This article provides a selective review and discussion of empirical studies on value chains in t... more This article provides a selective review and discussion of empirical studies on value chains in the agri-business sector, to explore why organizational design issues appear to have dominated a focus on value creation in the literature as well as among industry stakeholders. The discussion suggests that the asymmetric distribution of gains and market power in value chains, lack of trust, lack of effective use of residual claimancy and the lack of transparent and consumer-driven quality-grading and certification institutions are some of the key factors that help to explain the lack of value-based marketing focus. Those interested in building value chains with a focus on use value in developing economies may benefit not only from controlling for market power issues in general, but more specifically from supporting innovation through strengthening absorptive capacity, by providing access to marketing institutions, and by complementing improved capital access and information exchange with value-based activities, such as standardization.
This article provides a selective review and discussion of empirical studies on value chains in t... more This article provides a selective review and discussion of empirical studies on value chains in the agri-business sector, to explore why organizational design issues appear to have dominated a focus on value creation in the literature as well as among industry stakeholders. The discussion suggests that the asymmetric distribution of gains and market power in value chains, lack of trust, lack of effective use of residual claimancy and the lack of transparent and consumer-driven quality-grading and certification institutions are some of the key factors that help to explain the lack of value-based marketing focus. Those interested in building value chains with a focus on use value in developing economies may benefit not only from controlling for market power issues in general, but more specifically from supporting innovation through strengthening absorptive capacity, by providing access to marketing institutions, and by complementing improved capital access and information exchange with value-based activities, such as standardization.
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Papers by Bodo E. Steiner