Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2014
This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce se... more This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings suggest that Taiwanese consumers place greater importance on the sacrifice associated with purchasing tourism products than they do on the price, quality and satisfaction elements.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 2014
This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce se... more This study explores and tests a holistic model of customer-perceived value in a B2C e-commerce setting. The developed model extends the value literature by integrating a range of key variables into a single theoretical framework. The findings suggest that Taiwanese consumers place greater importance on the sacrifice associated with purchasing tourism products than they do on the price, quality and satisfaction elements.
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Papers by Connie Chang