Due to the rapid growth of technology, especially the Internet, business people take advantage of... more Due to the rapid growth of technology, especially the Internet, business people take advantage of the development of internet users by creating trading businesses in the form of electronic stores. Various e-commerce apps emerge, which do not only sell products but also services by using numerous application programs for various purposes. One example of an application-based business service is the Dealjava. Various applications are managed properly starting from perceived usefulness, perceived risk, and perceived ease of use, which will give an impact on consumer attitude and interest in online purchases. This study aims to analyze the perceived usefulness, perceived risk, and perceived ease of use to the interest online purchase, whether in a direct way or through consumer attitude in the Dealjava Apps in Surabaya. The object of this study was the users of the Dealjava application aged more than 17 years old in Surabaya. There were 141 samples of study that used Partial Least Techni...
Due to the rapid growth of technology, especially the Internet, business people take advantage of... more Due to the rapid growth of technology, especially the Internet, business people take advantage of the development of internet users by creating trading businesses in the form of electronic stores. Various e-commerce apps emerge, which do not only sell products but also services by using numerous application programs for various purposes. One example of an application-based business service is the Dealjava. Various applications are managed properly starting from perceived usefulness, perceived risk, and perceived ease of use, which will give an impact on consumer attitude and interest in online purchases. This study aims to analyze the perceived usefulness, perceived risk, and perceived ease of use to the interest online purchase, whether in a direct way or through consumer attitude in the Dealjava Apps in Surabaya. The object of this study was the users of the Dealjava application aged more than 17 years old in Surabaya. There were 141 samples of study that used Partial Least Techni...
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Papers by Cornelia Prayogo