Outbound Marketing is also known as the traditional way to gain clients, without creating a previ... more Outbound Marketing is also known as the traditional way to gain clients, without creating a previous study of their needs. Where the expectations on potential clients are made, using advertising continuously. While the Inbound Marketing, is based on a group of techniques, methodologies and technologies to get the potential clients on a non-intrusive way. Based on the above, the entrepreneur must know what to use whenever he offers a product or service on the market. And that’s why it comes up this research work, based on the study of the Outbound and Inbound marketing for Entrepreneurs in Venezuela, through the characterization of the Outbound Marketing, description of the Inbound Marketing and knowing the return of the investment with the Outbound and Inbound Marketing by the entrepreneurs in Venezuela. This research was developed on a documental type, evaluative modality, with bibliographic design, because it offers the perspectives of the Inbound and Outbound Marketing like alter...
Outbound Marketing is also known as the traditional way to gain clients, without creating a previ... more Outbound Marketing is also known as the traditional way to gain clients, without creating a previous study of their needs. Where the expectations on potential clients are made, using advertising continuously. While the Inbound Marketing, is based on a group of techniques, methodologies and technologies to get the potential clients on a non-intrusive way. Based on the above, the entrepreneur must know what to use whenever he offers a product or service on the market. And that’s why it comes up this research work, based on the study of the Outbound and Inbound marketing for Entrepreneurs in Venezuela, through the characterization of the Outbound Marketing, description of the Inbound Marketing and knowing the return of the investment with the Outbound and Inbound Marketing by the entrepreneurs in Venezuela. This research was developed on a documental type, evaluative modality, with bibliographic design, because it offers the perspectives of the Inbound and Outbound Marketing like alter...
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