International Journal of Management and Digital Business
This study aims to analyze the influence of organizational culture on employee performance, explo... more This study aims to analyze the influence of organizational culture on employee performance, explore the factors that influence an effective organizational culture. This research uses quantitative methods. Processing and hypothesis testing using SPSS version 25. The research location is a government institution in Riau Province. The population in the study were all office employees. In this study, sampling used a saturated sample, that is, if the population is smaller than 100 people, then the population is used as a sample, so that the number of samples studied is 35 employees. the results indicated that Organizational culture significant effect on performance. . It was found that Organizational Culture contributed 26.6% to employee performance, the remaining 73.4% was influenced by factors not examined in this study.
Tingkat persaingan yang semakin ketat antar sekolah swasta mengharuskan setiap sekolah melakukan ... more Tingkat persaingan yang semakin ketat antar sekolah swasta mengharuskan setiap sekolah melakukan optimalisasi media promosi demi mempertahankan eksistensinya. Betapapun bagusnya suatu sekolah apabila tidak dipromosikan dengan maksimal akan berdampak pada minimnya jumlah peserta didik dan tidak dikenalnya sekolah tersebut di kalangan masyarakat. Seiring dengan adanya dampak pandemi Covid-19, menyebabkan perubahan perilaku dengan lebih banyaknya penggunaan teknologi digital dalam segala bidang, termasuk bidang pendidikan. Sekolah-sekolah swasta di bawah naungan Yayasan Pendidikan Handayani 1979 membutuhkan media promosi yang dapat menarik peserta didik baru melalui pemanfaatan teknologi digital, salah satunya melalui pengembangan desain dan konten marketing berbentuk media komunikasi visual. Tujuan Pengabdian Kepada Masyarakat ini adalah membuat media komunikasi visual yang efektif dan komunikatif untuk mempromosikan sekolah-sekolah yang ada di Yayasan Pendidikan Handayani 1979, di ma...
This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to ... more This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to Customer Engagement at the MSMEs in the city of Bandung. This study used a descriptive-quantitative approach involving 336 SMEs in the city of Bandung. Data were collected through questionnaires and literature studies. Data were analyzed using path analysis where variable (X1) was CRM, social media was variable (X2) and variable (y) was Customer Engagement. The results of this study indicate that there is a strong relationship between CRM and Social Media. The direction of the relationship is positive which shows a unidirectional relationship pattern, which means that when there is an increase in CRM it will be followed by an increase in Social Media, and vice versa. Based on the test results it can also be concluded that CRM and Social Media have a significant effect on Customer Engagement, both jointly and partially. The suggestions for further research are to examine whether customer ...
Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan di... more Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan diyakini sebagai solusi efektif bagi masyarakat kelas menengah ke bawah sebagai akses jasa keuangan. LKM berperan dalam memberikan jasa pengembangan usaha dan pemberdayaan masyarakat, baik pinjaman, pembiayaan dan pengelolaan simpanan anggotanya. Salah satu bentuk LKM yang popular adalah koperasi. Namun, eksistensi koperasi aktif dari tahun 2016-2020 sebanyak 81.686 terindikasi tidak aktif. Penilaian keaktifan secara kelembagaan dan usaha telah melaksanakan Rapat Anggota Tahunan (RAT), yang mengindikasikan sudah berbadan hukum. Permasalahannya adalah koperasi tidak berbadan hukum. Hal ini terkait rendahnya literasi tata kelola dan sederhana. Seperti tidak adanya AD/ART, tidak adanya laporan kinerja sehingga jauh dari kesan professional. Mitranya Koperasi swadaya warga RT.04 dan RT.03 di lingkungan Komplek Margahayu Raya Barat Bandung. Maka tujuan kegiatan ini yaitu meningkatkan kualitas ta...
