This research studies the impact of social media marketing on consumer buying behaviour. The aim ... more This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of ...
Nepalese Journal Of Finance ,A Publication Of Uniglobe College, 2022
This study examines the effect of corporate governance mechanism and corporate social responsibil... more This study examines the effect of corporate governance mechanism and corporate social responsibility on financial performance of Nepalese insurance companies. Return on assets and return on equity are selected as the dependent variables. The selected independent variables are board size, board meeting, independent director, women director, audit committee, corporate social responsibility, firm size and leverage. The study is based on secondary data of 20 Nepalese insurance companies with 120 observations for the period from 2014/15 to 2019/20. The data are collected from the publications and websites of Rastriya Beema Sansthan, Ministry of Finance (MoF), and annual reports of the selected insurance companies. The regression models are estimated to test the significance and importance of effect of corporate governance mechanism and corporate social responsibility on financial performance of Nepalese insurance companies. The study showed that board size, board meeting, independent director, women director, corporate social responsibility and firm size have positive impact on return on assets. It indicates that increase in board size, board meeting, independent director, women director, corporate social responsibility and firm size leads to increase in return on assets. However, audit committee size and leverage have negative impact on return on assets which indicates that increase in audit committee size and leverage leads to decrease in return on assets. Similarly, board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size have positive impact on return on equity. It indicates that increase in board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size leads to increase in return on equity. However, board size and leverage have negative impact on return on equity which indicates that increase in board size and leverage leads to decrease in return on equity. Keywords: Return on assets, return on equity, board size, board meeting, women director, independent director, corporate social responsibility, firm size and leverage.
Nepalese Journal Of Business, A Journal of Uniglobe College , 2022
Abstract
This study examines the impact of social media marketing on consumer buying behaviour. C... more Abstract This study examines the impact of social media marketing on consumer buying behaviour. Consumer buying behavior is the dependent variable. The selected independent variables are trust in information, concern of privacy, use of social media, security on social media, perception of reliability. The primary source of data is used to assess the opinions of the respondents regarding the change in consumption pattern due to the social media marketing. The study is based on primary data collected from 100 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression model are estimated to test the significance and impact of social media on consumer buying behaviour. The result showed that use of social media has a positive impact on consumer buying behavior. It implies that more use of social media stimulates the buying behavior of the consumers. Moreover, concern of privacy has positive impact on consumer buying behaviour. It implies that more confidentiality in social media stimulate the buying behavior of the consumers. Moreover, trust in information has a positive impact on consumer buying behaviour. It indicates that better and more accurate the information used in social media marketing stimulate the buying behavior of the consumers. Similarly, security on social media has a positive impact on consumer buying behaviour. It implies that an increase in security on social media stimulate the buying behavior of the consumers. Keywords: Use of social media, concern of privacy, trust in information, perception of reliability, security on social media. S
This is the poem related to the Nepali Politics and Politician ,clarifying specially most unliked... more This is the poem related to the Nepali Politics and Politician ,clarifying specially most unliked portion of political part in terma of poem
This research studies the impact of social media marketing on consumer buying behaviour. The aim ... more This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of ...
Nepalese Journal Of Finance ,A Publication Of Uniglobe College, 2022
This study examines the effect of corporate governance mechanism and corporate social responsibil... more This study examines the effect of corporate governance mechanism and corporate social responsibility on financial performance of Nepalese insurance companies. Return on assets and return on equity are selected as the dependent variables. The selected independent variables are board size, board meeting, independent director, women director, audit committee, corporate social responsibility, firm size and leverage. The study is based on secondary data of 20 Nepalese insurance companies with 120 observations for the period from 2014/15 to 2019/20. The data are collected from the publications and websites of Rastriya Beema Sansthan, Ministry of Finance (MoF), and annual reports of the selected insurance companies. The regression models are estimated to test the significance and importance of effect of corporate governance mechanism and corporate social responsibility on financial performance of Nepalese insurance companies. The study showed that board size, board meeting, independent director, women director, corporate social responsibility and firm size have positive impact on return on assets. It indicates that increase in board size, board meeting, independent director, women director, corporate social responsibility and firm size leads to increase in return on assets. However, audit committee size and leverage have negative impact on return on assets which indicates that increase in audit committee size and leverage leads to decrease in return on assets. Similarly, board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size have positive impact on return on equity. It indicates that increase in board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size leads to increase in return on equity. However, board size and leverage have negative impact on return on equity which indicates that increase in board size and leverage leads to decrease in return on equity. Keywords: Return on assets, return on equity, board size, board meeting, women director, independent director, corporate social responsibility, firm size and leverage.
