Thesis Chapters by David H Gardner
MA thesis, 2012
This is a copy of my MA thesis, completed in 2012 at Georgia State University.
From a media in... more This is a copy of my MA thesis, completed in 2012 at Georgia State University.
From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2) How do they make meaning of fandom and their agency/role in fan creation from their position of industrial producers, cultural intermediaries, members of the audience, and as fans themselves? This project brings five influential, working public relations and media professionals into a conversation about two case studies from the 2010-2011 television season -- broadcast network CBS’ Hawaii Five-0 and basic cable network AMC’s The Walking Dead. Each of these shows speaks to fandom in particular ways and are representative of the industry’s current approaches in luring specific audiences to TV. This study shows that the relationship between entertainment publicists and media is dynamic, intertwined, complex, and historically hidden.
INDEX WORDS: Public relations, Television, Media, Multimedia, Audience, Fandom, AMC, CBS
Teaching Documents by David H Gardner
This course is an overview of the communication discipline that identifies and explores the vario... more This course is an overview of the communication discipline that identifies and explores the various components, situations, and channels involved in the communication process. The main objective is for students to critically assess and improve their personal and professional communication skills with others.
Course Goals/Objectives
After successfully completing this course, students will be able to:
• ... more Course Goals/Objectives
After successfully completing this course, students will be able to:
• Describe basic concepts of corporate and public relations writing
• Create clear, concise copy on deadlines suitable for public relations writing
• Create professional work using accepted style formats (primarily Associated Press Style)
• Develop skills is grammar, spelling, punctuation and style
• Identify the distribution methods for written public relations materials
Syllabus for UTA/Burbank's "Entertainment Press and Publicity" class, a course that I created.
Drafts by David H Gardner
PUBLIC RELATIONS WRITING PR 3375 / Fall 2020, 2020
PUBLIC RELATIONS WRITING PR 3375 / Fall 2020 (3 credit hours / Online) Instructor David H. Gardne... more PUBLIC RELATIONS WRITING PR 3375 / Fall 2020 (3 credit hours / Online) Instructor David H. Gardner Dgardn30@kennesaw.edu 310-291-1156 (text/call) Virtual office hours: Tuesday/Thursday, 2-3pm (Zoom ID: 781 348 5898) and by appointment. About Instructor As a senior entertainment/TV/eSports PR executive in Hollywood and Atlanta for 25 years, David H. Gardner has supervised corporate communications and public relations on over 175 television series, specials, movies and events, both as a freelancer and in-house with NBC, UPN, Disney Channel/ABC Family, CBS, FX and Turner. His most recent clients include DreamHack Anaheim, Overwatch League's Houston Outlaws, upcoming esports reality competition series "GameMaster," Lionsgate TV, E! International, and StudioCanal/Tandem. As an adjunct professor, Gardner has taught PR/Communications at Georgia State University and The University of Texas at Austin's Burbank campus. His 2012 Master's thesis on how entertainment publicists and media work together to define, attract, organize, and maintain TV Fans/Fandom (link) has been downloaded 5400+ times. Gardner is an active member of the TV Academy and was nominated for a PR Guild Award in 2005 for "Veronica Mars." (LinkedIn) Course Description Practice in writing public relations applications, including news releases, public service announcements, and newsletter articles. Students will create a portfolio of writing samples. Prerequisites PR 3335 and must be a declared SOCM major. Course Goals/Objectives After successfully completing this course, students will be able to: • Describe basic concepts of corporate and public relations writing • Create clear, concise copy on deadlines suitable for public relations writing • Create professional work using accepted style formats (primarily Associated Press Style) • Develop skills is grammar, spelling, punctuation and style • Identify the distribution methods for written public relations materials Course Information Textbook 1
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Thesis Chapters by David H Gardner
From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2) How do they make meaning of fandom and their agency/role in fan creation from their position of industrial producers, cultural intermediaries, members of the audience, and as fans themselves? This project brings five influential, working public relations and media professionals into a conversation about two case studies from the 2010-2011 television season -- broadcast network CBS’ Hawaii Five-0 and basic cable network AMC’s The Walking Dead. Each of these shows speaks to fandom in particular ways and are representative of the industry’s current approaches in luring specific audiences to TV. This study shows that the relationship between entertainment publicists and media is dynamic, intertwined, complex, and historically hidden.
INDEX WORDS: Public relations, Television, Media, Multimedia, Audience, Fandom, AMC, CBS
Teaching Documents by David H Gardner
After successfully completing this course, students will be able to:
• Describe basic concepts of corporate and public relations writing
• Create clear, concise copy on deadlines suitable for public relations writing
• Create professional work using accepted style formats (primarily Associated Press Style)
• Develop skills is grammar, spelling, punctuation and style
• Identify the distribution methods for written public relations materials
Drafts by David H Gardner
From a media industries, fan studies, and emerging socio-cultural public relations perspective, this project pulls back the Hollywood curtain to explore two questions: 1) How do TV public relations practitioners and key tastemaker/gatekeeper media define, create, build, and maintain fandom?; and 2) How do they make meaning of fandom and their agency/role in fan creation from their position of industrial producers, cultural intermediaries, members of the audience, and as fans themselves? This project brings five influential, working public relations and media professionals into a conversation about two case studies from the 2010-2011 television season -- broadcast network CBS’ Hawaii Five-0 and basic cable network AMC’s The Walking Dead. Each of these shows speaks to fandom in particular ways and are representative of the industry’s current approaches in luring specific audiences to TV. This study shows that the relationship between entertainment publicists and media is dynamic, intertwined, complex, and historically hidden.
INDEX WORDS: Public relations, Television, Media, Multimedia, Audience, Fandom, AMC, CBS
After successfully completing this course, students will be able to:
• Describe basic concepts of corporate and public relations writing
• Create clear, concise copy on deadlines suitable for public relations writing
• Create professional work using accepted style formats (primarily Associated Press Style)
• Develop skills is grammar, spelling, punctuation and style
• Identify the distribution methods for written public relations materials