This research is motivated by the importance of CSR disclosure among SMEs hotel in the Seminyak a... more This research is motivated by the importance of CSR disclosure among SMEs hotel in the Seminyak area that has been implementing CSR. The purpose of this study is to explore the implementation of CSR activities, the media uses to disclose the CSR activities, and the perceived barriers to disclosing CSR activities on the website. This research is a qualitative research. The population would be chosen through observation by direct phone call to each SMEs hotel area with CSR activities and 5 SMEs hotel have been chosen. The data needed was gathered by doing interviews to the owner or manager of each SMEs hotel. The data were analyzed through three activities, such as data reduction, data display, conclusions, and method triangulation. The results revealed SMEs hotel predominantly undertake corporate social marketing, community volunteering, and corporate philanthropy, then used meetings, word of mouth, briefing, WhatsApp, Instagram, and email to disclose their CSR activities. SMEs hotel...
Journal of Applied Sciences in Travel and Hospitality
The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting pack... more The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses three key informants consisting of Assistant Director of Sales and Marketing Bintang Bali Resort, Account Director of The Westin Resort Nusa Dua Bali and Assistant Director of Event Services Bali Nusa Dua Convention Center. Data collection techniques used are observation, in-depth interviews and documentation studies. Data analysis techniques used are data reduction, data presentation, drawing conclusions and testing the validity of the results with source triangulation. Based on the analysis done, there are two results showed, The first (1) the MICE marketing mix in planning the sales of meeting pckage on the new normal at Bintang Bali Resort was mostly well implemented. The second (2) Bint...
This study discusses energy efficiency at the Movenpick Resort & Spa Jimbaran Bali as an implicat... more This study discusses energy efficiency at the Movenpick Resort & Spa Jimbaran Bali as an implication of the application of the Tri Hita Karana concept. The purpose of this study is to examine the amount of energy efficiency as an implication of implementing THK at Movenpick Resort & Spa Jimbaran Bali. The energy constraints studied include water and electricity. The time period studied is 12 months, consisting of 6 months before the implementation of the THK, namely january-june 2018 and 6 months after the implementation of the thk in july-december 2018. The data analysis technique uses paired sample t-test. The results of the paired sample t test for water efficiency with a significance value of 0.029 while for electricity efficiency a significance value of 0.870, there was no difference in energy efficiency from the implications of implementing Tri Hita Karana at Movenpick Resort & Spa Jimbaran Bali so that further planning efforts are needed to improve water and electricity effic...
Desa Taro memiliki potensi alam dan budaya yang dapat mendukung kesejahteraan masyarakatnya melal... more Desa Taro memiliki potensi alam dan budaya yang dapat mendukung kesejahteraan masyarakatnya melalui kegiatan pariwisata. Untuk mendukung perkembangan pariwisata di Desa Taro terdapat beberapa rumah telah dikembangkan menjadi homestay oleh pemilik rumah yang merupakan anggota masyarakat Desa Taro, namun belum seluruhnya dikelola dengan baik dan beroperasi secara maksimal. Salah satu keterampilan penting yang harus dimiliki pemilik dan pengelola homestay adalah menyiapkan dan membuat makanan pagi bagi wisatawan atau tamu yang menginap. Belum banyak variasi menu yang dapat disiapkan oleh pengelola homestay karena terbatasnya keterampilan dan pengetahuan mereka dalam menyiapkan menu makanan pagi bagi tamu. Program Studi Bisnis Hospitaliti bekerjasama dengan dosen Program Studi Manajemen Tata Boga Politeknik Pariwisata Bali memberikan pelatihan bagi pemilik dan pengelola homestay dalam menyiapkan menu makanan pagi American breakfast untuk meningkatkan kompetensi peserta pelatihan di bid...
This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali... more This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali. This research is a qualitative research where data collection is done by observation and interviews. The interview focused on exploring the development of the construction of the campground, advantages, and characteristics of the tourists who stay overnight. The key informants in this study were the owners, employees and some tourists. The results showed that tourists emphasized the importance of cleanliness of campground facilities including the cleanliness of toilets, tents, the environment, food stalls and the number of available trash cans. Wi-fi signal strength is also getting attention because of the age of tourists staying between 19-25 years who are the millennial group where the availability and access of Wi-fi is a major requirement. Services at the campground in the form of employee responsiveness in serving the needs of tourists when staying overnight need to be improve.