Nepalese Journal Of Business, A Journal of Uniglobe College , 2022
Abstract
This study examines the impact of social media marketing on consumer buying behaviour. C... more Abstract This study examines the impact of social media marketing on consumer buying behaviour. Consumer buying behavior is the dependent variable. The selected independent variables are trust in information, concern of privacy, use of social media, security on social media, perception of reliability. The primary source of data is used to assess the opinions of the respondents regarding the change in consumption pattern due to the social media marketing. The study is based on primary data collected from 100 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression model are estimated to test the significance and impact of social media on consumer buying behaviour. The result showed that use of social media has a positive impact on consumer buying behavior. It implies that more use of social media stimulates the buying behavior of the consumers. Moreover, concern of privacy has positive impact on consumer buying behaviour. It implies that more confidentiality in social media stimulate the buying behavior of the consumers. Moreover, trust in information has a positive impact on consumer buying behaviour. It indicates that better and more accurate the information used in social media marketing stimulate the buying behavior of the consumers. Similarly, security on social media has a positive impact on consumer buying behaviour. It implies that an increase in security on social media stimulate the buying behavior of the consumers. Keywords: Use of social media, concern of privacy, trust in information, perception of reliability, security on social media. S
This is the poem related to the Nepali Politics and Politician ,clarifying specially most unliked... more This is the poem related to the Nepali Politics and Politician ,clarifying specially most unliked portion of political part in terma of poem
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Papers by Babita Pantha
The study showed that board size, board meeting, independent director, women director, corporate social responsibility and firm size have positive impact on return on assets. It indicates that increase in board size, board meeting, independent director, women director, corporate social responsibility and firm size leads to increase in return on assets. However, audit committee size and leverage have negative impact on return on assets which indicates that increase in audit committee size and leverage leads to decrease in return on assets. Similarly, board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size have positive impact on return on equity. It indicates that increase in board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size leads to increase in return on equity. However, board size and leverage have negative impact on return on equity which indicates that increase in board size and leverage leads to decrease in return on equity.
Keywords: Return on assets, return on equity, board size, board meeting, women director, independent director, corporate social responsibility, firm size and leverage.
This study examines the impact of social media marketing on consumer buying behaviour. Consumer buying behavior is the dependent variable. The selected independent variables are trust in information, concern of privacy, use of social media, security on social media, perception of reliability. The primary source of data is used to assess the opinions of the respondents regarding the change in consumption pattern due to the social media marketing. The study is based on primary data collected from 100 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression model are estimated to test the significance and impact of social media on consumer buying behaviour.
The result showed that use of social media has a positive impact on consumer buying behavior. It implies that more use of social media stimulates the buying behavior of the consumers. Moreover, concern of privacy has positive impact on consumer buying behaviour. It implies that more confidentiality in social media stimulate the buying behavior of the consumers. Moreover, trust in information has a positive impact on consumer buying behaviour. It indicates that better and more accurate the information used in social media marketing stimulate the buying behavior of the consumers. Similarly, security on social media has a positive impact on consumer buying behaviour. It implies that an increase in security on social media stimulate the buying behavior of the consumers.
Keywords: Use of social media, concern of privacy, trust in information, perception of reliability, security on social media.
S
Drafts by Babita Pantha
The study showed that board size, board meeting, independent director, women director, corporate social responsibility and firm size have positive impact on return on assets. It indicates that increase in board size, board meeting, independent director, women director, corporate social responsibility and firm size leads to increase in return on assets. However, audit committee size and leverage have negative impact on return on assets which indicates that increase in audit committee size and leverage leads to decrease in return on assets. Similarly, board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size have positive impact on return on equity. It indicates that increase in board meeting, independent director, women director, corporate social responsibility, audit committee size and firm size leads to increase in return on equity. However, board size and leverage have negative impact on return on equity which indicates that increase in board size and leverage leads to decrease in return on equity.
Keywords: Return on assets, return on equity, board size, board meeting, women director, independent director, corporate social responsibility, firm size and leverage.
This study examines the impact of social media marketing on consumer buying behaviour. Consumer buying behavior is the dependent variable. The selected independent variables are trust in information, concern of privacy, use of social media, security on social media, perception of reliability. The primary source of data is used to assess the opinions of the respondents regarding the change in consumption pattern due to the social media marketing. The study is based on primary data collected from 100 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression model are estimated to test the significance and impact of social media on consumer buying behaviour.
The result showed that use of social media has a positive impact on consumer buying behavior. It implies that more use of social media stimulates the buying behavior of the consumers. Moreover, concern of privacy has positive impact on consumer buying behaviour. It implies that more confidentiality in social media stimulate the buying behavior of the consumers. Moreover, trust in information has a positive impact on consumer buying behaviour. It indicates that better and more accurate the information used in social media marketing stimulate the buying behavior of the consumers. Similarly, security on social media has a positive impact on consumer buying behaviour. It implies that an increase in security on social media stimulate the buying behavior of the consumers.
Keywords: Use of social media, concern of privacy, trust in information, perception of reliability, security on social media.
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