The International Journal of Business Review (The Jobs Review), 2018
Universities are organizations with inputs and outputs in the form of human resources so that in ... more Universities are organizations with inputs and outputs in the form of human resources so that in achieving quality graduates required quality input. By improving the quality of lecturers and educational staff is a quick way to improve the quality of graduates. In addition, in the process of transformation, organizational support is needed through an organization-focused culture of knowledge. In this case, colleges are trying to optimize what they have to determine the right strategy. Based on our previous research results the commitment of human resources is the factor that most influence the performance of universities. One way that is used is to associate the concept of quality with human resource management as a system of human resource improvement, which is with total quality human resource management (TQHRM). This study aim to develop a performance model of higher education organizations based on TQHRM and Knowledge Strategy. This research use survey method. This research is do...
The competition between application-based and conventional transportation has become a global iss... more The competition between application-based and conventional transportation has become a global issue. Then conventional transportation needs to develop a comprehensive strategy. One offensive strategy is to create opportunities for innovation through ownership of information on service quality requirements from the perspective of consumers, competitors and companies so that quality improvement decisions are based on a matrix of relationships from all stakeholders. The purpose of this study is to analyse the comparison of service attributes and describe the quality management practices between consumer perspective and service provider’s perspective. This research was conducted in Indonesia with the unit of analysis being users and drivers of online transportation services in West Java specifically four big cities namely Bekasi, Bogor, Bandung and Cirebon. While those considered are 100 respondents with 20 drivers. The research method used was a survey method using a questionnaire as a...
The fesyen creative industry is a very strategic creative industry in Bandung because it provides... more The fesyen creative industry is a very strategic creative industry in Bandung because it provides a high contribution to economic and employment. In the era of the Industrial Revolution 4.0, the strategy was improved digital literacy. The current problem is that the level of digital literacy is very low. The objective is to obtain a picture of the digital literacy level, identify the driving and inhibiting factors,and measure the effect of the digital literacy level on business performance. The unit of analysis is the fesyen creative industry in Bandung. This study uses a mixed method through observation, questionnaire, and in depth interviews, then the data were analyzed descriptively and conducted a verification test with regression analysis. The results showed that digital literacy still needed to be improved and there was a significant influence on the level of digital literacy on business performance. Research is very important because is still rarely conducted so that research...
Tujuan penelitian ini adalah untuk mengetahui gambaran mengenai kepuasan kerja dan perilaku kewar... more Tujuan penelitian ini adalah untuk mengetahui gambaran mengenai kepuasan kerja dan perilaku kewargaorganisasian di PT Papyrus Sakti dan juga mengetahui pengaruh kepuasan kerja terhadap perilaku kewargaorganisasian di PT Papyrus Sakti. Penelitian ini menggunakan metode deskriptif verifikatif dengan populasi sebanyak 466 karyawan dan sampel 100 karyawan PT Papyrus Sakti dengan menggunakan teknik sampling propotionate stratified random sampling. Teknik analisis yang digunakan adalah koefisien korelasi pearson product moment dan analisis regresi sederhana. Pengujian hipotesis menggunakan Uji-t untuk melihat pengaruh secara parsial. Hasil penelitian menunjukkan gambaran kepuasan kerja dan perilaku kewargaorganisasian karyawan PT Papyrus Sakti berada pada kategori tinggi, dan hasil koefisien regresi menunjukkan kepuasan kerja berpengaruh positif dan signifikan terhadap perilaku kewargaorganisasian.
Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh antar variabel yaitu strategi pen... more Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh antar variabel yaitu strategi pengetahuan dan keunggulan bersaing berkelanjutan perguruan tinggi. Penelitian ini dilaksanakan di UPI, dengan unit analisis seluruh program studi sarjana yang berjumlah 46 program studi tersebar di tujuh fakultas. Adapun teknik penarikan sampling adalah purposive yang melibatkan ketua program studi sebagai sumber datanya dengan alasan sebagai regulator dan partisipan sekaligus. Analisis data yang digunakan adalah analisis regresi sederhana. Hasil penelitian menunjukkan 82.61% program studi sarjana di UPI ada pada kelompok dengan keunggulan bersaing sementara dan 76.09% program studi sarjana di UPI sudah cukup dalam menjalankan strategi pengetahuan. Selain itu, pembentunkan keunggulan bersaing berkelanjutan program studi sarjana di UPI dipengaruhi oleh penerapan strategi pengetahuan sebesar 34.1%.
