the audience to attend to the ad in an intuitive manner rather than a rule-based manner and presenting them with affective stimuli rather than analytical stimuli increases the fluency experiences. Moreover, it is expected that the processing fluency that is experienced by consumers will influence their purchasing intent. It is suggested that consumer’s level of confidence in their choices mediates the relationship between processing fluency and purchase intent.
Page 25. ASBBS Proceedings of the Twelfth International Conference 24 A CONCEPTUAL FRAMEWORK OF P... more Page 25. ASBBS Proceedings of the Twelfth International Conference 24 A CONCEPTUAL FRAMEWORK OF POSITIONING STRATEGIES: THE ROLE OF PRODUCT CATEGORY, STAGE OF LIFE CYCLE AND BRAND EQUITY ...
This study develops and tests a model of the predictors of financial preparedness for retirement ... more This study develops and tests a model of the predictors of financial preparedness for retirement using retirement planning knowledge and attitude as mediators. The study also compares the model across groups that choose to opt out or stay after being automatically enrolled in the private pension system. Structural equation modeling methodology is used to test the relationships between constructs using data from 600 employees (333 men, 267 women; M age = 30.12 years, SD = 8.39) from workplaces preparing to initiate automatic enrollment into the private pension system in Turkey. It is shown that both parental influence and life satisfaction are positively related to perceived financial preparedness for retirement. In contrast, pessimistic future economic perspectives have a negative effect on perceived financial preparedness for retirement. Moreover, the findings reveal a positive impact of retirement planning attitude and a negative impact of retirement planning knowledge on perceived financial preparedness. Mediating roles of retirement planning knowledge and attitude are determined. Path differences between those who opt out and those who stay enrolled in the private pension system are demonstrated. The study makes an original contribution by showing the impact of consumers’ current life satisfaction and future economic perspectives on financial preparedness for retirement. Given that retirement and financial planning studies have generally been conducted in developed countries, research investigating the predictors of financial preparedness for retirement in emerging countries remains scarce. Moreover, this study is novel in that, unlike previous works, it considers mediating factors. Finally, a further contribution is made by examining differences in the model between individuals who choose to stay within the private pension system and those who choose to opt out.
Advances in Social Networking and Online Communities
The main objective of this chapter is to gain an in-depth understanding of the social media addic... more The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are reviewed. Based on this review the influence of several personal, social, and situational factors on social media addiction are examined. Firstly, personal factors such as demographic characteristics, personality traits, self-esteem, well-being, loneliness, anxiety, and depression are studied for their impact on social media addiction. Next, the social correlates and consequents of social media addiction are identified, namely need for affiliation, subjective norms, personal, professional, and academic life. Lastly, situational factors like amount of social media use and motives of use are inspected. Following the review of literature an empirical study is made to analyze factors that discriminate addicted social media users from non-addicted social media users on the basis of these different factors.
Impacts and Implications for the Sports Industry in the Post-COVID-19 Era
The influence of perceived barriers and expected benefits of exercise on exercise behavior is wel... more The influence of perceived barriers and expected benefits of exercise on exercise behavior is well recognized. During the pandemic, individuals' ability to perform physical activities is restricted due to isolation conditions. Still, adherence to exercise is more important than ever, considering the positive impact of physical activity on the immune system. Additionally, exercise helps people get rid of anxiety, depression, and stress, which tend to escalate in the pandemic. This chapter aims to increase exercise participation by understanding perceived barriers and expected benefits of exercise during the pandemic. The relationship between isolation, exercise, mental and physiological health during the pandemic will be discussed. Moreover, a review of the perceived barriers and expected benefits of exercise will be made. Last, an empirical study examining these relationships will be made.