Ubud merupakan salah satu destinasi wisata dunia yang terdapat di Kabupaten Gianyar Bali. Ubud me... more Ubud merupakan salah satu destinasi wisata dunia yang terdapat di Kabupaten Gianyar Bali. Ubud memiliki daya tarik seni dan budaya yang terjaga dengan baik. Jumlah kunjungan wisatawan ke Ubud terus meningkat setiap tahun dan berbanding lurus dengan peningkatan jumlah akomodasi homestay. Selain perkembangan jumlah wisatawan dan homestay, hal lain yang menarik untuk dicermati mengenai Ubud sebagai destinasi wisata adalah berita-berita mengenai kemacetan dan infrastruktur yang rusak. Penelitian ini bertujuan untuk mengetahui karakteristik wisatawan yang menginap di homestay di Ubud dan persepsi wisatawan mengenai Ubud sebagai destinasi wisata. Responden dalam penelitian ini adalah wisatawatan yang menginap di homestay sebanyak 319 responden. Hasil penelitian menunjukkan karakteristik wisatawan yang menginap di homestay di Ubud berdasarkan kewarganegaraan paling banyak adalah wisatawan asal German, pendidikan tertinggi adalah post graduate, pekerjaan terbanyak adalah professional, usia ...
E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2018
The objective of the research is to know the role of trust in mediating the effect of product qua... more The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.
This research is motivated by the importance of CSR disclosure among SMEs hotel in the Seminyak a... more This research is motivated by the importance of CSR disclosure among SMEs hotel in the Seminyak area that has been implementing CSR. The purpose of this study is to explore the implementation of CSR activities, the media uses to disclose the CSR activities, and the perceived barriers to disclosing CSR activities on the website. This research is a qualitative research. The population would be chosen through observation by direct phone call to each SMEs hotel area with CSR activities and 5 SMEs hotel have been chosen. The data needed was gathered by doing interviews to the owner or manager of each SMEs hotel. The data were analyzed through three activities, such as data reduction, data display, conclusions, and method triangulation. The results revealed SMEs hotel predominantly undertake corporate social marketing, community volunteering, and corporate philanthropy, then used meetings, word of mouth, briefing, WhatsApp, Instagram, and email to disclose their CSR activities. SMEs hotel...
Journal of Applied Sciences in Travel and Hospitality
The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting pack... more The aims of this study are to (1) analyze the MICE marketing mix strategy in selling meeting package planned by Bintang Bali Resort in the new normal and (2) formulate the MICE marketing mix strategy in preparing the meeting package sales at Bintang Bali Resort in the new normal. This study uses three key informants consisting of Assistant Director of Sales and Marketing Bintang Bali Resort, Account Director of The Westin Resort Nusa Dua Bali and Assistant Director of Event Services Bali Nusa Dua Convention Center. Data collection techniques used are observation, in-depth interviews and documentation studies. Data analysis techniques used are data reduction, data presentation, drawing conclusions and testing the validity of the results with source triangulation. Based on the analysis done, there are two results showed, The first (1) the MICE marketing mix in planning the sales of meeting pckage on the new normal at Bintang Bali Resort was mostly well implemented. The second (2) Bint...
This study discusses energy efficiency at the Movenpick Resort & Spa Jimbaran Bali as an implicat... more This study discusses energy efficiency at the Movenpick Resort & Spa Jimbaran Bali as an implication of the application of the Tri Hita Karana concept. The purpose of this study is to examine the amount of energy efficiency as an implication of implementing THK at Movenpick Resort & Spa Jimbaran Bali. The energy constraints studied include water and electricity. The time period studied is 12 months, consisting of 6 months before the implementation of the THK, namely january-june 2018 and 6 months after the implementation of the thk in july-december 2018. The data analysis technique uses paired sample t-test. The results of the paired sample t test for water efficiency with a significance value of 0.029 while for electricity efficiency a significance value of 0.870, there was no difference in energy efficiency from the implications of implementing Tri Hita Karana at Movenpick Resort & Spa Jimbaran Bali so that further planning efforts are needed to improve water and electricity effic...