International Journal of Management and Digital Business
This study aims to analyze the influence of organizational culture on employee performance, explo... more This study aims to analyze the influence of organizational culture on employee performance, explore the factors that influence an effective organizational culture. This research uses quantitative methods. Processing and hypothesis testing using SPSS version 25. The research location is a government institution in Riau Province. The population in the study were all office employees. In this study, sampling used a saturated sample, that is, if the population is smaller than 100 people, then the population is used as a sample, so that the number of samples studied is 35 employees. the results indicated that Organizational culture significant effect on performance. . It was found that Organizational Culture contributed 26.6% to employee performance, the remaining 73.4% was influenced by factors not examined in this study.
Tingkat persaingan yang semakin ketat antar sekolah swasta mengharuskan setiap sekolah melakukan ... more Tingkat persaingan yang semakin ketat antar sekolah swasta mengharuskan setiap sekolah melakukan optimalisasi media promosi demi mempertahankan eksistensinya. Betapapun bagusnya suatu sekolah apabila tidak dipromosikan dengan maksimal akan berdampak pada minimnya jumlah peserta didik dan tidak dikenalnya sekolah tersebut di kalangan masyarakat. Seiring dengan adanya dampak pandemi Covid-19, menyebabkan perubahan perilaku dengan lebih banyaknya penggunaan teknologi digital dalam segala bidang, termasuk bidang pendidikan. Sekolah-sekolah swasta di bawah naungan Yayasan Pendidikan Handayani 1979 membutuhkan media promosi yang dapat menarik peserta didik baru melalui pemanfaatan teknologi digital, salah satunya melalui pengembangan desain dan konten marketing berbentuk media komunikasi visual. Tujuan Pengabdian Kepada Masyarakat ini adalah membuat media komunikasi visual yang efektif dan komunikatif untuk mempromosikan sekolah-sekolah yang ada di Yayasan Pendidikan Handayani 1979, di ma...
This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to ... more This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to Customer Engagement at the MSMEs in the city of Bandung. This study used a descriptive-quantitative approach involving 336 SMEs in the city of Bandung. Data were collected through questionnaires and literature studies. Data were analyzed using path analysis where variable (X1) was CRM, social media was variable (X2) and variable (y) was Customer Engagement. The results of this study indicate that there is a strong relationship between CRM and Social Media. The direction of the relationship is positive which shows a unidirectional relationship pattern, which means that when there is an increase in CRM it will be followed by an increase in Social Media, and vice versa. Based on the test results it can also be concluded that CRM and Social Media have a significant effect on Customer Engagement, both jointly and partially. The suggestions for further research are to examine whether customer ...
Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan di... more Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan diyakini sebagai solusi efektif bagi masyarakat kelas menengah ke bawah sebagai akses jasa keuangan. LKM berperan dalam memberikan jasa pengembangan usaha dan pemberdayaan masyarakat, baik pinjaman, pembiayaan dan pengelolaan simpanan anggotanya. Salah satu bentuk LKM yang popular adalah koperasi. Namun, eksistensi koperasi aktif dari tahun 2016-2020 sebanyak 81.686 terindikasi tidak aktif. Penilaian keaktifan secara kelembagaan dan usaha telah melaksanakan Rapat Anggota Tahunan (RAT), yang mengindikasikan sudah berbadan hukum. Permasalahannya adalah koperasi tidak berbadan hukum. Hal ini terkait rendahnya literasi tata kelola dan sederhana. Seperti tidak adanya AD/ART, tidak adanya laporan kinerja sehingga jauh dari kesan professional. Mitranya Koperasi swadaya warga RT.04 dan RT.03 di lingkungan Komplek Margahayu Raya Barat Bandung. Maka tujuan kegiatan ini yaitu meningkatkan kualitas ta...