Abstract Food waste has been receiving much scholarly attention from the academic domain, non-pro... more Abstract Food waste has been receiving much scholarly attention from the academic domain, non-profit organizations and governments as the environmental damages and financial losses it causes increase each day, prompting the decision-makers to take preventive measures. Most of the food waste occurs at the household-level, so understanding the causes of consumer-generated food waste will be more useful for prevention. This study aims to investigate both direct and indirect effects of consumers’ moral attitudes, knowledge of food conservation, eating habits, and shopping habits on food waste behavior. Structural equation modeling is employed to survey data gathered from 328 participants in Turkey. The results of the study reveal that moral attitudes have a direct effect on food waste behavior, eating habits, shopping habits, and knowledge of food conservation. Furthermore, shopping habits are shown to have a significant impact on food waste behavior. The analysis also provides evidence of indirect effects such that shopping habits mediate the relationship between moral attitudes and food waste behavior along with the relationship between knowledge of food conservation and food waste behavior. Moreover, the relationship between moral attitudes and shopping habits is mediated by knowledge of food conservation. The results demonstrate that moral attitudes and shopping habits are two important determinants of food waste. When individuals believe throwing away food is wrong and doesn’t match with their self-image, the amount of food they waste decreases. Also, individuals who shop responsibly, and buy as much as they need, report less food waste. Efforts that aim to reduce food waste in households should focus on fostering strong moral attitudes against food waste and warning consumers about the negative consequences of excessive shopping.
Purpose Financial literacy has a strong influence on financial well-being, and it is a concept es... more Purpose Financial literacy has a strong influence on financial well-being, and it is a concept especially important for college students who start to develop their financial habits. The purpose of this paper is to examine the relationship between financial literacy, money attitudes and time preferences among Turkish university students. Design/methodology/approach Data were collected from 1,443 university students from 14 campuses in Turkey. Structural equation modeling methodology is employed to test the hypotheses. Findings The results suggest that students with higher financial knowledge scores have more favorable financial attitudes and exhibit more desirable financial behaviors. It is also demonstrated that financial attitude is positively related to financial behavior. Furthermore, a significant and negative relationship between the affective dimension of the money ethic construct and financial behavior is found. In contrast, the relationship between the behavioral dimension o...
Abstract Tipping is considered a thought-provoking economic practice since several factors have a... more Abstract Tipping is considered a thought-provoking economic practice since several factors have a role in determining the amount of tip that is left. This study aims to gain an in-depth understanding of tipping conduct within taxi industry. Initially a review of research on determinants of tipping is made. The particulars of tipping in taxi domain are scrutinized using real observations of 1482 taxi rides. The impact of factors that relate to the size of the taxi fare, interaction between the customer and the driver, status seeking, and gender are analyzed. It is found that total distance traveled during the taxi ride, making conversation with the customer, type of the taxi cab, customers’ clothing style, customers’ chosen seat and customers’ gender exert a significant influence on tipping behavior.
Business & Management Studies: An International Journal, 2017
The main objective of this study is to examine the impact of the worldwide cultural transformatio... more The main objective of this study is to examine the impact of the worldwide cultural transformation process on consumption practices. Driven by factors like capitalism and globalization, consumer culture is also progressed in Turkey, which prolifarated the desire to consume through the television. This research employs focus group study methodology in order to investigate the influence of tv programs on individuals’ consumption behavior. Findings demonstrate that the tv program that is selected as the matter of discussion for the focus group, enhanced the consumption propensity of the participants.
ABSTRACT This study aims to examine the relationship between processing fluency and thinking styl... more ABSTRACT This study aims to examine the relationship between processing fluency and thinking style. In addition to that, the impact of processing fluency on purchase intention will be investigated. Specifically, it is proposed that experiential thinking style induces more fluent processing than rational thinking style. Getting the audience to attend to the ad in an intuitive manner rather than a rule-based manner and presenting them with affective stimuli rather than analytical stimuli increases the fluency experiences. Moreover, it is expected that the processing fluency that is experienced by consumers will influence their purchasing intent. It is suggested that consumer’s level of confidence in their choices mediates the relationship between processing fluency and purchase intent.
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