Desa Taro memiliki potensi alam dan budaya yang dapat mendukung kesejahteraan masyarakatnya melal... more Desa Taro memiliki potensi alam dan budaya yang dapat mendukung kesejahteraan masyarakatnya melalui kegiatan pariwisata. Untuk mendukung perkembangan pariwisata di Desa Taro terdapat beberapa rumah telah dikembangkan menjadi homestay oleh pemilik rumah yang merupakan anggota masyarakat Desa Taro, namun belum seluruhnya dikelola dengan baik dan beroperasi secara maksimal. Salah satu keterampilan penting yang harus dimiliki pemilik dan pengelola homestay adalah menyiapkan dan membuat makanan pagi bagi wisatawan atau tamu yang menginap. Belum banyak variasi menu yang dapat disiapkan oleh pengelola homestay karena terbatasnya keterampilan dan pengetahuan mereka dalam menyiapkan menu makanan pagi bagi tamu. Program Studi Bisnis Hospitaliti bekerjasama dengan dosen Program Studi Manajemen Tata Boga Politeknik Pariwisata Bali memberikan pelatihan bagi pemilik dan pengelola homestay dalam menyiapkan menu makanan pagi American breakfast untuk meningkatkan kompetensi peserta pelatihan di bid...
This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali... more This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali. This research is a qualitative research where data collection is done by observation and interviews. The interview focused on exploring the development of the construction of the campground, advantages, and characteristics of the tourists who stay overnight. The key informants in this study were the owners, employees and some tourists. The results showed that tourists emphasized the importance of cleanliness of campground facilities including the cleanliness of toilets, tents, the environment, food stalls and the number of available trash cans. Wi-fi signal strength is also getting attention because of the age of tourists staying between 19-25 years who are the millennial group where the availability and access of Wi-fi is a major requirement. Services at the campground in the form of employee responsiveness in serving the needs of tourists when staying overnight need to be improve.
Ubud merupakan salah satu destinasi wisata dunia yang terdapat di Kabupaten Gianyar Bali. Ubud me... more Ubud merupakan salah satu destinasi wisata dunia yang terdapat di Kabupaten Gianyar Bali. Ubud memiliki daya tarik seni dan budaya yang terjaga dengan baik. Jumlah kunjungan wisatawan ke Ubud terus meningkat setiap tahun dan berbanding lurus dengan peningkatan jumlah akomodasi homestay. Selain perkembangan jumlah wisatawan dan homestay, hal lain yang menarik untuk dicermati mengenai Ubud sebagai destinasi wisata adalah berita-berita mengenai kemacetan dan infrastruktur yang rusak. Penelitian ini bertujuan untuk mengetahui karakteristik wisatawan yang menginap di homestay di Ubud dan persepsi wisatawan mengenai Ubud sebagai destinasi wisata. Responden dalam penelitian ini adalah wisatawatan yang menginap di homestay sebanyak 319 responden. Hasil penelitian menunjukkan karakteristik wisatawan yang menginap di homestay di Ubud berdasarkan kewarganegaraan paling banyak adalah wisatawan asal German, pendidikan tertinggi adalah post graduate, pekerjaan terbanyak adalah professional, usia ...
E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 2018
The objective of the research is to know the role of trust in mediating the effect of product qua... more The objective of the research is to know the role of trust in mediating the effect of product quality and value on the repurchase intention of buying green products (study on Starbucks coffee). Consumers who have purchased Starbucks coffee are the study population. The technique of determining the sample was done by using purposive sampling method with 130 respondents. Questionnaire as research instrument and analysis technique used is Partial Least Square with Sobel Test. Based on the result of research, green perceived quality and green perceived value have positive and significant effect on trust and repurchase intention. Furthermore, it was found an important role of trust that not only directly affects repurchase intention but also significantly mediates the effect of green perceived quality and green perceived value ??on repurchase intentions.
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