The International Journal of Business Review (The Jobs Review), 2018
Universities are organizations with inputs and outputs in the form of human resources so that in ... more Universities are organizations with inputs and outputs in the form of human resources so that in achieving quality graduates required quality input. By improving the quality of lecturers and educational staff is a quick way to improve the quality of graduates. In addition, in the process of transformation, organizational support is needed through an organization-focused culture of knowledge. In this case, colleges are trying to optimize what they have to determine the right strategy. Based on our previous research results the commitment of human resources is the factor that most influence the performance of universities. One way that is used is to associate the concept of quality with human resource management as a system of human resource improvement, which is with total quality human resource management (TQHRM). This study aim to develop a performance model of higher education organizations based on TQHRM and Knowledge Strategy. This research use survey method. This research is do...
The competition between application-based and conventional transportation has become a global iss... more The competition between application-based and conventional transportation has become a global issue. Then conventional transportation needs to develop a comprehensive strategy. One offensive strategy is to create opportunities for innovation through ownership of information on service quality requirements from the perspective of consumers, competitors and companies so that quality improvement decisions are based on a matrix of relationships from all stakeholders. The purpose of this study is to analyse the comparison of service attributes and describe the quality management practices between consumer perspective and service provider’s perspective. This research was conducted in Indonesia with the unit of analysis being users and drivers of online transportation services in West Java specifically four big cities namely Bekasi, Bogor, Bandung and Cirebon. While those considered are 100 respondents with 20 drivers. The research method used was a survey method using a questionnaire as a...
The fesyen creative industry is a very strategic creative industry in Bandung because it provides... more The fesyen creative industry is a very strategic creative industry in Bandung because it provides a high contribution to economic and employment. In the era of the Industrial Revolution 4.0, the strategy was improved digital literacy. The current problem is that the level of digital literacy is very low. The objective is to obtain a picture of the digital literacy level, identify the driving and inhibiting factors,and measure the effect of the digital literacy level on business performance. The unit of analysis is the fesyen creative industry in Bandung. This study uses a mixed method through observation, questionnaire, and in depth interviews, then the data were analyzed descriptively and conducted a verification test with regression analysis. The results showed that digital literacy still needed to be improved and there was a significant influence on the level of digital literacy on business performance. Research is very important because is still rarely conducted so that research...
Tujuan penelitian ini adalah untuk mengetahui gambaran mengenai kepuasan kerja dan perilaku kewar... more Tujuan penelitian ini adalah untuk mengetahui gambaran mengenai kepuasan kerja dan perilaku kewargaorganisasian di PT Papyrus Sakti dan juga mengetahui pengaruh kepuasan kerja terhadap perilaku kewargaorganisasian di PT Papyrus Sakti. Penelitian ini menggunakan metode deskriptif verifikatif dengan populasi sebanyak 466 karyawan dan sampel 100 karyawan PT Papyrus Sakti dengan menggunakan teknik sampling propotionate stratified random sampling. Teknik analisis yang digunakan adalah koefisien korelasi pearson product moment dan analisis regresi sederhana. Pengujian hipotesis menggunakan Uji-t untuk melihat pengaruh secara parsial. Hasil penelitian menunjukkan gambaran kepuasan kerja dan perilaku kewargaorganisasian karyawan PT Papyrus Sakti berada pada kategori tinggi, dan hasil koefisien regresi menunjukkan kepuasan kerja berpengaruh positif dan signifikan terhadap perilaku kewargaorganisasian.
Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh antar variabel yaitu strategi pen... more Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh antar variabel yaitu strategi pengetahuan dan keunggulan bersaing berkelanjutan perguruan tinggi. Penelitian ini dilaksanakan di UPI, dengan unit analisis seluruh program studi sarjana yang berjumlah 46 program studi tersebar di tujuh fakultas. Adapun teknik penarikan sampling adalah purposive yang melibatkan ketua program studi sebagai sumber datanya dengan alasan sebagai regulator dan partisipan sekaligus. Analisis data yang digunakan adalah analisis regresi sederhana. Hasil penelitian menunjukkan 82.61% program studi sarjana di UPI ada pada kelompok dengan keunggulan bersaing sementara dan 76.09% program studi sarjana di UPI sudah cukup dalam menjalankan strategi pengetahuan. Selain itu, pembentunkan keunggulan bersaing berkelanjutan program studi sarjana di UPI dipengaruhi oleh penerapan strategi pengetahuan sebesar 34.1%.
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